
Hi, I’m Srishti.

I lead brand communications at Underneat and spend a lot of time thinking about how people connect with stories. 

Along the way, I’ve also worked with founders and CXOs to grow their presence on LinkedIn, turning simple ideas into content that builds trust, sparks conversations, and drives real opportunities.

At the core, I believe content shouldn’t feel forced. It should feel like you.

- you don’t need to post every day.  
- you don’t need fancy carousels.  
- you don’t even need to “go viral.”

you need content that works, that sounds like you and that builds demand not just impressions.

I work across LinkedIn, offering done-for-you ghostwriting, end-to-end personal brand management, all while keeping your voice alive. 

Dm to further talk about it. 

Srishti Arora

The people building AI are quitting. That tells you everything. Bhai crazy things happening (not in a good way) 

→ Anthropic 's head of safety research quit. Said "the world is in peril." Moved to the UK to write poetry.
→ Half of xAI's co-founders have left. The latest warned recursive self-improvement loops go live in 12 months.
→ Anthropic's own safety report showed Claude can detect when it's being tested and changes behavior accordingly. In 13% of test cases.
→ Yoshua Bengio confirmed it: "AIs whose behavior when tested is different from when they're being used."
→ ByteDance dropped Seedance 2.0. Experienced filmmakers say it replaces 90% of their skills.
→ The US declined to back the 2026 International AI Safety Report. First time ever.

My take?

We're not building tools anymore. We're building something that knows when we're watching.

The people closest to this technology are walking away or sounding alarms. That should matter more than the hype cycle.

I'm not saying stop using AI. I'm saying we need to start asking harder questions about what we're building and who's accountable when things go sideways.

What do you think, are we moving too fast, or is this just growing pains?

Growing with Underneat | Marketing & Brand Communications | Making content feel human

graphical user interface, text, application

Urvann

Listen, din bhar phone chalao — at least 30 times a day.

Senior Marketing Executive – Social Media & Copy

Ensuring that people discuss plants, not people.

Social media executive

Megabyte marketing solutions

Just trying to be audible and visible in the first go.

Social media and Content strategist 

InsideIIM.com | AltUni.in | Kampus App

Created content for Ed-tech brand.
Managed a community of 400k+ users.
worked for brands like Uniliver and IMT ghaziabad.

Social Media Manager

Inferente

•Worked alongside the team to create a plan for social media strategies monthly.

•Assisted in the growth of the brand by raising awareness through various social media platforms.

•Monitored postings to ensure brand message is constant from the terminology  used to images posted.

•Aided in the daily aspects of promoting the business campaigns.

•Interacted with potential followers and customers by communicating and answering through the companies social pages.

•Assisted in implementing plans to increase followers on popular platforms like twitter, linkedin, Instagram and YouTube.

•Created and implemented monthly editorials which included monthly objectives and initiatives.

•Prepared reports at the end of every month and reviewd analytics.

Digital Marketing Intern

Pixaflip Technologies

•Used social media such as LinkedIn, Twitter, e-mails to build professional connections.

•Created new content to assist marketing campaigns.

•Posted content in a planned manner keeping in mind proper timings and hashtags to be used.

•Planned and monitored the ongoing Pixaflip presence on social media (Linkedin, Twitter, Facebook etc.)

•Acquired insights into online marketing trends and kept strategies up-to-date.
Maintained partnerships with vendors and probable clients.

•Assisted in the growth of the brand by raising awareness through various social media platforms.

•Interacted with followers and potential clients by communicating and answering questions through Pixaflip's social pages.

•Assisted in implementing plans to increase followers on Linkedin, Twitter, Facebook etc.

Social media & Content manager

GAOTek Inc.

•Used social media platforms such as Linkedin, Facebook, emails to build professional connections, for the company and answered their queries using the same platforms.

•Participated in a team to organize virtual global conferences.

•Agenda planning.

•Events coordination.

•speaker initiations.

Social Media Marketing Intern

Turiya Communications

Since it was my first Internship, I was getting paid for learning
*Oh sry sleeping.

The idea of content was pretty alien to me till the time I started with an Internship at a PR company in the first year of my college.

It was a 3 month long internship and I spent the majority of the time sleeping and called it learning.

While it was not very satisfactory monetary, it changed the way I looked at content, since I was spending most of my time sleeping and dreaming, the only thing I used to dream about was ideas, which were authentic and at least true to me.

Internship karke itna toh pata chal gaya tha ki career toh content me hi banana hai, chahe wo career Dinesh Karthik jaisi kyu na ho( inserts a cricketing joke).

It's pretty hard to remain consistent at what you do. It's boring especially when you see no growth in the first couple of years.

But my love for content is beyond any metrics and praise, it's a part of my life, it makes me feel content and that is what matters.

Well, I am not someone who will promise to make your brand a unicorn in 30 days, nor can I skyrocket your growth exponentially.

But if you're someone who is looking for core authenticity and a community of people who trust you then I might do it.

Apart from work, you will see me cracking silly jokes, almost every second minute.

I cannot write jokes in the about us section. But if you want to chat about anything, I am just a DM away.

Ohh wait I am also reachable @- sivammishra56@gmail.com

taplio

The Battle

Srishti Arora

Abhilash Mishra

Followers

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Performance ScoreSrishti Arora's LinkedIn Performance

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taplio

The Battle

Srishti Arora

Abhilash Mishra

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Srishti Arora's LinkedIn Performance

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Performance ScoreSrishti Arora's LinkedIn Performance