Stefan Martin Meyer

CEO at PhytoFlow GmbH | Bridging the Gap Between Medical Cannabis and Innovation | MBA

I was born in Kenya, raised in Switzerland, lived in Spain for 11 years, and have worked in South America for 4 years. Phytocannabinoids and medicinal plants enthusiast with 20 years of experience in research and development. 

In 2008, I co-founded Phytoplant Research SL, which in 2012 received the first research license for medical cannabis in Spain. I joined Plena Global Holdings Inc (Canada) in 2019 as Chief Strategy Officer, where I have been managing a project licensed to grow medicinal cannabis in Colombia. In 2020, I founded PhytoFlow GmbH in the Italian part of Switzerland. We offer business consulting and project management services to our clients. 

I consult for companies specializing in phytotherapy, herbal medicine, nutraceuticals, and cosmetics. The focus of my work is to help companies define solid product development pipelines, optimize their operations, identify opportunities for sustainable growth, and build long-term relationships. 

Over the past few years, I have become passionate about web3, NFTs, and their potential applications within the industry.

#CBD #medicalcannabis #cannabinoid #compliance #GACP #GMP #endocannabinoidsystem #ECS #phytotherapy #psychedelics #marketing #branding #strategy #qualitymanagement #businessdevelopment #B2B #networking #NFT #web3

Chief Executive Officer

TRUSTT

TRUSTT is on a mission to make cannabis safer for patients and less risky for business.

We are developing a next-generation, blockchain & AI-enabled supply chain tracking and verification platform for the highly regulated European medical cannabis industry. 

TRUSTT helps medical cannabis licensed producers and businesses to make data-driven decisions, achieve compliance with European regulations, optimise production, quality and consistency of crops and provide trading tools through digitalising and aggregating all compliance, production, environmental records, inventory, sales and reporting in one place. 

TRUSTT tracks and verifies quality and provenance of cannabis products on batch and plant level through our blockchain and AI enabled technology supported by GACP/EU-GMP/GDP protocols and GS1 supply chain modelling .

Co-Founder 

SOIL CARBON

Soil Carbon is a climate tech startup that fights climate change and removes CO2 from the atmosphere by converting biological waste into biochar that locks carbon long-term and allows us to create an innovative biofertiliser blend that improves soil health and agriculture impact on environment.

Co-Founder

Huggity

Director / Chairman of the Board 

Huggity amplifies the most exciting events on the planet by bridging technology and experiential for global brands and agencies. In the last 10 years we completed projects for over 100 Sponsoring Brands, Agencies & Rightsholders. Our fan engagement technologies were used at FIFA World Cups (2018/2019), Rugby World Cups, EUROs, Premiership matches, Ashes,  US Presidential Inauguration in 2016 and many other tournaments and global events events.

Brands and clubs working with Huggity include: Pepsi, Canon, DHL, Chevrolet, Aviva, Alianz, Isuzu, Jeep, Vodafone, Ticketmaster,  MTV, Sky Sports, Swatch, Manchester United, Manchester City, Liverpool FC, All Blacks, UFC , Brooklyn Nets, AFL, IRFU, FAI & English FA.

Responsibilities & Achievements
• Operations and strategic direction with full responsibility for bottom-line factors, including long term planning, HR, sales, new product development and budgeting. 
• Successful pre-seed (€50,000) & seed (€650,000) investment rounds 
• P&L responsibility reported to the board and shareholders
• Conceptualisation & development oversight of creative technologies and platforms used
• Public speaking & C-level client decision influence
• Grew in-house and remote team from 2 to 22 within the first 3 years.
• Development of remote working, communication and project delivery processes for teams operating in several different locations
• Preparation and execution of international sales strategy resulting in signing up 8 international partners and project deliveries in 27 countries
• Design of internal processes and workflows allowing to reduce labour intensity of operations
• Several Sponsorship and Sport Marketing industry awards won by the team

CEO 

360VR Interactive Imaging

360VR - increasing conversions and making online shopping more engaging through to the introduction of high-quality, interactive Virtual Tours and 360º Product photography to hospitality, tourism and e-commerce clients based in Ireland. 

