Sasa Spasic

I don’t only build platforms.
I build frequencies that refuse to die.

As the founder of Innovation Authority, I’m on a mission to reprogram what “innovation” really means — turning it from a buzzword into a living system where ideas, technology, and humanity converge.

I’ve spent the last 20+ years helping leaders rethink how their companies decide, evolve, and operate.

My background spans investment, executive advisory, and business model design — experience that taught me one thing: innovation is not about what’s next. It’s about what’s needed. 

But beyond IA, it has always been about something more elemental: helping founders, CEOs, and creators find the signal beneath the noise — and act from it.

Some call it consulting.
I call it being a Consigliere — the one who turns tension into direction, and clarity into momentum.

I work quietly with people who are shaping what’s next — not by shouting louder, but by thinking deeper.
Not to follow trends, but to build systems that outlast them.

Strategy, for me, isn’t a service.
It’s a pulse.

Not another consultant. 
A partner in consequence.

If you’re tired of advice with no clarity — let’s talk.

It’s time to move from noise to signal.

Chief Innovation Officer

Beko Europe

Regional Brand and IOT lead

Whirlpool Corporation

Hotpoint Brand Laundry category and IOT Lead

Leading brand communication strategy (on & off line)  for Cooling, Free Standing Microwave & Air Treatment categories.

Regional Brand Marketing Manager, Whirlpool

Managing Whirlpool and Kitchen Aid MDA online communication in EMEA area.
Brand digital strategy design and implementation; Website UX redesign, Campaign digital lead and Social Media management.

Digital MKT manager - Whirlpool and Kitchen Aid MDA Brands

Whirlpool Brand digital communication management on EMEA area.

Digital MKT manager - Whirlpool Brand

Managing content development and localization of Whirlpool, Bauknecht, Indesit and Hotpoint EMEA websites. Managing sales communication. Social media management. Project management.

Digital content specialist

Coordinating the localization and development of new contents, mostly for Whirlpool and Bauknecht websites on EMEA area. Managing existing contents; managing the sales communication. Project management (contents) of new websites.

Web Content Manager

Logotel

Management of business communities for: Intesa Sanpaolo, Citroën, Peugeot.

Content & Community manager

Expotraining

Selling services to corporates, managing the relationship with customers.

Key account, corporate selling

I am in Brand and I do it by listening to the Consumer and by studying the wider context. My ambition is to create value by engaging in long-term relationships thanks to the best omnichannel customer experience. Over the past 10 years, I've led projects to bring innovation to all digital and non-digital touchpoints, setting ambitious goals and using data as a driver for improvement.
I believe in teamwork and I am always looking for synergies to optimize results.
I am recognized for making things happen and for having a positive and collaborative attitude.
I like to learn, experiment, meet new people, hear new perspectives, exchange ideas and face new challenges.

If you'd like to chat about Customer Experience or digital/brand marketing, feel free to get in touch.

taplio

The Battle

Sasa Spasic

Enrica Mainetti

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