Srinivas Kumar

Empowering Businesses with AI-Driven Digital Marketing Strategies for Smarter Growth

I delve deep into AI & Digital Marketing to bring you insightful, research-backed content. My mission: share valuable knowledge from my own discoveries.

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Integrated Performance Digital Marketing Manager- Europe

Responsible for strategizing and managing digital Performance Marketing and media campaigns with a focus on key European markets and channels.
Helping grow the market share by using digital ecosystems and media to drive sales across e-retailers, as well own direct-to-consumer platform, which is a key strategic ambition. 
Key media activations to plan together with our agency partners include, but are not limited to,
(digital) TV, display, SEA, and Paid Social. 
The planning of all media activities in an integrated approach, as well as linking any digital media with above-the-line media, within an integrated journey and ecosystem.
Liase closely with agencies as well as with the MarCom Lead, eCom D2C and Sales managers to create campaigns that serve the overall Sales and Marketing objectives across the full consumer decision journey.
Connecting learnings and best practice activations across channels and markets and
creating insights and optimizations based on data and consumer behavior are part of the role.
Exchanging insights with the US Digital Team as well supporting an increased global learning.
Direct accountability for digital Performance Marketing KPI’s and delivering strong ROAS figures that accelerate the business growth.
Develop and lead Performance marketing plans for key markets, addressing all relevant digital media touchpoints in the journey to grow awareness amongst target audience, increase conversion rate, and
overall ROAS.
Working across multiple areas of activation including, Prospecting, Engage, Retargeting and
Close (PERC model)
Partner with internal and external stakeholders to identify and plan for media and content
enhancements, digital campaigns, promotional initiatives, merchandizing strategies, test &
learn activities, content updates etc. Create, maintain and socialize initiative roadmaps to align
teams, timing, budget and prioritize resource.
Managing the agency partners to unlock their full potential & manage media marketing budget

Social Media Manager, Strategist & Marketer

Social Media and Digital Manager, Strategist & Marketer

Bepace

Social Media Marketing Manager

Meishield LLC

Call Center Manager

Translation Company 

Chief Executive Officer

Content Marketing & Strategy | Social Media & Digital Marketing | Love my family and country 💛💙

Hi, it is our first meeting, so I want you to know who I am and why I am here. Fair enough?

I have grown within one company from entry-level specialist to CEO of the company at the age of 21. Growing my company's revenue to 7 figures.

After being part of an amazing team for 15+ years, I got tired of the routine and lost my purpose. So I left my highly-paid executive role to start from scratch in digital marketing. 

Was it scary? Yes, extremely!

Was it worth it? Hell, yeah! 

Over the last 2 years:

I have worked with entrepreneurs, coaches, and small business owners in 20+ industries.

Helped my clients get clear on where they are now, finding gaps in their social media and digital marketing, identifying the areas of growth, and then leading them to reach their business and marketing goals. 

I have studied, tested, implemented, and analyzed multiple digital channels, business models, companies, strategies, and hypotheses. Digital marketing excites me as there is no “magic wand” - you are constantly growing and scaling.  

My mission is to help you build a clear easy to understand and implement digital marketing ecosystem to achieve your business and marketing goals. Send me a DM if:

 - You are struggling to understand how to market and sell your product/service.

 - You are overwhelmed with the amount of work and effort that you are putting in but see no results.

 - You are not able to get leads and clients. 

 - You want to launch a new product/service/event but have no idea how.

 - You want to tap into new markets. 

 - You want to make friends with the like-minded person ( as it is the best part of my new journey - meeting amazing people and professionals;))

So now that you know more about me - it’s your turn;)
 
Sincerely, Olga.

Olga Stetsurina

taplio

The Battle

Srinivas Kumar

Olga Stetsurina

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