The most successful people you know don’t just communicate.

They tell stories that move people.

You might be an expert in your industry with years of experience.
But if your stories aren’t clear, no one will trust you.

Your next promotion goes to someone who communicates with clarity and persuasion.
Your project pitches will fall flat, and your value will stay hidden.
Your career will stall because your messages don’t connect.

It’s frustrating because you have so much to offer.

But here’s the truth:
Your ability to influence, connect, and persuade starts with how you tell your stories.

Storytelling isn’t just a skill—it’s the ultimate tool for trust and influence.

And it CAN be learned.

Now imagine:
You tell stories so compelling that people can’t help but lean in.
Your message is so clear that it inspires action.
Your words leave a lasting impression, and you’re remembered long after the meeting ends.

I can help you get there. 

I’ve worked with 5,000+ leaders, executives, and entrepreneurs to master storytelling.

• Sandesh, an Engineer, struggled to articulate his value in interviews—until he mastered storytelling and landed a role at Google.

• Employees at AT&T and Nielsen, including ERG and BRG groups, now use storytelling to influence decisions and drive impact.

• Founders like Hugo, who struggled to share his company story, now deliver compelling narratives that achieve remarkable results at global speaking events.

I help professionals like you craft stories that win trust, open doors, and create opportunities.

Are you ready to stop being overlooked and start being unforgettable?

Who am I:
• 2-time SXSW Speaker.
• Creator of the 4P Storytelling Framework.
• Award-winning Employee Resource Group partner.
• Storytelling skills trainer at AT&T, USC, Nielsen, and others.
• Coached 5000+ professionals in the art and science of storytelling.

The world is waiting to hear your story.
Let’s make sure it’s unforgettable.

Stan Miller

I still love in-person networking. Don't judge me.

Mary Beth, thanks for being an amazing host at today's Entrepreneur's Table. 

And for getting me outside to meet up with some friends.

Strategic Storytelling Trainer for Founders, Entrepreneurs, and Career Professionals | 2X SXSW Speaker | My Workshops Empower Your Teams To Communicate Clearly and Influence Effectively Through Storytelling

If you're preparing for an interview this week and feeling anxious…

Try this simple test. Ask yourself:

“Can I clearly explain who I help, how, and what others gain when I’m performing at my best?”

All the experience in the world won’t beat clarity inside an interview.

And when that clarity is delivered through a story, confidence follows.

This Thursday, I’m dropping in with FlexJobs for a no-fluff live storytelling training for job seekers.

Register. Attend. Implement.

Then experience what happens in your next interview.

Here's the link: https://lnkd.in/ervF76D9

Paid ads landing pages for growth-stage B2B SaaS | 400+ websites, 3x B2B Digital Marketing leader

Hi! I'm Tas (rhymes with SaaS. Coincidence?)  

Real talk: we do landing pages wrong in B2B. We're so focused on conversions that we completely forget that the B2B buying journey is non-linear, the buying committees are larger than ever, and the marketing teams are drowning in lack of resources with unrealistic targets.

This means that on-page conversions aren't a good indicator of success. Consumption of information is. 

We need to create landing pages that give buyers the information they need to make a business case and put us on the shortlist for evaluation. 

We need landing pages that match how B2B buyers buy. 

So I created The Scroll Lab (by Delphinium), a niche B2B marketing consultancy specializing in paid ads landing pages for B2B SaaS companies.

Here, we help you create a foundational set of landing pages that you never have to turn off. 

Here's our process: 

1. Create a killer business case for your buyer. 

We explore keywords, competitive solutions, buyer motivations, use cases, and objections to assemble exactly what your buyer needs to know. 

2. Build core landing pages (wireframe + copy)

Once we know what exactly your prospects need to see, we'll build a set of landing pages that ensure they see it. 

- Product Overview Page - your core value propositions 
- Comparison Page - you vs the alternatives in the market 
- Trust Page - proof of your credibility (both owned and sourced) 
- Pricing or Demo Page - time to decide 

3. Measure and Optimize 

In B2B, where it can take anywhere between 30 - 50 touchpoints before a buyer decides to interact, we will measure effectiveness and make optimization recommendations based not just on conversions, but how buyers are consuming the information. 

We stay with you for 2 testing cycles then build a testing roadmap that your team can manage independently after.

--- 

The results of putting the buyer first and focusing on consumption: 

- 265% increase in purchases for SnagIt (screenshotting tool) 
- 0.13% to 3.43% increase in meetings booked for Conveyor (security questionnaire automation) 

After managing over 400 websites in my 15-year career and making a TON of mistakes, I now help B2B marketing teams create landing pages for their paid media programs that do exactly all of the above. 

How I can help you: 

1) Follow along for content about B2B SaaS landing pages, B2B marketing, and niche consulting. 
2) Sign up for my free resource hub with 150+ pieces of actionable landing page & website tips.
3) Work with me for 1:1 help

Tas Bober

B2B buyers expect a relevant landing page for every ad they click. But most marketing teams are too stretched to build a new page for every campaign.

People assume they have 2 choices: 

1) They can send traffic to a generic homepage and waste ad spend 

OR 

2) They can burn out their team trying to custom-build a dozen pages from scratch.

Nothing we can't just solve with AI, right? Sure, if you like mediocre. 

The real bottleneck is the *way* you build.

I solve this with The Chipotle Framework: 

Think about their model. 

A burrito and a taco use the same core ingredients. They are just packaged differently based on what the customer wants.

Similarly, your landing pages should be modular, not manual.

1) The Wrap

Your Hero section. This is the only part you should change significantly to match buyer intent.

2) The Base

A consistent problem block. This shows the buyer you understand their pain before you try to sell.

3) The Meats

These are the specific ways your product solves the problem.

4) The Fixings

Proof points, logos, and testimonials to build credibility. Some extra blocks relevant to your business (ex. certifications). 

5) The Extras

The FAQ block. This is where you handle the objections that usually kill the deal, not just regurgitating what your product does. 

6) The Cash Register

A clear CTA, and what to expect if they engage.

---

Stop treating every campaign like a brand-new construction project, baby girl. 

Build the ingredients once. Reuse them forever

Bonus: Build the landing page first, then create ad variations from it. This way, they always stay relevant.

Paid ads landing pages for B2B SaaS | 400+ websites, 3x B2B Digital & Website leader | Co-host, Notorious B2B & The Marketer’s Exit 🎙️

If I did outreach, this is the way I’d do it.

Paid ads landing pages for B2B SaaS | 400+ websites, 3x B2B Digital & Website leader | Co-host of Notorious B2B 🎙️

graphical user interface, text, application, chat or text message

taplio

The Battle

Stan Miller

Tas Bober

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taplio

The Battle

Stan Miller

Tas Bober

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Stan Miller's LinkedIn Performance

Performance ScoreTas Bober's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreStan Miller's LinkedIn Performance