Srinivas Kumar

Empowering Businesses with AI-Driven Digital Marketing Strategies for Smarter Growth

I delve deep into AI & Digital Marketing to bring you insightful, research-backed content. My mission: share valuable knowledge from my own discoveries.

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Integrated Performance Digital Marketing Manager- Europe

Responsible for strategizing and managing digital Performance Marketing and media campaigns with a focus on key European markets and channels.
Helping grow the market share by using digital ecosystems and media to drive sales across e-retailers, as well own direct-to-consumer platform, which is a key strategic ambition. 
Key media activations to plan together with our agency partners include, but are not limited to,
(digital) TV, display, SEA, and Paid Social. 
The planning of all media activities in an integrated approach, as well as linking any digital media with above-the-line media, within an integrated journey and ecosystem.
Liase closely with agencies as well as with the MarCom Lead, eCom D2C and Sales managers to create campaigns that serve the overall Sales and Marketing objectives across the full consumer decision journey.
Connecting learnings and best practice activations across channels and markets and
creating insights and optimizations based on data and consumer behavior are part of the role.
Exchanging insights with the US Digital Team as well supporting an increased global learning.
Direct accountability for digital Performance Marketing KPI’s and delivering strong ROAS figures that accelerate the business growth.
Develop and lead Performance marketing plans for key markets, addressing all relevant digital media touchpoints in the journey to grow awareness amongst target audience, increase conversion rate, and
overall ROAS.
Working across multiple areas of activation including, Prospecting, Engage, Retargeting and
Close (PERC model)
Partner with internal and external stakeholders to identify and plan for media and content
enhancements, digital campaigns, promotional initiatives, merchandizing strategies, test &
learn activities, content updates etc. Create, maintain and socialize initiative roadmaps to align
teams, timing, budget and prioritize resource.
Managing the agency partners to unlock their full potential & manage media marketing budget

🏳️‍🌈Solutions Consultant | Technology | Science | Life | LinkedIn Influencer | Author, Tech Topics | My goal is to give, teach & share what I can. Featured on vCandidates.com | Upwork | Salarship.com

I’m a 𝘴𝘶𝘣𝘫𝘦𝘤𝘵 𝘮𝘢𝘵𝘵𝘦𝘳 𝘦𝘹𝘱𝘦𝘳𝘵 and 𝘴𝘰𝘭𝘶𝘵𝘪𝘰𝘯𝘴 𝘤𝘰𝘯𝘴𝘶𝘭𝘵𝘢𝘯𝘵 who contributes deep technical knowledge to a wide range of media brands including 𝗙𝗮𝘀𝘁 𝗖𝗼𝗺𝗽𝗮𝗻𝘆, 𝗦𝗼𝗳𝘁𝘄𝗮𝗿𝗲 𝗡𝗲𝘄𝘀, 𝗦𝗺𝗮𝗿𝗧𝗲𝗰𝗵 𝗗𝗮𝗶𝗹𝘆, 𝗧𝗲𝗰𝗵𝗻𝗶𝗰𝗮𝗹𝗥𝗲𝗰𝗿𝘂𝗶𝘁𝗲𝗿𝘀.𝗶𝗼, 𝗧𝗲𝗰𝗵𝗠𝗮𝗴𝗮𝘇𝗶𝗻𝗲.𝗶𝗼, 𝗚𝗼𝗗𝗮𝗱𝗱𝘆, 𝗧𝗲𝗰𝗵𝗕𝘂𝗹𝗹𝗶𝗼𝗻, 𝗜𝗧 𝗗𝗶𝗿𝗲𝗰𝘁𝗼𝗿, and others.

My work focuses on 𝘩𝘦𝘭𝘱𝘪𝘯𝘨 𝘳𝘦𝘢𝘥𝘦𝘳𝘴 𝘮𝘢𝘬𝘦 𝘴𝘦𝘯𝘴𝘦 𝘰𝘧 𝘩𝘰𝘸 𝘵𝘦𝘤𝘩𝘯𝘰𝘭𝘰𝘨𝘺 𝘪𝘴 𝘳𝘦𝘴𝘩𝘢𝘱𝘪𝘯𝘨 𝘰𝘶𝘳 𝘭𝘪𝘷𝘦𝘴 𝘢𝘯𝘥 𝘸𝘰𝘳𝘬—from 𝗔𝗜-𝗱𝗿𝗶𝘃𝗲𝗻 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗿𝗲𝘃𝗶𝗲𝘄𝘀 to 𝘦𝘵𝘩𝘪𝘤𝘢𝘭 𝘵𝘦𝘤𝘩, automation, and digital sustainability. I share insights that are practical, clear, and rooted in experience.

