I’m Sean Riley, Co-Founder and Chief Executive DUDE at DUDE Wipes 🔥🧻 

We launched with $30k and a dream out of our shitty apartment and scaled into a national movement one wipe, one crazy idea, and one bold bet at a time.

Fast forward: DUDE Wipes became a national brand, snagged a deal with Mark Cuban on Shark Tank, and now wipes billions of butts a year across Walmart, Target, Kroger, Amazon — pretty much everywhere 🌎

But this was never just about selling wipes.
It’s about building a life of freedom ✈️, creativity 🎨, and fun ⚡️ and proving that what seems impossible is usually just what nobody’s dared to do yet 

I believe success isn’t about playing it safe or chasing approval. It’s about betting on yourself, trusting your instincts, and creating your own reality brick by brick 🧱

Along the way, I’ve learned:

• Originality wins 
• Playing it small is the real risk 
• Energy and authenticity beat polish every time 

Today, whether it’s building brands, writing about entrepreneurship, or inspiring the next wave of creators, my mission is simple:
Lead by example. Have a blast doing it. Remind people they’re capable of way more than they think 🏆

Party on, DUDES 🤙


Sean Riley

Some bittersweet news as January is the last month at DUDE for our Amazon god Joey Thomas  

Joey is moving onto be a co-founder & CEO of a new brand launching later this year!

We couldn't more proud to see him take this exciting and courageous step in his life

Over the past 4 years Joey has exemplified what it means to be a DUDE. 

Hard working, humble, kind and always willing to learn what it takes to get to the next level.

Please join me in congratulating Joey on moving to the dark side to become an entrepreneur!!

Chief DUDE. Started from the bottom. 💩

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Walmart🛒Sam's Club |📦Merchandising Displays & Packaging📦|❤️Sales & Marketing |🌄Outdoor Enthusiast & Endurance Everything🏃| Employee Owner❤️EBITA | #TheRetailDude

With over a decade of experience in retail merchandising and execution, I help CPG brands make an impact at Walmart, Sam’s Club, Costco, and beyond. From endcaps to pallet programs, I work closely with brand CEOs, Founders, and Marketing/Sales executives to execute in-store merchandising strategies that drive velocity, impulse purchases, and brand awareness.

I’m passionate about sharing insights on how brands can maximize their retail presence, whether through strategic packaging, off-shelf displays, or shopper marketing activations. My approach is rooted in innovation, data-driven decision-making, and a relentless pursuit of "What if?" thinking to bring ideas to life.

👟 Outside of retail, I’m an ultra trail runner, constantly pushing limits and testing endurance, just like in business. Success in both comes down to strategy, consistency, and execution.

Let’s connect and talk about winning at retail.

𝙏𝙤𝙥 𝙍𝙚𝙩𝙖𝙞𝙡𝙚𝙧𝙨: 
Walmart, Sam's Club, Costco, Kroger, Walgreens, Home Depot, Lowes, and more

𝙋𝙧𝙤𝙜𝙧𝙖𝙢𝙨 𝙀𝙭𝙚𝙘𝙪𝙩𝙞𝙤𝙣 𝙏𝙮𝙥𝙚𝙨:
Direct Import(DI), Multi-Vendor, Pass-Through, DSDC, Single Supplier, Feature Trains, Signage Kits, Collect/Prepaid, Cross-Dock, Materials Only

𝘾𝙖𝙩𝙚𝙜𝙤𝙧𝙮 𝙀𝙭𝙥𝙚𝙧𝙞𝙚𝙣𝙘𝙚:
Toys, Electronics, Stationery/Craft, Apparel, OTC, H&W, Grocery, Consumables, Lawn & Garden, Entertainment, Beauty, Baby, Craft, Seasonal (Annual Event, BTS, Holiday, Easter)

