Available | Growth Marketing | eCommerce | Media Strategy | Freelance | Ex-Uber; Calvin Klein; Otrium; Unilever

Global Client Partner with 15 years’ experience building and growing advertising partnerships, via platform, agency, and client-side roles.

Currently leading Snapchat’s Brand book of business in Benelux across all verticals (Entertainment; Travel; Electronics; CPG etc.). Owning complex international accounts and driving sustained revenue growth through strategic, data-led collaboration and trusted long-term partnerships.

Highly adaptable, diplomatic communicator known for going deep into understanding client needs, to create clarity & measurable results.

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Specialised knowlege in: 
- Global media strategy (media planning; campaign briefings; project management)
- Marketing finance (working vs non-working media; brand vs performance; ecomm vs in-store etc.)
- Media in-housing (agency transitions)
- Media measurement (incrementality; A/B testing)
- Shopify (store setup; page building; SEO; fulfilment; customer service)
- Feed management (Channable; DataFeedWatch; Productsup etc.)

Andy S.

Growth @ Gelato | Ex-Uber

As a Fractional Growth Executive, I partner with founders and startups in both B2C and B2B to build and scale their customer acquisition engines.

With over 15 years of leadership experience at high-growth startups (Klook, Gelato) and global enterprises (Uber, adidas), I have a proven track record of building and coaching high-performing international teams to deliver exceptional results across EMEA and APAC. My focus is on creating sustainable GTM strategies that drive measurable outcomes, such as tripling YoY revenue and refining acquisition strategies to reduce dependencies on paid media.

I am an AI-First executive who moves beyond traditional growth tactics. I implement intelligent automation and AI-powered workflows using tools like N8N and Lovable to enhance team productivity, streamline operations, and unlock new acquisition opportunities.

If you need a strategic partner to build a data-driven, scalable, and AI-enhanced growth strategy, let's connect.

Areas of Expertise:

- B2C & B2B Go-to-Market (GTM) Strategy
- Performance Marketing & Demand Generation
- User Acquisition (Paid & Organic)
- AI Workflow Automation
- International Team Building & Coaching

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Andy S.

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