Stefan Boyle

🔥We Help You Build Your Personal Brand on LinkedIn to Help Grow Your Business 🔥 We Create Your Content, Build Your Audience, Generate More Leads 🔥

Founders, senior executives and business owners I work with face one costly problem: 

Invisibility in a world flooded with generic content.

You might be in one of 3 positions:
1. You barely post, and LinkedIn feels like a time drain.
2. You post consistently but see little return – just likes from randoms, not high-value clients.
3. You post often but it consumes hours you simply do not have.

The core issue is never content volume. 

It is a failure of strategic authority and time arbitrage.

You are either losing £5km to £10k in opportunity cost by writing yourself, or you are exposing your profile to reputation risk with cheap, templated content.

I use my Anti-AI Authority System - a strategic process built to ensure your profile sounds like you at your most credible, not like a press release or ChatGPT.

I ghostwrite and manage LinkedIn for executives who want to:

• Build Strategic Credibility: Be positioned as the secure, trusted choice in their market.

• Generate Inbound ROI: Attract clients, candidates, and investment without chasing.

• Achieve Time Arbitrage: Stay visible and authoritative without losing hours every week.

Here's How it Works:

It is designed to deliver maximum results with minimum time commitment from you (just 60 minutes every 4-6 weeks for Voice Extraction Interviews 

1).Strategy First: We define your market positioning and the 3-Pillar content roadmap required to build authority.

Voice Extraction & Content: I interview you, capture your real voice, and turn your hard-earned experiences into story-led content. No AI copy, no templates, just your real insights.

Network Building: I manage connections and start high-value conversations with your ideal client profile. 

This ensures you maintain daily visibility.

This is about creating consistent visibility that builds relationships leading to long-term clients and opportunities.

→ Get Your Free Personalised Strategy Report

I only partner with serious executives whose strategic goals are clear. 

Before we discuss a campaign, I need to understand your exact strategic gap.

I offer a custom, no-obligation Personalised LinkedIn Strategy Report that diagnoses your current positioning and gives you a roadmap you can action immediately.

The requirement: Complete a brief, strategic questionnaire (it takes about 15 minutes).

The value: I personally analyse your goals and deliver a customised report based on your data.

Click the link below to get started:

👉 Get Your Free Personalised LinkedIn Report - https://dxsl0zrauhy.typeform.com/to/YU8kZSWy

Director & Founder - Personal Branding Agency

Personal Branding helps your grow your business...

We all know people buy people.

A strong personal brand helps you build an audience of potential clients.

Builds trust with those people to increase the chances of them becoming clients.

It builds familiarity as a steady flow of quality continent helps you remain omnipresent and become the "Go-To" company in your niche!

We keep it simple for you.

No long term contracts.

A simple monthly fee with clarity on what we do.

Most people don't have time to post consistently on LinkedIn...

Never mind follow up with people who engage with your content.

That's why we do it for you!

If you want to:-

👉🏻 Build an audience of prospects
👉🏻 Generate more inbound leads
👉🏻 Become a recognised leader in your industry and niche
👉🏻 Follow up and build relationships with that audience so you increase your leads and conversions!

We can help!

Lets have a quick chat to make sure this is right for your business!

Drop us a DM here or find more info via our website 👉🏻www.marketing-for-business.com

Dear Keir Starmer

This is on behalf of people you say you want to help.

Entrepreneurs, founders, business owners, CEOs.

You say you want growth.

Yet everything you do has the opposite effect.

Right now, Britain feels like a hostile environment for people like us.

We get up early.
We worry about payroll.
We sign personal guarantees.
We lie awake at 3am wondering how to keep the lights on.

Yet get treated like the unlimited tax cash cow.

We have a culture that resents success and rewards dependency.

After the war, 2%of working age adults were not working.

Today there are 40 million eligible to work and 11 million simply do not.

You are encouraging failure and killing work ethic.

The state has swollen to the point where nearly half of everything this country produces is spent by government. 

Yet nothing works.

The NHS is creaking.
Trains are a joke.
Roads are crumbling.
Schools are stretched.

We have: 

More tax.
More dystopian rules.
More hostility to people who take risk.

And lying to justify tax increases.

You talk about growth while you quietly suffocate the people who create it.

If you work hard, take risk, put your own money on the line and try to build something, we will treat you like a walking wallet!

If you opt out, if you stay on the sidelines, if you let the state carry you, we will cushion you.

That is how you kill a country.

It's not just billionaires and non doms leaving.

It is the 25 to 40 year olds.
 
The people who would have built the next generation of British businesses.

They look at their tax bill, house prices, the sheer weight of red tape and they leave.

That should shame every serious person in Westminster.

This country should be a magnet for ambition.
 
We have world class talent.
 
We have a reputation for innovation, creativity and graft.
 
We should be the best place in the world to start a business and build a life.

Instead, it feels like we are punishing the people who try.

Most entrepreneurs I know are happy to pay their share.
 
We want good hospitals, good schools, safe streets.
 
We want the country to work.

What we are tired of is being treated as an endless source of money while watching a bloated system burn it.

Reward work, not idleness.
 
Make it worthwhile to take a job instead of staying on benefits.
 
Back small businesses with simple rules rather than endless red tape.
 
Encourage investment and risk taking instead of driving it offshore.
 
Send a clear signal that Britain is open for business, not open season on wealth creators.

If you cannot or will not do that, then be honest and say it.

Because out here in the real world, entrepreneurs, leaders and hard working people have had enough.

We will keep taking personal responsibility.
 
We will keep finding ways to look after our families.
 
We will keep building.

The question is whether we will still be doing it here.

Yours in frustration and in hope,

British Entrepreneurs.

LinkedIn ghostwriter for 40+ consultants & recruiters | I turn 20+ years experience into 3–5 warm opportunities a month without daily posting or spam

I've analysed 847,293 LinkedIn posts.

Sent 412,567 DMs.
By hand.
Without AI.

Also climbed Mount Everest twice before breakfast.
In my underpants.
Wearing Mickey Mouse ears.
(Luckily for you there's no photographic evidence!)

You also seeing what I'm talking about here?

The numbers don't add up.
Literally.

Some guy claims he's "studied 500,000 profiles" and figured out the "secret to LinkedIn success".

Cool.
Of course you have bruv!

That's 137 years of full-time work if you spend 5 minutes per profile.

Another one: "I've sent 250,000 personalised DM's and I don't use automation"

That's 685 DMs every single day for a year.
With zero breaks.
No weekends.
No sleep.

Meanwhile, I'm over here struggling to write some posts and respond to 9 messages before lunch.

Here's the thing...

These posts aren't about being accurate.
They're about sounding impressive.

Big numbers = authority, right?

Except when you do the maths, it falls apart faster than my New Year's resolutions.

"I've analysed 1.2 million headlines and found the ONE pattern that works."

Did you though?

Or did you scroll through 17 posts, notice a trend, and multiply by 25,361 because it sounded better?

The wild part?

People eat this up this nonsense!!

Comments full of "wow" and "thanks for sharing."
Like nobody's got a calculator!!?!

Look, I get it.

LinkedIn rewards bullsh..... errrr I mean, confidence!

But there's a difference between confident and delusional.

You don't need to analyse half a million anything to have something valuable to say.

You just need one good insight.

One real experience.

One thing you actually learned.

That's worth more than all the made-up metrics combined.

So next time you see someone claiming they've "tested 10,897 hooks" or "sent 552,108 cold emails by hand," just remember...

They probably spent more time calculating that fake number than actually doing the work.

Helping ambitious CEOs, Founders & Business Owners grow faster on LinkedIn | I ghostwrite posts, build authority, grow networks & start conversations that lead to clients & talent that help you grow your business.

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Everyone's panicking about their engagement dropping.

They're blaming the algorithm.

Wrong.

It's your audience.

Your connections are tired.

Tried of seeing the same old stuff.
They're scrolling past your posts before they even finish the first line.

