Experts, want to add an extra $10K-$50K/mo to your business? Organically?

If you are:

- Stuck at $5K-10K/mo level since months or years
- Have tried scaling your funnel but have failed
- Spending all your money in ads that are not profitable
- Wasting $$$ trying to figure out the missing piece

Then I've some good news and bad news for you

The bad news is that the situation only gets worse from here

The good news is, you can change the situation and narrative, for once and all

In the last 1.5 years, me and my team have added $2 Million cash collected for Experts like you

How?

By turning your organic channels into CRMs that generates high quality leads and sales for you

We’ve cracked the code on how to scale any digital business organically on FB, IG and LinkedIn

What if, you woke up every morning and found people sending you requests and messages to work with you? 

That would be pretty amazing, right?

And I can bet, you've seen such Experts around you and have always wondered, how is that guy making a bank?

Let me tell you the secret

Other Experts are making a bank because they are THE "Category Kings"

As someone who specialises as a "Kingmaker", I help you become a "Category King" that eliminates all competition

Imagine, a combination of your Expertise and my Experience

We help you in 4 steps:

1. Craft compelling messaging that qualifies the right buyers audience and weeds out freebie seekers

2. Create a Grand Slam Million $ Offers that effortlessly scales to $1 Million or more

3. Make you a Category King with our Secret $5 Million Process 

4. Convert and close your dream clients for premium prices

Imagine adding an extra $10K-$50K per month to your business

And having leads and prospects coming in hoards for your premium product or service

Without you having to waste 3-4 hours/day in non-revenue generating activities that don't matter

My role is to make that happen for you

Send me a DM saying START when you're ready

“We have been doing consistent $5,000+ days by using Srijan's strategy.”
★★★★★
- Arun Lobo

“I was able to reach 4 million people and generate $200,000+ in sales in just 5 months.”
★★★★★
- Rahul Rathesh

Srijan Bhardwaj

Software Engineer @ Wells Fargo | NITC | Curating what I learn along the way

Uma Damodaran

We're a LinkedIn ghostwriting agency. We're hiring. Looking at our current pipeline, none of them have "LinkedIn ghostwriter & strategist" on their portfolio ??!!

Just to be clear: that's intentional.

Nothing wrong with having LinkedIn ghostwriter on there or having 10 years of experience on LinkedIn (wait, is it even possible to have 10 years of experience on LinkedIn?).

But with how good automations & AI tools have gotten to eliminate a lot of stuff, we had to sit down and actually write out what we want.

(1) Someone who's exceptional in client-facing roles.

Our entire process runs on content calls. We get on calls with founders and lawyers and extract the stories that become their content. That requires someone who can make a client feel comfortable. Who knows when to push and when to back off. Who can make small talk and then gently guide the conversation somewhere deeper. Who can persuade them to do uncomfortable things.

Jacob keeps harping on the fact that clients need to enjoy showing up on calls with us.

We're basically hiring great interviewers. Journalists, maybe?

(2) Someone with storytelling instincts.

A lot of our content is story-driven. Psychology principles. Pain points. Narrative arcs. We need someone who can look at a draft and go, "the idea isn't landing" or "this doesn't flow" - someone with editorial judgment that goes beyond whether the hook is catchy enough ( our QA person has thoughts on this :)


(3) Gets deeply curious about a niche.

For us, that niche is legal. We work with lawyers and legal vendors, and a lot of our best content comes from cross-referencing things we've heard across client calls. "Oh, this PI attorney said something last week that connects to what that immigration lawyer mentioned..." Bouncing insights off each other - quoting what one client said in a conversation with another, referencing trends in the legal space. Knowing the world helps.

 We've seen new hires get fully immersed in Legal LinkedIn (is that a word? I'm making it one) within their first 3 months.

If they have LinkedIn experience on top of all 3 - amazing!!! 

I used to have this caveat that they needed to post on LinkedIn themselves. Looking at data, there's nothing to suggest that successful agencies' people were LinkedIn influencers themselves. The founder, perhaps. But you can do an equally stunning job without posting.

One thing worth noting though:

The strategic direction - what actually works on LinkedIn, how the algorithm behaves, what hooks are performing, what formats are trending, engagement strategy, outreach - Jacob and I still lead on that (at least primarily or have oversight on it every month). We're on the platform constantly. And every week we run a session with our team to share what we're seeing: what's changed, what's working, what to try next. That part requires being in it every day. Once you're in the game, we make sure they benefit from it.

Head of Content & Strategy @ Storyleads | Helping lawyers build authority, referrals and leads on LinkedIn | I post about growing, building and monetizing brands | Founder-led marketing

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A few clients recently joined us with the same request: "I want you to push me into sharing more personal stories." Interesting...because they didn't say "I don't want to." They said "push me."

They already know personal content matters. They've seen other founders share their stories and thought, yeah, that's compelling. But when it comes to doing it themselves - it's a different story.

(Pun intended. Sorry.)

This is something I see constantly. Founders, executives, law firm owners - they're completely fine talking about their cases, their wins, their expertise. But the moment you suggest they share how they got there? The childhood that shaped them? A value they hold that has nothing to do with work?

They freeze up a bit.

