I am a seasoned entrepreneur and technology leader with 25+ years of experience in cybersecurity, digital assets, product innovation, and global business leadership.

My journey spans building, scaling, and securing technology ecosystems — from developing and launching original products at Microsoft, BlackBerry, and Samsung, to leading ventures that protect enterprises, governments, and millions of consumers. Today, I serve as Joint MD & Joint CEO of 63SATS, where we are pioneering India’s first Cybersecurity SuperApp with embedded insurance (CYBX) and building advanced solutions through CyberSecurity Force (CSF) for corporates of all scale and CyberDome to safeguard critical national infrastructure.

In parallel, I’ve been deeply engaged in the digital assets revolution, spearheading initiatives in regulated tokenization, blockchain platforms, and digital asset management. My expertise bridges cybersecurity and financial innovation — two industries converging rapidly in a world that demands trust, transparency, and resilience.

Core strengths include:

- Cybersecurity strategy & threat defense
- Digital asset management & tokenization frameworks
- End-to-end product development & scaling
- Strategic partnerships, M&A, and stakeholder leadership

What drives me is the belief that technology, creativity, and collaboration can redefine the future — from securing digital lives to enabling new forms of financial empowerment.

Outside of work, I’m a proud father, global traveler (20+ countries), and a Netflix binge watcher 

Srinivas L

Self Employed

Strategy development across Functions including NBFCs with Sales & Operations Structuring, Analysis & Assessment Value Stream Mapping ( Process Mapping & Optimisation ) 
Guidance on Digitalisation of Customer Journey including Onboarding & Vendor Payments 
Guidance on Loan processing flow, including an introduction to assigning Cash loans to processor 
BNPL 
BPO Support Services ( Inbound / Outbound )
Provided analytical support for new product development and programme implementation.
Participated in business development efforts by identifying new or additional revenue opportunities with current clients.

Independent Consultant - Heading Strategic Initiatives 

Home Credit India

Provided effective leadership to a team of 180 representatives including TLs spread over West & South region contact centres, ensure to meet the established everyday goals with 100% accuracy of signed applications with maintaining quality & quantity. 
Daily 12000+ Loans ( Product, Cash, EMI Cards ) applications were processed 

Skills: Strategic Management. Operations Management. Key Performance Indicators. Customer Experience. Customer Retention. Customer Handholding. Interpersonal Skills. Analytical Skills.Team Cohesion. Business Planning. People management. Strategy Execution. Strategic Thinking. Management Consulting. Change Management. Organisational Development. Client Relations. Revenue Forecasting. Budget Management. Quality Check. Quality Control. Project Management

AVP - Backend Sales Operations & Digital Services

Distribution Development 
Onboarded 18000+ (ALDI ) New Retail Non ISD Stores PAN India with contact centre of 50 agents & Sales Network which operated 365 days a year handling loan process queries from Retailers with 75% success rate of signing 1st application.
ALDI ( Alternate Distribution Channel ) contributed 45% of business to the overall business of 4 lacs signed applications per month.

Senior Manager-Distribution Development & Customer Delight 

Responsible for execution of sales through ALDI channel without Sales Associates and fulfilment of commercial / Sales plan through Retail Associates. 

-Actively involved in Cooperation with Strategic Alliance team with manufacturers to attract additional sales force from promoters as RA. 
-Ensuring position at market and stability of FP Channel. Also involved in Development and execution of procedures for promoters attraction, training, activation, and efficiency improvement.  Have build wide, good organized and manageable RAs’ network without direct submission.
-Successfully opened 15000 ALDI POS within 1st year of inception of ALDI channel with more than 18000 Active RAs.
-Supervision and manages internal processes for promoters mass attraction, training, activation, efficiency improvement
-Identified valuable emerging markets through the network and Key accounts; with the help of Network provided company expansion across the country.  
-Major role and Participation in design and implementation of policies and procedures to facilitate processes and clarify and correct procedural problems.
-Coordination with cross departments and laying out plans and priorities to address resources and operational challenges.

Manager-Alternate Sales Distribution

Warranty Bazaar - India

Channel Management, Distribution Management, Team Management, Vendor Management PAN India.

Goal: To increase sales by rebuilding online, offline & the Channel Sales adding Sellers, buyers & distributors to take WB Program to a greater Level.

-Responsible for Business Development PAN India Through Online WB Website & Various online partners with offline market focus to penetrate well in the Market.
Managed extended warranty programme for HP & Acer Hedged by Edelweiss.
-Development of strategies for strengthening Sellers & Buyers for online sale of Warranty Bazaar on Various online partners, Sales Forecasting, Projections, proper Placement & Positioning of the WB products in the market.
-Vendor Management & Development.
-Responsible for product marketability and profitability by researching, identifying, and capitalizing on market opportunities; improving product packaging; coordinating new product development. 
-Sustaining rapport with key accounts by making periodic visits; exploring specific needs; anticipating new opportunities. 
-Building long-term relationships at high levels with each distribution partner and representative.
-After Sales Service Management with AS Team, with weekly & monthly Review, to clear the sales related backlogs of the pending cases.
-Overall distribution management of Executives at vendor level for smooth sales drive.
-Providing direction, motivation, training & one-on-one to the Sales Executives for ensuring optimum performance and enhancing their professional and soft skills.
-Building strong business relationship with channel partners at all levels. 
-Resolve all conflicts/cross functional issues with sales team, channel partners in the region.