Not because LinkedIn changed something.

Because you sound exactly like everyone else.

People are developing AI-detection instincts.

They can feel when something's been copy-pasted from ChatGPT.

The rhythm's off.
The examples are too generic.
The advice could apply to anyone, anywhere, doing anything.

And they're tuning out.

Big time.

Your network isn't stupid.
They know what AI drivel looks like.
They've seen the same "5 lessons I learned" framework 47 times this week.
They're tired of posts that sound like they were written by a committee.

They want real people with real opinions.

Someone who'll actually take a stance.
Tell people what they really think.
Share a screw up story.
Admit when they messed up big time.
Say something their competitors wouldn't dare post.

AI didn't ruin LinkedIn.
Lazy b*stards did!!
People who think they can cheat.

But ChatGPT just made it obvious who never had anything interesting to say in the first place.

The people getting ignored right now were always boring!

AI just helped them be boring faster!!

Here's what I think is actually happening...

Your connections are becoming selective.

They're only engaging with posts that feel human.

Posts with personality.

Posts from people who clearly wrote them, not tools.

If your engagement's dropped, it's not the platform.

It's people actively choosing not to read your stuff.

The fix isn't better AI prompts.

It's developing something worth saying.

Use your own experiences.
Your actual observations.
The things you've learned that other people haven't.

AI can help you write faster or cleaner up rough drafts.

But it can't give you a perspective.

Your audience isn't looking for perfect posts.

They're looking for REAL ones.

If people are scrolling past your content, the problem isn't the algorithm.

It's that they're bored of you!

If you are a Founder, CEO or Business Owner who knows it's time to up their game on LinkedIn and want help...

DM me.

Your competitors are on LinkedIn every week.

You're not.

Not because you don't want to be.

Because you don't have time.

While you're running the business, they're building trust.

While you're in back-to-back meetings, they're sharing insights.

While you're focused on delivery, they're winning opportunities.

The problem isn't that you don't know what to say.

It's that you don't have the capacity to say it.

Every week you're invisible, someone else is taking your spot in your prospects' feeds.

They're becoming the thought leader.

The trusted voice.

The obvious choice.

And the gap keeps growing.

Here's the truth: You don't need to post more.

You need someone to post for you.

Someone who can capture your voice, your expertise, and your insights.

Someone who can show up consistently while you focus on what you do best.

Running your business.

The solution isn't finding more hours in your day.

It's finding the right person to amplify your presence.

Are you ready to stop being invisible?

Your competitors are building authority on LinkedIn every single week.

You're not.

Not because you don't see the value.

Because there's no time left in your day.

While you're firefighting operational issues, they're positioning themselves as experts.

While you're buried in client work, they're nurturing relationships with your ideal prospects.

While you're delivering excellence behind the scenes, they're visible, credible, and top of mind.

The cost of silence isn't neutral.

Every week you're absent, someone else occupies the space you should own.

They become the name people remember.

The expert people trust.

The first call people make.

Your expertise doesn't matter if no one sees it.

Your track record means nothing if prospects don't know it exists.

And every day of invisibility makes it harder to break through the noise.

You don't need more hours.

You need someone who can translate your expertise into consistent, authentic content.

Someone who captures how you think, what you know, and why it matters.

Someone who shows up in your voice while you focus on running your business.

The gap between you and your competitors isn't skill.

It's visibility.

And visibility is a choice you can make today.

Ready to reclaim your position?

If you need help, DM me.

That's me and Tash in those ridiculous sunglasses.

We look a. little silly (stating the obvs. I know!)
We had an epic night at a friends 50th!
Couple of lemonades were had!

Once upon a time I'd have never shared it here.

Now.

I don't care.
We are ALL human and ALL like a laugh.

So now...
I just post it.

Because honestly?

That's the whole point.

Some people (thankfully less these days) like to remind people "it's a professional platform".

But if you've never had fun at work, I'd hate to work with you!

LinkedIn is full of CEO ghosts who think they need to be ultra "professional" to show up here.

They have the standard, corporate profile.
The impressive title.
The headshot.

But zero personality.
Zero presence.
Dull as dishwater.

And they're leaving millions on the table because they're scared to be human.

You don't have to be whacky.
You don't need to do silly dances or share ice bath videos every day!

Just share a little more of YOU!
Your personality.
Your experiences.
Your thoughts, dreams, ideas, goals, experiences!

Honesty!

Here's what actually happens when you stop hiding behind a corporate persona...

Last month, a prospect told one of my clients: "We got three proposals, yours wasn't the cheapest. But I've been reading your posts for six months, and I like how you think."

He closed the deal.

A SaaS founder I work with posted about a failed product launch, what happened, what they learned, how it felt and how it's changed the business.

A couple of days later, an engineer from Google sent a DM that read something like...

"That post really hit home with me, please let me know when you're hiring, I'd be interested"

No recruiter fees.
Just one honest post that attracted someone who would've cost £40K to find.

Your company brand gets you in the room.
Your actual personality gets you the deal.

You don't need to post every day or become some Hormozi style content machine if that's not you.

Just stop pretending you need to be somebody else.

The CEOs winning right now aren't the ones with the most polished feeds.

They're the ones people actually remember.

-----------
I'm Stefan.
I help Founders build LinkedIn audiences that open doors, win deals, and attract top talent.

→ DM me if you want help building yours.

→ Follow me for more on building a brand that drives real results.

Your AI-written post just got ignored by 847 people.

Not because AI is bad.

Because you had nothing to say before you opened ChatGPT!!

I see it everywhere now.

The Copy-Paste Epidemic.

Someone types "write me a LinkedIn post about leadership" and hits publish without a single original thought.

The result is content so generic it could be written by anyone, for anyone, about anything.

And LinkedIn's algorithm is finally catching on. It's deprioritising this stuff into oblivion.

Here's what most people miss:

AI doesn't replace having a point of view.
It amplifies the one you already have.

Watch the difference:

GENERIC AI SLOP:
"Leadership is about inspiring your team to achieve their goals."

SPECIFIC POINT OF VIEW:
"I fired my top performer last week. She hit every metric but destroyed team morale. Turns out individual brilliance means nothing when it costs you three other people."

One sounds like every other post.
The other makes people stop and think.

GENERIC AI SLOP:
"Consistency is key to growing your personal brand."

SPECIFIC POINT OF VIEW:
"I posted daily for 90 days and got zero traction. Then I posted once a week with actual insights from client calls. My engagement tripled because I finally had something worth saying."

The pattern?

Bland posts talk about concepts.
Magnetic posts share specific truths.

If you're using AI to avoid thinking, your content will always be forgettable.

But if you use it to articulate what you already know?

That's when it becomes powerful.

The tool isn't the problem.
Your lack of perspective is.

What's one specific belief you have that most people in your industry would disagree with?

That's your next post.

Most creators treat content like a hamster wheel.

New day.
New idea.
New panic about what to post.

I did this for 5 years!!

Burned through notebooks trying to find "the perfect angle" every single morning.

Some days I'd stare at a blank screen for an hour.

Doom scroll and then get a little angry with myself!

Then I watched a creator I respected post about the same topic for three weeks straight.

Different formats.
Different frames.
Same core message.

She wasn't lazy.
She was strategic.

That's when it clicked.

The best creators aren't idea machines.

They're multiplication experts.

Now I take one solid concept and turn it into a week's worth of content in 90 minutes.

No burnout.
No blank-screen panic.

Here's how it works.

Start with something specific you actually know.

→ Not "productivity" but "how to stop checking your phone first thing in the morning."

→ Not "marketing" but "writing cold emails that actually get responses."

That specificity matters.
Vague topics produce vague content.

Once you've got your concept, you're not writing nine random posts...
You're building nine different entry points to the same idea.

Some people need to see themselves in a story before they'll listen.

So you write about your own struggle with that exact problem.

Make it specific enough that they think "wait, is this person reading my mind?"

Others need permission to think differently.

