Available | Growth Marketing | eCommerce | Media Strategy | Freelance | Ex-Uber; Calvin Klein; Otrium; Unilever

Global Client Partner with 15 years’ experience building and growing advertising partnerships, via platform, agency, and client-side roles.

Currently leading Snapchat’s Brand book of business in Benelux across all verticals (Entertainment; Travel; Electronics; CPG etc.). Owning complex international accounts and driving sustained revenue growth through strategic, data-led collaboration and trusted long-term partnerships.

Highly adaptable, diplomatic communicator known for going deep into understanding client needs, to create clarity & measurable results.

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Specialised knowlege in: 
- Global media strategy (media planning; campaign briefings; project management)
- Marketing finance (working vs non-working media; brand vs performance; ecomm vs in-store etc.)
- Media in-housing (agency transitions)
- Media measurement (incrementality; A/B testing)
- Shopify (store setup; page building; SEO; fulfilment; customer service)
- Feed management (Channable; DataFeedWatch; Productsup etc.)

Andy S.

FrieslandCampina Professional

Marketin Manager Lattiz a.i.

Product Owner Lattiz

TopFloor Consultancy

Owner

NIBHV

Marketing Consultant

LIPTON Teas and Infusions

In 2023 LIPTON Teas and Infusions transitioned from a Unilever subsidiary to the biggest independent tea business of the world. I was leading the Workstream Marketing for the European markets and head of the Rebranding project. The carve out to become a successfully standalone company came with reviewing and establishing of new systems and ways of working.

EU Marketing Transition Lead a.i.

Developing and accelerating the 2023 marketing-, activation- and media plans for the Benelux markets.

Marketing Manager Benelux a.i. 

Dr. Hauschka  Benelux

Marketing of the 100% natural cosmetics of Dr. Hauschka, promotions and POS communication at a diversity of retailers (Bijenkorf, Douglas, DA, Vitamine store, Ekoplaza, Odin)
Set up of procedures with Operations, Trade Marketing, Marketing and Sales
Supervise consumer research and process the results into recommendations for adapted positioning and target group. Nielsen analyzes for plan 2023.

Shopper Marketeer a.i.

SIDCON

Positioning of sustainable waste solutions, Communication Development, (Social) Media plan, Export plan

Confiserie Napoleon

Long Term Growth Plan, Marketing plan, Export plan, directing Social Media-, Media- and Design agencies, leading NPD projects, including the change to more sustainable packagings, leading marketing departement.

Marketing Manager a.i.

Atheneum

Expert at Atheneum

Alpro

Managing of the international NPD funnel for the Dutch market: selection, quantifying potential, concept positioning.

NPD portfolio manager Alpro Nederland a.i.

Online and Offline activation of Alpro assortment in collaboration with Albert Heijn.

Customer marketeer Albert Heijn a.i.

JACOBS DOUWE EGBERTS

Responsible for leading 3 NPD projects, including the launch of the first JDE organic coffee. Development with R&D, procurement, packaging technology and factories, packaging development and design, communication development and  preparation of sales to retailers.

Senior Brand Manager Coffee a.i.

After working 11 years in the Danone Group in a diversity of commercial functions, Flora Vandehoek started her own consultancy- and interim business, working for both B2C and B2B clients.

For the B2C market she is specialized in developing innovative concepts and bringing innovations to the market. She distinguishes herself with her knowledge of food, her knowledge of consumer behaviour  and her experience in marketing research. She prefers to do the qualitative research herself and advises her clients how to use qualitative and quantitative research for better decision making.

For B2B clients she advises on business development, marketing strategy, marketing research and organizes B2B events like seminars, round tables,workshops.

Flora is used to working in and leading international and multidisciplinary project groups.

Specialties: marketing, innovation, marketing research, business development, portfolio analysis, B2B events, project management, coaching

Besides here work Flora studies psychology, as a personal interest and to develop herself.

taplio

The Battle

Andy S.

Flora Vandehoek

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