Experts, want to add an extra $10K-$50K/mo to your business? Organically?

If you are:

- Stuck at $5K-10K/mo level since months or years
- Have tried scaling your funnel but have failed
- Spending all your money in ads that are not profitable
- Wasting $$$ trying to figure out the missing piece

Then I've some good news and bad news for you

The bad news is that the situation only gets worse from here

The good news is, you can change the situation and narrative, for once and all

In the last 1.5 years, me and my team have added $2 Million cash collected for Experts like you

How?

By turning your organic channels into CRMs that generates high quality leads and sales for you

We’ve cracked the code on how to scale any digital business organically on FB, IG and LinkedIn

What if, you woke up every morning and found people sending you requests and messages to work with you? 

That would be pretty amazing, right?

And I can bet, you've seen such Experts around you and have always wondered, how is that guy making a bank?

Let me tell you the secret

Other Experts are making a bank because they are THE "Category Kings"

As someone who specialises as a "Kingmaker", I help you become a "Category King" that eliminates all competition

Imagine, a combination of your Expertise and my Experience

We help you in 4 steps:

1. Craft compelling messaging that qualifies the right buyers audience and weeds out freebie seekers

2. Create a Grand Slam Million $ Offers that effortlessly scales to $1 Million or more

3. Make you a Category King with our Secret $5 Million Process 

4. Convert and close your dream clients for premium prices

Imagine adding an extra $10K-$50K per month to your business

And having leads and prospects coming in hoards for your premium product or service

Without you having to waste 3-4 hours/day in non-revenue generating activities that don't matter

My role is to make that happen for you

Send me a DM saying START when you're ready

“We have been doing consistent $5,000+ days by using Srijan's strategy.”
★★★★★
- Arun Lobo

“I was able to reach 4 million people and generate $200,000+ in sales in just 5 months.”
★★★★★
- Rahul Rathesh

Srijan Bhardwaj

Storyleads

Head of Content & Strategy

notus

Senior Content Strategist

I've taken on the position of Content Strategist, overseeing independent management of organic client projects. My responsibilities include:

- Developing content strategies for clients, aligning with their objectives
- ICP analysis to tailor content to specific audiences
- Preparing content based on the developed strategy and client interviews
- Crafting distribution strategies to maximize content reach and impact
- Performance analysis to measure the effectiveness of implemented content strategies

Content Strategist

- Created content strategies for startups, tech Founders, coaches, and CEOs
- Analyzed performance metrics like impressions and engagement to make data-driven decisions for content strategies.
- Driven more than 10M+ impressions for my clients

Notable clients include:
- BookLeaf
- MoreCursors
- Asymmetri
- Olo
- notus
- Kairos Club
- Manifold Ventures

Branding Strategist

Offline

In my time at Offline, I was pivotal in:

- expanding Offline to 6 more cities in Q3
- developing strategies for email marketing and paid ads
- revamping our website to optimize for conversion
- analyse weekly trends and KPIs which move revenue
- run A/B tests with the end goal to increase customer acquisition

I did anything and eveything from
- editing videos
- making websites
- write paid ad copy, email copy, landing page copy
- strategze on how to increase customer acquisition

Growth Marketing associate

Wells Fargo

Software Engineer

I was in the process of migrating legacy applications to a domain-driven architecture and deploying them on a cloud infrastructure.

Program Associate

Engaged in the development of mechanisms for obtaining real-time data from legacy applications and leveraging Grafana to visualize and analyze the acquired data.

Intern Analyst

Blue Chapter

Worked under ex-MBB consultants to learn more about strategy and marketing while working business problems for agencies in Europe.

Strategy Intern

I collaborated with a team of interns to develop an AI-driven tool capable of converting natural language speech into database query languages, facilitating seamless retrieval of results from various databases. This project was specifically aimed at providing Wells Fargo with a powerful solution to streamline their data querying processes.

Summer Intern

Software Engineer @ Wells Fargo | NITC | Curating what I learn along the way

Uma Damodaran

I've been interviewing content writers for our agency lately and there's this ONE thing most of them are missing:

Context as it relates to content.

We’ve seen candidates with perfect copy.

I use the term ‘copy’ liberally here because I feel like the word has gotten misunderstood - and it’s so easy to get caught up in this. I’ve been there myself.

Good copy isn't (excuse the 'it's not X, it's Y', iykyk):

- Breaking up sentences
- 3-point structure
- Short punchy sentences

Think like this, put AI on top of it, and you get a whole mess of good sentences, beautiful format, and a post that does.…….nothing.

What’s missing is the context. Something you need to actually think critically about.

Here's a few Qs we ask in relation to that:

1/ Who's the ideal audience ?