They're stuck in old beliefs.
So you challenge conventional wisdom.
Take a stand.

"Your problem isn't discipline. Your environment is working against you."

Some readers want the mechanics.

They don't care about your journey.

They want the step-by-step breakdown.

Give them the exact process you'd walk a client through.

Then there are people who don't even realise they have the problem yet.

They just know something feels off.

Write the post that mirrors their daily frustration so accurately they stop scrolling.

For the action-takers, skip the philosophy entirely.

Pure execution. "Do this, then this, then this." No fluff.

Lists work because our brains love patterns...

5 signs you're... or 7 ways to...

It's predictable, but predictable gets shared.

Comparison posts create before-and-after clarity.

Show the contrast between the old way and your way. People need to see the gap before they'll bridge it.

Myth-busting builds authority fast.

Find the advice everyone gives that actually makes things worse.

Explain why.
Offer the alternative.

And some people need to see the destination before they'll start the journey.

Paint the outcome.
Show what's possible when they apply this thing you're teaching.

Same core idea.
Nine different angles.
Nine different types of readers.

You're not repeating yourself.
You're making sure your message actually lands.

One focused concept.
A full week of content.
Zero creative burnout.

I see middle aged men happily destroy themselves on a spin bike for 45 minutes.

Sweat everywhere.
Heart rate through the roof.
Fully committed.

Ask the same men to:
• Post 3 times a week
• Send 5 DMs a day
• Stick at it for 90 days

Suddenly it is “not really my thing” and “I do not want to annoy people”.

You will hammer your body in a dark room to feel better.
 
But you will not build a simple habit that could take you from relying on referrals to having a reliable pipeline.

Here is what I have learned from the gym and from LinkedIn:

Discipline in small, boring things is what changes your life.

For founders on here that looks like:
• 20 minutes a day to write or approve a post
• 15 minutes to talk to people in the comments like a human
• 15 minutes to DM the ones who clearly get it

Not inspirational.
Not sexy.

But it is how you go from zero leads all year to:
• A small number of good conversations every week
• Options
• A little less panic when an existing client leaves

If you can commit to the bike but not to your own pipeline, your priorities are backwards.

Stefan Boyle, Linkedin growth partner for founders, CEOs and business owners

Every spare moment I had at print college, I was working in my dad's factory.

Hands covered in ink.
Learning how the machines actually worked.
Understanding what it took to keep a business running.

Then I'd sit in class with tutors who hadn't worked in industry for 20 years.

They'd teach printing theory.

I'd think about the reality of keeping those presses running.

They'd lecture about best practices.

I'd remember the practical problems we solved daily in the factory.

That's when I first understood that phrase...

If you can't do it, teach it.

The people with the most impressive credentials often had the least real-world scars.

Your LinkedIn feed is the same thing at scale.

→ Business advice from people who've never run a business.
→ Entrepreneurship threads from people who've never missed payroll or stayed up wondering how to make it through the month.
→ Scaling advice from consultants who've studied the playbook but never played the game.

Most LinkedIn business experts are book reporters, not battlefield survivors.

They've read about business.
They haven't bled for one.

There's a difference between studying war and surviving it.

Theory makes you sound smart at networking events.
Experience makes you dangerous in the real world.

Real experience is messy.
It doesn't fit in a carousel.
You can't package years of trial and error into a clean 10-step system.

If you're a founder, CEO, or business owner, you've got something most people don't:

Actual stories.
Real decisions.
Lived consequences.

That's your content goldmine.

Not the frameworks you memorised.
Not the articles you read.
The problems you actually solved.

So here's my filter for whose advice I actually take:

Have they survived what I'm facing?
Not studied it.
Survived it.

If the answer is no, their advice is theory.
And theory doesn't keep the lights on.

Stop following people who've read about the game.
Start following people who've survived it.

Battle scars beat book notes every single time.

-----------

I'm Stefan.
I help Founders build LinkedIn audiences that open doors, win deals, and attract top talent.

→ DM me if you want help building yours.
→ Follow me for more on building a brand that drives real results.

There’s always a tweet…


Here’s the thing.

With social media you leave a digital footprint.

This can either be a very good thing.

Or it can work out to be quite inconvenient.

If you’re inconsistent.

Or worse…

You’re a duplicitous, hypocritical liar who constantly lives by double standards, deception and deceit!

There’s lessons in this for leaders.

Not just global leaders.

Business owners of businesses of all sizes too.

Social media can be used in an incredibly useful number of ways.

- grow your network
- build an audience
- build connection.
- generate leads
- attract candidates
- launch products or services
- build relationships with investors.
- it can even help you get elected!

The list goes on.

But there are some unwritten rules.

Don’t make up stuff.
Don’t call out people then commit the same offence.
Don’t be an idiot!!
Be honest.
Be open.
Be authentic
Add value
Entertain.
Inform

In a nutshell, try and be of use in some way to the audience you want to appeal to!

Do that consistently and boy it can be powerful and can elevate you to levels you weren’t ever expecting!

Now if you’re a leader of a country…

The last thing you want to do is continually spout virtue signalling, overly polished “mis-truths” and ok, I’ll say it…

Lies.

Because eventually, it’ll be noticed.

Highlighted.

And you’re gonna get called out.

If you demand standards of your competitors that you continually fall below…

Yup…

You’re going to get called out!

We all make mistakes.

One or two things here and there, that’s normal.

You’re human.

But monumental, impactful mistakes over and over?

Not forgivable!

What would a gentleman do?

Fall on his sword.

Hold his hands up and take it like a man!

What would a weak man with no spine, morals, vision or true leadership do?

Continue to lie.

Until he’s forced out.

That’s not leadership folks.

It’s an absolute disgrace.

Britain deserves better.


Over to you Keir Starmer

Budget Day reality check…

If your plan is “wait for Rachel Reeves to fix my life”, you haven’t got a plan, you’ve got a fantasy.


In the last decade we’ve added hundreds of thousands of people into the public sector – civil servants, NHS, quangos, the lot.

More headcount.
More cost.

And yet:

• Trains don’t work
• GP access is a joke
• A&E is broken
• Schools are on their knees
• Transport network is useless
• Every major project takes years to get through planning.

We are spending more than ever.

All this “black hole” bullsh*t

Successive Govts failing us.

Everything feels worse than ever.

And now we’ve got a leftist government that seems to actively dislike wealth creators.

Madness!

So what happens?

The real engine of the country quietly leaves.

Not just the billionaires and non-doms.

I am also talking about the 25–35 year olds who should be the next generation of founders, leaders and senior operators.

The ones who would start businesses, build teams, pay tax, create opportunity.

They look at the numbers and think:

“I can’t buy a house.”
“I’m on six figures and still stuck.”
“Why am I doing this here?”

So they leave.

Who can blame them?

If I was in my twenties now, I’d probably be gone too.

And this is criminal, to me, because this is an amazing country.

Just currently run by people who have never had to sign a personal guarantee or make payroll.

There is a quote that sums up to me, where we are…


Hard times create strong men.
Strong men create good times.
Good times create weak men.
Weak men create bad times.


We are deep in the “weak men, bad times” chapter.

You can either sit and rage about it…

Or you can take responsibility for the bit you control.

You cannot control:

• Tax policy
• Civil service bloat
• Who is in Number Ten

You can control:

• Your skills
• Your offers
• Who you sell to
• Where you live
• Your mindset and attitude
• How visible you are to the people who can actually pay you

That might mean:

• Moving country
• Changing industry
• Starting something new
• Killing something that is dying
• Finally getting serious about telling your story and building your name so you are not at the mercy of one employer or one government

Less state reliance.
More self reliance.

You won’t fix Westminster.
You can fix your pipeline, your positioning and your options.

That part is on you.

I’m Stefan – Stef to my friends.

I help business owners use LinkedIn to stop lurking, start leading and turn connections into real conversations that create options, whatever the government is doing.