𝙋𝙧𝙤𝙙𝙪𝙘𝙩𝙨:
★ Custom Point of Sale Displays: Pallets, Floorstands/FSDU's, Trays, Endcaps, Trendpods, In-store Signage
★ Protective Industrial Packaging: Retail Ready, Subscription Boxes, Trays, RSC Boxes Influencer Kits
★ Specialty Items: Set-up Boxes, Slide Boxes, Trade Show Booths
★ Retail Product Packaging: Baypack, Folding Carton, Gift Sets
★ Augmented Reality/AssemblAR
★ Digital Printing: Variable Data, Customized, Personalized

𝙎𝙚𝙧𝙫𝙞𝙘𝙚𝙨:
★ Concept Design
★ Material Manufacturing
★ Retail Planning & Strategy
★ Project Management
★ Supply Chain Logistics
★ Packout & Fulfillment

Contact me at joshual@bay-cities.com

Joshua Linden

First Walmart store walk of the year is always telling.

Q1 brings new ideas and eye-catching merchandising, but it still runs on fundamentals.

What you can expect to see in stores right now:

• Clean, easy-to-shop shelves.
• Seasonal and need-state merchandising for Valentine’s Day, Flu/Cold, Wellness & Fitness, and everyday staples.
• Merchandising that looks great at the store level and works for the supply chain.
• Product either directly on shelf or supported by clear, branded merchandising vehicles.
• Fewer surprises. Fewer excuses.

The brands that win are blending strong execution with omnichannel marketing to drive traffic back into stores or Walmart dot-com for additional assortments.

The reality is simple. Strong execution earns trust. Trust earns opportunity. Sell-through earns more space.

If 2026 is a growth year for your brand, this is where it starts. On the floor, not just in a deck.

I share what I see across Walmart and other retail channels. What’s working, what’s not, and why it matters.

Follow along and share what you’re seeing in stores in the comments.

#TheRetailDude #Walmart #RetailExecution #CPG #StoreWalk #RetailReady

Having a strong, supportive, and loving wife makes life easier.

The quiet encouragement.

The belief on the hard days.

The reminder to keep going when quitting would be easier.

That kind of support doesn’t just show up at home. It shows up in how you lead, how you show up for others, and how hard you’re willing to push to become a better version of yourself.

Grateful for a partner who motivates me to keep growing. Always.

Who agrees with me?

P.S. Devon Linden my wife makes the best homemade cookies around. I love these little notes.

Just dropped the first edition of Selling Retail.

This one is a recap of what actually worked in 2025 and the best practices brands should carry into 2026. It’s built from real store walks, real execution, and lessons learned at Walmart and across retail.

Endcaps, sidekicks, packaging efficiency, digital + physical, and why execution still matters more than anything else.

Would love to hear what you’re seeing in stores and what you think brands should double down on this year.

Link to the article 👇
 
#SellingRetail #Walmart #RetailExecution #CPG #Merchandising #StoreWalks

What “great” looks like heading into 2026 Selling Retail focuses on what actually moves product at Walmart and across retail. Each month, I share stor

Open article: Selling Retail - Walmart & Retail insights from the store floor by Joshua Linden • 4 min read

Selling Retail - Walmart & Retail insights from the store floor

Retail moves fast. That’s not the problem.

The challenge shows up when urgency replaces clarity. When everything feels important at once, priorities blur, teams hesitate, and execution starts to slow instead of accelerate. Speed without alignment rarely delivers the results people expect.

Strong leadership in retail isn’t about pushing harder or asking for more. It’s about creating clarity so teams can move with confidence. Clear goals, defined ownership, and realistic timelines are what allow fast-moving organizations to execute without breaking things along the way.

That principle holds true on the sales floor, in operations, and across leadership teams. When clarity is present, momentum follows. When it’s missing, even the best teams struggle.

I share lessons from retail execution and leadership in fast-moving environments. What’s working, what’s not, and why it matters.

Follow along and share what’s helped you create clarity on your teams.

Let me know what you think in the comments. 

#Leadership #RetailLife #Execution #TheRetailDude #CPG

***photo from recent store walk

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The Battle

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Joshua Linden

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The Battle

Sean Riley

Joshua Linden

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sean Riley's LinkedIn Performance

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