Stefan Martin Meyer

CEO at PhytoFlow GmbH | Bridging the Gap Between Medical Cannabis and Innovation | MBA

I was born in Kenya, raised in Switzerland, lived in Spain for 11 years, and have worked in South America for 4 years. Phytocannabinoids and medicinal plants enthusiast with 20 years of experience in research and development. 

In 2008, I co-founded Phytoplant Research SL, which in 2012 received the first research license for medical cannabis in Spain. I joined Plena Global Holdings Inc (Canada) in 2019 as Chief Strategy Officer, where I have been managing a project licensed to grow medicinal cannabis in Colombia. In 2020, I founded PhytoFlow GmbH in the Italian part of Switzerland. We offer business consulting and project management services to our clients. 

I consult for companies specializing in phytotherapy, herbal medicine, nutraceuticals, and cosmetics. The focus of my work is to help companies define solid product development pipelines, optimize their operations, identify opportunities for sustainable growth, and build long-term relationships. 

Over the past few years, I have become passionate about web3, NFTs, and their potential applications within the industry.

#CBD #medicalcannabis #cannabinoid #compliance #GACP #GMP #endocannabinoidsystem #ECS #phytotherapy #psychedelics #marketing #branding #strategy #qualitymanagement #businessdevelopment #B2B #networking #NFT #web3

Chief Executive Officer

Plena Global Holdings

Project management; executing the business plan for the Peruvian operation taking into consideration the strategic approach developed and the current scenario of the country in terms of opportunities and risks.

Country Manager Peru & Latam Sales Manager

Planning and executing strategies in order for countries in the South American Region to have proper regulatory frameworks for the development of the medicinal cannabis industry. Establishing partnerships to develop the business accordingly. Deployment of commercial strategies in order to boost B2B line of work.

Director Government Affairs & Partnership South America

Síntesis Consultoría 

Development and execution of commercial strategies and business processes. Teambuilding, adapting new approaches in accordance to a new normality. Search for relevant stakeholders to impact positively in the organization in a sustainable way. Digital platform implementation
•	Redesign of the commercial plan generating customer loyalty whilst amplifying the customer base. 
•	Financial management with a fit for purpose alignment.

Executive Director

British American Tobacco

Planning and strategic communication for the Chile, Argentina, Peru and Paraguay cluster. Establishing relationships looking for business opportunities to capitalize sustained growth. Management of sustainability programs, regulatory affairs and corporate compliance. Reported to the Director of External and Corporate affairs. 
•	Strengthening corporate image and business sustainability for the Southern Cone, by: 
      o	Creating new cluster structure and working methodology in regulation and strategic 
                communication. 
      o	Actively participate in the dissemination of BAT's sustainability program. 
      o	Successfully tackle various regulatory issues through strategic planning & engagement. 
•	Contribution to the increase in operational profits and the sense of belonging in the cluster by 
        developing a new strategic communication scheme to align business guidelines among the four 
        markets. 
•	Effective leadership aimed at developing talent driving career lines from various managers.

Southern Cone Strategy Comms & Planning  Manager

Development of strategic plans to mitigate risks against extreme regulations in the industry. Director at the National Society of Industries. Corporate spokesperson. Budget management. Reported to the General Manager. 
•	Mitigation of risks that could impact company results through:
      o	Successful defense of extreme regulations against National Congress and Executive Branch.
      o	Mapping and risk management.
      o	Development of strategic alliances with stakeholders for proper defense in regulatory and 
               corporate affairs.

Corporate & Regulatory Manager

Plan and execute containment actions against illicit cigarettes generating new business opportunities. Budget management. Reported to the General Manager.
•	10% sales increase and a notorious improvement on Brand positioning in the vulnerable zones 
         through:
      o	Actionable plans which reduced 2% illicit trade. 
      o	Triggering of commercial plans in coordination with sales and marketing in order to capitalize 
                opportunities.

Trade Integrity Manager

Development of commercial strategies with focus in volume and efficiency of the distribution channel for the South & Center Regions. Reported to the Commercial Director. Managed a team of 4 Sales Managers and a total sales force of 50 people. 
•	Sales increase of 6% in the Region 2008/2009 through;
      o	Re organization of the commercial team and new distribution schemes aimed at improving 
                coverage. 
      o	Elaboration and implementation of new route to market strategies. 
•	Improvement of global brand share in 2% through marketing activation in strategic channels and 
        distribution improvement.
•	Development of the zonal managers allowing them to assume positions of greater responsibilities.

Regional Sales Manaager

Management of communication and promotional activities at the point of sale. Responsible for the loyalty program nationwide. Professional development of the key account sales executives team. Reported the Commercial Manager and led a team of 2 managements and 60 team reps.
•	Improvement in sales and in business profitability through:
      o	Sales mix change with an increase on coverage + 50 thousand retails points nationwide. 
      o	Communication improvement through new tools and elements and process redesign. 
•	Savings in annual Budget of more than 15% through effective negotiation.
•	Sales improvement thanks to the relaunch of the “Cliente Preferente” fidelity program.

Marketing Communication Manager

Johnson & Johnson

Responsible for sales in the Modern Channel (52% of total sales). Business plan development and execution. Team building and mentoring. Reported to the Commercial Director.
•	Sales increase of 37% in the super market channel and 69% increase in the pharma channel 
        through new account plans and improvements in the collection cycle. 
•	Improvement by two days delivery time through the implementation of the EDI System (electronic 
        data interchange) minimizing out of stocks.

Sales Manager

Colgate-Palmolive

Development of commercial strategies for the fabric care and household care segments. Budget management as well as P&L for the referred business segments. Reported to the Marketing Director.
•	Increase in 2 pps the ÑaPancha Brand (detergent). 
•	Introduction of the new softener category to the Peruvian market. Suavitel Brand share accounted 
        for 55%.

Marketing Manager

Efficiencies in the total supply chain (savings of more than 20%)
Customer Service (improvement in on time and complete by more than 40%)
Inbound & Outbound Logistics

Supply Chain Manager

Business leader with solid commercial experience in multinational FMCG companies. Management aimed at developing business in a sustainable way with contribution in the first line of the P&L, with focus on commercial strategies and team leadership. Experience in corporate and regulatory matters that strengthen the image and organizational reputation of the organization. Ability to negotiate and engage at all levels. 
•	Financial management		               •	Marketing & Sales
•	Strategic Communication              •	Creative solutions
 •	GRC (Government, Risk & Compliance)



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Stefan Martin Meyer

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