Not who's reading the post necessarily, but who is this post actually for? You'll need this later when you're making decisions about tone, depth, examples.

2/ How does this piece fit into the overall strategy?

How does this piece of content propel your purpose forward? Does it educate the reader on a problem they didn't know they have? Does it give solutions to a problem they know they have? Is this piece about gaining trust through relatability? Is this just something that will help you keep top of mind?

3/ What's the right tone for your client?

The tone of voice isn’t necessarily all about the words you use or how you structure things. Is it more reflective, drawing from personal experience? Is it more authoritative, showcasing experience through confidence? What is your client's tone and how do you fit the content accordingly?

4/ What will the relevant ICP think?

Sometimes people need to be seen, to feel safe to reach out. Sometimes people need to be told the benefits to reach out. Are you moving them closer to you or pulling them farther away with this content?

5/ Can you explain the core idea in 1-2 sentences max?

Clients come to us with scrambles of thoughts (which is fine, that's how it works). "This happened, then this happened. I think this, but also this. Here's how I solved it. But here's why it didn't work. Here's where it went wrong. Here's the first solution we tried."

We unscramble the thought process - imagine a tangle of webs - and pull out one solid thread with a clear start and end. A single thread from A to B.

In that scenario above, it becomes:

Post 1: This happened. Here's how I solved it.
Post 2: Most people try to solve X with Y.
Post 3: Here's what I tried first and why it failed.

Connected ideas, but separated for clarity of thought. 

Like this one: it's about what writers should be thinking about when they write copy.

This is where critical thinking comes in. The ability to step back and ask "what's this actually for?"

You need to write content with context in mind.

That's what we're looking for at Storyleads.

If that's you, DM me.

Head of Content & Strategy @ Storyleads | I help grow, build and monetise brands | Founder-led marketing

No alternative text description for this image

Over the course of shipping out 120+ pieces of content/week, we've developed a 5-step process for extracting stories from our clients. Sharing it below 👇:

Step 1: Map out their strategy

Before we write anything, we define their content pillars. For lawyers, these are usually:

1. Their practice area of expertise (immigration, PI, family law, etc.)
2. Company updates (for firm owners), subject matter expertise (for department heads) and industry insights
3. Personal values they champion (work-life balance, mental health advocacy)
4. A goal they're working towards or a vision they have of themselves or their company

That last one is what makes them unique in a sea of lawyers.

A few angles we've explored with clients: an immigration attorney building "the happiest law firm in America." An M&A lawyer being "the kind deal lawyer."

Step 2: Build two competitor lists

For each new client, we create two types of lists:

1. 20-30 direct competitors in their specific niche. PI lawyers for a PI attorney, immigration lawyers for an immigration attorney. To identify what works in their space.

2. A second list organized by content pillars. If "growth" is one of their pillars, we track people who talk about growing a company - they don't need to be lawyers.

This gives us a view of what works both in their niche and for each pillar.

Step 3: Analyze the posts

Before each content call, we analyze:

1. The last two weeks of viral posts in their practice area

2. Posts with nuanced topics that showcase depth. "How to emotionally connect with clients who've lost everything" - these may not go *viral* but they showcase subject matter expertise.

3. Current industry trends from articles, Reddit discussions, TikTok videos and regulatory changes. Cross-referenced with our database of 4,000+ posts.

Step 4: During the content call, we ask hyper-specific questions

We take what we found in steps 2 and 3 and ask questions designed to extract specific stories:

"Tell me about a time you convinced a client NOT to take a settlement that seemed good on paper."

"What personal insecurity did you overcome to start your firm?"

"Have you ever had an EB-1 NIW denied by someone who previously granted you an RFE?"

One of the best signs that we see is when clients need to actually *think* about their answers for a while. It unlocks substance.

Step 5: Mine for top-of-mind content during calls

At the beginning of the monthly calls, we ask attorneys to check their calendar from the past two weeks:

"Any interesting client interactions?"

"Recent cases that surprised you?"

"Unusual problems solved?"

"Leadership moments where you learned something from your team?"

There's always something from the past weeks. The peak of sharing in public. 

Tip: wWe've started having small 10-minute chats with our clients' closest team or family members. The people surrounding them often have stories that a person wouldn't think to share about themselves.

Hope this helps!

taplio

The Battle

Srijan Bhardwaj

Uma Damodaran

Followers

Posts

Engagements

Likes

Performance ScoreUma Damodaran's LinkedIn Performance

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taplio

The Battle

Srijan Bhardwaj

Uma Damodaran

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Uma Damodaran's LinkedIn Performance

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Performance ScoreUma Damodaran's LinkedIn Performance