If you are done outsourcing your future to politicians and want LinkedIn to start delivering more of the right people into your world, DM me the word OWNERSHIP and I’ll share how I help founders turn their story into business.

I watched a founder try to "scale" his networking last month.

He'd built this wild AI system that personalised outreach messages, tracked follow-ups, and even suggested conversation topics based on LinkedIn activity.

"I can reach 500 people a week now instead of 20."

Three months later, he had 47 active conversations.

Zero deals.
Zero friends.
Zero partnerships.

Meanwhile, others, using a more human approach can close three partnerships in the same period.

The secret?

Actually talk to people.

Not at them.
With them.

Show up when it matters.
Remember what they care about.
Introduce people who should know each other.

Here's what the AI can't do:

→ It can't sense when someone's struggling and needs support or advice, not a pitch.
→ It can't build the trust that makes someone take a risk on you.
→ It can't create the moments where real collaboration actually starts.

Last week, I got a message from someone I met once, two years ago.

No CRM reminder.

No automated follow-up sequence.

She just remembered we'd talked about building a personal brand, saw one of my posts and sent a voice note with specific feedback.

That's the stuff that builds relationships.

The AI can draft the message.

But it can't know when to send it.

Or if you should send it at all.

It can't tell when someone's ready to hear from you.

It can't feel the difference between a connection and a transaction.

Right now, everyone's racing to automate their outreach, their content and pretty much anything they can!!

And sure, you'll hit more people.

But you'll also become forgettable.
More bland.
Robotic!

Because relationships aren't built on volume.

They're built on attention.
Building a connection.
Genuine interest.
Timing.

The thing people actually remember isn't how many times you reached out.

Or what you write about.

It's whether you understood them.
Whether you added value without asking for anything.
Whether you showed up as a human, not a sales funnel.

AI makes you faster.

Being human make you memorable.

The founders winning in 5 years won't be the ones with the biggest contact lists.

They'll be the ones people actually want to work with.

Your network.
Your reputation.
Your ability to build real relationships.

Those aren't efficiency problems.

They're human problems.

And they need human solutions.

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If you're a founder or CEO who wants real conversations from LinkedIn, DM "HUMAN."
I'll send the exact framework I use to earn trust without sounding like a brochure.

Most people live like they have unlimited time.


Work.
Netflix.
Scroll.
Repeat.

They tell themselves they will spend more time with family
Get in shape
Fix their money
Sort their business...
 
"Once things calm down".

Now it is nearly the end of the year and the script has changed to "I will sort it in January."

January has been carrying that lie for years.

A few years ago I was diagnosed with lymphoma.
 
It is fully managed. I am monitored.
 
I am not going anywhere any time soon.

But it changed how I see time.

It stopped being "I have decades to get round to that" and became...

"What am I actually doing with the time I have".

I realised I had been sleepwalking through parts of my life.
 
Keeping things that were comfortable, not right.
 
Delaying decisions that would have made me happier years ago.

You do not need a diagnosis to see it.

You see it when you keep a client you have outgrown
Tolerate a job that drains you
Tell yourself you will "do LinkedIn properly next year"

While another year disappears.

Meanwhile, your thirties, forties, fifties are not on pause.

This is why I care so much about founders sharing their real stories now.

Not when the government gets its act together.
Not when the economy "stabilises".
Not when you finally feel ready.

The best time to build a personal brand was ten years ago.
 
The second best time is right now!

One honest post.
One clear offer.
One decision to show up as yourself.

That is how it starts.

What's stopping you?


------
I write LinkedIn content for business owners who know they are on the clock and want LinkedIn to create real conversations, not just impressions.

If you know you have been drifting and you do not want to sleepwalk into another year, DM me the word TIME and we can look at what using your story properly on LinkedIn would actually look like for you.

The REAL LinkedIn, for me, is about one thing…

Proving to my grown up kids that you do not tap out in your fifties.

I am 55.

My kids are 26 and 23.

I am step dad to two more, 16 and 13.

They do not need me to cut up their food or pay for every single thing.

What they need is to see what trying looks like.

What resilience is.

All I have ever asked of them is simple.

Be the best you can be with what you have.

Do not coast.

Do not give up on yourself.

So I have to live that as well.

That is what this business is for me.

It is not just a way to pay bills.

It is me rebuilding, learning new skills, starting again at 55, getting things wrong in public and then coming back again.

I have not always got it right as a dad.

No parent has.

But it has never been for lack of effort.

On the whole, I’ve done ok.

That, to me, is what separates people I respect from people I do not.

The ones I respect:
	
1.	Keep turning up when it would be easier to disappear
2.	Admit when they get it wrong
3.	Stay curious instead of pretending they know it all

Because the minute you decide you know everything, you start sliding backwards.

The market moves.

Tech jumps forward.

Your kids grow into adults with opinions of their own.

The only thing that really lasts is who you are when all of that shifts.

Your character.
Your values.
Your track record of getting back up.

That is why I write on LinkedIn.

That is why I work with founders, consultants and recruiters who are also still hitting life hard in their forties and fifties.

We are not here to look perfect.

We are here to keep trying, keep learning and set an example to the people watching us, even if they are old enough to buy their own house now.

If you read this and thought, that is me, I am still in the ring, then you are my kind of person.

Flying V Group Digital Marketing

As a direct response Copywriter I help FVG with everything from their copy creatives for all their marketing campaigns 

• Email marketing for clients 

• Content fine tunning with the team 

• Blog posts (soon to come with a new website)

• Lead funnels

• Sales pages

• VSLs

• Webinars

Direct Response Copywriter 

Best Seller Publishing, LLC.

Helping the founder of Bestseller Publishing 8-figure entrepreneur Bob Kosberg write daily emails that are highly conversational, personal and relatable to help leverage his huge email list to build his other channels like his Blog, Podcast, and YouTube channel. 

Coming up with angles weekly on how the emails should go while also nailing his brand  voice and giving basically content that drives his list to his other channels

Email Copywriter 

Get More Bu$ine$$, Authority and Engagement on your $ales & News letters as an Expert. Direct Response Marketer & Copywriter

Most 5-figure coaches have Revenue Inconsistency Syndrome.

One month they close $8K. Next month, $2K.

Same offer. Same market. Totally different results.

The problem isn't their coaching. It's their sales psychology.

They're winging the most important part... the psychological sequence that moves prospects from "maybe interested" to "where do I sign?"

I'm a Revenue Psychology Architect.

I don't just build chatbots. I architect intelligent systems that embed proven direct response psychology into every sales conversation.

My proprietary DR-AI Framework combines:

• Schwartz's 5-stage market sophistication analysis
• Cialdini's influence psychology principles  
• Direct response sequence architecture
• AI-powered intelligent delivery

The result? Revenue consistency. 

Instead of random $2K-$8K months, my clients engineer predictable $10K+ growth.

Here's what most coaches don't understand: Your sales conversations fail because you're missing the psychological bridges between awareness stages.

When a prospect says "I need to think about it," that's not an objection. That's a psychology sequencing failure.

When someone ghosts after showing interest, that's not bad luck. That's missing psychological momentum triggers.

When your closing rate varies wildly week to week, that's not market conditions. That's inconsistent psychology application.

I fix this by architecting systems that apply the right psychological pressure at precisely the right moment in every conversation.

My clients stop wondering "why did that conversation go well?" and start engineering "here's exactly why this conversation will convert."

I work exclusively with 5-figure coaches who are tired of revenue rollercoasters and ready for psychological precision.

Not life coaches trying to hit their first $1K month. Not 6-figure coaches who already have systems dialed in.

Specifically coaches making $3K-$8K monthly who want to engineer consistent $10K+ growth through better sales psychology.

If you're ready to stop winging your sales psychology and start engineering it, send me a DM ASAP

But only if you're serious about treating revenue generation like the science it actually is.

Victor Odey

Your prospects don't buy coaching. 

They buy tribal membership.

Had a conversation with a high-ticket coach who was KILLING it in the "executive transformation" space.

