In the rapidly changing, dynamic digital environment, this self-taught digital strategist facilitates businesses to filter trends from the noise and implement appropriate digital strategies that deliver the desired results.

Praveen helps entrepreneurs, CEOs & CMOs solve their PAIN in digital marketing by customizing & crafting strategic digital footprints that enable their organizations, irrespective of the size, to thrive digitally.

He has delivered projects that have increased the number of leads by 5X at nearly 50% of the regular spend. His strategies have turned around brand positioning, resulting in growth and sales increases of up to 300%.

In Feb 2020, WILD CREEK WEB STUDIO was recognized among the TOP 25 DIGITAL MARKETING AGENCIES in India.

In May 2021, he was named the "BEST MENTOR and EXPERT" in Digital Marketing by UpGrad.com (India's largest online professional education company).

In 2022, Wild Creek was awarded "SEO Agency of the Year".

In 2023, it was featured in the "TOP 10 DIGITAL MARKETING COMPANIES in India" by CEO Magazine.

In 2024, Praveen was named one of the 15 Business Leaders to Watch by the Economic Times.

In May 2024, he trekked to Everest Base Camp.

Praveen is an award-winning Digital Strategist with 18+ years of experience in building, implementing, and turning around digital marketing projects for companies across sectors.

In 2024, he published his first book, "50 Time Saving Hacks for Entrepreneurs," a collection of actionable strategies drawn from his experience to help entrepreneurs reclaim their time, work smarter, and achieve balance.

His second book, "The Power of Prioritization: Your Guide to a 20-Hour Work Week," is a practical playbook for professionals to design their week around what truly matters - without burning out.

In 2025, he released "Digital Marketing Mastery - 101 Smart Hacks for Exponential Growth," a tactical guide packed with timeless, tool-agnostic strategies to drive performance-led growth in a fast-changing landscape.

In July 2025, he curated Human Algorithm, a first-of-its-kind event that brought together marketers and founders to explore how businesses can scale in an AI-powered world without losing human clarity. The event focused on strategic thinking, creative insight, and meaningful conversations around growth.

He has also served as a Digital Marketing Mentor at UpGrad.com and Visiting Faculty at a leading B-School in Chennai.

Praveen Kumar

Adrenalin eSystems Ltd

Performance Marketer

Pramati Technologies Private Limited

About the company:
Pramati's unique incubator model creates independent tech businesses focused on emerging markets.  Their platforms provide best-in-class solutions for cloud, data, intelligence, and mobility needs.

Key responsibilities:
▪ Crafted product launch strategies with a focus on demand generation, aligning inbound and outbound tactics to drive rapid user acquisition.
▪ Executed market analysis and competitive research to inform product positioning and value propositions that resonated with target audiences.
▪ Developed and monitored KPIs for lead generation and customer journey analysis, optimizing strategies based on data insights.

Achievements:
▪ Developed and executed a GTM strategy for a newly launched MarTech SaaS product, accelerating user acquisition to achieve a 700+ user base within 100 days.
▪ Optimized LinkedIn Ad campaigns to slash cost-per-lead (CPL) by 95%, maximizing ROI for product launch lead generation.
▪ Boosted website authority through SEO-driven content and technical improvements, increasing organic visibility by 364% in 3 months.

Product Marketer

About the company:
SBL delivers customized IT and ITeS solutions to empower businesses worldwide.

Key responsibilities:
▪ Executed multi-channel lead generation campaigns (promotional, content, digital) to drive brand awareness and achieve sales targets.
▪ Collaborated with cross-functional teams and external vendors to deliver marketing initiatives within budget and timelines.
▪ Analyzed campaign performance metrics, adapting strategies to optimize ROI for SBL and its clients.

Achievements:
▪ Generated a $4.2M sales pipeline through strategic lead generation initiatives,  demonstrating resourcefulness and an ability to maximize results.
▪ Consistently delivered SQLs for the enterprise SaaS vertical, achieving a 90% conversion rate.

Marketing Lead

Suyati Technologies

Suyati Technologies is a global technology and business consulting, and outsourcing services provider. 

Key responsibilities
▪ Developed data-driven marketing strategies to target new markets and drive lead growth, aligning initiatives with sales goals.
▪ Analyzed market trends and customer insights to inform product positioning and optimize lead generation campaigns.
▪ Collaborated with product teams to identify market gaps and develop go-to-market strategies for new product launches.

Achievements:
▪ Leveraged data analytics to increase MQLs by 125%, demonstrating the ability to drive lead generation through strategic insights.
▪ Optimized lead nurturing processes, increasing inbound leads by 575% and contributing to sales pipeline growth.

Marketing Analyst

DART Consulting

DART Consulting delivers quality research reports, analytical solutions and internet marketing support in a professional manner.  

Key responsibilities:
▪ Conducted primary and secondary market research to gather data and inform business decisions for diverse clients.
▪ Analyzed market trends, competitor strategies, and customer needs to identify growth opportunities.
▪ Developed comprehensive market research reports, translating complex data into actionable insights for clients.
▪ Supported project teams with data-driven recommendations to optimize project outcomes.

Market Research Analyst

B2B Demand Generation Specialist | SaaS & Enterprise Expertise

I've fueled results-driven B2B growth across the enterprise solution sector, with a proven track record in both SaaS launches and enterprise lead generation. My performance-focused strategies are built on data, optimized tools, and a focus on the buyer's journey to deliver results. Whether you're seeking cost-effective pipeline growth or a deeper understanding of your target market, let's connect.

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Praveen Kumar

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