Srinivas Kumar

Empowering Businesses with AI-Driven Digital Marketing Strategies for Smarter Growth

I delve deep into AI & Digital Marketing to bring you insightful, research-backed content. My mission: share valuable knowledge from my own discoveries.

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Integrated Performance Digital Marketing Manager- Europe

Responsible for strategizing and managing digital Performance Marketing and media campaigns with a focus on key European markets and channels.
Helping grow the market share by using digital ecosystems and media to drive sales across e-retailers, as well own direct-to-consumer platform, which is a key strategic ambition. 
Key media activations to plan together with our agency partners include, but are not limited to,
(digital) TV, display, SEA, and Paid Social. 
The planning of all media activities in an integrated approach, as well as linking any digital media with above-the-line media, within an integrated journey and ecosystem.
Liase closely with agencies as well as with the MarCom Lead, eCom D2C and Sales managers to create campaigns that serve the overall Sales and Marketing objectives across the full consumer decision journey.
Connecting learnings and best practice activations across channels and markets and
creating insights and optimizations based on data and consumer behavior are part of the role.
Exchanging insights with the US Digital Team as well supporting an increased global learning.
Direct accountability for digital Performance Marketing KPI’s and delivering strong ROAS figures that accelerate the business growth.
Develop and lead Performance marketing plans for key markets, addressing all relevant digital media touchpoints in the journey to grow awareness amongst target audience, increase conversion rate, and
overall ROAS.
Working across multiple areas of activation including, Prospecting, Engage, Retargeting and
Close (PERC model)
Partner with internal and external stakeholders to identify and plan for media and content
enhancements, digital campaigns, promotional initiatives, merchandizing strategies, test &
learn activities, content updates etc. Create, maintain and socialize initiative roadmaps to align
teams, timing, budget and prioritize resource.
Managing the agency partners to unlock their full potential & manage media marketing budget

Rohin Aggarwal

Idukki

Turn Customers Into Brand Advocates
Idukki: A UGC platform that helps brands collect users' content and reviews through different channels and display it across various marketing touch-points that helps to boost engagement, increase conversion rate and lifetime value. Unleash the power of genuine customer content on your website for undeniable social proof, skyrocketing conversion rates, and minimized CAC.

Idukki's agility spans social platforms – Instagram, LinkedIn, Youtube, Threads, Twitter, TikTok, Google reviews, Trustpilot, Tripadvisor, influencer collabs and your own Videos, – all harnessed through hashtags, tags, and mentions. Curate this content into captivating widgets, fortified with Product Tagging and AI-driven Profanity Filtering for a dynamic, safe engagement.

Our InVideo commerce checkout gives instant checkout options and boost conversion.

Idukki offers in-depth Analytics to quantify the tangible impact of User Generated Content on your business and social engagement.

Step into a new era of growth with Idukki, where honest narratives forge meaningful connections, and results unfold across your marketing landscape.

TL;DR

Elevate engagement and conversions with seamless User-Generated Content (UGC) integration
Harness authenticity, trust, and growth through Idukki's advanced features and limitless customization

Co-founder at Idukki.io | AI powered UGC marketing platform

Ministry of Housing, Communities and Local Government

Responsible for leading the Design, Development & Delivery of Fiori, S/4 HANA, UI/UX, SAP Cloud BTP,  Build WorkZone, BAS, SuccessFactors, Concur

SAP BTP, Fiori and User Experience Architect 

HCL AXON

- Own delivery at multiple key clients, Supporting core business processes through the human-centric design and development of flexible business processes, lead workshops, Solution delivery
- Shape, sell and deliver digital transformation propositions to drive incremental development of new/existing client(s). Develop plans for S4HANA/ Big Data & Analytics ensuring it's aligned with the overall Digital Transformation strategy.
- Develop Digital Roadmap, Design & development of UI/UX, UI5, Fiori, Enterprise Mobility, Portal solutions with a focus on usability, branding, go-to-web strategy
- Design, Build/development & Integration of SAP Hybris commerce, marketing, C/4HANA 
- Full-stack software developer, DevOps engineer and open source enthusiast specializing in modern JavaScript development.

