Stapho T

Hello there👋🏼! Thanks for checking out my profile. 

As you can see, I'm Stapho Thienpont; a B2B marketing consultant focused on companies with high ACV.

Instead of trying very hard to convince you of my expertise, I would like to share some random facts about myself here. If you want to learn more about my experience, you can always look at my content or my ... experience section.

🛫 in 2018 I wanted to start a marketing agency, I realized I didn't have enough money in the bank to do that in Belgium. So I took the 900 Euros I had in the bank, booked a one-way flight to Bulgaria, got an apartment there, and started my agency there. Ran it for a good 2,5 years before I sold it. 

🥋When I was 20 years old, I was obsessed with Brazilian Jiu-Jitsu, so much so that I dropped out of college to sleep on the mats of a gym in Stockholm. I later used that experience to start my own Brazilian Jiu-jitsu gym that accumulated more than 100 members in less than seven months. 

🐈🐈‍⬛ I have two beautiful cats, so if you want to distract me during any meeting or conversation, feel free to mention them for a 17 min detour. 

While I don't think any of the above will make you see me as an expert in ABM, Demand Gen, and Go-to-market strategy, it paints a picture of who I am. 

That being said, I'm the third member of fullfunnel.io, which is the best consultancy for B2B marketing for companies with high ACV. We're second to none regarding go-to-market strategy, demand generation, and LinkedIn marketing. 

Together we have almost 40 years of experience and the case studies to back it up. 

So if you want to talk about BJJ, B2B marketing or my cats, please do hit me!

Marketing Lead

In charge of implementing a full-funnel high ticket B2B marketing with attributable impact on revenue. Some noteworthy initiatives so far:

1. Implemented 16 week lead nurturing program to accelerate pipeline velocity. 
2. Implemented ABM processes in the warm-up and activation stages. 
3. Helped define a cross-vertical and cross-horizontal segmentation, ICP's, and positioning. 
4. Implemented 1st and 3rd party intent data into our lead generation workflow. 
5. Mapped out the sales and marketing pipeline with microstages and relevant actions per stage
6. Executed on LinkedIn campaigns with CTR around 1.5%. 
7. Used LinkedIn social selling and thought-leadership across multiple accounts as a lead nurturing, demand generation, and sales enablement tool. 
8. Led a team of content creators. BDR's, and external vendors throughout dozens of campaigns.

Brandimpact

Ik stel marketingstrategieën op voor B2B klanten op basis van interviews, een zoekwoordanalyse, audit, en concurrentieonderzoek. Hierbij bepaal ik de tactieken die we de komende 6 maand samen willen uitproberen, alsook hun insteek en (creatieve) uitwerking. Daarnaast doe ik ook nog wireframing, copywriting, webontwikkeling en contentcreatie waar nodig, en geef ik content- en positioneringsworkshops.

Creative Strategist

Bothrs

Nearly everything you can find about Bothrs on the internet was made by me. I've created and shared hundreds of social media posts, articles, emails, carousels, videos, ads, case studies, landing pages, and white papers. To manage this, I had be become knowledgeable a bunch of topics relevant to the high ticket B2B space. Think agile innovation processes, product strategy & psychology, design thinking, cross-platform development (Expo & React Native), generative AI, mHealth & MDSW, ecommerce platforms, best practices in UX/UI etc. Outside of the social media channels and the personal profiles of both founders, I also managed the website, (virtual) events, and the marketing activities and workflows in Hubspot.

Content Lead, Technical Copywriter & Strategist

DEMOCRAZY

I joined the DEMOCRAZY team to help set up and run the production of 30-something concerts. Later on I did this independently as well. Before every event, I'd take care of communication and alignment with tour managers, artists, caterers, technicians, and venue hosts. During each concert, I was primarily concerned with building the stage and setting up a backstage, welcoming artists and personnel, tidying up some paperwork, and putting out small fires.

taplio

The Battle

Stapho T

Laurens Goethals

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