Srinivas Kumar

Empowering Businesses with AI-Driven Digital Marketing Strategies for Smarter Growth

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Integrated Performance Digital Marketing Manager- Europe

Responsible for strategizing and managing digital Performance Marketing and media campaigns with a focus on key European markets and channels.
Helping grow the market share by using digital ecosystems and media to drive sales across e-retailers, as well own direct-to-consumer platform, which is a key strategic ambition. 
Key media activations to plan together with our agency partners include, but are not limited to,
(digital) TV, display, SEA, and Paid Social. 
The planning of all media activities in an integrated approach, as well as linking any digital media with above-the-line media, within an integrated journey and ecosystem.
Liase closely with agencies as well as with the MarCom Lead, eCom D2C and Sales managers to create campaigns that serve the overall Sales and Marketing objectives across the full consumer decision journey.
Connecting learnings and best practice activations across channels and markets and
creating insights and optimizations based on data and consumer behavior are part of the role.
Exchanging insights with the US Digital Team as well supporting an increased global learning.
Direct accountability for digital Performance Marketing KPI’s and delivering strong ROAS figures that accelerate the business growth.
Develop and lead Performance marketing plans for key markets, addressing all relevant digital media touchpoints in the journey to grow awareness amongst target audience, increase conversion rate, and
overall ROAS.
Working across multiple areas of activation including, Prospecting, Engage, Retargeting and
Close (PERC model)
Partner with internal and external stakeholders to identify and plan for media and content
enhancements, digital campaigns, promotional initiatives, merchandizing strategies, test &
learn activities, content updates etc. Create, maintain and socialize initiative roadmaps to align
teams, timing, budget and prioritize resource.
Managing the agency partners to unlock their full potential & manage media marketing budget

Builtfirst

Co-Founder

GoGrow

Founding Member and Advisor

Schematic Ventures

Investor

500 Startups

Associate

United States Marine Forces Reserve

Intelligence Specialist

Digital Capital Advisors

Investment Banking Analyst

Pillar Technologies, Inc.

Growth and Strategy Analyst

Oasis500

Investment Analyst

SaySo LLC

Add AI & No-Code to your business. Co-Founder of BuiltFirst.

1️⃣ Build AI applications without code.
2️⃣ Automate processes with no-code tools.
3️⃣ Enhance your product and processes with AI.

Are you ready to apply AI and No Code to your business?

Let me introduce myself, I'm Michael, an entrepreneur, passionate about business operations, systems, and processes to elevate your company's performance.

My mission is to i) drive Builtfirst to a success ii) empower founders with low-tech backgrounds using the transformative power of technology to revolutionize their businesses and change their lives.

I'm a veteran turned venture capitalist, and I have worn many hats across the startup and VC ecosystem.
My experience includes:

- US Marine
- Security guard
- Venture Associate
- Multiple roles in 500 startups
- Program Manager
- Data Analyst

I then transitioned to entrepreneurship, co-founding GoGrow, a staff augmentation and development firm that grew to $1.5 million ARR within 18 months.

My second venture, Builtfirst, evolved into a partnerships company empowering businesses to set up no-code or low-code partner marketplaces.

We raised $3.75m in Seed funding from Stage II Capital and Fuse Ventures.

- I'm a blue-collar New Jersey native.
- I felt like I never 'belonged' in the tech world (and often still don’t).
- This feeling has driven me and fueled my passion; which is:

→ Make technology accessible for everyone.

Follow me here on LinkedIn while I arm entrepreneurs with technology solutions that can streamline business operations, primarily through AI and no-code tools and systems.

→ I post on LinkedIn at 9:30 am Eastern Time
→ I discuss startups, no-code, and AI

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Srinivas Kumar

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