Srinivas Kumar

Empowering Businesses with AI-Driven Digital Marketing Strategies for Smarter Growth

I delve deep into AI & Digital Marketing to bring you insightful, research-backed content. My mission: share valuable knowledge from my own discoveries.

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Integrated Performance Digital Marketing Manager- Europe

Responsible for strategizing and managing digital Performance Marketing and media campaigns with a focus on key European markets and channels.
Helping grow the market share by using digital ecosystems and media to drive sales across e-retailers, as well own direct-to-consumer platform, which is a key strategic ambition. 
Key media activations to plan together with our agency partners include, but are not limited to,
(digital) TV, display, SEA, and Paid Social. 
The planning of all media activities in an integrated approach, as well as linking any digital media with above-the-line media, within an integrated journey and ecosystem.
Liase closely with agencies as well as with the MarCom Lead, eCom D2C and Sales managers to create campaigns that serve the overall Sales and Marketing objectives across the full consumer decision journey.
Connecting learnings and best practice activations across channels and markets and
creating insights and optimizations based on data and consumer behavior are part of the role.
Exchanging insights with the US Digital Team as well supporting an increased global learning.
Direct accountability for digital Performance Marketing KPI’s and delivering strong ROAS figures that accelerate the business growth.
Develop and lead Performance marketing plans for key markets, addressing all relevant digital media touchpoints in the journey to grow awareness amongst target audience, increase conversion rate, and
overall ROAS.
Working across multiple areas of activation including, Prospecting, Engage, Retargeting and
Close (PERC model)
Partner with internal and external stakeholders to identify and plan for media and content
enhancements, digital campaigns, promotional initiatives, merchandizing strategies, test &
learn activities, content updates etc. Create, maintain and socialize initiative roadmaps to align
teams, timing, budget and prioritize resource.
Managing the agency partners to unlock their full potential & manage media marketing budget

Qiddiya | القدية

Assistant Manager - Document Control 

Egis

EGIS- Green Riyadh Project, Riyadh, Saudi Arab (K.S.A)
•	Established and oversaw the Document Management System.
•	Configured and implemented Unifier.
•	Assisted in the creation of the Project Management Information System (PMIS)
•	Coordinated with external stakeholders to successfully implement the document management system for the program.
•	Developed mechanisms to track pending items.
•	Ensured all submissions met requirements before submission. 
•	Conducted thorough analysis of operating procedures to identify areas for process improvement.

Senior Document Controller

EGIS- Green Wood (Hessa Garden) - Al- Nakheel Project, Dubai, U.A.E
•	Established and managed the Document Management System.
•	Configured Aconex for effective project use.
•	Implemented and optimized Document Management Procedures for external stakeholders.
•	Conducted comprehensive analysis of operating procedures for process improvements.
•	Oversaw a wide range of document control functions, including transmittal preparation and document retrieval.
•	Developed phase-specific procedures from Project Initiation to Close-out.
•	Ensured strict adherence to company policies related to document control.

Document Control Specialist

EGIS  Al Gurum Project - Abu Dhabi, U.A.E
•	Responsible for the overall creation, operation and implementation of Document Management System.
•	Ensure effective Implementation of Document Management Procedure or Process for External Stake holders.
•	Specifically create procedure for each phase of Project from Project Initiation to Close out. 
•	Adhering to and enforcing company policies and procedures related to document control.

Document Controller

IDRMS

Document Management Consultant

TPL Properties 

•	Responsible for the overall creation, operation and implementation of Document Management System.
•	Conducting audits as per the requirements of International Standards Organization (ISO 9001);
•	Supervising, training and managing team members during audit field work.
•	Demonstrates a high level of professionalism in dealing with confidential and sensitive issues.
•	Performing audits of company processes and areas to confirm compliance with approved control procedures. 
•	Managing the electronic filing of project

Document Controller (Assistant Manager -2) 

Omni Group of Companies.

As Archive Manager: 
•	Prepared and issued Document management procedure.
•	Hiring Manager for archive department. 
•	Supervise Document Control team, giving training and orientation to DC regarding SharePoint and documents procedures. 
•	Using SharePoint as a Electronic Document Management Tool.
•	Issuing reports for outstanding documents 
•	Maintaining a central Project Filing System. 
•	Managing the electronic filing of project related technical documentation. 
•	Scanning, creation of CD’s and file manipulation 
•	Maintaining stick files in an orderly manner. 
•	Production of status reports for weekly / monthly meetings 
•	Ensuring all hard and electronic copy distribution of controlled documents to focal point. 
•	Maintaining documents for transmittal process for project documents. 
•	Expedite and maintain acknowledgements to transmittals 
•	Expedite responses to transmittals sent for review/comment. 
•	Assure document quality to include completeness, accuracy and compliance with established procedures and updates. 
•	Verifying and issuing product labels and production documents to the manufacturing department 
•	Effectively following policies to provide support for the quality systems during corporate audits and actively participating in department activities. 
•	Adhering to and enforcing company policies and procedures related to document control. 
•	Demonstrates a high level of professionalism in dealing with confidential and sensitive issues
•	Working independently to facilitate work group activities in the department. 
As Admin Manager:
•	Managing General Administration
•	Managing Facility management services.
•	Managing event management services. 
•	Managing House Keeping Services 
•	Managing Security Services 
•	Coordination with in house department for improvements
•	Hiring Manager for admin staff.

