
Hi, I’m Srishti.

I lead brand communications at Underneat and spend a lot of time thinking about how people connect with stories. 

Along the way, I’ve also worked with founders and CXOs to grow their presence on LinkedIn, turning simple ideas into content that builds trust, sparks conversations, and drives real opportunities.

At the core, I believe content shouldn’t feel forced. It should feel like you.

- you don’t need to post every day.  
- you don’t need fancy carousels.  
- you don’t even need to “go viral.”

you need content that works, that sounds like you and that builds demand not just impressions.

I work across LinkedIn, offering done-for-you ghostwriting, end-to-end personal brand management, all while keeping your voice alive. 

Dm to further talk about it. 

Srishti Arora

Oh, by the way, a little professional update (because I clearly missed doing it here).

I’ve been a part of underneat.in gang for a while now, and it’s been one of those experiences that constantly makes you pause and think,

“Wait, am I really doing this?” (in the best possible way.)

The kind of work that pushes you, excites you, humbles you, and sometimes makes you question if your brain and excel are conspiring against you.

But here’s the thing, I’ve genuinely loved it.

To be pushed into challenges I didn’t see coming, to learn parts of myself I didn’t know existed,
and to finally see how much difference the right environment and the right people make.

And oh, my bosses? 

Vimarsh Razdan & Kusha Kapila 
2 of the best industry leaders & mentors I could’ve paired up with. 

People who somehow manages to make you think harder, create better, and still laugh mid-chaos.
(Promise this is not a “for LinkedIn” line.)

Grateful for how much I’ve been learning, unlearning, and figuring out.

Head of Brand Comms @Underneat | Personal Branding Strategist | Making content feel human

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underneat.in is back with hiring: Part 2
(for all of y’all DMing me & my team about opportunities, here’s your chance)

This time, we’re looking for two VERY specific kinds of geniuses:

1/ Accountant (4–5 yrs experience) 

Someone who knows numbers the way we know shapewear. If you’ve handled day-to-day accounting, worked with D2C brands, and can talk TDS/GST without Googling halfway… we want you.

Basically, if Excel is your love language, hello. we’re looking for you. 

2/ Female Lingerie Technician (2–3 yrs experience) 

If you understand fittings, construction, and can turn ideas into artworks and can communicate clearly while effortlessly working with design, sampling, and production team. 

If you’ve always looked at a bra and thought, “I can make this better” - you’re our person.

You’ll be joining a team that runs on creativity, caffeine, and the insane brainstorming sessions all under the guidance of Vimarsh Razdan  & Kusha Kapila 

If this feels like your next move, email us your CV/work at palvi.babbar@underneat.in 

Please No DMs. I’ll miss it, i know🙆🏻‍♀️

PS- haan haan, i’ll get a new team picture clicked soooon, pakka promise 🙂‍↔️

Working this close to the customer teaches you something unexpected. 

Women rarely tell you what they truly want 
but they show you in micro-behaviours.

~ What they return.
~ What they reorder without thinking.
~ What they gift to friends.
~ What they take the longest to decide.

These small signals shape more strategy than any 50-page report.

That’s why at underneat.in, we obsess over patterns, not opinions.

People’s choices reveal their comfort zones far more accurately than their words.

And if you want to build a brand that stays relevant,

you have to learn to listen to behaviour before listening to noise.

one thing i’ve learnt that good communication isn’t about sounding clever. It’s about 

sounding true.

Whenever I sit for any brief or write myself for underneat.in , I go through one filter:

“If this was said by a real woman to her friend, would it still work?”

If the answer is no, the line goes out.

Because brand stories only work when they feel like real conversations. 

honest, simple, and slightly personal.

The rest is just decoration.

sorry to break it to you but discipline isn’t waking up at 5 AM or having a colour-coded routine.

Real discipline is doing the boring parts:

sending the email you’ve been avoiding,
finishing the task that’s 80% done,
showing up when motivation is nowhere to be found.

It’s not glamorous.
It’s not aesthetic.

