
Hi, I’m Srishti.

I lead brand communications at Underneat and spend a lot of time thinking about how people connect with stories. 

Along the way, I’ve also worked with founders and CXOs to grow their presence on LinkedIn, turning simple ideas into content that builds trust, sparks conversations, and drives real opportunities.

At the core, I believe content shouldn’t feel forced. It should feel like you.

- you don’t need to post every day.  
- you don’t need fancy carousels.  
- you don’t even need to “go viral.”

you need content that works, that sounds like you and that builds demand not just impressions.

I work across LinkedIn, offering done-for-you ghostwriting, end-to-end personal brand management, all while keeping your voice alive. 

Dm to further talk about it. 

Srishti Arora

Oh, by the way, a little professional update (because I clearly missed doing it here).

I’ve been a part of underneat.in gang for a while now, and it’s been one of those experiences that constantly makes you pause and think,

“Wait, am I really doing this?” (in the best possible way.)

The kind of work that pushes you, excites you, humbles you, and sometimes makes you question if your brain and excel are conspiring against you.

But here’s the thing, I’ve genuinely loved it.

To be pushed into challenges I didn’t see coming, to learn parts of myself I didn’t know existed,
and to finally see how much difference the right environment and the right people make.

And oh, my bosses? 

Vimarsh Razdan & Kusha Kapila 
2 of the best industry leaders & mentors I could’ve paired up with. 

People who somehow manages to make you think harder, create better, and still laugh mid-chaos.
(Promise this is not a “for LinkedIn” line.)

Grateful for how much I’ve been learning, unlearning, and figuring out.

Head of Brand Comms @Underneat | Personal Branding Strategist | Making content feel human

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underneat.in is back with hiring: Part 2
(for all of y’all DMing me & my team about opportunities, here’s your chance)

This time, we’re looking for two VERY specific kinds of geniuses:

1/ Accountant (4–5 yrs experience) 

Someone who knows numbers the way we know shapewear. If you’ve handled day-to-day accounting, worked with D2C brands, and can talk TDS/GST without Googling halfway… we want you.

Basically, if Excel is your love language, hello. we’re looking for you. 

2/ Female Lingerie Technician (2–3 yrs experience) 

If you understand fittings, construction, and can turn ideas into artworks and can communicate clearly while effortlessly working with design, sampling, and production team. 

If you’ve always looked at a bra and thought, “I can make this better” - you’re our person.

You’ll be joining a team that runs on creativity, caffeine, and the insane brainstorming sessions all under the guidance of Vimarsh Razdan  & Kusha Kapila 

If this feels like your next move, email us your CV/work at palvi.babbar@underneat.in 

Please No DMs. I’ll miss it, i know🙆🏻‍♀️

PS- haan haan, i’ll get a new team picture clicked soooon, pakka promise 🙂‍↔️

Working this close to the customer teaches you something unexpected. 

Women rarely tell you what they truly want 
but they show you in micro-behaviours.

~ What they return.
~ What they reorder without thinking.
~ What they gift to friends.
~ What they take the longest to decide.

These small signals shape more strategy than any 50-page report.

That’s why at underneat.in, we obsess over patterns, not opinions.

People’s choices reveal their comfort zones far more accurately than their words.

And if you want to build a brand that stays relevant,

you have to learn to listen to behaviour before listening to noise.

one thing i’ve learnt that good communication isn’t about sounding clever. It’s about 

sounding true.

Whenever I sit for any brief or write myself for underneat.in , I go through one filter:

“If this was said by a real woman to her friend, would it still work?”

If the answer is no, the line goes out.

Because brand stories only work when they feel like real conversations. 

honest, simple, and slightly personal.

The rest is just decoration.

sorry to break it to you but discipline isn’t waking up at 5 AM or having a colour-coded routine.

Real discipline is doing the boring parts:

sending the email you’ve been avoiding,
finishing the task that’s 80% done,
showing up when motivation is nowhere to be found.

It’s not glamorous.
It’s not aesthetic.

But it’s the part that quietly builds momentum while everyone else waits for “motivation.”

