Srinivas Kumar

Empowering Businesses with AI-Driven Digital Marketing Strategies for Smarter Growth

I delve deep into AI & Digital Marketing to bring you insightful, research-backed content. My mission: share valuable knowledge from my own discoveries.

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Integrated Performance Digital Marketing Manager- Europe

Responsible for strategizing and managing digital Performance Marketing and media campaigns with a focus on key European markets and channels.
Helping grow the market share by using digital ecosystems and media to drive sales across e-retailers, as well own direct-to-consumer platform, which is a key strategic ambition. 
Key media activations to plan together with our agency partners include, but are not limited to,
(digital) TV, display, SEA, and Paid Social. 
The planning of all media activities in an integrated approach, as well as linking any digital media with above-the-line media, within an integrated journey and ecosystem.
Liase closely with agencies as well as with the MarCom Lead, eCom D2C and Sales managers to create campaigns that serve the overall Sales and Marketing objectives across the full consumer decision journey.
Connecting learnings and best practice activations across channels and markets and
creating insights and optimizations based on data and consumer behavior are part of the role.
Exchanging insights with the US Digital Team as well supporting an increased global learning.
Direct accountability for digital Performance Marketing KPI’s and delivering strong ROAS figures that accelerate the business growth.
Develop and lead Performance marketing plans for key markets, addressing all relevant digital media touchpoints in the journey to grow awareness amongst target audience, increase conversion rate, and
overall ROAS.
Working across multiple areas of activation including, Prospecting, Engage, Retargeting and
Close (PERC model)
Partner with internal and external stakeholders to identify and plan for media and content
enhancements, digital campaigns, promotional initiatives, merchandizing strategies, test &
learn activities, content updates etc. Create, maintain and socialize initiative roadmaps to align
teams, timing, budget and prioritize resource.
Managing the agency partners to unlock their full potential & manage media marketing budget

PwC India

- Monitoring 10+ products in Fintech niche ensuring 99.9% uptime, resulting in 15% reduction in incidents.

- Tracking product KPIs with performance tools to meet the SLAs and user satisfaction.

- Conducting Web Application Security Assessment (WASA) and VAPT to identify and close potential security threats.

- Applying data-driven approach to optimize existing ML models for fraud detection.

- Managing Third Party Vendor Risks for clients with quarterly audits.

Risk Consultant

Testbook

- Ran organic marketing campaigns for user acquisition.

- Optimised vast volumes of webpages to improve traffic by 63% through SEO.

- Improved user impressions by 86% through top funnels.

- Generated insights-rich reports using Google Analytics for reporting to stakeholders.

Marketing Analyst

Hemp Foundation

- Conceptualized and A/B tested e-mail marketing campaigns with 72% impressions increment

- Designed end-to-end roadmap for off-page strategy execution

- Developed Client relation at CXO level & provided specific solutions

Growth

Team DTU Supermileage

- Developed sponsors opportunities

- Managed 16+ webinars on Green Future powered by Shell, the energy company

- Conceptualized and implemented social media campaigns for green earth

- Headed media production for inbound marketing

Corporate Head

Benefit most from AI | Posts on Gen AI to level-up | DTU'23 🎓

Hi, I'm  Arzamaan, passionate about Tech & business growth.

Alongside a bachelor’s degree, I have hands-on industry experience in solving complex business problems, identifying key insights from data and product growth.

My goal is to set a new standards for product growth through innovation.

📧 arzamaanh@gmail.com!

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Srinivas Kumar

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