Email Marketing Specialist | Scaling Businesses One Email At The Time 📈

I don’t like to advertise this fact, but I’d do this job for free.

Starting my career in email marketing seemed like a mismatch at first, given my bachelor's degree in Ecology. But life has a funny way of leading us down unexpected paths, and I quickly realized I had a natural talent for writing copy. This talent then spilled over into strategy and automation, and before I knew it, I was helping brands not just communicate but truly connect with their audiences through email.

One of my key strengths is spotting the untapped potential in both brands and people. I bring those hidden strengths to the forefront, making sure each email resonates with the right audience at the right time.

Maybe it’s time I toot my own horn a bit. As I usually say, "Email marketing works—when done right, that is."

- Generated over $74,000 for a client in the gaming industry, with 75% of revenue coming from automated flows and the rest from targeted campaigns.

- Increased email revenue by 44.68% for a client, with a 159.41% increase in form submissions through a new pop-up strategy and better A/B testing.

- Drove $349,230.52 in revenue for a brand, with 89% of that revenue coming from email automation.

- Helped a fashion brand grow revenue by 34.7%, reaching $375,818 in just nine months. Email open rates hit 58.16%, and click rates improved to 10.65%. SMS campaigns alone generated $211,904 during this period.

- Boosted form submission rates by 216.53% for a client, directly increasing lead generation and revenue.

- Helped a business generate $19,755.90 from a single email campaign, contributing to total revenue of $92,980.85 in just four months.

- Took an e-commerce brand from the ground up, increasing its revenue from $24,847 to $40,131 through engaging email campaigns and improved email strategies.

Enough of the boring numbers for now. Let's close out this "about" section.

When I’m not busy “emailing,” you’ll probably find me experimenting with new recipes in the kitchen or listening to some dope music (or both).

Reach out if you want to talk about email marketing, e-commerce, or pool (the one you play with a cue stick, not the swimming kind).

Stefan Boskovic

Adriatic.hr

Promoted to Head of Marketing at Adriatic.hr, one of Croatia’s leading platforms for private accommodation. 

I now officially oversee the development and execution of marketing strategies (B2B lead-gen and B2C) to drive growth and connect travelers with their ideal destinations across Croatia.

Head of Marketing

The role was expanded to include more responsibilities (and benefits).

Daily responsibilities consist of:
- E-Mail marketing programme development and execution, including segmentation, testing, and deployment, and continually evaluating for improvements.
- Maintaining marketing automation within the CEP.
- Comprehension and evaluation of the campaign metrics.
- Creation of the KPIs, reporting and analysing campaign performance. 
- Continuous improvement of campaigns.
- Support the marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards.
- A/B testing enhancing productivity, conversion rates, programmes/campaign ROI, and sales growth.
- Product owner for targeting a niche demographic.
- SEO optimised content creation, including blogging.
- Copywriting (META short form and long form ads, Google ads, web push notifications, banners etc.)

Marketing Automation Specialist

An engaging role within a highly dynamic multicultural organisation, where growth marketing plays a vital role. 

Daily responsibilities tend to consist of:
- E-Mail marketing programme development and execution, including segmentation, testing, and deployment, and continually evaluating for improvements.
- Maintaining marketing automation within the CEP.
- Comprehension and evaluation of the campaign metrics.
- Working with the management to define KPIs, create reporting and analyse campaign performance. 
- Create recommendations to improve campaigns continuously.
- Support the marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards.
- Plan and perform A/B testing with the senior team members in order to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth.
- Product owner for a targeting a niche demographic.

Marketing Automation Executive

Neucom

Automation marketing and content creation. In communications using mainly push notifications, lead magnets, e-mails and other marketing collateral.

For 3-figure budgets get 6-figure sales.

Sole Proprietor

Ultimativa d.o.o.

A highly dynamic role involving a startup's flagship product. Responsible for the development and the implementation of the marketing plans in order to successfully scale the global markets. 

As a vital part of the team including copywriters, designers and product managers, overseeing substantial budgets and utilising latest CRM systems, the role includes various responsibilities:
- conquering the domestic market;
- researching regional and local market trends in specific nations;
- identifying market entry strategies;
- determining the features the product needs for different audiences;
- identifying business opportunities in international markets;
- segmenting broad geographic markets into individual regions;
- development and the implementation of omni-channel marketing campaigns;
- cooperation with the marketing team in creating the necessary creatives;
- utilisation of the latest SEO and PPC practices;
- organic marketing.

The role ended due to failure in funding before the MVP turned profitable.

Marketing Manager

Blank HQ

A dynamic and high performing role which includes running company's marketing and selling technology services by processing the prospects via a sales funnel and maintaining relationships afterward. 

The role responsibilities are:
- Creating detailed business plans to facilitate the attainment of goals and quotas.
- Managing the entire sales cycle from finding a client to securing a deal.
- Unearthing new sales opportunities through networking and turning them into long term partnerships.
- Presenting products to prospective clients.
- Providing professional after-sales support to enhance the customers’ dedication.
- Understanding the clients' needs.
- Responding to potential complaints and resolving issues should they arise.
- Negotiating agreements and keeping records of sales and data.

Account Executive

EdukaCentar

A part of EdukaCentar's educational team, working as a freelance lecturer.

The role consists of: 
- creating the digital marketing curriculum;
- holding private tutoring;
- guiding the students through the digital tools' UIs;
- aiding the students with the creation of their own digital marketing campaigns.

Lecturer In Marketing

Accenture

Summary: analysing content and policies uploaded on a major social media platform owned by the client whilst working with an extremely diverse team.

Day-to-day responsibilities often included:
- Investigating and resolving issues regarding the uploaded content.
- Responding to the user inquiries with high quality, speed, empathy, and accuracy.
- Ensuring impeccable delivery of the quality.
- Internal communications to hundreds of employees on the project vis-à-vis e-mail.

Content Reviewer (Croatian/English)

Your Go-To | Automation | E-mail | Marketing Specialist

Young marketeer who dabbles in creative writing.

"The best thing to spend on your relationship is time, conversation, understanding and honesty" — Anonymous.

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Stefan Boskovic

Ian Paligorić

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