Srinivas Kumar

Empowering Businesses with AI-Driven Digital Marketing Strategies for Smarter Growth

I delve deep into AI & Digital Marketing to bring you insightful, research-backed content. My mission: share valuable knowledge from my own discoveries.

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Integrated Performance Digital Marketing Manager- Europe

Responsible for strategizing and managing digital Performance Marketing and media campaigns with a focus on key European markets and channels.
Helping grow the market share by using digital ecosystems and media to drive sales across e-retailers, as well own direct-to-consumer platform, which is a key strategic ambition. 
Key media activations to plan together with our agency partners include, but are not limited to,
(digital) TV, display, SEA, and Paid Social. 
The planning of all media activities in an integrated approach, as well as linking any digital media with above-the-line media, within an integrated journey and ecosystem.
Liase closely with agencies as well as with the MarCom Lead, eCom D2C and Sales managers to create campaigns that serve the overall Sales and Marketing objectives across the full consumer decision journey.
Connecting learnings and best practice activations across channels and markets and
creating insights and optimizations based on data and consumer behavior are part of the role.
Exchanging insights with the US Digital Team as well supporting an increased global learning.
Direct accountability for digital Performance Marketing KPI’s and delivering strong ROAS figures that accelerate the business growth.
Develop and lead Performance marketing plans for key markets, addressing all relevant digital media touchpoints in the journey to grow awareness amongst target audience, increase conversion rate, and
overall ROAS.
Working across multiple areas of activation including, Prospecting, Engage, Retargeting and
Close (PERC model)
Partner with internal and external stakeholders to identify and plan for media and content
enhancements, digital campaigns, promotional initiatives, merchandizing strategies, test &
learn activities, content updates etc. Create, maintain and socialize initiative roadmaps to align
teams, timing, budget and prioritize resource.
Managing the agency partners to unlock their full potential & manage media marketing budget

Meltron technology

At Meltron Technology, we've been passionate about delivering high-quality, precision-machined components since 2015. Our expertise lies in tackling both complex and simple designs, utilizing a diverse range of materials to meet your exact needs.

More than just a manufacturer: We're a dedicated team committed to exceeding your expectations. We combine technical prowess with unwavering dedication to ensure your project's success.

Ready to collaborate? We're eager to leverage our experience and resources to bring your vision to life. Let's build a mutually beneficial, long-term partnership based on trust and exceptional results.

Chief Executive Officer

Company Owner

Struggling with complex, high-tolerance castings in your automotive designs? 
CNC and investment casting at Meltron Technology has a solution.

From Engineer to CEO here's my story when Passion turned into precision: 
I am Rajesh Patel, the Chief Executive Officer of Meltron Technology. With a Master of Engineering degree (MEng) in hand, I embarked on an audacious journey of building a business from scratch, facing numerous challenges and setbacks along the way.

More than just metal:
In 2015, armed with passion, determination, and an unwavering belief in my vision, I founded Meltron Technology without any external support. It was a rollercoaster ride of learning, executing, and adapting to the dynamic industry landscape. Through sheer resilience and hard work, I transformed Meltron Technology into a certified company that excels in delivering CNC-machined precision components.

At Meltron Technology, we are more than just a company. We are a team of dedicated professionals committed to excellence in every aspect of our work. Our unwavering dedication to quality is matched only by our long-term commitment to our client's success. We offer competitive pricing, ensuring that our customers receive the best value for their investment, and we leverage top-notch resources to consistently deliver exceptional results.

Join me on this incredible journey of growth and triumph. Let's connect and explore how Meltron Technology can cater to your precision engineering needs. Together, we can surpass expectations, forge prosperous partnerships, and create a brighter future.

taplio

The Battle

Srinivas Kumar

Rajesh Patel

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