Whether I’m writing about or deploying tools related to 𝗜𝗧 𝘀𝗲𝗰𝘂𝗿𝗶𝘁𝘆, 𝘳𝘦𝘮𝘰𝘵𝘦 𝘤𝘰𝘭𝘭𝘢𝘣𝘰𝘳𝘢𝘵𝘪𝘰𝘯, or 𝘦𝘮𝘦𝘳𝘨𝘪𝘯𝘨 𝘈𝘐 trends, I aim to make complex topics accessible. I believe in 𝘵𝘦𝘤𝘩𝘯𝘰𝘭𝘰𝘨𝘺 𝘵𝘩𝘢𝘵’𝘴 𝘯𝘰𝘵 𝘫𝘶𝘴𝘵 𝘱𝘰𝘸𝘦𝘳𝘧𝘶𝘭, 𝘣𝘶𝘵 𝘩𝘶𝘮𝘢𝘯-𝘤𝘦𝘯𝘵𝘦𝘳𝘦𝘥.

Recently, I was ranked among the Top 25 in Technology & Innovation and Top 200 in Tech & Creator Leaderboards by Favikon—across the U.S., worldwide, and on LinkedIn.

🔹 𝗧𝗲𝗰𝗵 𝗧𝗼𝗽𝗶𝗰𝘀 | 𝘈 𝘕𝘦𝘸𝘴𝘭𝘦𝘵𝘵𝘦𝘳 𝘧𝘰𝘳 𝘛𝘩𝘰𝘶𝘨𝘩𝘵-𝘓𝘦𝘥 𝘛𝘦𝘤𝘩 𝘋𝘪𝘢𝘭𝘰𝘨𝘶𝘦

I founded 𝗧𝗲𝗰𝗵 𝗧𝗼𝗽𝗶𝗰𝘀 to bridge the gap between innovation and everyday decision-making. With 𝟮6𝗞+ 𝘦𝘮𝘢𝘪𝘭 𝘴𝘶𝘣𝘴𝘤𝘳𝘪𝘣𝘦𝘳𝘴 and 𝟯9𝗞+ 𝘧𝘰𝘭𝘭𝘰𝘸𝘦𝘳𝘴, we explore automation, generative AI, skill shelf life, cybersecurity, work culture, and tech leadership.

𝘖𝘶𝘳 𝘤𝘰𝘯𝘵𝘳𝘪𝘣𝘶𝘵𝘰𝘳𝘴 𝘳𝘢𝘯𝘨𝘦 𝘧𝘳𝘰𝘮 𝘊𝘌𝘖𝘴 𝘢𝘯𝘥 𝘍𝘰𝘶𝘯𝘥𝘦𝘳𝘴 𝘵𝘰 𝘐𝘛 𝘴𝘶𝘱𝘱𝘰𝘳𝘵 𝘱𝘳𝘰𝘴—𝘣𝘳𝘪𝘯𝘨𝘪𝘯𝘨 𝘨𝘳𝘰𝘶𝘯𝘥-𝘭𝘦𝘷𝘦𝘭 𝘢𝘯𝘥 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘤 𝘪𝘯𝘴𝘪𝘨𝘩𝘵 𝘪𝘯𝘵𝘰 𝘦𝘷𝘦𝘳𝘺 𝘴𝘵𝘰𝘳𝘺.

Our readers aren’t just passively scrolling—they’re 𝘣𝘶𝘪𝘭𝘥𝘪𝘯𝘨 𝘵𝘩𝘦 𝘧𝘶𝘵𝘶𝘳𝘦 𝘧𝘳𝘰𝘮 𝘪𝘯𝘴𝘪𝘥𝘦 𝘵𝘩𝘦 𝘴𝘺𝘴𝘵𝘦𝘮𝘴 𝘵𝘩𝘦𝘺 𝘳𝘶𝘯.

📩 𝘙𝘦𝘢𝘥, 𝘳𝘦𝘧𝘭𝘦𝘤𝘵, 𝘢𝘯𝘥 𝘴𝘩𝘢𝘳𝘦—𝘣𝘦𝘤𝘢𝘶𝘴𝘦 𝘵𝘦𝘤𝘩 𝘸𝘪𝘵𝘩𝘰𝘶𝘵 𝘥𝘪𝘢𝘭𝘰𝘨𝘶𝘦 𝘪𝘴 𝘫𝘶𝘴𝘵 𝘯𝘰𝘪𝘴𝘦.

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