Lead Architect,  Digital Delivery - SME (UI/UX, Fiori/UI5, SCP, S4/HANA, C/4HANA)

•	Worked extensively on large SAP UI/UX projects, Go Digital, SAP Portals, CRM & HCM implementations in UK and Europe.
•	Rollouts involving complete HCM, ESS/MSS on EHP5 MSS Addon, worked with Nakisa, 
•	Develop Digital Roadmap for organizations
•	Portal Delivery, Support and Strategy for large scale external facing portal with 200k+ users.
•	Design & Development of Mobile applications

Managing Consultant

LeasePlan Information Services

- Responsible for leading the design, development & delivery of Portals ( B2c/b2b) Global Template solution for Leasing industry.
- Supplier Portals built with the human-centric design approach using UI5/Fiori/oDATA
- UI & Integration for B2C/B2B portals using SAP CX suite - Hybris Commerce & Marketing

Lead UI/UX Architect - SAP Hybris Commerce & Marketing, Supplier & Partner Portals with Fiori/Ui5

Vestas

S4 implementation PoC, UI5/FIori Development on MM/P2P/Finance apps, Freight management, Procure to Pay

SAP Cloud Platform & Fiori Architect

Hilti Group

UI5 Architect responsible for leading workshops, assessment and fit for technology to enable Fiori and custom Ui5 application development

SAP UI5 Architect

Somerset County Council

Solution Architect responsible for leading business workshops, design, development and testing of multiple Fiori/Mobile apps, SAP Procurement and SAP HR solutions(Ess/MSS), Portals, and high number of 3rd party applications.

SAP Solution Architect

Centrica

Led team of 6 UI5/Gateway consultants (onshore/offshore) 
Responsible for design, development, deliver custom UI5 solution for acquisition/sales journey with heavy customer branding and ease of use.

SAP UI5/Gateway Lead Consultant

Digital Lead responsible for key Project deliverables, including Digital strategy, Feasibility documents, Design concepts and mock-ups, as well as SAP Fiori/UI5 prototypes to validate assumptions regarding business requirements. 
Led team of 20+ consultants to deliver complex SAP Portal applications, Fiori & Ui5 apps

SME/Technical Integration Specialist - SAP Fiori/UI5, Netweaver Portals

The Linde Group

Lead UI Architect responsible for Design & Implementation of multiple Mobility and UI5 Applications including Touchscreen design following SAP Best practice way of Fiori, UI5 and Gateway approach. Freight management, Logistics, solution design for cylinder filling, maintenance , Inspection & delivery in Linde which includes Transport planning using paragon scheduling system, shipment optimization using ORTEC, RF e-picking, Loading and Distribution to end customer with Tracking.

UI Evaluation and fitness for organization, Digital & Mobile First Strategies
Large scale UI Solutions with Ui5, Mobility and Fiori approach
Build teams with Fiori, Ui5 skills and Ui5 delivery experience using right shore methodology

UI5 Architect

Co-founder @ Idukki.io | AI based UGC marketing platform | Talks about SAP, AI, Datascience, UGC & Marketing strategy | SAP BTP & Fiori Architect | Human-centric Design, Digital Transformation | SaaS

With over 22 years of experience in IT consulting, solution and enterprise architecture, web and mobile application development, and cloud and data analytics, I am a SAP BTP, Fiori and User Experience Architect at the Department for Levelling Up, Housing and Communities (DLUHC). In this role, I lead the design, development, and delivery of innovative and user-centric solutions that support core business processes and digital transformation initiatives. 

My mission is to create engaging and intuitive user interfaces that enhance the user experience and drive value for the customers and stakeholders. I leverage my SAP certification, expertise in Fiori, UI5, and Netweaver, and knowledge of blockchain, AI, and cognitive computing to deliver scalable, secure, and robust solutions that meet business needs and expectations. I also collaborate with cross-functional teams and partners to facilitate agile and DevOps practices, ensure quality standards, and integrate best practices. 

I co-founded Idukki.io, a UGC platform that helps e-commerce and D2C brands increase revenue through social commerce, where I talk about UGC and marketing strategy.

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Srinivas Kumar

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