Srinivas Kumar

Empowering Businesses with AI-Driven Digital Marketing Strategies for Smarter Growth

I delve deep into AI & Digital Marketing to bring you insightful, research-backed content. My mission: share valuable knowledge from my own discoveries.

Stay updated with my newsletter, featuring the latest trends in AI and digital marketing including latest news, tools, tips and tricks etc. - 2 to 3 times in a week.
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Integrated Performance Digital Marketing Manager- Europe

Responsible for strategizing and managing digital Performance Marketing and media campaigns with a focus on key European markets and channels.
Helping grow the market share by using digital ecosystems and media to drive sales across e-retailers, as well own direct-to-consumer platform, which is a key strategic ambition. 
Key media activations to plan together with our agency partners include, but are not limited to,
(digital) TV, display, SEA, and Paid Social. 
The planning of all media activities in an integrated approach, as well as linking any digital media with above-the-line media, within an integrated journey and ecosystem.
Liase closely with agencies as well as with the MarCom Lead, eCom D2C and Sales managers to create campaigns that serve the overall Sales and Marketing objectives across the full consumer decision journey.
Connecting learnings and best practice activations across channels and markets and
creating insights and optimizations based on data and consumer behavior are part of the role.
Exchanging insights with the US Digital Team as well supporting an increased global learning.
Direct accountability for digital Performance Marketing KPI’s and delivering strong ROAS figures that accelerate the business growth.
Develop and lead Performance marketing plans for key markets, addressing all relevant digital media touchpoints in the journey to grow awareness amongst target audience, increase conversion rate, and
overall ROAS.
Working across multiple areas of activation including, Prospecting, Engage, Retargeting and
Close (PERC model)
Partner with internal and external stakeholders to identify and plan for media and content
enhancements, digital campaigns, promotional initiatives, merchandizing strategies, test &
learn activities, content updates etc. Create, maintain and socialize initiative roadmaps to align
teams, timing, budget and prioritize resource.
Managing the agency partners to unlock their full potential & manage media marketing budget

Marketing & AI | Brand & Business Unit Director @ P&G | Leading Teams | Growing Multi-Million $ Brands

Marketing Director @ P&G | Follow For Marketing & AI Content | Keeping You at The Leading Edge of Brand Building | Get Ahead of The Game With ‘The Marketing Advantage’ Newsletter

Brand Builder with 16+ years of experience. 

AI / digital marketing expert and enthusiast.

I share content to help you on your Marketing & AI journey. 


My views / endorsements are my own and do not reflect those of my employer. 

Jonathan Parsons

This AI stack saved me 40+ hours this month.

But here's what I've learned after 12 months of testing every AI tool that crosses my desk.

Most marketing teams are doing it wrong.

They're using tools in isolation. Research in one place, content creation in another, visuals somewhere else entirely.

Then they wonder why they're still working late.

The breakthrough came when I stopped thinking about individual tools and started thinking about workflow.

Each tool feeds into the next → Research flows into strategy, strategy flows into content, content flows into visuals.

It's not about having the "best" AI tool. It's about building a system where everything connects.

Anyone else building connected workflows like this?

What's working for you? Drop a comment.

Found this useful?

- Share this post with your network ♻️
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Marketing Director - Clinique | AI Leader & Advocate | Brand Builder

I asked ChatGPT to design a new product.
Not as a gimmick - as an experiment in structure.

The idea: an AI-powered tool that turns meeting notes into action items.
The outcome: surprisingly solid… once I gave it the right prompts.

Here’s what I learned:

- AI is useless without constraints.

- “Thinking” prompts outperform “task” prompts.

- The best results come when you treat ChatGPT like a strategist, not a shortcut.

This post walks through the full process —
from one-line idea to MVP brief, feature list, user stories, and launch plan.

It’s not “magic.” It’s method.

Was this helpful?

Pass it on -someone in your network might need it.

And follow for more real-world lessons on AI, leadership, and marketing.

#ai #productmanagement

Design A New Product In 10 Mnutes With ChatGPT

Stop pretending you understand AI jargon.

I've sat through enough meetings where people nod along to AI terms without a clue what's being discussed.

Here's the truth: you don't need a computer science degree to use AI effectively in marketing.

But you do need to understand some key terms.

Not to sound clever. To actually get things done.

The goal is to help you have smarter conversations with your team, evaluate tools properly, and avoid getting sold things you don't actually need.

What AI term confuses you most?

Let me know in the comments

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#ProductivityHacks #AITerms

Most professionals don’t need more AI tools.
They need the right ones for the job they actually do.

I’ve spent the past year testing, integrating, and breaking down hundreds of tools —
and here’s what I’ve learned:
AI only works when it’s part of a system.

So instead of another “Top 100 Tools” list,
here’s something cleaner:

AI Tools by Work Function
– Marketing & Content
– Operations & Workflow Automation
– Research & Insights
– Design & Creative Direction
– Data & Reporting
– Customer Experience & Sales
– HR, Learning & People Ops
– Personal Productivity
– Strategy & Decision-Making

Each category highlights the tools that actually perform —
the ones that integrate, scale, and deliver measurable value.

You don’t need 50 tools.
You need one solid stack that fits your workflow and your goals.

If you got value from this, pay it forward ♻️

Share it with someone in your network and stick around for more smart insights.

#business #ai #entrepreneurship

Everyone’s talking about ChatGPT, Midjourney, and Gemini.
But the best AI tools are usually the quiet ones —
the ones that don’t trend on X, but sit open in your browser every day.