Asked him what made his positioning different.

His answer blew my mind:

"I don't talk about what I teach. I talk about who my clients become."

See, here's what most coaches get wrong...

They lead with their METHODOLOGY.

Their frameworks. Their systems. Their certifications.

But prospects don't give a damn about your process.

They care about BELONGING.

There's this thing called Social Identity Theory...

Discovered by Henri Tajfel back in the 70s.

It basically proves that humans will do ANYTHING to feel like they're part of the "winning group."

And AVOID anything that makes them feel like outsiders.

Most 5-figure coaches accidentally trigger "out-group" categorization.

They position themselves as the expert...

And the prospect as the broken person who needs fixing.

That dynamic creates psychological RESISTANCE.

But smart coaches?

They flip the script entirely.

They position their prospects as ALREADY being part of an elite tribe.

"You're the kind of person who..."

"Executives like you understand..."

"High-performers already know that..."

Suddenly, the coaching isn't about transformation.

It's about OPTIMIZATION.

You're not broken. You're just upgrading.

The sale becomes less about convincing...

And more about confirming tribal membership.

Which explains why that coach I mentioned closes 80%+ of his discovery calls.

He's not selling coaching.

He's selling a VIP pass to the tribe his prospects ALREADY see themselves in.

Happy Monday! 

FYI, this is what I built into the DR-AI Framework. You get an elite buyer analysis so you speak directly to your ICP and 30 premium custom bots to supercharge your biz. DM for more :)

P.S. What "tribe" do your ideal clients already believe they belong to?

Revenue Psychology Architect for 5-Figure Coaches | I Turn Inconsistent Sales Months Into Predictable $10K+ Revenue Using My Proprietary Direct Response-AI Framework. Direct Response Copywriting & Marketing

Your landing page passes every 'best practice' test. 

And it's still converting at 2%.  Here's why.

Just audited a baseball training academy's landing page...

Current conversion rate: ~2%
Potential after fixes: 8%
Expected revenue lift: 300%

Here's what's killing their conversions (and probably yours too):

Mistake #1: Wrong audience awareness

They opened with: "Fundamentally changing ballplayers into peak performers."

Sounds professional, right? Here's WHY it's wrong:

Their audience is SOLUTION AWARE (they know they need training)... But they're writing for people who already know their company.

Massive mismatch.

The fix: "Why do some players add 10+ MPH while others plateau despite endless practice?"

Creates immediate curiosity for the RIGHT audience.

Mistake #2: No emotional trigger

The real buying decision happens after a triggering event.

For baseball parents: sitting in the car after their kid struggles... Thinking: "He's a junior. College coaches decide in 6 months. Are we running out of time?"

The page ignores this completely.

No problem identification. No urgency. No emotional amplification.

Mistake #3: Sounds like everyone else

Minneapolis has 10+ baseball facilities. Everyone promises "velocity gains."

Their page sounds identical to competitors.

The market needs a unique mechanism: "The Kinetic Sequencing Protocol used by 12 MLB organizations..."

Mistake #4: Zero risk reversal

Parents spending serious money on their kid's dreams... With zero guarantee.

That's a massive conversion barrier.

"Add 3+ MPH or full refund + 4 free sessions" removes all purchase risk.

Mistake #5: Fake scarcity

"LIMITED SPOTS AVAILABLE" means nothing.

Limited how? By when? What happens if I wait?

Real scarcity: "January Cohort: 17/24 spots filled. Deadline: Dec 20th. Next session starts March (after showcase season)."

The bottom line:

Most landing pages fail because they focus on features... Instead of understanding the psychological triggers that drive decisions.

This page could triple conversions without changing their offer or price.

Just by fixing the psychological messaging.

Most businesses are sitting on massive untapped potential... They just don't know the frameworks to unlock it.

P.S. What's the biggest conversion leak you've noticed on your own pages?

P.P.S. When's the last time you tested a new approach instead of hoping your current page will "magically" start working?

I married my best friend 3 weeks ago.

Here's what it taught me about sales and marketing. 

Oh, I won't bore you with that at all.

Here's a highlight of what has been going on in my life over the last month:

- I married my adorable Wife and we attended the same primary school wayyy back in '05

- I played around with AI agents because it still fascinates me.

- We moved into our new apartment with my wife and I work from my home office.

In ALL God has been kind and faithful, and it feels good to share my thoughts here again.

One of the things I am seeing in the world of copywriting, and marketing is the rate at which even top companies implement AI. 

Now you can spilt-test ad creatives before you say the word JACK.

Many of us are still priding ourselves of being a "Human copywriter" as if they don't use Google docs to write ( you could have used pen and paper since its more human LOL).

I have gone all in on AI on advance levels.

I can get market intelligence report that cuts deep into what any prospect is writing in their 2AM journals.

I can get hooks that shows my prospect's Ephiphany Threshold so I KNOW what to say and avoid saying like a PLAGUE.

This and many more.

AI has been invaluable for me.

I can wait to share all I have been learning.

Oh I am also organizing all my stuff in Claude Projects now not just custom bots like I used to.

I will keep you guys updated. 

Happy Monday.


P.S. Think of anything you want get solved and drop a comment below and I will send you a detailed maybe 40 page prompt to solve that problem. Try it :)

Your last coach told you to "just be yourself."

But "yourself" isn't hitting $10K consistently.

So what now?

Here's the brutal truth nobody wants to admit...

Authenticity without structure is just expensive chaos.

You tried the whole "follow your heart" approach.

Posted what felt right.

Showed up as your "true self."

And your bank account stayed broke.

Because here's what that coach didn't tell you...

Raw authenticity is like having a Ferrari with no steering wheel.

Powerful? Sure.

But you're gonna crash into every wall.

The entrepreneurs crushing it consistently?

They built SYSTEMS around their authentic strengths.

They didn't throw out who they are...

They amplified the parts that actually convert.

Think about it:

→ Gary Vee's authentic energy... channeled through consistent content frameworks.

→ Russell Brunson's genuine excitement... structured through proven funnel systems.

→ Alex Hormozi's natural directness... systematized into repeatable processes.

They didn't choose between authentic and structured.

They chose BOTH.

Because authenticity + structure = predictable revenue.

Your personality becomes the fuel.

Your systems become the engine.

Stop thinking it's an either/or game.

Your authentic voice is your competitive advantage...

But only when it's running through proven frameworks that actually sell.

The market doesn't care how "real" you are if you can't solve their problems predictably.

Build systems that amplify your strengths.

Not systems that hide them.

FYI, this is what I built into the DR-AI Framework. You get an elite build a buyer analysis so you speak directly to your ICP and 30 premium custom bots to supercharge your biz. DM for more :)

P.S. What's one authentic trait you have that could be systematized for consistent results?

Edward Thorndike discovered this in 1920.

Coaches are still getting destroyed by it in 2025.

I just watched a business coach lose a $50K client...

Because of a single TYPO in their bio.

Sounds crazy, right?

But here's what actually happened:

This coach had INCREDIBLE results. 7-figure business. Amazing client testimonials.

But one tiny grammar mistake on LinkedIn made the prospect think:

"If they can't proofread their own profile... how can they help me scale my business?"

Welcome to the dark side of the Halo Effect.

Most coaches know about the POSITIVE halo effect:

One impressive credential makes prospects assume you're good at everything.

Like when you see "Harvard MBA" and suddenly think they're brilliant at marketing, sales, strategy, AND mindset coaching.

But here's what Edward Thorndike discovered in 1920...

And what 99% of coaches STILL don't understand:

The halo effect works BOTH ways.

One small credibility flaw can contaminate everything else about how prospects see you.

I call it "Credibility Contamination."

Your brain literally can't help it.

It's hardwired to make these snap judgments.

So that grammar mistake?

It didn't just make them question the coach's attention to detail.

It made them question their ENTIRE ability to deliver results.

The scary part?

Most coaches are accidentally triggering NEGATIVE halos every single day.

