I’m Sean Riley, Co-Founder and Chief Executive DUDE at DUDE Wipes 🔥🧻 

We launched with $30k and a dream out of our shitty apartment and scaled into a national movement one wipe, one crazy idea, and one bold bet at a time.

Fast forward: DUDE Wipes became a national brand, snagged a deal with Mark Cuban on Shark Tank, and now wipes billions of butts a year across Walmart, Target, Kroger, Amazon — pretty much everywhere 🌎

But this was never just about selling wipes.
It’s about building a life of freedom ✈️, creativity 🎨, and fun ⚡️ and proving that what seems impossible is usually just what nobody’s dared to do yet 

I believe success isn’t about playing it safe or chasing approval. It’s about betting on yourself, trusting your instincts, and creating your own reality brick by brick 🧱

Along the way, I’ve learned:

• Originality wins 
• Playing it small is the real risk 
• Energy and authenticity beat polish every time 

Today, whether it’s building brands, writing about entrepreneurship, or inspiring the next wave of creators, my mission is simple:
Lead by example. Have a blast doing it. Remind people they’re capable of way more than they think 🏆

Party on, DUDES 🤙


Sean Riley

Some bittersweet news as January is the last month at DUDE for our Amazon god Joey Thomas  

Joey is moving onto be a co-founder & CEO of a new brand launching later this year!

We couldn't more proud to see him take this exciting and courageous step in his life

Over the past 4 years Joey has exemplified what it means to be a DUDE. 

Hard working, humble, kind and always willing to learn what it takes to get to the next level.

Please join me in congratulating Joey on moving to the dark side to become an entrepreneur!!

Chief DUDE. Started from the bottom. 💩

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Hi, I’m Steven, and I’m obsessed with branding.

For nearly 20 years, I’ve helped brands cut through the noise. Not by chasing trends, but by owning who they are and what they stand for.

At ANEWBrand, I lead strategy-first branding work for nonprofits and social impact orgs, helping them find their voice, clarify their message, and build brands that move people.

At NJ Content Studio, I help creators and companies turn their ideas into high-quality content. Social, video, podcasts, YouTube, you name it. 

It’s all about showing up consistently and staying top of mind.

I also serve as an advisor at Clear Digital Labs, mentoring the next generation of marketers and helping early-stage talent find their edge in a noisy world.

And as the voice of Branders Magazine, I lead conversations that challenge the industry to think bigger, be bolder, and lead with intention.

Branding isn’t just a logo or a tagline. 

It’s how people feel when they experience what you do. 

It’s clarity. It’s conviction. It’s momentum.

If you’re ready to build something that matters and lasts, let’s talk.

✌️🍕

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The Battle

Sean Riley

Steven Picanza ✌️🍕

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taplio

The Battle

Sean Riley

Steven Picanza ✌️🍕

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sean Riley's LinkedIn Performance

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Performance ScoreSean Riley's LinkedIn Performance