Srinivas Kumar

Empowering Businesses with AI-Driven Digital Marketing Strategies for Smarter Growth

I delve deep into AI & Digital Marketing to bring you insightful, research-backed content. My mission: share valuable knowledge from my own discoveries.

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Integrated Performance Digital Marketing Manager- Europe

Responsible for strategizing and managing digital Performance Marketing and media campaigns with a focus on key European markets and channels.
Helping grow the market share by using digital ecosystems and media to drive sales across e-retailers, as well own direct-to-consumer platform, which is a key strategic ambition. 
Key media activations to plan together with our agency partners include, but are not limited to,
(digital) TV, display, SEA, and Paid Social. 
The planning of all media activities in an integrated approach, as well as linking any digital media with above-the-line media, within an integrated journey and ecosystem.
Liase closely with agencies as well as with the MarCom Lead, eCom D2C and Sales managers to create campaigns that serve the overall Sales and Marketing objectives across the full consumer decision journey.
Connecting learnings and best practice activations across channels and markets and
creating insights and optimizations based on data and consumer behavior are part of the role.
Exchanging insights with the US Digital Team as well supporting an increased global learning.
Direct accountability for digital Performance Marketing KPI’s and delivering strong ROAS figures that accelerate the business growth.
Develop and lead Performance marketing plans for key markets, addressing all relevant digital media touchpoints in the journey to grow awareness amongst target audience, increase conversion rate, and
overall ROAS.
Working across multiple areas of activation including, Prospecting, Engage, Retargeting and
Close (PERC model)
Partner with internal and external stakeholders to identify and plan for media and content
enhancements, digital campaigns, promotional initiatives, merchandizing strategies, test &
learn activities, content updates etc. Create, maintain and socialize initiative roadmaps to align
teams, timing, budget and prioritize resource.
Managing the agency partners to unlock their full potential & manage media marketing budget

Vivek Khandelwal

Understanding LinkedIn is both an art and a science. I help you to navigate through this journey seamlessly with its various facets ensuring that it doesn't overwhelm you in any manner.

Express your interest here: https://forms.gle/AnP9iMmBPpX67spD7 or send me a DM  

We are living in a digitally evolved era wherein people who don't grow themselves will find it difficult to grow in their career irrespective of their vocation. 

I've actively contributed to the growth of many medium sized brands in the area of omni-channel retail in the capacity of a social marketer. 

Having served the entire consumer eco-system for over a decade now, am actively serving individuals in the capacity of a Growth and Change Catalyst to make them a better version of themselves and also guiding mid-sized organizations from strategy to execution as a Mentor cum Advisor!

LinkedIn Growth Specialist, Career & Skills Mentor cum Trainer

Work Readiness Hub

This has been a true game-changer. Read Why? 

It has been a phase wherein I've been able to work on the following: 

 - Leading STEM brand to help them set processes and scale up 
 - Startup in the Toy space exploring to establish their footprint 
 - Leading brand in the water space for enhancing their culture from traditional to professional 
 - Worked with a number of Startups to help them progress depending upon their stage and lifecycle

Founder 

SpeakIn

Delighted to get the 'Certificate of Empanelment' and be part of the esteemed speaker list with SpeakIn

Public Speaker

Kala Ghoda Arts Festival

Have been a contributor to the prestigious Kala Ghoda Arts Festival in its Silver Jubilee Year. 

The idea started from bringing in the right connections from the corporate world to relate and associate with the Arts & Culture fabric that the festival brings on board. 

Contributed on the ground by supporting expert Curators of various genre.

Festival Team Member 

Reliance Foundation

I've had the fortune and opportunity to contribute to multiple projects of the Reliance Foundation.

These encompass both online and in-person sessions. 

One of the most remarkable ones has been ...being part of the training of CEOs under the Farmer Producer's Organisation (FPO's) Leadership Development and Excellence. 

Am glad that many dimensions of the business were brought forward right from the basics of communication to the advanced perspective of customer experiences and how skills can play a key role even in the rural markets.

Trainer - Business, Skills and Customer Experience 

Startup India

Champion Mentor

Atal Innovation Mission Official 

Serving as a 'Mentor of Change' at Atal Innovation Mission of Niti Aayog, Government of India

Mentor of Change

topmate.io

I have had the opportunity to serve many College, MBA/Other Stream students as well as Young Professionals who had the desire to learn and grow on a variety of fronts. 

Topmate as a platform made it easy for me to manage and uplift their lives in a variety of ways!

Career & Workplace Mentor Top 1%

Indian Institute of Technology, Madras

It was a highly engaging discussion on User and Market Research in the journey of Entrepreneurship.

Indian Institute of Management Rohtak

This was quite a meticulous session titled 'Mastering Skills for Tomorrow’s Workplace'. A deep dive was done for the IPM students of IIm Rohtak. The session received huge applause with participating students sharing their learnings in large numbers.

Guest Speaker

What matters to me the most is ...my desire to contribute to the upliftment of others! 

🎯 With 65k+ hrs of experience in the Consumer Industry across Urban and Rural Retail covering both Modern and General Trade, E-commerce, Digital, Youth, and Influencer Marketing areas. 

💥 I have worked and contributed in several areas including Retail, FMCG, Fashion, Pharma, Media, and Toys with extensive travel within India and various international markets like USA, Switzerland, Germany, France, South Africa, Vietnam, Hongkong, and Bangkok. 

⚡️ In a variety of roles accomplished so far, I have had the opportunity to work on numerous aspects covering Business Strategy, Operations, Sales, Buying and Merchandising, Category Management, Marketing, Promotions, Go to Market (GTM) / Route to Market (RTM), In-store Execution, Customer Experience, KAM, Competition Mapping, Negotiation, Team Building, Brand Building, Influencer Marketing, Engaging with Micro-Influencers, Close working in B2C and B2B! 

My Learnings: 

⭐️ These roles have given me the experience of driving Channel strategies in the marketplace. The core of all this has always been to deliver Customer Delight and create a WOW in each of the roles that I have been fortunate enough to serve. 

⭐️ My engagement experience encompasses frontline team members who engage at the last mile to C-Suite levels who are Strategists and Visionaries in the business. 

⭐️ I have had the fortune of recruiting and leading large teams who have achieved their goals in an evolving environment leading from sales to merchandising cum execution. 

⭐️ I have been effective at driving the changing value proposition for a variety of roles that I have played so far. They have taught me to operate like a Mentor cum Coach and lead the people not by designation but by inspiration. 

⭐️ My continuous focus on Self Development has led me to develop key skills for the future. 

Have been a Visiting Faculty to many Premier Institutions to share my knowledge and learn from the youth and future leaders! 

Having the right mix of the above developed through education, experience, exposure & dedication, I am now mentoring and assisting students and working professionals to become a better version of themselves by exposing & navigating them through the challenges of the workplace ecosystem.

I love meeting and engaging with new people and sharing varied perspectives through several forums. 

The evolving online world has made things simpler. 

Connect here:
⚡️ IG - https://bit.ly/3r7wiNU
⚡️ YT - bit.ly/3coMem0
⚡️ Upwork - https://bit.ly/4deqMy5

taplio

The Battle

Srinivas Kumar

Vivek Khandelwal

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