Through their website copy...

Their social media posts...

Even how they show up on Zoom calls...

One inconsistency. One moment of looking "unprofessional."

And suddenly your Harvard MBA doesn't matter anymore.

Your testimonials get discounted.

Your track record gets questioned.

All because your brain got lazy with ONE small detail.

The fix?

Audit your entire client journey for "credibility leaks."

Every touchpoint. Every piece of content. Every interaction.

Ask yourself: "What negative halo could this create?"

Because in the coaching world...

Your credibility isn't built on your BEST moment.

It's destroyed by your WORST one.

And once that negative halo takes hold?

Good luck convincing someone you're worth their investment.

--

P.S. What's one small detail in your business that you've been putting off fixing... that could be costing you credibility without you realizing it?

P.P.S. Have you ever lost a potential client and couldn't figure out why, even though your credentials were solid?


Victor Odey

𝐓𝐡𝐞 𝐚𝐥𝐠𝐨𝐫𝐢𝐭𝐡𝐦 𝐢𝐬𝐧'𝐭 𝐤𝐢𝐥𝐥𝐢𝐧𝐠 𝐲𝐨𝐮𝐫 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬.

𝐌𝐚𝐫𝐤𝐞𝐭 𝐬𝐚𝐭𝐮𝐫𝐚𝐭𝐢𝐨𝐧 𝐢𝐬𝐧'𝐭 𝐞𝐢𝐭𝐡𝐞𝐫. 𝐓𝐡𝐢𝐬 𝐢𝐬.

5-figure coaches blame EVERYTHING except the real issue.

The algorithm changed.

Market saturation happened.

Competition got fierce.

But here's what's ACTUALLY happening...

Your prospects' brains are scanning your content for exactly 2.3 seconds.

And in those seconds?

They're asking ONE question: "Is this different from everything else I've seen today?"

Most of the time, the answer is NO.

Because you sound like everyone else.

Same pain points. Same solutions. Same damn promises.

"I help entrepreneurs scale their business."

"I show you how to get more clients."

"Transform your life in 90 days."

Boring. Generic. Invisible.

Your ideal client has seen 47 versions of that message before breakfast.

Here's the brutal truth...

If you can't explain WHY someone should choose YOU over the 500 other coaches saying the same thing...

Neither can your prospects.

And confused minds don't buy.

They scroll.

So how do you fix this?

Stop talking about WHAT you do.

Start talking about HOW you think differently.

What's your contrarian take on the industry?

What does everyone else get wrong?

What unique method do YOU use that nobody talks about?

Example: Instead of "I help people lose weight..."

Try: "I help busy parents lose weight WITHOUT giving up their favorite foods or spending hours at the gym."

That's specific. Different. Memorable.

The market isn't saturated with GOOD messaging.

It's drowning in GENERIC messaging.

So while everyone else fights over scraps...

You can dominate by simply being DISTINCT.

FYI, this is what I built into the DR-AI Framework. You get an elite build a buyer analysis so you speak directly to your ICP and 30 premium custom bots to supercharge your biz. DM for more :)

P.S. What's ONE thing you do differently that your competitors don't even think about?

This is the BuildABuyer Elite tool

I use it to help 5-figure coaches nail down their ICP

I'm talkng down to the:

- Midnight calls they're having with their closest friends about their problem
- 3AM journal entry they would never show anyone else
- Their midnight browsing late at night searching for solutions with the SPECIFIC keywords

In the video below, I took Ryan Musselman's about section and fed it to this beast and it did its magic.

Here's why this is important...

You want to be using the exact words your ICP are using so they feel like you understand them.

This isn't guessing.

It's been strategic with your marketing.

I pair this with 30 custom bots built for 5-figure coaches to help you level up.

Remember It's human + AI to dominate in this era.

Happy Thanksgiving to everyone celebrating.

P.S. If you want something like this send me a DM :)

𝐘𝐨𝐮 𝐜𝐥𝐞𝐚𝐫𝐞𝐝 𝐚𝐥𝐥 𝐲𝐨𝐮𝐫 "𝐦𝐨𝐧𝐞𝐲 𝐛𝐥𝐨𝐜𝐤𝐬"…

𝐁𝐮𝐭 𝐲𝐨𝐮𝐫 𝐫𝐞𝐯𝐞𝐧𝐮𝐞 𝐬𝐭𝐢𝐥𝐥 𝐥𝐨𝐨𝐤𝐬 𝐞𝐱𝐚𝐜𝐭𝐥𝐲 𝐭𝐡𝐞 𝐬𝐚𝐦𝐞.

I see you over there.

You've done the journaling. The meditations. The shadow work.

You even burned sage while chanting about "abundance mindset."

Yet your bank account is giving you the same middle finger it was 6 months ago.

Here's what nobody wants to admit...

Mindset without skillset = stagnant income.

You can have ALL the confidence in the world...

But if you don't have SYSTEMS that predictably generate cash...

You're just a very optimistic broke person.

The gurus selling you "money blocks" courses love this narrative.

Because it keeps you focused on the WRONG problem.

Your issue isn't that you "don't believe you deserve wealth."

Your issue is that you don't have repeatable processes that CREATE wealth.

Think about it...

Does McDonald's make billions because their CEO did enough vision boards?

Or because they have systematized EVERY aspect of their operation?

Here's the reality:

→ Systems create predictable outcomes
→ Mindset just supports those outcomes
→ You need both, but systems come FIRST

Once you have cash-generating systems in place...

Suddenly your mindset "blocks" become way less relevant.

It's easier to believe in abundance when you can see exactly HOW the abundance gets created.

Instead of hoping and praying...

You're ENGINEERING results.

The bottom line?

Stop trying to think your way to wealth.

MAKE a conscious decision and EFFORT to BUILD your way there.

Have a great weekendy :) 

P.S. What's ONE system in your business that consistently brings in revenue? And if you don't have one... what's stopping you from building it?

The 2AM panic about next month's revenue needs to stop. 

Build a pipeline that never runs dry.

Look, I get it.

You're lying there at 2 in the morning...

Staring at the ceiling like it holds the answers to your cash flow problems.

Wondering if you'll hit your numbers next month.

Or if you'll have to explain to your spouse why the coaching business is "taking longer than expected" to work out.

Here's what most 5-figure coaches are doing wrong...

They're building their business like a damn slot machine.

Pull the lever (launch something).
Hope for the best.
Pray the coins fall out.

Then when the coins stop falling...

They panic and start pulling levers faster.

This is backwards.

The coaches making consistent 6-figures aren't playing slot machines.

They're building vending machines.

Here's the difference:

A slot machine is unpredictable. Sometimes it pays out, sometimes it doesn't.

A vending machine? Put in your dollar, get your Coke. Every. Single. Time.

Here's how you build a vending machine business:

→ Instead of launching random programs every month... create ONE signature program that solves your market's biggest problem.

→ Instead of posting inspirational quotes hoping someone DMs you... create content that pre-qualifies your ideal clients and makes them WANT to work with you.

→ Instead of hoping referrals happen... build a system that turns every client into a referral machine.

Most coaches are addicted to the "launch high" but hate the "launch hangover."

The solution isn't bigger launches.

It's predictable systems.

When you have 15-20 qualified prospects entering your world every month...

And 3-5 of them becoming clients...

Those 2AM panic sessions become a thing of the past.

You stop checking your bank account every morning like you're reading tea leaves.

You start sleeping like a baby.

Because you KNOW exactly how much revenue is coming next month.

The month after that.

And the month after that.

That's the difference between building a business and building a lottery ticket.

Stop playing the lottery.

Build the vending machine.

FYI, this is what I built into the DR-AI Framework. 

You get an elite build a buyer analysis so you speak directly to your ICP and 30 premium customs bot to supercharge your biz. DM for more :)

Happy Thursday. 

P.S. The biggest mistake I see 5-figure coaches make is trying to build 10 different revenue streams instead of perfecting one. What's your ONE signature program that could fund your entire business?

