I’m Sean Riley, Co-Founder and Chief Executive DUDE at DUDE Wipes 🔥🧻 

We launched with $30k and a dream out of our shitty apartment and scaled into a national movement one wipe, one crazy idea, and one bold bet at a time.

Fast forward: DUDE Wipes became a national brand, snagged a deal with Mark Cuban on Shark Tank, and now wipes billions of butts a year across Walmart, Target, Kroger, Amazon — pretty much everywhere 🌎

But this was never just about selling wipes.
It’s about building a life of freedom ✈️, creativity 🎨, and fun ⚡️ and proving that what seems impossible is usually just what nobody’s dared to do yet 

I believe success isn’t about playing it safe or chasing approval. It’s about betting on yourself, trusting your instincts, and creating your own reality brick by brick 🧱

Along the way, I’ve learned:

• Originality wins 
• Playing it small is the real risk 
• Energy and authenticity beat polish every time 

Today, whether it’s building brands, writing about entrepreneurship, or inspiring the next wave of creators, my mission is simple:
Lead by example. Have a blast doing it. Remind people they’re capable of way more than they think 🏆

Party on, DUDES 🤙


Sean Riley

Some bittersweet news as January is the last month at DUDE for our Amazon god Joey Thomas  

Joey is moving onto be a co-founder & CEO of a new brand launching later this year!

We couldn't more proud to see him take this exciting and courageous step in his life

Over the past 4 years Joey has exemplified what it means to be a DUDE. 

Hard working, humble, kind and always willing to learn what it takes to get to the next level.

Please join me in congratulating Joey on moving to the dark side to become an entrepreneur!!

Chief DUDE. Started from the bottom. 💩

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Mark A. Samuel

Founder and CEO at IWON Organics | Health and Wellness

I’m a dad. A health and fitness enthusiast. And I’ve spent the last 23 years building startups.

Today, I’m the founder of MARK’S, a seed oil-free snack brand that just launched a non-GMO kettle chip line. I also host Let’s Eat, a podcast for CPG founders—where every interview lives right here on LinkedIn.

Previously, I was the Founder & CEO of IWON Organics (since licensed).

What fuels me most: my kids, training hard, and living a balanced nutritional lifestyle. Professionally, it’s partnering with exceptional people to build companies that matter—teams committed to helping one another level up in business, health, and life.

Specialties: 
•	Creative Branding and New Product Innovation
•	Strategic Business, Market & Sales Planning
•	Business Development and Management
•	Operational Management
•	Strategic Partnerships and Joint Ventures

Founder and CEO

•    Lead all aspects of business development and management, from operations, to sales and marketing
•   IWON's snacks can be found in over 4,000 stores nationwide, including Sprouts, Whole Foods, Vitamin Shoppe, Safeway, Wegmans, and online at iwonorganics.com, Amazon and Thrive Market.

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The Battle

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sean Riley's LinkedIn Performance

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