Consistency is built in the unexciting moments.

unpopular opinion: A brand doesn’t win because it says something new.

It wins because it says the same thing with honesty, consistency, and proof.

Most categories chase differentiation.

But in everyday essentials, the real gap is trust.
Women don’t need louder campaigns.

They need brands that don’t overpromise, don’t complicate, and don’t make them feel wrong about their bodies.

So our positioning work often sounds like this:

“Say less. Mean more.
And back every line with a product that actually does what it says.”

It isn’t glamorous.
But it’s the only kind of storytelling that lasts.

Simplify Socials

• Executed 100+ LinkedIn influencer marketing campaigns for well-known brands, generating millions of impressions and building hype.
• Managed and built strong relationships with creators, exclusively managing top LinkedIn creators to achieve their best cost.
• Helped brands go viral with impactful LinkedIn influencer collaborations, showcasing the power of influencer marketing on LinkedIn

Co-Founder

WLDD Private Limited

• Built relationships with Instagram meme pages to execute meme marketing campaigns for brands like WMG, Prime Video, Zee5, etc.
• Coordinated with content team, campaign manager, and clients to create strategic content for successful campaign execution.
• Achieved seamless execution of meme marketing campaigns resulting in increased brand visibility and engagement.
• Developed strong communication and negotiation skills while working with various meme page admins in the industry.

Creator Outreach Executive

Success Helpline Media

• Launched my own agency, Success Helpline Media, to help brands and small businesses grow on Instagram and LinkedIn.
• Managed businesses and personal brands to build credibility and increase online presence.
• Developed and implemented social media strategies to drive engagement and growth.

Founder

Instagram

• Grew my theme-based Instagram account from 0 to 300K followers, showcasing expertise in social media marketing.
• Helped 20+ business coaches establish personal brands on Instagram, resulting in a significant increase in followers (200 to 200K) and lead generation (over 1,000 leads every month).
• Collaborated with Indian and international brands to enhance PR strategies on Instagram, showcasing strong communication and networking skills.

Social Media Marketing Specialist

A few years ago, I was just another marketer trying to figure out how to make brands go viral without sounding like an ad.

I started by growing Instagram pages from scratch, experimenting with meme marketing before it was even a thing, and helping business coaches build personal brands that actually attracted leads.

I experimented, failed, learned, and kept going.

But one thing was clear: Good marketing isn’t about pushing ads, it’s about starting conversations.

That realization led me to influencer marketing.

Hi, I’m Ankush.

I’m the Head of Influencer Marketing at Simplify Socials, where I:

✅ Run LinkedIn influencer campaigns that build awareness, drive engagement and bring REAL results.
✅ Use meme marketing to start conversations around your brand without making it feel forced.
✅ Work with and manage top LinkedIn creators - influencers who actually have credibility and opinions, instead of just lakhs of followers.
✅ Plan influencer campaigns strategically so brands don’t waste money on the wrong partnerships.

I’ve been on both sides, working with brands and creators, so I know what works (and what doesn’t).

If you're a brand looking to grow with influencer marketing, DM me ‘BRAND’ or email me at ankush@simplifysocials.in.

If you’re a creator wanting better collaborations, let’s connect!

Ankush Kashyap

We are hiring a Social Media Intern for our Noida office at Simplify Socials

This role involves managing social media for both our company and our clients, with a major focus on Instagram & LinkedIn.

Who can apply:

•⁠ ⁠Freshers are welcome
•⁠ ⁠Someone who is creative & proactive
•⁠ ⁠Basic working knowledge of Canva & ChatGPT (preferred)
•⁠ ⁠Comfortable working from our Noida office
•⁠ ⁠Have a functional laptop
•⁠ ⁠Passionate about social media and content creation

If you're interested, share your resume/CV at:
hr@simplifysocials.in

Co-Founder @ Simplify Socials • Helped 60+ Brands by Executing 200+ LinkedIn Influencer Marketing Campaigns • Meme Marketing • PR Distribution

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The Battle

Srishti Arora

Ankush Kashyap

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Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Srishti Arora's LinkedIn Performance

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Performance ScoreSrishti Arora's LinkedIn Performance