It feels vulnerable. It feels like oversharing. It feels like... "who wants to hear this?"

If that's you, here are a few reframes that have helped my clients actually get past this and into the 'push me' stage:

1/ Look at someone you admire who does this.

Find a founder or executive who shares personal stories on LinkedIn. Someone you don't find cringe. Someone you find inspiring. Read their posts about their story, their career pivots, their personal beliefs.

Do you think less of them? 
So why would it be different for you?

2/ You're competing for attention

One of my clients put it perfectly: "Nobody who doesn't have a criminal case right now is going to watch content about criminal defense law. But if I'm the guy who posts about talking to my wife while she cooks - they remember me. And when they do need a lawyer, I'm the one they think of."

Your expertise gets you hired - yesss. Your story might get you attention before the hiring even starts.

3/ Let people see another side of you.

Another client told me he didn't want to just be known as "the founder of X firm." He coaches soccer. He has opinions about things that have nothing to do with law. He wanted peers to see that.

And here's the thing - that's usually what creates some relationships, referrals, networks. The fact that you also love sports, or love cooking, or are figuring out parenthood. That's the way in.

4/ DON'T replacing your expertise with personal stories.

Your tactical content builds credibility. Your personal content builds trust. One without the other is incomplete.

I'm not saying go post your entire life story tomorrow. But if you've been thinking about it and holding back - hope this gives you a push :))

We work with 70+ clients and ship 120+ pieces of content per week. Here are a few examples of the new AI workflows we've been building over the past few weeks.

If you haven't started experimenting with these tools yet - this post might be a good nudge.

Here's what we've been playing around with:

- We have Claude skills loaded to debrief calls
- We have skills loaded to cut out repetitive ideas and review an initial QA of our posts
- We have agents running across our databases giving an everyday view of our client pipeline - who needs content, who's behind, etc.
- We have it going through our post impressions and qualifying them through a analysis report we created - then suggesting ideas to be repurposed /which needs to be re-done with a different angle (will report back on this)
- We've started using it for market research
- We have prompts to pull the exact transcript sections we need
- We have an engine running to turn our CEO's sales calls and feedback calls into pain points and objections → LinkedIn content

We're NOWHERE close to those posts of "our marketing agency is being run by 8 agents 24/7." 

And as we're going through it, here are some real problems we're running into:

(1) Everything is still disconnected. We want each of our systems to talk to each other. Right now they don't.

(2) Team adoption takes time. Not necessarily a drawback - but it needs to be said. 

(3) Putting aside time for training is hard. At least right now, with everything else on our plates, carving out dedicated learning time is a challenge.

(4) I'd love to understand the ethical and environmental factors going into all of this. That's a conversation I haven't had enough of yet.

Still very much a work in progress.

Everyone knows founders need to be on LinkedIn in 2026. What we're seeing now is a higher demand for executives and associates to be on there too. Here's how and why we set this up for a recent client of ours:

After scaling a firm's founder's brand, the question became: What's next? Could we replicate this same playbook for other people in the firm? How do we use LinkedIn for more distribution, recruiting, and expansion? How do you market all facets of the firm?

(There's nothing more flattering than being asked to expand your services because you crushed it the first time around.)

The natural transition became a rollout of executive-led branding with 3 goals:

- Bring in the different perspectives of the firm.
- Make the founder less and less the face of the company.
- Make this the FIRST step in transitioning from a traditional law firm to a media company.

Here's the entire process from end to end:

(1) Who "should" be posting?

The first answer is people who WANT to.

It is incredibly hard to build a brand if your brain keeps saying: "OMG this is so cringe." If you love sharing your journey, if you always have something to say about something - that's a good indicator. That being said, it's different when you're asking someone incredibly talented but just a bit shy. Slight coaxing required :)

We recommended key players from different departments for variety. The firm selected 5 people: Head of Marketing, COO, Director of Intake, Director of Paralegal Operations, and Head of Litigation.

(2) How do we handle the process?

All of these key players are incredibly busy. We decided on a 1-2x/week posting cadence with interviews taken by their marketing department. More flexibility for them. We collaborate on messaging, strategy, content - and our team collects questions to be asked in the interviews.

(3) Clarifying the strategy, messaging, and ICP

Head of Marketing
- Posting around: her story, how she got into legal marketing, what makes PI marketing different, campaigns that worked, experiments that failed.
Goal: position the firm as forward-thinking and attract marketing talent.

Director of Intake
- Posting around: her story, how she built the intake process, what makes a referral relationship work.
Goal: build trust with referral partners. Make them want to send cases your way.

COO
- Posting around: his story, systems they've built, how they maintain culture at scale, hiring and training processes.
Goal: attract operations talent and showcase the firm as a well-run machine.

Director of Paralegal Operations
- Posting around: her story, what she wishes lawyers understood about paralegals, how they train new hires.
Goal: attract paralegal talent and humanize the behind-the-scenes work.

Head of Litigation
- Posting around: his story, memorable cases (anonymized), how they prepare for trial.
Goal: build credibility with other attorneys and potential clients.

Hope this helps!

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Srijan Bhardwaj

Uma Damodaran

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The Battle

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Uma Damodaran

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Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Uma Damodaran's LinkedIn Performance

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