Sasa Spasic

I don’t only build platforms.
I build frequencies that refuse to die.

As the founder of Innovation Authority, I’m on a mission to reprogram what “innovation” really means — turning it from a buzzword into a living system where ideas, technology, and humanity converge.

I’ve spent the last 20+ years helping leaders rethink how their companies decide, evolve, and operate.

My background spans investment, executive advisory, and business model design — experience that taught me one thing: innovation is not about what’s next. It’s about what’s needed. 

But beyond IA, it has always been about something more elemental: helping founders, CEOs, and creators find the signal beneath the noise — and act from it.

Some call it consulting.
I call it being a Consigliere — the one who turns tension into direction, and clarity into momentum.

I work quietly with people who are shaping what’s next — not by shouting louder, but by thinking deeper.
Not to follow trends, but to build systems that outlast them.

Strategy, for me, isn’t a service.
It’s a pulse.

Not another consultant. 
A partner in consequence.

If you’re tired of advice with no clarity — let’s talk.

It’s time to move from noise to signal.

Chief Innovation Officer

Nike

-Prop and shoot PDP/VIDEO/FOAM/PDP+ sets in a timely manner utilizing the styling ethos as a guide.
-Track merchandise in studio and partner with Pre-production and Logistics team.
-Communicate with the stylist and digitech on what the hero item is. Pass off hero tags to the digitech. After hero is shot, retag the hero item and pass off to digitech to be added to the shot heroes/FCO rack.
-Review and relay all slate notes for proper styling guidelines to Look Builder and Senior Stylist.

Global Brand Image Studio, GBI,  Stylist Assistant 

CoolKicks

-Responsible for developing and executing content,  and product, across all brand owned and operated marketing channels. Strong focus in driving forth innovative, authentic and disruptive digital campaigns that inspire and connect consumers to the Coolkicks brand.
-Collaborated with social media influencers such as top musicians, athletes, companies and press to drive brand optimization.
-Managed Social Media accounts with over 600k followers with daily posts to drive consumers to store front locations with paid marketing campaigns.  
-Involved in the creation of Youtube Videos on a channel with over 1 million subscribers,  https://www.youtube.com/channel/UCSqLdMz1g0rTbr-OExFEYg

Social Media Coordinator

-Analyzed conversion rates, and key analytical insights from the application subscribers.  Responsible for uploading items for weekly drops for consumers to purchase products.  Effectively developed and executed the digital marketing strategy with a strong focus on content development and execution that supports the overall brand strategy.  
-Lead production of all content and creative initiatives, align messaging across Ecommerce/DTC Channels, assist in conceptualizing brand campaigns.

E-Commerce Merchandising Coordinator

Nordstrom

-Work closely with the studio team ensuring all merchandise gets prepped, shot and copy written, all in a timely manner.
-Prepare high quality samples to be shot in Studio.
-Demonstrate a commitment to teamwork through relationship-building, reliability, and collaboration.
-Deliver productivity through the efficient use of time and a commitment to strong results.
-Style and shot over 100 outfits daily, menswear & womenswear

E-Commerce Stylist Assistant

Oweszone LLC

-Worked alongside a celebrity stylist in creating wardrobes for Artists, Models, Athletes, Emmy Hosts, and those that are in the public eye.  
-Prepared and styled apparels and fashion accessories for photo shoots. On the day of the shoot, I oversaw and managed the continuous flow of set-merchandise.

Style and Marketing Assistant 

Nick Green 

Photographers Assistant

DICK'S Sporting Goods

Footwear Sales Associate 

Lowe's Companies, Inc.

Sales Associate

A creative who's main goal is to positively impact the world.  I am organized, detailed oriented, and mainly, a problem solver.  I can execute an idea from concept to creation while maintaining an understanding of how to produce results.

Experienced in Fashion Styling, Designing,  Merchandising, Social Media Marketing, Data Analysis, and Digital Marketing.



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The Battle

Sasa Spasic

Neil Green

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