Srinivas Kumar

Empowering Businesses with AI-Driven Digital Marketing Strategies for Smarter Growth

I delve deep into AI & Digital Marketing to bring you insightful, research-backed content. My mission: share valuable knowledge from my own discoveries.

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Integrated Performance Digital Marketing Manager- Europe

Responsible for strategizing and managing digital Performance Marketing and media campaigns with a focus on key European markets and channels.
Helping grow the market share by using digital ecosystems and media to drive sales across e-retailers, as well own direct-to-consumer platform, which is a key strategic ambition. 
Key media activations to plan together with our agency partners include, but are not limited to,
(digital) TV, display, SEA, and Paid Social. 
The planning of all media activities in an integrated approach, as well as linking any digital media with above-the-line media, within an integrated journey and ecosystem.
Liase closely with agencies as well as with the MarCom Lead, eCom D2C and Sales managers to create campaigns that serve the overall Sales and Marketing objectives across the full consumer decision journey.
Connecting learnings and best practice activations across channels and markets and
creating insights and optimizations based on data and consumer behavior are part of the role.
Exchanging insights with the US Digital Team as well supporting an increased global learning.
Direct accountability for digital Performance Marketing KPI’s and delivering strong ROAS figures that accelerate the business growth.
Develop and lead Performance marketing plans for key markets, addressing all relevant digital media touchpoints in the journey to grow awareness amongst target audience, increase conversion rate, and
overall ROAS.
Working across multiple areas of activation including, Prospecting, Engage, Retargeting and
Close (PERC model)
Partner with internal and external stakeholders to identify and plan for media and content
enhancements, digital campaigns, promotional initiatives, merchandizing strategies, test &
learn activities, content updates etc. Create, maintain and socialize initiative roadmaps to align
teams, timing, budget and prioritize resource.
Managing the agency partners to unlock their full potential & manage media marketing budget

Marketing & AI | Brand & Business Unit Director @ P&G | Leading Teams | Growing Multi-Million $ Brands

Marketing Director @ P&G | Follow For Marketing & AI Content | Keeping You at The Leading Edge of Brand Building | Get Ahead of The Game With ‘The Marketing Advantage’ Newsletter

Brand Builder with 16+ years of experience. 

AI / digital marketing expert and enthusiast.

I share content to help you on your Marketing & AI journey. 


My views / endorsements are my own and do not reflect those of my employer. 

Jonathan Parsons

By 2026, AI literacy will be as essential as digital literacy.

The employees who thrive won’t just use AI — they’ll understand it, shape it, and collaborate with it.

We’re entering an economy where human value shifts from doing tasks to designing systems and the people who’ll stay relevant are the ones learning these skills now.

Here are 7 AI skills every employee will need by 2026 👇

1️⃣ AI Literacy — know the fundamentals of how it works.
2️⃣ Prompt Crafting — communicate with machines effectively.
3️⃣ Tool Integration — embed AI into daily workflows.
4️⃣ Data Interpretation — turn insights into strategy.
5️⃣ Ethical AI Use — protect trust, privacy, and brand reputation.
6️⃣ Creative Collaboration — think with AI, not against it.
7️⃣ Change Resilience — keep evolving as the tech does.

(And if I could add an eighth, it’s curiosity — because every breakthrough starts there.)

#futureofwork #learning #careers

Marketing Director - Clinique | AI Leader & Advocate | Brand Builder

7 AI Skills To Need To Have in 2026

Most people think AI is overwhelming.
But when used right, it actually gives you less to do.

Here’s how to spend just 2 hours each day using AI to:

- Hit inbox zero
- Speed up campaign planning
- Generate creative assets
- Track competitors
- Report results in minutes

If you’re a marketing leader, save this.

♻️ Share this post with your network

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