
Hi, I’m Srishti.

I lead brand communications at Underneat and spend a lot of time thinking about how people connect with stories. 

Along the way, I’ve also worked with founders and CXOs to grow their presence on LinkedIn, turning simple ideas into content that builds trust, sparks conversations, and drives real opportunities.

At the core, I believe content shouldn’t feel forced. It should feel like you.

- you don’t need to post every day.  
- you don’t need fancy carousels.  
- you don’t even need to “go viral.”

you need content that works, that sounds like you and that builds demand not just impressions.

I work across LinkedIn, offering done-for-you ghostwriting, end-to-end personal brand management, all while keeping your voice alive. 

Dm to further talk about it. 

Srishti Arora

The people building AI are quitting. That tells you everything. Bhai crazy things happening (not in a good way) 

→ Anthropic 's head of safety research quit. Said "the world is in peril." Moved to the UK to write poetry.
→ Half of xAI's co-founders have left. The latest warned recursive self-improvement loops go live in 12 months.
→ Anthropic's own safety report showed Claude can detect when it's being tested and changes behavior accordingly. In 13% of test cases.
→ Yoshua Bengio confirmed it: "AIs whose behavior when tested is different from when they're being used."
→ ByteDance dropped Seedance 2.0. Experienced filmmakers say it replaces 90% of their skills.
→ The US declined to back the 2026 International AI Safety Report. First time ever.

My take?

We're not building tools anymore. We're building something that knows when we're watching.

The people closest to this technology are walking away or sounding alarms. That should matter more than the hype cycle.

I'm not saying stop using AI. I'm saying we need to start asking harder questions about what we're building and who's accountable when things go sideways.

What do you think, are we moving too fast, or is this just growing pains?

Growing with Underneat | Marketing & Brand Communications | Making content feel human

graphical user interface, text, application

Imagine this…

You pour hours into writing content, hoping it ranks, hoping it converts, hoping it brings in leads. But instead, it sits there—unseen, unheard, collecting digital dust.

Your blogs are lost on page 5 of Google. Your LinkedIn posts? Barely any engagement. And despite pouring in hours, there’s zero ROI.

Frustrating, isn’t it?

Here’s the hard truth: 90.63% of content gets no traffic from Google. 

And on LinkedIn? If you’re not building authority, you’re invisible.

Well, I get it. Founders and entrepreneurs don’t have time to play guessing games with content. 

That’s where my Two-Street Growth Funnel comes in.

As the name goes, I help SaaS, marketing, healthcare, and wellness founders with these: 

→ Grow your business’s website traffic on LinkedIn.
→ Convert the traffic into loyal readers and customers while you enjoy revenue. 

Let me explain. 

I help turn their content into a lead-generating powerhouse. This funnel isn’t just about posting—it’s a system that builds authority, drives traffic, and converts.

🚀 1000+ LinkedIn followers in 90-180 days.
🚀 Blogs that rank #1 on Google.
🚀 Authority-building content that drives engagement, leads, and revenue.

With my Two-Street Growth Funnel, I don’t just create content—I bridge the gap between visibility and conversions. I turn LinkedIn into your personal brand amplifier and your website into a traffic magnet.

And to prove it works? I offer a free content audit—both LinkedIn and website blogs—to uncover loopholes and missed opportunities.

Ready to make your content work for you? DM me a ‘GROWTH.’

Shromona Pal

I asked a SaaS founder: "Why should I choose you over competitor?"
He spent 10 minutes listing features.

Then I asked: "And why should I trust you?"
Silence.
That's the problem with most SaaS companies. They're fighting feature wars in a market where features can be copied in 90 days.

Here's the truth most founders miss: People don't choose products. They choose people they believe in.

Two SaaS tools can have identical features. Same pricing. Same promises.
But one has a founder who's been sharing their journey on LinkedIn. Talking about problems they're solving. The vision they're building toward.
The other? Just a logo and a landing page.

Guess who gets the demo request.
Your product can be replicated. Your personal brand cannot.

That's why I built the Two-Street Growth Funnel:

Street 1 (LinkedIn): Build your founder brand. Become the trusted voice prospects remember.

Street 2 (SEO): Capture intent when they're searching. Turn trust into traffic and conversions.

Your product might be 10% better than your competitor's.
But your story? That's 100% different.
And that's the only edge that actually matters.

#saasmarketing #contentmarketing #storytelling #branding

If you’re choosing between personal branding and blogging for lead gen, you’ve already lost half the growth you could’ve owned.

↓

Most founders keep them separate:

→ "LinkedIn is for visibility." 
→ "Blogs are for SEO."

And then wonder why neither is generating real leads.

Here's the truth: Your personal brand builds trust. Your blog captures intent. Together, they generate leads on autopilot.

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Personal Branding warms the audience.

People know your name before they know your product. They trust your POV before they visit your website. They follow you, then they follow your business.