P.P.S. What's keeping YOU up at 2AM about your coaching business right now?

𝐖𝐡𝐲 𝐲𝐨𝐮𝐫 𝟐% 𝐟𝐮𝐧𝐧𝐞𝐥 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐫𝐚𝐭𝐞 𝐢𝐬 𝐤𝐞𝐞𝐩𝐢𝐧𝐠 𝐲𝐨𝐮 𝐬𝐭𝐮𝐜𝐤 

(𝐡𝐢𝐧𝐭: 𝐢𝐭'𝐬 𝐧𝐨𝐭 𝐚𝐛𝐨𝐮𝐭 𝐦𝐨𝐫𝐞 𝐭𝐫𝐚𝐟𝐟𝐢𝐜)

Let me guess.

You're exhausted from burning ad spend...

Chasing clicks that don't convert.

And everybody keeps telling you the same broken record: "You need MORE traffic."

Here's the thing they don't tell you...

More traffic to broken messaging is just more EXPENSIVE disappointment.

It's like trying to fill a bucket with holes in it.

The problem isn't the water. It's the bucket.

Here's what's ACTUALLY killing your conversions:

𝐓𝐡𝐞 𝟑 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐊𝐢𝐥𝐥𝐞𝐫𝐬:

1) Unclear Promise
Your prospects land on your page thinking "What exactly am I getting here?"

If they have to WORK to understand your offer... they won't.

2) Intent-Offer Mismatch
You're selling a Ferrari to someone who wanted a taxi ride.

They clicked because they had a SPECIFIC problem. But your solution feels like a detour to Mars.

3) Weak Credibility Anchors
Zero social proof. No authority positioning.

Nothing that says "This person actually knows what they're talking about."

The brutal truth?

You could 10X your traffic tomorrow...

And your conversion rate would STILL be trash.

Because traffic doesn't fix broken messaging.

But when you nail the PRE-FRAME...
When your promise hits like a sledgehammer...
And your credibility is bulletproof...

Suddenly that same 1,000 visitors becomes 10X more valuable.

Instead of chasing more eyeballs...

You optimize for the ones you already have.

That's the difference between spending money... and MAKING money.

====

FYI, this is what I built into the DR-AI Framework. You get an elite build a buyer analysis so you speak directly to your ICP and 30 premium custom bots to supercharge your biz. DM for more :)

P.S. What's the ONE thing stopping you from completely rewriting your funnel messaging right now?

P.P.S. Seriously though... what's your current conversion rate? And what do YOU think is the biggest roadblock?

The Benjamin Franklin effect in client relationships

Why "Reverse Reciprocity" secretly drives revenue

A lot of 5-figure coaches think you gotta GIVE value first to get clients.

But Franklin discovered something weird 250 years ago...

He turned his biggest political enemy into a loyal ally.

Not by doing HIM a favor.

But by asking his enemy to do HIM one.

Here's what happened:

Franklin asked to borrow a rare book from this guy who hated his guts.

The enemy lent it.

And boom... their relationship flipped overnight.

Why?

Because when someone does YOU a favor...

Their brain goes into overdrive trying to justify WHY they helped you.

The only logical conclusion?

"I must actually like this person."

Cognitive dissonance at work.

Your prospects experience the SAME mental gymnastics.

When they invest TIME helping you understand their business...

Answering detailed questions about their challenges...

Sharing their goals and frustrations...

They're not just giving information.

They're psychologically INVESTING in you.

The more they invest... the more committed they become to YOUR success.

Because if you fail... their "investment" was wasted.

Smart coaches reverse-engineer this.

Instead of pitching immediately...

They ask prospects to help THEM understand the market better.

"Can you walk me through your biggest challenge right now?"

"What have you tried that didn't work?"

"If you could wave a magic wand, what would change?"

Each answer deepens their psychological investment.

By the time you present your solution...

They're not just evaluating a service.

They're protecting their emotional investment in YOU.

This is Revenue Psychology 101.

Most people miss it completely.

P.S. What small favor could you ask prospects that would deepen their investment in your relationship?

P.P.S. FYI, this is what I built into the DR-AI Framework. You get an elite build a buyer analysis so you speak directly to your ICP and 30 premium customs bot to supercharge your biz. DM for more :)

Your team instability isn't about money.

It's about trust -- and you're bleeding both.

𝐓𝐡𝐞 𝐇𝐚𝐫𝐝𝐞𝐬𝐭 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐚𝐭𝐢𝐨𝐧 𝐀 𝐂𝐨𝐚𝐜𝐡 𝐂𝐚𝐧 𝐇𝐚𝐯𝐞:

"Sorry, we don't have enough work to keep you on next month."

I've watched too many coaches have this conversation.

With their VA who's been handling all their admin...
Their content creator who's been crushing it for months...
Their sales closer who just hit their stride...

And having to tell them the pipeline went dry.

Because three clients didn't renew last month.

And the launch that was supposed to "save everything" flopped.

Here's what most 5-figure coaches don't realize:

Your team instability isn't just about money.

It's about TRUST.

When your assistant can't predict their hours...

When your closer doesn't know if they'll have leads to work...

They start shopping around.

And by the time your next big month hits?
You're back to training newbies instead of scaling with pros.

The 3-Step Stability Plan For Coaches:

1) Build Recurring Coaching Revenue

Stop living launch to launch like some kind of marketing masochist.
One bad month shouldn't tank your whole operation.

Create monthly programs. Ongoing masterminds. VIP coaching tracks.

Anything that renews without you having to "sell" every 30 days.

2) Design Client Retention Systems

Most coaches spend 80% of their time hunting new clients...
And 20% keeping the ones paying their bills.

That's backwards.

Build check-in sequences.
Deliver wins BEFORE clients ask for them.

Make leaving feel like they're abandoning their own success.

3) Track Pipeline Health, Not Just Revenue

Discovery calls booked.
Conversion rates by traffic source.
Client satisfaction scores.

When these dip... you know to panic BEFORE your bank account does.

The blunt truth?

Your team deserves better than feast-or-famine employment.
And you deserve better than constantly rebuilding your support system.

FYI, this is what I built into the DR-AI Framework. You get an elite build a buyer analysis so you speak directly to your ICP and 30 premium customs bot to supercharge your biz. DM for more :)

P.S. What's your biggest challenge when it comes to predicting next month's revenue?

P.P.S. How many team members have you lost because of inconsistent work flow?

T𝐡𝐞 𝐛𝐢𝐭𝐭𝐞𝐫 𝐭𝐫𝐮𝐭𝐡: 𝐘𝐨𝐮𝐧𝐠𝐞𝐫, 𝐡𝐮𝐧𝐠𝐫𝐢𝐞𝐫 𝐜𝐨𝐚𝐜𝐡𝐞𝐬 𝐚𝐫𝐞𝐧'𝐭 𝐛𝐞𝐭𝐭𝐞𝐫 

T𝐡𝐞𝐲 𝐣𝐮𝐬𝐭 𝐝𝐨𝐧'𝐭 𝐡𝐚𝐯𝐞 𝐲𝐨𝐮𝐫 𝐛𝐚𝐠𝐠𝐚𝐠𝐞

That 22-year-old coach with 6 months of experience just landed your dream client.

Here's what happened...

You've got 10+ years of expertise. You've solved every problem under the sun. You've BEEN through it all.

And that's exactly why you're losing.

Because somewhere between year 2 and year 10, you collected baggage. Not experience. Baggage.

• You "learned" that prospects need 47 touchpoints before they buy
• You "discovered" that your market is "too sophisticated" for simple messaging  
• You "realized" that people won't pay premium prices anymore

Meanwhile, that hungry 22-year-old?

They just posted a simple Instagram story...

"I help anxious entrepreneurs sleep better. DM me."

And boom. $5K client.

No 12-step nurture sequence. No "value-first" content calendar. No complex funnel.

Just clarity. Without baggage.