Head Business Development

SYSKA Gadget Secure

Key Responsibilities

Channel Management, Distribution Management, Team Management in Haryana 

Goal: To increase sales by rebuilding the sales channel and adding ISDs and distributors & to take SGS Program to a greater Level.

Handled 1 Super Distributor & 18 Micro Distributors in Haryana with over 2.25Cr monthly turnover.
Did Dealers Meet to motivate & to take the sales to next level .
Developed and rebuilt a sales and distribution channel throughout Rest of Haryana that increased Sale & Retailer base.
Handled 2 Company roll ASMs & 8 TSMs with 90+ Promoters deployed on Retail Stores.
Development of strategies for strengthening of Dealers Network, Sales Forecasting, Projections, proper Placement & Positioning of the products in the market.
Ensuring that the forecasting is done by the RDS and the same is being lifted and sold by him in his market.
Ensuring the adequacy of the stock at the RDS point based on the secondary sales figures SKU wise for the past 3 months record.
Visiting all key locations along with the RDS to resolve issues of MD & Retail, or to build a positive rapport with the dealers.
Added distribution partners in each region that help drive sales through tier two, three, and four cities.
Building long-term relationships at high levels with each distribution partner and representative.
Proper Placement of SGS in the channel.
After Sales Service Management with AS Team, with weekly & monthly Review, to clear the sales related backlogs of the pending cases.
Overall distribution management at ISDs & non-ISDs counters.
Providing direction, motivation, training & one-on-one to the Sales Executives including TSM for ensuring optimum performance and enhancing their professional and soft skills.
Building strong business relationship with channel partners at all levels. 
Resolve all conflicts/cross functional issues with sales team, channel partners in the region.

State Sales Head

Apple

Goal: To increase sales by rebuilding the sales channel and adding iSCs and distributors & to take Telecom Excellence Program to a greater Level.
-Handled 4 RDS in Haryana with over 15Cr of turnover monthly.
-Got the Best ASM award North for more than 150% achievement & won a trip to LONDON (APPLE HQ)
-Developed and rebuilt a sales and distribution channel throughout Rest of Haryana that increased Sale & Retailer base.
-Handled 26 iSCs & responsible to get iPhone, iPad & iPod sales through them.
-Development of strategies for strengthening of Dealers Network, Sales Forecasting, Projections, proper Placement & Positioning of the products in the market.
-Ensuring that the forecasting is done by the RDS and the same is being lifted and sold by him in his market.
-Ensuring the adequacy of the stock at the RDS point based on the secondary sales figures SKU wise for the past 3 months record.
-Visiting all key locations along with the RDS to resolve issues of MD & Retail, or to build a positive rapport with the dealers.
-Best ASM award for holding maximum dealers meet in quarter, which resulted in higher achievement of sales & lowering down the area problem.
-RDS reporting in terms of Sales volumes, Target vs. Achievement
-Added distribution partners in each region that help drive sales through tier two, three, and four cities.
-Build long-term relationships at high levels with each distribution and representative partner.
-Quick training, mentoring & coaching iSCs to achieve the wow experience to customers.
-Proper Placement of iPhone, iPad & iPod in the channel.
-Placing of ND Fixture in Store with FISO.
-Overall distribution management at TEP & non-TEP counters.

ASM-Telco

ZTE Corporation

-Building Open market strategy for ZTE Telecom, for first time product launch to Indian Open market.
-Building close profitable negotiations with key distributors & retailers.
-Understanding market trends and competitor strategies to feedback to HQ for ZTE product development.
-Responsible for selecting handsets from Global handset product portfolio suitable for local Indian market.
-Built 3G marketing launch and communications plan for 3G portfolio and launched to the Indian market for the first time in September 2010.
-Regular interaction with HQ China to suggest customer needs & latest market trends for product development.
-Client Servicing & management, Key Account Management.
-Handled customers like Beetel, Aircel, Karbonn, T-Series etc.
-Closed android phones with Karbonn & Data Card, wifi business with Beetel & AIRTEL.
-Pitching the right products to the customers & providing them customised solution as per their requirement.
-Coordinating with HQ china & customer to provide them solution to their desired product. A key link between the customer & HQ for solving every problem related to the project.


Significant Highlights


-Awarded Star performer for client management & 3G Product launch.
-Closed business worth USD 4 million in 6 months

Assistant Manager

Motorola Mobility (a Lenovo Company)

-Handling Retail sales in Delhi region with target basis with teams.
-Development of strategies for strengthening of Dealers Network, Sales Forecasting, Projections, proper Placement & Positioning of the products in the market.
-Planning, Sales team management, Budgeting, Target Assignment, Sales forecasting, Sales & Marketing (BTL) & product building.
-Developing periodic business plans & strategies, in co-ordination with distributors (Vendors) of organisation.
-Providing direction, motivation, training & one-on-one to the Sales Executives including TSM for ensuring optimum performance and enhancing their professional and soft skills.
-Initiating & developing action plans to penetrate new markets.            
-Managing Sales officers of Dealers & Distributors to ensure optimum growth.
-Lead in identification, selection, motivation and engagement of channel partners. 
-Build strong business relationship with channel partners at all levels. 
-Resolve all conflicts/cross functional issues with sales team, channel partners in the region.

MOTO- Manager

Strategy and operations with a focus on consultancy and efficiency with customer experience of startups and NBFCs. My approach has proven pivotal in the digital transformation of client processes, notably streamlining customer onboarding and optimising processing flows. It has also empowered their journey towards embracing digitalisation, particularly in the realm of Buy Now, Pay Later (BNPL) solutions.

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The Battle

Srinivas L

Abhishek Kuckreja

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