I’ve tested hundreds of AI tools across research, marketing, and productivity.
Here are 9 underrated AI websites worth bookmarking:

1. Perplexity.ai – research with sources

2. Elicit.org – academic insights in plain English

3. Durable.co – instant business websites

4. ElevenLabs.io – realistic voice creation

5. Mixo.io – quick MVP validation

6. OpusClip.com – auto video repurposing

7. Poe.com – all AI models in one place

8. Runwayml.com – creative AI video tools

9. Glasp.co – highlight, save, summarise content


They may not trend. But they perform.

If you learned something new, pay it forward — share this post.

#aiwebsites #futureofwork

Still getting generic answers from ChatGPT?

Most marketers are missing the personalisation settings that turn AI from a basic tool into a strategic partner.

I've been testing these features for months, and the difference in output quality is remarkable.

Swipe through for the exact setup that's cut my content creation time by 60%

The key insight?

AI responds to context. The more you teach it about your brand, audience, and goals, the more valuable it becomes.

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#ChatGPT #MarketingTips

How To Get the Best Answers With CHATGPT Personalisation

You don’t need to be technical to build a great AI strategy.
You just need clarity.

Most teams fail at AI not because they lack talent or tools —
but because they start with the wrong question.

They ask:

“What tool should we use?”
instead of
“What problem should we solve?”

I’ve built AI systems in marketing, operations, and comms —
and here’s what I’ve learned 👇

1️⃣ Start with the business problem.
If it doesn’t solve a measurable pain point, it’s theatre, not strategy.

2️⃣ Map your workflows before picking tools.
You can’t automate what you don’t understand.

3️⃣ Run small pilots.
3 weeks. One team. One use case. Measure time, accuracy, and confidence.

4️⃣ Track adoption early.
The real metric is how often your people use it, not how many licences you’ve bought.

5️⃣ Build confidence and document the wins.
AI maturity is cultural not technical.

You don’t need a PhD in data science to build an AI strategy that works.
You need a clear process, real accountability, and the humility to keep iterating.

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#leadership #strategy #productivity

Build An AI Strategy Without a Data Science Degree

Writing a strong CV shouldn’t take all weekend - and with AI, it doesn’t have to.

Over the past few months, I’ve been testing a range of AI CV tools, not the gimmicky ones, but the ones that actually help you think, edit, and tailor your story.

Tools that read job descriptions properly.

Tools that simplify structure.

Tools that make your bullet points stronger, not robotic.

Tools that help you position yourself clearly for the roles you actually want.

So I pulled together 10 AI CV tools that genuinely make the process easier for marketers, operators, product people, and anyone steering their career forward.

If you’re updating your CV, applying for a promotion, or helping a colleague prepare for a shift in role, these tools will save you hours, and raise the quality of your applications.

Found this useful?
Share it — and save it for when you next update your CV.

#careerdevelopment #ai

Market research taking weeks when it should take hours?

Here's my actual AI toolbox. Eight tools I rotate through depending on what I need.

Not theoretical. Not "nice to have." These are the ones that genuinely save me time when I've got three briefs, two meetings, and a deadline that's already tight.

Perplexity – Quick competitor intel Need to know what launched last month? Five minutes, real sources, done.

ChatGPT – Survey design Twenty questions that used to take an hour? Rough draft in three minutes.

Claude – Qualitative analysis Customer feedback transcripts? Upload, ask for themes, get insights in minutes instead of hours of manual coding.

Gemini – Spreadsheet sense Connected to Google Sheets. Spots patterns without building pivot tables until you lose your mind.

Otter.ai – Interview transcription Record customer calls, get searchable transcripts. No more "what did they say about pricing?"

Notion AI – Research synthesis Turn scattered notes into coherent reports. Proper structure, not just copy-paste.

Brand24 – Social listening What are people actually saying about your category? Not what you hope they're saying.

Typeform – Survey + analysis Distribute surveys and get AI-powered insights on responses. Closes the loop.

My workflow? Perplexity for trends → ChatGPT for questions → Typeform for collection → Claude for analysis → Notion AI for the report.

Takes a day, not a week.

You don't need all eight. Pick 2-3 that solve your biggest time-drains. Test them this week. Build from there.

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#MarketResearch #AITools #MarketingStrategy

Your prompts are probably not the best.

And that's why your AI outputs are too.

I've written tons of prompts this year. The difference between "meh" and "magic" comes down to structure.

Most marketers throw questions at ChatGPT like they're texting a mate. Then wonder why the results are generic.

Here's the anatomy of prompts that actually work.

The result?

Instead of bland AI waffle, you get content that sounds like you wrote it on your best day.

I use this structure for everything now:

- Email campaigns
- Social posts
- Product descriptions
- Presentation outlines

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#AIprompts #Marketing

Too many great ideas die in “we should…” conversations.

That’s why I figured out how to turn one into a repeatable playbook using ChatGPT, without drowning in theory.

I’ve used this exact workflow to turn half-baked ideas like “let’s start a newsletter” or “we need a campaign framework” into full operating systems the team can actually run with.

Swipe through for the step-by-step process.

It’s practical, repeatable, and works for any function - marketing, ops, sales, product.

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#Productivity #Operations #Systems

Expand A Simple Idea Into A Structured Playbook

Still publishing AI content that screams "robot wrote this"?

Your audience can spot generic AI copy from a mile away.

And frankly, it's doing more harm than good to your brand credibility.

Here's the thing: AI is brilliant for ideation and first drafts. But the magic happens in what you do next.

After testing dozens of AI tools and reviewing hundreds of marketing campaigns, I've distilled this into a practical checklist that actually works.

This isn't about perfection - it's about creating content that feels authentically human while leveraging AI's efficiency.

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#ChatGPT #ContentCreation

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