Srinivas Kumar

Empowering Businesses with AI-Driven Digital Marketing Strategies for Smarter Growth

I delve deep into AI & Digital Marketing to bring you insightful, research-backed content. My mission: share valuable knowledge from my own discoveries.

Stay updated with my newsletter, featuring the latest trends in AI and digital marketing including latest news, tools, tips and tricks etc. - 2 to 3 times in a week.
https://ai-spotlight.beehiiv.com/subscribe

Follow for well-researched, everyday insights in AI & Digital Marketing. Let’s explore the transformative power of AI & Digital Marketing together.

Integrated Performance Digital Marketing Manager- Europe

Responsible for strategizing and managing digital Performance Marketing and media campaigns with a focus on key European markets and channels.
Helping grow the market share by using digital ecosystems and media to drive sales across e-retailers, as well own direct-to-consumer platform, which is a key strategic ambition. 
Key media activations to plan together with our agency partners include, but are not limited to,
(digital) TV, display, SEA, and Paid Social. 
The planning of all media activities in an integrated approach, as well as linking any digital media with above-the-line media, within an integrated journey and ecosystem.
Liase closely with agencies as well as with the MarCom Lead, eCom D2C and Sales managers to create campaigns that serve the overall Sales and Marketing objectives across the full consumer decision journey.
Connecting learnings and best practice activations across channels and markets and
creating insights and optimizations based on data and consumer behavior are part of the role.
Exchanging insights with the US Digital Team as well supporting an increased global learning.
Direct accountability for digital Performance Marketing KPI’s and delivering strong ROAS figures that accelerate the business growth.
Develop and lead Performance marketing plans for key markets, addressing all relevant digital media touchpoints in the journey to grow awareness amongst target audience, increase conversion rate, and
overall ROAS.
Working across multiple areas of activation including, Prospecting, Engage, Retargeting and
Close (PERC model)
Partner with internal and external stakeholders to identify and plan for media and content
enhancements, digital campaigns, promotional initiatives, merchandizing strategies, test &
learn activities, content updates etc. Create, maintain and socialize initiative roadmaps to align
teams, timing, budget and prioritize resource.
Managing the agency partners to unlock their full potential & manage media marketing budget

Civil Aviation Safety Authority of Papua New Guinea

System Analyst

Jubilee Catholic Secondary School

Mathematics Teacher

Systems Analyst

As a system analyst at the Civil Aviation Safety Authority of Papua New Guinea (CASA PNG), I work with a team of IT professionals to design, develop, and maintain the systems and applications that support our staff. 

I have a strong passion for education and technology, which led me to pursue a Bachelor of Education in Computer and Information Sciences and Support Services from Don Bosco Technological Institute PNG. I graduated in 2018 and gained valuable experience as a mathematics teacher at Jubilee Catholic Secondary School, where I taught and inspired students to learn and apply mathematical concepts and skills. 

My core competencies include information technology, training, classroom instruction, system analysis, and problem-solving. I am always eager to learn new skills and explore new avenues that can help me achieve my professional and personal goals. I believe in innovation through hard work and determination, and I strive to break down barriers and overcome challenges in my field.

Malcolm Kewa

taplio

The Battle

Srinivas Kumar

Malcolm Kewa

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?