Blog Strategy converts the traffic.

When they Google the problem? Your content answers it. Your clusters guide them. Your CTAs move them.

Trust + Intent = Qualified inbound leads.
Not likes. Not keywords. Not volume. Alignment.

↓

This is the exact foundation of the Two-Street Growth Funnel:

Street 1 → Personal Branding on LinkedIn Builds authority, familiarity, and positions you as the category thinker.

Street 2 → Intent-Driven Blog Strategy Ranks for real buyer questions, converts traffic, and pulls readers into your product ecosystem.

One brings people to you. The other moves them into your business.
Together, they build a lead-gen loop you never have to chase.

↓

Comment "LEAD LOOP" and I'll show you exactly how the Two-Street Growth Funnel compounds trust, traffic, and leads day after day.

#PersonalBranding #ContentMarketing #SEOContent #LeadGeneration #TwoStreetGrowthFunnel #OrganicGrowth #FounderBrand #ContentStrategy #SaaSMarketing #InboundLeads

Your content is "SEO-optimized," yet Google still ignores it.
Every competitor who figured out why is quietly stealing your traffic right now.

↓

Most founders check the boxes:

→ Keywords? Added. 
→ Headers? Fixed. 
→ Meta description? Done.

Then they wait. And wait. And watch competitors outrank them.
Here's what nobody tells you: SEO without intent-matching is just formatted noise.

Your blog isn't ranking because:

1. You wrote for keywords, not questions. Google rewards content that solves, not content that mentions words.

2. Your content doesn't match the searcher's stage. Awareness content on a decision-stage keyword is a guaranteed rankings killer.

3. Your structure kills retention. Weak intros. Vague headers. Google sees readers bounce and drops you fast.

4. You never refreshed old blogs. Your competitors did. Google noticed.

5. You have no topical authority. Scattered content = Google doesn't trust you enough to rank you.

The root cause? You treated SEO like a checklist, not a system.

↓

That's exactly why I built the Two-Street Growth Funnel:

Street 1 → LinkedIn — Builds authority and trust so Google sees you as credible. 
Street 2 → SEO Blogs — Delivers intent-driven, high-depth content Google wants to rank.
Together, they don't just get you traffic. They compound it.

↓

Comment "RANK" and I'll send you the 5 ranking factors I audit before touching a single keyword.

#SEOContent #ContentMarketing #ContentStrategy #OrganicGrowth #FounderBranding #IntentBasedContent #ContentThatRanks #SaaSMarketing

Most content gets consumed and forgotten. Authority gets remembered, trusted, and acted on.
The difference was never the writing. It's the intention behind it.

↓

You can publish daily, optimize every headline, follow every best practice, and still get ignored, because authority isn't built by volume. It's built by clarity.

Here's what separates authority from noise:

1. A POV: Noise tells people what they already know. Authority tells them how to think differently. Without a POV, you blend in. With one, you become a voice.

2. Intent-first writing: Write for the questions your buyer is actively thinking, not the topics your industry casually discusses. Intent = relevance. Everything else = randomness.

3. A system behind every piece: Noise is scattered. Authority is structured. Every post should lead somewhere, a belief, a framework, a solution. Isolated content informs. Interconnected content converts.

4. Proof over promises: People don't trust claims. They trust data, examples, and lived experience. Authority shows. Noise tells.

5. Consistency that compounds: One viral post doesn't build authority. Repetition does. Show up → your audience learns your voice → trust stacks.

↓

This is exactly why I built the Two-Street Growth Funnel:

Street 1 → LinkedIn — Builds POV, credibility, and recognition. 
Street 2 → SEO Blogs — Delivers intent-driven content that converts readers into leads.
Together, they turn scattered content into a system that builds authority every single week.

↓

Comment "AUTHORITY" and I'll show you how to stop creating noise — and start building a content engine that compounds.

#ContentMarketing #AuthorityBuilding #FounderBranding #ThoughtLeadership #ContentStrategy #TwoStreetGrowthFunnel #SaaSMarketing

Traffic without conversion is just expensive content.

Most SaaS founders celebrate when their blog hits 10K monthly visitors.
But when I ask how many of those readers became leads? Silence.
Your blog is a funnel and every post should move readers closer to becoming leads.

Here's how I turn blog readers into warm leads:

✅ Map content to buyer intent 

Awareness posts answer "what is this?" Consideration posts answer "how does this work?" Decision posts answer "why you?"

✅ Strategic CTAs that match the stage 

Early-stage readers get free resources. Late-stage readers get demo bookings or consultations.

✅ Lead magnets that actually matter 

Not generic PDFs. Frameworks, templates, or tools they can use immediately.

✅ Retargeting through email sequences 

One blog visit triggers a nurture sequence that keeps the conversation going.

✅ Internal linking that guides the journey 

Every post leads to the next logical step, pulling readers deeper into your ecosystem.

