
Hi, I’m Srishti.

I lead brand communications at Underneat and spend a lot of time thinking about how people connect with stories. 

Along the way, I’ve also worked with founders and CXOs to grow their presence on LinkedIn, turning simple ideas into content that builds trust, sparks conversations, and drives real opportunities.

At the core, I believe content shouldn’t feel forced. It should feel like you.

- you don’t need to post every day.  
- you don’t need fancy carousels.  
- you don’t even need to “go viral.”

you need content that works, that sounds like you and that builds demand not just impressions.

I work across LinkedIn, offering done-for-you ghostwriting, end-to-end personal brand management, all while keeping your voice alive. 

Dm to further talk about it. 

Srishti Arora

Oh, by the way, a little professional update (because I clearly missed doing it here).

I’ve been a part of underneat.in gang for a while now, and it’s been one of those experiences that constantly makes you pause and think,

“Wait, am I really doing this?” (in the best possible way.)

The kind of work that pushes you, excites you, humbles you, and sometimes makes you question if your brain and excel are conspiring against you.

But here’s the thing, I’ve genuinely loved it.

To be pushed into challenges I didn’t see coming, to learn parts of myself I didn’t know existed,
and to finally see how much difference the right environment and the right people make.

And oh, my bosses? 

Vimarsh Razdan & Kusha Kapila 
2 of the best industry leaders & mentors I could’ve paired up with. 

People who somehow manages to make you think harder, create better, and still laugh mid-chaos.
(Promise this is not a “for LinkedIn” line.)

Grateful for how much I’ve been learning, unlearning, and figuring out.

Head of Brand Comms @Underneat | Personal Branding Strategist | Making content feel human

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underneat.in is back with hiring: Part 2
(for all of y’all DMing me & my team about opportunities, here’s your chance)

This time, we’re looking for two VERY specific kinds of geniuses:

1/ Accountant (4–5 yrs experience) 

Someone who knows numbers the way we know shapewear. If you’ve handled day-to-day accounting, worked with D2C brands, and can talk TDS/GST without Googling halfway… we want you.

Basically, if Excel is your love language, hello. we’re looking for you. 

2/ Female Lingerie Technician (2–3 yrs experience) 

If you understand fittings, construction, and can turn ideas into artworks and can communicate clearly while effortlessly working with design, sampling, and production team. 

If you’ve always looked at a bra and thought, “I can make this better” - you’re our person.

You’ll be joining a team that runs on creativity, caffeine, and the insane brainstorming sessions all under the guidance of Vimarsh Razdan  & Kusha Kapila 

If this feels like your next move, email us your CV/work at palvi.babbar@underneat.in 

Please No DMs. I’ll miss it, i know🙆🏻‍♀️

PS- haan haan, i’ll get a new team picture clicked soooon, pakka promise 🙂‍↔️

Working this close to the customer teaches you something unexpected. 

Women rarely tell you what they truly want 
but they show you in micro-behaviours.

~ What they return.
~ What they reorder without thinking.
~ What they gift to friends.
~ What they take the longest to decide.

These small signals shape more strategy than any 50-page report.

That’s why at underneat.in, we obsess over patterns, not opinions.

People’s choices reveal their comfort zones far more accurately than their words.

And if you want to build a brand that stays relevant,

you have to learn to listen to behaviour before listening to noise.

one thing i’ve learnt that good communication isn’t about sounding clever. It’s about 

sounding true.

Whenever I sit for any brief or write myself for underneat.in , I go through one filter:

“If this was said by a real woman to her friend, would it still work?”

If the answer is no, the line goes out.

Because brand stories only work when they feel like real conversations. 

honest, simple, and slightly personal.

The rest is just decoration.

sorry to break it to you but discipline isn’t waking up at 5 AM or having a colour-coded routine.

Real discipline is doing the boring parts:

sending the email you’ve been avoiding,
finishing the task that’s 80% done,
showing up when motivation is nowhere to be found.

It’s not glamorous.
It’s not aesthetic.

But it’s the part that quietly builds momentum while everyone else waits for “motivation.”

Consistency is built in the unexciting moments.

unpopular opinion: A brand doesn’t win because it says something new.

It wins because it says the same thing with honesty, consistency, and proof.

Most categories chase differentiation.

But in everyday essentials, the real gap is trust.
Women don’t need louder campaigns.

They need brands that don’t overpromise, don’t complicate, and don’t make them feel wrong about their bodies.

So our positioning work often sounds like this:

“Say less. Mean more.
And back every line with a product that actually does what it says.”

It isn’t glamorous.
But it’s the only kind of storytelling that lasts.

Shaggy Talks

Shagun Sharma started this new initiative 'Shaggy Talks' so as to aware people about various health issues.

Every episode is designed in such a manner, so as to guide others about health and lifestyle and to provide you with tips regarding it. 

So, stay tuned and learn something new everyday about health and lifestyle.

In season-2 every episode is designed in such a manner to add value to others life. Life is full of ups and downs and no matter what, you have to keep on moving. 

On this podcast, different people will be discussing their journey and would be giving some tips and tricks too. 

So, don't forget to check this season, it's gonna be fresh and interesting!

Podcaster

Shaggy Writes

Shagun Sharma is self-made health and lifestyle blogger and she is on the mission to make everyone aware of health and lifestyle.

So, as to complete her mission she has taken the first step forward. She posts blogs related to health and lifestyle, fitness and her Mom's delicious recipes.

Follow "Shaggy Writes" to never miss any update.

Founder and Content Writer

Squirk Media Co.

> Conducting initial screening of job applicants and scheduling interviews.

> Assisting in writing content for pitch decks and  proposals. 

> Updating and maintaining employee records in an Excel Sheet.

> Promptly corresponding with all the applicants and coordinating and conducting interviews.

> Collaborating with the team and founders to monitor project deadlines and in ensuring timely completion of deliverables. 

> Conducting research on clients, projects and market trends to provide the valuable insights for business decisions.

Human Resources Intern

Medium

I write health-related and self-help blogs and articles frequently on medium so as to encourage others to take good care of themselves and to stay motivated.

Writer

SoulFactors

> Writing blogs by keeping in mind the SEO, Working onkeyword research and Editing and proofreading the blogs.I've helped them to increase the traffic rate of their website by 20-30%.

> Helping them in content marketing by creating, andproducing valuable content that is engaging and whichattracts a targeted audience.

Content Writer

Seo Souq (World's First 700% ROI Agency)

This was my first internship. Had a great time. The experience was super amazing. Got to learn so many new things.

I did two projects for the company. The first project was about the content marketing of health products. 

In the second project, I wrote a blog for their website and in return it helped the client to generate 12 new leads in a month.

Blogger

Hi, I'm Shagun Sharma, an Enthusiastic MBA candidate specializing in Human Resources Management at Amity University with a passion for leveraging human potential and organizational effectiveness. 

In 2020, during the time of lockdown, I delved into the world of freelancing and podcasting, honing my skills in communication, project management, and content creation.

Throughout the pandemic, I embraced the opportunity to explore freelance opportunities, offering services in content writing, social media management, and virtual assistance. 

I worked with many clients and it allowed me to adapt to diverse projects, manage deadlines effectively, and collaborate with clients from various industries.

Follow me to unlock the power of strategic HR fused with captivating content creation. 

I am eager to apply my skills and knowledge to make meaningful contributions to organizations and communities. Let's connect and explore opportunities to collaborate :)

Feel free to contact at:- shagun4650@gmail.com

Would be happy to respond.

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Srishti Arora

Shagun Sharma

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The Battle

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Shagun Sharma

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Srishti Arora's LinkedIn Performance

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