Srinivas Kumar

Empowering Businesses with AI-Driven Digital Marketing Strategies for Smarter Growth

I delve deep into AI & Digital Marketing to bring you insightful, research-backed content. My mission: share valuable knowledge from my own discoveries.

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Integrated Performance Digital Marketing Manager- Europe

Responsible for strategizing and managing digital Performance Marketing and media campaigns with a focus on key European markets and channels.
Helping grow the market share by using digital ecosystems and media to drive sales across e-retailers, as well own direct-to-consumer platform, which is a key strategic ambition. 
Key media activations to plan together with our agency partners include, but are not limited to,
(digital) TV, display, SEA, and Paid Social. 
The planning of all media activities in an integrated approach, as well as linking any digital media with above-the-line media, within an integrated journey and ecosystem.
Liase closely with agencies as well as with the MarCom Lead, eCom D2C and Sales managers to create campaigns that serve the overall Sales and Marketing objectives across the full consumer decision journey.
Connecting learnings and best practice activations across channels and markets and
creating insights and optimizations based on data and consumer behavior are part of the role.
Exchanging insights with the US Digital Team as well supporting an increased global learning.
Direct accountability for digital Performance Marketing KPI’s and delivering strong ROAS figures that accelerate the business growth.
Develop and lead Performance marketing plans for key markets, addressing all relevant digital media touchpoints in the journey to grow awareness amongst target audience, increase conversion rate, and
overall ROAS.
Working across multiple areas of activation including, Prospecting, Engage, Retargeting and
Close (PERC model)
Partner with internal and external stakeholders to identify and plan for media and content
enhancements, digital campaigns, promotional initiatives, merchandizing strategies, test &
learn activities, content updates etc. Create, maintain and socialize initiative roadmaps to align
teams, timing, budget and prioritize resource.
Managing the agency partners to unlock their full potential & manage media marketing budget

Sijiur

Virtual Asistant

I help businesses to save time with Data Entry, B2B Lead Generation, Web Research, Virtual Assistant! | Agency Owner

Dedicated and detail-oriented professional with expertise in Data Entry, Lead Generation, Web Research, and Virtual Assistance. As a seasoned specialist, I bring a proven track record of delivering high-quality results in a timely manner.

Key Strengths:

Data Entry Excellence: Proficient in accurate and efficient data entry, ensuring data integrity and reliability for informed decision-making.

Lead Generation Mastery: Experienced in identifying and qualifying potential leads to drive business growth. Implementing strategic approaches to target and engage the right audience.

Web Research Expertise: Skilled in comprehensive web research, extracting valuable insights and information to support business objectives.

Virtual Assistance Skills: Providing top-notch virtual support to streamline operations, manage tasks, and enhance overall productivity.

Why Work With Me:

Reliability: Known for delivering results on time with a strong commitment to reliability and quality.

Adaptability: Proven ability to adapt to diverse tasks and challenges, ensuring flexibility in handling varied responsibilities.

Client-Centric Approach: Focused on understanding and exceeding client expectations, fostering long-term partnerships.

Let's Connect:

I'm passionate about leveraging my skills to contribute to the success of projects and businesses. Whether you're seeking assistance with data management, lead generation, web research, or virtual support, I'm here to help. Let's connect and explore how we can collaborate for mutual success.

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Srinivas Kumar

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