The difference between a blog that generates leads and one that just generates traffic? Intentional design.
But here's where most strategies fall apart; they build content without building trust first.

That's why the Two-Street Growth Funnel works:

Street 1 (LinkedIn): Build authority and trust. Share insights. Show up consistently. So when people land on your blog, they already know who you are.

Street 2 (SEO): Capture intent when they're actively searching. Rank for the right keywords. Turn that trust into targeted traffic and leads.

LinkedIn warms them up. SEO brings them in. Together, they convert.

A blog reader is a future client, if you know how to guide them.

#SEOblogs #businessblogs #contentmarketing #contentstrategy

Burnout didn't just break my routine. It broke my entire business identity.

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For months, I kept forcing it. More posts, more blogs, and more deadlines, until my mind refused to cooperate.
Burnout doesn't announce itself. It creeps in, until even opening LinkedIn feels like lifting concrete.

↓

But the breakdown revealed something I couldn't unsee:

I had no system. I had momentum disguised as one. The moment my energy collapsed, everything collapsed with it.

↓

So, I rebuilt from zero.
How I create. How I manage ideas. How I deliver, repurpose, and rank content.
That rebuild became the framework I now teach founders — The Two-Street Growth Funnel.

↓

Street 1 — Trust Engine (LinkedIn): Structure that publishes your voice even when showing up feels impossible.
Street 2 — Traffic Engine (SEO): Blogs that compound quietly while you recover.

↓

Burnout gave me one brutal gift: Clarity.
Content chaos is a choice. Systems are the exit.

If your growth disappears every time you do, comment "SYSTEM" and I'll show you how the Two-Street Funnel rebuilds it permanently.

#systems #salesfunnels #contentfunnels #contentmarketing

While you're chasing keywords, your competitors are capturing buyers. That's the gap intent-driven SEO closes and most brands still don't see it.

↓

The typical SEO playbook:

→ Find keywords 
→ Stuff them into a blog 
→ Hit publish 
→ Hope Google cares

It gets impressions. It doesn't get customers.
Because keywords show you the phrase, and intent shows you the person behind it.

↓

Here's why intent changes everything:

1. Intent reveals what the reader actually wants: "CRM software" could mean: what it is, how to choose, how to implement, or how to fix it. Wrong intent = wrong blog = reader leaves in seconds.

2. Intent decides your structure: Top-of-funnel → educate. Middle-of-funnel → compare. Bottom-of-funnel → convert.
Same keyword. Three completely different blogs. Most brands write just one and wonder why it doesn't rank.

3. Intent shapes your tone and CTA: Researching? Give depth. Comparing? Show proof. Deciding? Make the next step obvious. Keywords can't tell you this.

4. Intent is what Google actually rewards now: Not keyword density. Not volume. Not blind optimization. Relevance to the searcher's goal — that's what ranks.

5. Intent turns traffic into leads: Traffic looks good on a dashboard. Intent converts on a sales call.

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This is the engine behind the Two-Street Growth Funnel:

Street 1 → LinkedIn — Your voice builds trust before someone even searches for you. 
Street 2 → SEO Blogs — Intent-engineered content captures demand and converts readers into leads.

Trust + Intent = growth that doesn't depend on luck.

↓

Comment "INTENT" and I'll show you how to build content that ranks, resonates, and actually converts.

#SearchIntent #SEOContent #ContentMarketing #IntentBasedSEO #ContentStrategy #OrganicGrowth #TwoStreetGrowthFunnel #InboundLeads

If you’ve ever said yes to a one-off blog without SEO, you probably learned the hard way why “just writing” isn’t enough.

↓

A client wanted "just one blog." No keywords, intent, and structure. I delivered exactly what they asked for.
It ranked nowhere. Clicked by no one. Read by nothing but Google's crawlers.

↓

That silence hit harder than any rejection ever could. Because I realized: I hadn't written content. I'd written decoration, and decoration doesn't build businesses. It just fills space.

↓

That failed blog forced a brutal question: What's the point of writing if no one finds it?
So, I stopped being a writer. I became a strategist.
Because founders don't need more content. They need content that ranks. Connects. Converts. Compounds.

↓

Today, I build systems.

Street 1 — LinkedIn (Trust Engine) Your voice builds authority daily.
Street 2 — SEO (Traffic Engine) Your content pulls leads while you sleep.

Together: The Two-Street Growth Funnel. Everything I wish existed when I published that invisible blog.

↓

If your content is working hard but going nowhere, comment "STRATEGY" and I'll show you how to turn isolated content into a growth engine that never stops running.

#contentsystem #salesfunnel #branding #contentmarketing

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The Battle

Srishti Arora

Shromona Pal

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The Battle

Srishti Arora

Shromona Pal

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Srishti Arora's LinkedIn Performance

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Performance ScoreSrishti Arora's LinkedIn Performance