Stacy Kehren Idema, PMP

Hi, I’m Stacy, 
a small-town lake country girl turned modern traditionalist, building emotionally intelligent technology and presence-based leadership systems for the future of legacy.

Since I was ten, I’ve believed business could be done differently — not just more efficiently, but more humanly.

For 27+ years, I led innovation across startups and Fortune 5 companies. I learned how systems scale and how trust breaks, whether because emotion gets edited out or because unchecked emotion runs the show.

When it was time to choose what came next, I couldn’t return to the system I once believed would take me to the top.

That decision sparked my current path, one that bridges emotional intelligence, technology, and generational wealth.

I founded Equati to help family offices, investors, and founders align values, vision, and legacy within their direct investing. Because legacy isn’t numbers on a page; it's a living system shaped by presence, trust, and the way we communicate across generations.

Alongside Equati, I serve as a Presence-Based Chief of Staff & Leadership Consigliere --- a strategic partner to founders, principals, and family enterprises navigating growth, succession, or strategic inflection points.

My work blends strategic clarity with emotional intelligence, helping leaders create coherence across their people, priorities, and processes.

Today, I work with:
→ Family Offices & Investors designing continuity and trust across generations
→ Principals and founders needing strategic partnership and grounded decision support
→ UHNW families preparing for legacy transitions and the Great Wealth Transfer
→ Companies built for patient, purpose-driven capital

Because how we invest, lead, and live isn’t separate from who we are.
It's the story of legacy in motion.

When I’m not building or serving leaders, you’ll find me between Austin, TX and Minneapolis, MN driving my Jeep with the top off, baking (my signature is banana bread with a salty crust), or on a flight across an ocean with camera in hand, writing about the messy, human side of legacy, leadership, and love.

Because the way we invest, lead, and live is the story we leave behind.

✳️ stacy@equati.ai
 | www.equati.ai

Founder & Managing Director

The Global Collective is the gateway to a new business ecosystem that empowers and harmonizes gender strengths and diversity in business around the globe.
 
We partner with investment companies that are ready to invest in female-founded/led businesses, help the businesses with which they've already invested be better winners and create a culture of performance and flow with less burnout.
​
Our vision is to eliminate the diversity gap, whilst changing gender perceptions by connecting the unique strengths of each gender, which will also increase the financial benefit and mental well-being in business.

Monika Valkauskaite Holland

BOLD Business Decisions 

BOLD Business Decisions provides commercial advisory services to businesses looking to become a Customer centric organisation, reduce CAC, improve LTV and optimise profits.

We work with your Sales, Marketing, Customer Success and Product teams to adopt a Go to Market Strategy that provides the shortest most effective route to market. We are fluent in SLG, PLG and PLS go to market motion. 

The delivered results are : shorter way to market, shorter sales cycles, lower CAC, improved revenue per employee ratio, reduced churn, optimized profit margins. Happy teams serving happy customers.

Data driven organisation with customer centric approach and a clear GTM Strategy is what we aim for. 

We work with your teams to make that transition and execute on the defined Strategy. 

Use this link to book a 30 min call and let's have a chat:
https://calendly.com/boldbusinessdecisions/30min

First consultation is always explorative and complimentary

Founder

ProductLed

In this role I work with SaaS companies worldwide helping them become the obvious choice in the market by Implementing The Product-Led Playbook by Wes Bush that has seen 400+ companies succeed in unlocking Self-Serve Revenue and Dominating their Market.

PLG Implementer

journy.io

Journy.io is for SaaS businesses who are implementing a PLG/ PLS Go to Market motion. Journy helps your commercial teams onboard, activate, monetise and retain your self serving users by using signals indicating account health, conversion and churn scores. 

Companies using Journy implement their PLG motion faster by empowering their teams with actionable usage data that translated into revenue immediately.

Journy.io is most useful to :
Head of Growth
Head of Customer Success
Head of Product
Head of GTM
Head of Product Marketing
VP of Sales
PLG Specialist

Reach out for more information or sign up for the free trial directly.

Fractional Head of Growth 

Innovation agency Lithuania

Shaping early stage startups driving innovation from idea to MVP.

Innovation Expert

TechHub Pre- Accelerator Program is focused on facilitating innovative ideas take shape and move towards a profitable business model. My role here is to lecture and mentor Pre-seed round Startups on GTM strategies.

Startup Mentor & Lecturer

Marjory

Driving commercial strategy and execution. Specifically helping to pivot to a hybrid PLG Go to Market motion and reach specific revenue targets. Working with the Founder and CEO, Product, Marketing and Sales teams to execute a successful pivot.

Fractional CCO

Zetly

Consulting on GTM strategies and implementation

Strategic Advisor 

Diginius

My role with Diginius as a Fractional CCO working closely with the founders, the Product, Sales and Marketing teams to define the GTM Strategies and execute them successfully. I am responsible not only for supporting teams in strategic decision making, defining routes to market but also hiring, onboarding managing and supporting several teams creating value in different areas of the business.

Taxera Technologies

Fractional CSO

dyvenia

Fractional CSO 

TESTIFI GmbH

Strategic Advisor

Fractional CCO | GTM Strategy : SLG, PLG, PLS | Driving Commercial Growth

I’ve spent the last 15+ years helping SaaS companies grow : launching products, opening new markets, and building sales and marketing teams that deliver revenue.

But I kept noticing the same pattern: companies were hiring more salespeople to fix what were really product and process problems. Meanwhile, buyers weren’t asking for more demos or calls.  They just wanted to try before they buy. 

That disconnect is what pulled me deep into Product-Led Growth (PLG).

Since 2020 I work with SaaS founders and teams helping transition from sales-led to product-led, or strengthen PLG motions that aren’t working. 

Some of the results achieved so far: 
Building a self-serve motion from scratch
Unlocking self serve revenue from 0 
Designing high converting PLG websites
Cutting time-to-value from weeks to hours.
Redesigning onboarding flows that 2x free-to-paid conversion.
Fixing pricing models that increase ARPU by 20–40%.
Aligning teams so sales, product, CS and marketing move in the same direction.

You can hire me as your PLG Specialist/ PLG PM/ Head of Growth in a fractional or interim capacity.  I’m PLG-certified, battle-tested, and often the missing link that helps SaaS teams finally make their PLG motion click.

I’m also a knowledge junkie, always pushing myself to become a more skilled, rounded, and grounded professional than I was yesterday. I thrive when my clients win, and I don’t stop until they do. If I don’t know how to do something, I’ll learn from books, other professionals, or by rolling up my sleeves and figuring it out.

Having lived and worked in 5 countries, I thrive in multicultural environments. Outside of work, my biggest adventures are with my husband and our two boys, who make sure life is never boring.

Check out what companies say about working with me in the reference section on my profile and
Schedule a chat : https://calendly.com/boldbusinessdecisions/30min

Looking forward to meeting you!

Strategic Advisor and Founder

BOLD Business Decisions provides commercial advisory services to business owners of early stage and growth stage companies. We consult on Go to Market Strategy, Sales Strategy, Sales Playbook, Commercial structure. We help you build a predictable revenue growth machine by selecting the right tools and sharing modern sales practices and tips that convert in 2023 so you can start building pipeline from day one. We have skin in the game and test first hand what drives business and what doesn't. 

Services offered:

GTM Strategy and Execution
Executive Sales Coaching for Founders
International Expansion

Use this link to book a 30 min call and let's have a chat:
https://calendly.com/boldbusinessdecisions/30min

First consultation is always explorative and complimentary

taplio

The Battle

Stacy Kehren Idema, PMP

Monika Valkauskaite Holland

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