Group Document Control Manager and PHF Admin Manager

Parsons

•	Prepared and issued Document management procedure to Project Team.
•	Hiring Lead DC and DC for parsons (lusail phase 2 Project)
•	Supervise Document Control team,giving training and orientation to DC regarding Aconex and documents procedures. 
•	Using Aconex as a Electronic Document Management Tool.
•	Transmit Documents through aconex, All projects Documents RFI’s, NCR’s, Material Submittals, Prequalification Submittal, Drawing Submittal, IR’s transmit through workflow templates in aconex.
•	Issuing reports for outstanding  project documents to Client and All engineers for their action.
•	Coordinate with QA/QC and Projects Control Department for improvement and standardize the procedure of Documents for whole project 
•	Maintaining a central Project Filing System. 
•	Managing the electronic and hard copy filing of project related technical documentation. 
•	Scanning, creation of CD’s and file manipulation 
•	Ensure that the latest revision and approval status of drawings is kept updated continuously. 
•	Maintaining stick files in an orderly manner. 
•	Production of status reports for weekly / monthly meetings 
•	Ensuring all hard and electronic copy distribution of controlled documents to focal point. 
•	Maintaining documents for transmittal process for project documents. 
•	Expedite and maintain acknowledgements to transmittals 
•	Expedite responses to transmittals sent for review/comment. 
•

Document Control Manager

Morganti Group Inc

Managing Centralized Documents system for Project ( P-9 Mixed Development Project Dusit Hotel[five star] residential complex, serviced apartments and Office Building) Using Primaverra expedition as a electronic tool for Documents management system. Managing all Dcouments works for site and making procedure for Documentation flow to different entities, attending meeting with Client, Consultant and Contractors for improvement and avioding delays in Project related to documents issue. have 7 Internal Audit and 3 External Audit with No NCR & Observation.

Document Management Expert | Core Value Coin Awarded by Parsons CEO |Trainer | Document Auditor | Data Analyst | Voice of Document control

🚀 About Me:
With over 17 years of dynamic experience in the field of Document Management within the construction industry, I've successfully navigated the intricacies of projects across multinational organizations. My journey has taken me from the vibrant landscapes of the Middle East in the Saudi Arab, UAE and Qatar to contributing to impactful projects in my home country, Pakistan.

🏗️ Key Expertise:
I specialize in the development, creation, and implementation of Document Management Systems and Processes throughout all stages of construction, including Design, Tender, Construction, and Closeout. Proficient in using Electronic Document Management Systems (EDMS) such as Aconex, Unifier, SharePoint, and Primavera Contract Management. My focus is on ensuring seamless collaboration, compliance, and effective communication across internal and external stakeholders.

🎓 Training and Leadership:
As a seasoned professional, I've had the privilege of hiring and managing Document Management Teams on various projects. I believe in empowering teams through training, and I've conducted sessions for both internal and external stakeholders. My commitment to excellence is reflected in my rapid promotion to Document Control Manager within 9 months of joining one organization.

🏆 Achievements:
I take pride in my achievements, including being awarded the Core Value Coin by the CEO of Parsons for a successful External Audit on the Lusail Phase 11 Project. My dedication to quality and adherence to ISO 9001:2015 standards has led to successful external and internal audits across multiple projects.

📚 Publications:
I've contributed three articles to online PMMagazine, showcasing my commitment to knowledge sharing and staying at the forefront of industry trends. My passion extends to spreading awareness about the vital role of Document Control in project management on social media platforms, particularly LinkedIn.

🌍 Global Perspective:
Having worked with reputable organizations such as Scientific Tech, Omni Group, Morganti Group, Parsons International, and TPL Property Management, I bring a global perspective to my work. Key projects include the Lusail Infrastructure Project in Doha, Qatar, the Mixed Development Project in Abu Dhabi, U.A.E, the Expansion of Etihad Airport in Abu Dhabi, U.A.E, and the iconic One Hoshang high-rise tower in Karachi, Pakistan.

Let's connect and explore opportunities for collaboration, knowledge sharing, and driving excellence in Document Management within the realm of Project Management.

Syed Akber Abbas

“A part of kindness consists in loving people more than they deserve.”  Joseph Joubert. 

“Carry out a random act of kindness, with no expectation of reward, safe in the knowledge that one day someone might do the same for you.” —Princess Diana.

“Remember there’s no such thing as a small act of kindness. Every act creates a ripple with no logical end.” —Scott Adams. 

 #kindness #people #compassion #respect #gratitude #thankyou #love #inspiration #success #life #family #happiness #syedakberabbas

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