But it’s the part that quietly builds momentum while everyone else waits for “motivation.”

Consistency is built in the unexciting moments.

unpopular opinion: A brand doesn’t win because it says something new.

It wins because it says the same thing with honesty, consistency, and proof.

Most categories chase differentiation.

But in everyday essentials, the real gap is trust.
Women don’t need louder campaigns.

They need brands that don’t overpromise, don’t complicate, and don’t make them feel wrong about their bodies.

So our positioning work often sounds like this:

“Say less. Mean more.
And back every line with a product that actually does what it says.”

It isn’t glamorous.
But it’s the only kind of storytelling that lasts.

Personal Branding 

Instagram Marketing Expert

Instagram Management
- I help small business owners to save their time by managing their social media and boost their sales.

Content Strategy
- Only throwing content won't help you to get leads for your business. 
- You need to have a solid kick-ass Content Strategy that generates you leads every month and I can definitely help with that.

Content creation, planning, and scheduling
- If you're struggling to be consistent on Social media, I can do Content planning and content creation for your business.

Freelance Social Media Manager

TOTO India Industries Pvt Ltd

Quality Assurance Engineer

Saint-Gobain India Private Limited - Glass Business

Quality Assurance Team Member

Hello, This is Kinjal Patel🙋🏻‍♀️

I'm a 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗠𝗮𝗿𝗸𝗲𝘁𝗲𝗿 + 𝗖𝗼𝗮𝗰𝗵 𝗮𝗻𝗱 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗕𝗿𝗮𝗻𝗱 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝘀𝘁 by passion.

I have been working in this field for almost 𝟮 𝘆𝗲𝗮𝗿𝘀 and worked with 𝟭𝟬+ 𝗖𝗹𝗶𝗲𝗻𝘁𝘀 & 𝟭𝟱+ 𝗜𝗻𝗱𝗶𝘃𝗶𝗱𝘂𝗮𝗹𝘀 to build their brands on social media through personal branding.

With whom do I work and how can you?

As a Social Media Marketer & Personal Branding Strategist, I work with 𝗖𝗼𝗮𝗰𝗵𝗲𝘀, 𝗙𝗼𝘂𝗻𝗱𝗲𝗿𝘀, 𝗘𝗻𝘁𝗿𝗲𝗽𝗿𝗲𝗻𝗲𝘂𝗿𝘀 𝗮𝗻𝗱 𝗖𝗘𝗢𝘀 by helping them gain visibility on Instagram & LinkedIn and generate leads through Personal Branding.

As a Coach, I help freelancers to build successful online businesses through Strategic Content Creation and lead-generation strategies through my 1:1 Mentorship Program.

𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝘀 𝗜 𝗽𝗿𝗼𝘃𝗶𝗱𝗲:

✔️ Instagram Marketing & Lead generation through IG: 
From Crafting a solid Strategy to Content creation lead generation, I have got you covered✨

✔️ LinkedIn Personal Branding
Profile optimization and Writing posts that will help you get more eyeballs from your ideal clients along with building a community of people to make sure your LinkedIn is growing faster!

✔️ 1:1 Mentorship Program
If you are an individual struggling to grow your business using Social Media, I can help you by teaching you the exact strategies and techniques I used to build a strong personal brand and scale my business!

𝗪𝗛𝗬 𝗠𝗘?
✔️ I always think about my CLIENT's RESULTS in the first place 
✔️ Communication is strong when you work with me and it may sound small but over the past few months I have realized it's a key thing you need while working with any business
✔️ Working with me feels smooth because of my strong system setup
 ✔️ 0 Record of Missing Deadlines! - Most important one, isn't it?


𝗚𝗼𝘁 𝗾𝘂𝗲𝗿𝗶𝗲𝘀❓

DM me here on LinkedIn or 
Email me @kinjalshah423@gmail.com to work with me directly.

Let's connect on Instagram @kinjalpatel.co

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Srishti Arora

Kinjal Shah

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The Battle

Srishti Arora

Kinjal Shah

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Srishti Arora's LinkedIn Performance

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