The brutal reality: Your experience didn't make you better. It made you heavier.

Every "failed" campaign taught you what "doesn't work."

Every difficult client convinced you people are "harder to sell."

Every market shift made you believe things are "more competitive now."

But here's what veterans who still dominate understand:

Success isn't about collecting more tactics. It's about removing the mental weight.

They actively UNLEARN the limiting beliefs disguised as "experience."

They question every "rule" they've internalized.

They strip their approach back to what actually moves needles. Not what they think SHOULD work.

The game hasn't gotten harder. You've just gotten heavier.

Time to declutter your beliefs and compete like you're hungry again.

FYI, this is what I built into the DR-AI Framework. You get an elite buyer analysis so you speak directly to your ICP and 30 premium custom bots to supercharge your biz. DM for more :)

P.S. What's one "marketing rule" you learned early on that might actually be holding you back now?

The harder you push, the more they resist. 

Here's why.

Most coaches are accidentally sabotaging their own sales calls.

You know the type...

They get a prospect on a call and immediately start PUSHING.

"You NEED this program."

"This is EXACTLY what you're missing."

"You'd be crazy NOT to invest."

And then they wonder why the prospect goes radio silent after the call.

Here's what's actually happening...

You're triggering something called Psychological Reactance.

It's a concept from psychologist Jack Brehm.

When people feel their freedom to choose is being threatened...

Their brain automatically RESISTS.

Even if they secretly WANT what you're offering.

The harder you push... the more their subconscious fights back.

Think about it...

When someone tells you "you HAVE to watch this movie..."

Don't you immediately want to NOT watch it?

Same thing happens on sales calls.

The irony?

Coaches with inconsistent revenue are usually the ones pushing hardest.

They're desperate for the sale...

So they amp up the pressure...

Which creates MORE resistance...

Which leads to FEWER sales.

It's a vicious cycle.

The solution isn't to stop selling.

It's to sell in a way that PRESERVES their sense of choice.

Instead of "You need this..."

Try "This MIGHT be a fit if..."

Instead of "You have to decide now..."

Try "Take your time to think it through..."

Counterintuitive? Absolutely.

Effective? Hell yes.

When prospects feel like they're choosing freely...

They're WAY more likely to actually choose YOU.

FYI, this is what I built into the DR-AI Framework. You get an elite build a buyer analysis so you speak directly to your ICP and 30 premium customs bot to supercharge your biz. DM for more :)

P.S. What's the most pushy sales tactic someone's tried on you recently?

Most 5-figure coaches are unknowingly sabotaging their own authority...

And it's costing them clients.

Here's what I mean:

You've probably noticed this weird thing that happens in sales calls...

Prospects WANT your expertise. They're literally paying you for it.

But the second you start giving authoritative advice...

They get defensive. Push back. Start questioning everything.

It's like they want you to be the expert... but also hate being told what to do.

Sound familiar?

This isn't a "mindset" problem. It's psychology.

Back in the 1960s, psychiatrist Charles Hofling ran this wild experiment...

He had fake doctors call real nurses and order them to give patients dangerous overdoses. 61% of nurses almost complied.

Even though it violated protocol.

Why?

Because authority triggers automatic compliance... which then creates psychological resistance.

Your prospects go through the SAME cycle:

First, they respect your authority (that's why they hired you). Then, they feel "small" or controlled by it.

So they resist. Question. Delay decisions.

Most 5-figure coaches handle this completely wrong...

They either:
• Double down on being the "expert" (which increases resistance)
• Or back off entirely (which kills their positioning)

Both approaches tank revenue.

Here's what works instead:

Create "Authority Gradients."

Instead of being THE authority... Position yourself as the person who TRANSFERS authority to them.

"Here's what I've learned from 200+ clients in your situation... but YOU know your business better than anyone."

You're still the expert. But now they feel empowered instead of diminished.

This one shift can eliminate 80% of sales objections. And dramatically improve client retention.

Because people don't resist authority they feel they EARNED.

Most revenue inconsistency isn't about your skills or market conditions...

It's about how you position your expertise in the relationship.

Fix the psychology. Fix the revenue.

BTW - I actually systemized this whole authority gradient thing. My DR-AI Framework decodes your buyer's psychology and gives you 30 pre-built bots that nail this positioning every time. 

DM me if you're curious.

P.S. Anyone else notice that prospects want to be "partners" but then hate when you actually lead? Or is that just me?

The most dangerous position in business? 5-figure success.

You've got just enough to protect, not enough to relax.

I had a weird conversation with a potential client last week. Dude's pulling 60K months consistently. Business is solid. Systems are working.

But when I started talking about scaling to 6-figures... He got defensive. Almost hostile.

"I don't need to prove anything to anyone," he said.

Which is when it hit me. I was dealing with status anxiety.

See, here's what most people don't realize about 5-figure coaches...

You're stuck in the most psychologically brutal position in business. You've tasted success. People respect what you've built.

But you're not quite at that "made it" level yet.

And that creates a unique form of resistance most sales trainers completely miss.

The philosopher Alain de Botton calls this "status anxiety"... The fear that admitting you need help... or want MORE... somehow diminishes what you've already achieved.

It's why broke people are easier to sell than successful people.

Broke people have nothing to protect.

But 5-figure coaches? You've got a reputation. A brand. An identity.

Admitting you need help feels like admitting you're not as successful as people think.

So you end up trapped... Between where you are and where you want to be.

Too proud to ask for help. Too smart to stay stuck.

The irony? Every 6-figure coach I know went through this exact phase.

And the ones who broke through fastest... Were the ones who realized that wanting MORE doesn't make your current success any less real.

It just makes you human.

Growth isn't an indictment of where you are. It's a celebration of where you're going.

FYI, this is what I built into the DR-AI Framework. You get an elite build a buyer analysis so you speak directly to your ICP and 30 premium custom bots to supercharge your biz. DM for more :)

P.S. What's the biggest mental block stopping you from scaling right now?

P.P.S. And be honest... when's the last time you actually asked for help with something important in your business?

𝐒𝐭𝐨𝐩 𝐨𝐯𝐞𝐫-𝐝𝐞𝐥𝐢𝐯𝐞𝐫𝐢𝐧𝐠 𝐭𝐨 "𝐩𝐫𝐨𝐯𝐞" 𝐲𝐨𝐮𝐫 𝐰𝐨𝐫𝐭𝐡.

𝐈𝐭'𝐬 𝐦𝐚𝐤𝐢𝐧𝐠 𝐲𝐨𝐮 𝐛𝐫𝐨𝐤𝐞.

Here's the uncomfortable truth most service providers won't admit:

You're giving 10X value because you're terrified they'll "find out" you're not enough.

That hour-long strategy call that was supposed to be 30 minutes?

The extra revisions you threw in "for free"?

The bonus modules you created at 2AM?

None of that was strategy.

It was fear.

Fear that if you don't PROVE your worth with mountains of deliverables... they'll realize you're a fraud.

But here's what actually happens:

→ You attract bargain hunters who expect miracles for pennies
→ You train clients to devalue your expertise
→ You burn out trying to justify prices you set too low

The fix isn't more deliverables.

It's anchoring your price to TRANSFORMATION, not time.

The Premium Pricing Framework:

Instead of: "I'll deliver X, Y, and Z"
Say: "Here's the outcome you'll achieve"

Instead of: "This includes 47 bonuses"
Say: "This solves your core problem permanently"

Instead of: "I work 80 hours per project"
Say: "You get results in 90 days, guaranteed"

When you lead with CERTAINTY about the outcome...

Rather than desperation to prove your process...

Premium pricing becomes natural.

Because clients don't buy your time.

They buy their future.

And confidence is the most expensive ingredient in any transformation.

FYI, this is what I built into the DR-AI Framework. You get an elite buyer analysis so you speak directly to your ICP and 30 premium custom bots to supercharge your biz. DM for more.

P.S. What's one thing you've been over-delivering on that you could simplify and charge more for?

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