• Over 600 hotels, properties and locations covered 
• Introduction of the first-ever zoomable player for 360 product photography implemented by 2 major national retailers

Managing Director

Designbank MBD

Designbank is a known design consultancy in Ireland, servicing a number of blue-chip clients nationally and internationally I was responsible for the oversight and direction of visual concepts, pitching and delivery of campaigns.

Art Director

MenuMaker

MenuMaker reinvented the way menus & wine-lists are perceived by Maltese hospitality industry. We created a line of products which were designed and produced locally from a variety of unique materials, such as wood, aluminium, leather & cork. 
Clients included Radisson Hotels, Hilton Malta, Kempinski, Corinthia Group Hotels, Casino de Venezia and many others.

• Responsible for concepts development, business and marketing strategy 
• Operations and production process creation and oversight
• Penetrated over 50% of the existing market at a time

Business successfully sold to a local buyer.

Operations Director / Founder

Chrome Marketing Communication, Malta

Chrome was a Full Service Advertising & Publishing agency based in Malta, servicing several blue-chip, nationwide clients as well as publishing 3 quarterly lifestyle magazines distributed with Times of Malta.

Responsibilities:
• Day to day agency management, business development and critical account handling
• Creatie Strategy for client campaigns, pitching and account management
• Project management and art direction of advertising campaings and magaines publishing
• Direct oversight of the publishing team: editor, writers, contributors, photographers, distributors and 2 designers

Achievements:
• Rebranding of existing quarterly magazines - "Spinnaker" - the official publication of the Royal Malta Yacht Club and "The Valletta Magazine" - magazine for Capital of Malta which increased advertising sales by 50% on average in both magazines.
• Won the ‘Best Advertising Campaign’ at The Malta Fashion Awards 2006

Creative Director / Partner

VIVA Music TV (Poland)

Visual and marketing strategy  for various music events organised by VIVA TV, Poland. 

•	Consultancy for international artists and bands tours
•	Tour management – representing Viva TV during artists' tours - liaising with venues & logistics

Marketing Consultant, Tour Manager

Co-Founder @ TRUSTT 🌱 > Next-Gen Tracking & Verification for Medical Cannabis

I'm a creative, commercial, and operational hybrid with a strong entrepreneurial mindset and over 20 years of proven track record in launching new ventures, concepts, and digital products at a global scale. My passion for technology, operational experience, and leadership skills allow me to build and motivate diverse teams to deliver innovative digital solutions that transform businesses and industries.

At the moment my energy is focused on TRUSTT, a revolutionary blockchain and AI-enabled, track & trace reg-tech platform that verifies the quality, and regulatory compliance for Medical Cannabis for the benefit of businesses and patients. We believe we are an answer to the challenges of this growing industry.
 
I am also a co-founder of Huggity - an award-winning creative technology company, that started as a simple idea and ended up developing a number of "world-first" digital concepts in fan engagement space. 
Over the years we helped global brands in leveraging their sponsorships by connecting with audiences at the most exciting events on the planet. Servicing number of Fortune 500 companies, international brands and sports organisations such as Olympic Games, FIFA World Cups (Men/Women), Rugby World Cups, EUROs, Premiership matches, Ashes, and many other events, including US Presidential Inaugurations and the Royal Wedding.

Areas of Impact
• Vision delivery and leadership 
• Commercial strategy development
• Technology & innovation
• Operations and executive management
• Budgeting, financial planning and P&L control
• Digital transformation & UX strategy
• CRM management, sales processes, and funnels design and oversight
• Remote teams development and cross-functional teams & projects management
• Technical knowledge allowing for cross-management of dev teams 
• Public speaking and major client pitches
• In-depth knowledge of sponsorship, sport marketing, fan engagement, events & experiential industry

Mike Sikorski

When AI and Coke Collide - Real Magic...
Coca-Cola gave fans access to a custom AI platform (using GPT-4 and DALL-E) pre-loaded with branded assets (logos, bottles). Fans co-created digital art, and the best submissions were displayed on Times Square billboards.

https://lnkd.in/eAmKt4Gm

Growth & Operations, Experiential, Project Management, Revenue Optimisation | AI & Digital Transformation | Sport Marketing | Entertainment

Open video: When AI and Coke Collide | Fast Company on youtu.be

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