I am a seasoned entrepreneur and technology leader with 25+ years of experience in cybersecurity, digital assets, product innovation, and global business leadership.

My journey spans building, scaling, and securing technology ecosystems — from developing and launching original products at Microsoft, BlackBerry, and Samsung, to leading ventures that protect enterprises, governments, and millions of consumers. Today, I serve as Joint MD & Joint CEO of 63SATS, where we are pioneering India’s first Cybersecurity SuperApp with embedded insurance (CYBX) and building advanced solutions through CyberSecurity Force (CSF) for corporates of all scale and CyberDome to safeguard critical national infrastructure.

In parallel, I’ve been deeply engaged in the digital assets revolution, spearheading initiatives in regulated tokenization, blockchain platforms, and digital asset management. My expertise bridges cybersecurity and financial innovation — two industries converging rapidly in a world that demands trust, transparency, and resilience.

Core strengths include:

- Cybersecurity strategy & threat defense
- Digital asset management & tokenization frameworks
- End-to-end product development & scaling
- Strategic partnerships, M&A, and stakeholder leadership

What drives me is the belief that technology, creativity, and collaboration can redefine the future — from securing digital lives to enabling new forms of financial empowerment.

Outside of work, I’m a proud father, global traveler (20+ countries), and a Netflix binge watcher 

Srinivas L

72 Networks Private Limited

72 Networks is almost a decade old supply chain and logistics organisation engaged in extensive rural distribution and tech enabled last mile delivery in deep rural geographies across India. Our immediate focus is to build a strong quick commerce model for our customers across urban and rural geographies.
As its COO, since Oct 2022, working extensively towards: 
•	Building 72 Networks as nationwide preferred supply chain and logistics organisation for distribution in rural India
•	Build network presence across 14 states with +90 warehouses and a ground team of more than 1K+ associates. 
•	Transformed 72 Networks supply chain and last mile delivery network, enhancing market presence through technology platform.
•	Led e-commerce model shift, improving operations and alliances.
•	Cultivated partnerships with 35+ brands for competitive pricing.
•	Collaborated on fundraising, secured investments.
•	Spearheaded www.d2u.store launch at 72 Networks, targeting rural Indian consumers.
•	Leveraged alliances with renowned NBFCs and MFIs for risk mitigation and loan fulfilment.
•	Developed and monitor SOPs for directing daily operations as per compliance measures.

Chief Operating Officer

udaan.com

Category Head & National Lead: Strategic Partnership & Alliances, FMCG & Pharma Business:
•	Led FMCG & Pharma category management and partnerships, driving brand business and team management.
•	Formulated joint business plans, negotiations, and monetization strategies with National and Regional Brands.
•	Finalized distribution agreements and enhanced brand visibility through campaigns.

Category Management & Strategic Partnerships & Alliances Lead- FMCG & Pharma business 

Walmart

•	Pioneered Walmart's Kirana Development Program (KDP), driving assortment and margin goals.
•	Developed strategy roadmap and KDP model as a part of core leadership team, overseeing technology and vendor management.
•	Managed category managers, negotiated terms, and ensured margin deliverables.

Head - Merchandising, Marketing & Alliance for Kirana Development

Deloitte

•	Specialized in Strategy & Operations consulting, driving sales and supply chain transformation.
•	Provided advisory and management services, fostering client relationships in C&IP sector.
•	Implemented tools for operational efficiency, led analytical work and prepared sector reports.

Associate Director - Strategy and Operations consulting, Consumer & Industrial Products sector

KPMG India

•	Consulted C&IP sector, led business development, and maintained client relationships.
•	Developed tools for efficiency, conducted market analysis, and authored knowledge reports.
•	Represented KPMG in forums, drove marketing initiatives, and fostered collaboration.
•	Designed transformation journeys for retailers, conducted retail planning assessments.
•	Developed thought leadership reports with industry associations.
•	Provided strategic advisory and consulting services to clients in the C&IP sector.

Associate Director - Consumer & Industrial Products Sector

•	Led P&L management, channel management, retail processes, supply chain and logistics, market research, asset protection, inventory management, compliance, corporate social responsibility and team leadership functions for Walmart’s B2B stores business in Central India.  
•	Oversaw operations, optimized costs, and drove growth. Led a team of 200+ associates and an annual turnover of INR 150+ Cr.
•	Established Central India’s e-commerce business.

Deputy General Manager - Retail Operations

•	Managed Pan India office and institutional sales, driving growth and profitability. 
•	Led a team of large number of associates.

Head, Institutional & Modern Trade Sales & Business Development

SPENCER’s RETAIL LTD.

•	Led multi-region team of 18 category managers in FMCG, Staples, Fresh, General Merchandise, Consumer Durables & Fashion
•	Formulated regional business strategies, vendor appointments, negotiated category margins , and managed inventory.

Regional Merchandising Head - Delhi, West UP and Punjab

ITC Limited

•	Drove sales, brand launches, and distribution for ITC's FMCG products in Rajasthan. 
•	Managed teams, devised strategic plans, and executed trade promotions. 
•	Expanded key accounts, implemented logistics solutions, and conducted training.

AREA SALES MANAGER (FMCG, Rajasthan)

PIDILITE INDUSTRIES LTD.

•	Let trade and BTL marketing for Pidilite’s all 3 business divisions including Fevicol, Consumer Products & Institutions across Retail, Architects/Builders/Contractors, and Industrial Products segments.
•	Spearheaded 'Dr. FIXIT's launch in Rajasthan markets. of Pidilite Industries.

Sales and Promotions Manager- Rajasthan

Gujarat Ambuja Cements Ltd.

•	Managed channel distribution for North and West Delhi distribution partners.
•	Successfully launched the new ash mix cement brand 'Ambuja Silicate' in Delhi markets.

Management Trainee

Experienced business leader with 23+ years across FMCG, E-commerce, Retail, Management Consulting, Paints, Pharma and Consumer Durables. Expertise spans Sales & Distribution, Go-to-Market (GTM- rural and urban) strategies, P&L management, Operations, Supply Chain, Procurement & Merchandising, and Strategic Partnerships. Proficient in Channel & Vendor Management, Pricing & Negotiations, and Trade & Digital Marketing.

With Big 4 experience at KPMG and Deloitte, have driven strategic insights to ensure sustainable client success. A proven leader in B2B, B2C, B2B2C, and D2C retail, with deep expertise in consumer products.

As Chief Operator at 72 Networks, I focus on expanding B2B and D2C reach across urban and rural markets through a robust in-house tech platform and a highly efficient last-mile delivery network, leveraging the power of quick commerce.

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Srinivas L

Anshuman Maheshwari

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