B2B Revenue Attribution | Cofounder at Dreamdata.io

I believe great marketing happens where data, intuition, and teamwork meet. Data shows what’s working. Intuition helps you take bold steps. And teamwork keeps it all together. Without it, everything falls apart.

Over the years, I’ve helped scale businesses and build marketing teams at companies like Upwork and Airtame - and now Dreamdata. 

Along the way (I think) I've learned a thing or two: 

Growth isn’t just about numbers. It’s about making smart decisions and balancing data with creativity. And no team succeeds unless the people on it are thriving.

Today, as co-founder and Chief Marketing Officer at Dreamdata, I'm passionate about helping B2B companies figure out what’s working and do more of it.

Why?

Because B2B customer journeys are... Complicated. They’re long, complex, and practically impossible to track without the right tools. 

Luckily, Dreamdata fixes this. In fact, I can proudly say the Dreamdata has become the tool I always needed in past B2B marketing roles. But we're not done yet.

We give you a clear view of your go-to-market efforts. You can see every touchpoint, prove ROI, and know what drives revenue. 

However that's not all. We also help you act on it. Build audiences, automate campaigns, identify buying signals with AI and focus your efforts on what works.

Great decisions aren’t about guesswork. They’re about knowing what works and having the confidence to act. 

That’s what Dreamdata helps you do. 

And it’s what I’ve spent my career helping marketers figure out.

Steffen Hedebrandt

We're HIRING!

Post our Series B founding round every team at Dreamdata is hiring and ramping up for the next chapter in our adventure.

If you're an A-player feel free to reach out to me - whatever your skillset.

In my team we're currently looking to hire:

Product Marketer

Head of Paid Ads

Writer

AI-Driven Activation & Attribution for B2Bs | Cofounder at Dreamdata.io

You ask, we deliver.

Super excited to announce one of our most requested features: CRM Syncs for HubSpot and Salesforce! 🎉

Now Dreamdata’s engagement data, AI signals, and audiences sync automatically into the CRM so Marketing can activate insights directly in HubSpot/Salesforce, and Sales can see who’s actually ready to talk.

You choose what to sync (Engagement Score, signals, sessions, audiences, LinkedIn engagement, firmographics, journey links, etc.), and we map it to any standard or custom fields. Syncs run automatically after every data refresh, so the CRM is always up to date.

This makes it easy to:

Prioritize hot/warm accounts inside CRM

Trigger workflows and tasks based on real intent

Give Sales visibility without extra tools or dashboards

In short: 

Dreamdata isn't just reporting anymore we're powering action directly where Sales works. 🚀

Would you like to do marketing to B2B Marketers?

Now is your chance.

We're hiring a Performance Marketing Lead.

The role is based in Copenhagen.

More info below:

Open article: Performance Marketing Lead - Dreamdata by apply.workable.com

I'm incredible proud to officially be announcing our new product tier: 

Dreamdata Activation 🚀

At Dreamdata we started by solving one of the toughest B2B marketing problems: 

Measurement. 

But knowing what works is only half the battle. 

Now, it’s time to act.

Dreamdata Activation empowers B2B marketers to do and report on all their account-based marketing ideas.

Because you weren’t hired to be a spreadsheet admin --> Take a look below 📹

Nothing better than to see your customers reacting like this to a new feature!

Introducing Dreamdata Audience Reach Report 📊

The Audience Reach Report, is a new feature that finally shows exactly how many of your target accounts your B2B marketing is reaching. 

No more guessing. No more gut-feeling.

Select an audience and see how target accounts or contacts that your account-based marketing reached within this audience. ✅

Andrew (Drew) Smith

Attributa

Founder/CEO

Attribution Nation Podcast

"Attribution Nation" is your passport to the vibrant community of marketing enthusiasts, entrepreneurs, and data aficionados. We offer valuable insights into the intricate world of marketing attribution in a unique mini-series format, each exploring a distinct aspect of the attribution universe. Whether you're a seasoned marketing professional, a sales person annoyed with the “credit game,” or a curious data explorer, we invite you to subscribe and become a part of our thriving attribution nation.

Host

Directive

Director of Growth, Revenue Operations

LeadMD

I create and drive marketing ops and sales ops strategies to help clients maximize revenue operations. I help marketing orgs identify how their marketing strategies and tactics are currently performing and how to optimize. I work with organizations to streamline and optimize their business process to remove inefficiencies.

Engagement Manager - Managed Services

Sr. Marketing Consultant

I work with companies large and small to transform their marketing departments into modern data-driven departments. Using Marketo and Salesforce best practices, I help guide marketing leaders into the new digital world. This leads to greater visibility into their analytics, business process and quite frankly, what is working and what is not working.

Marketing Consultant

University of Phoenix

Responsible for creating web strategy and content creation for internally managed website. This also included all online analytics for the website. Devise email marketing and social media marketing strategy and execution including management of monthly content calendar and analytics.

Created strategy that increased web traffic by more than 300% and engagement by more than 50% year-over-year.

Lead project to create and implement new responsive email template design leading to a reduction in unsubscribe rate of more than 70% year-over-year.

Collaborated on new paid social media strategy and new content strategy leading to a dramatic increase in reach, engagement and clicks.

Created and developed new social media analytics strategy allowing for both quantitative and qualitative analysis of social media posts. This new strategy also allowed for more flexible analysis including year-over-year, quarterly, monthly and content-based analysis.

Developed new email marketing analytics strategy allowing for both quantitative and qualitative analysis of email marketing efforts. This new strategy allowed for year-over-year, quarterly and monthly analysis.

Implemented new online analytics tracking strategy for content posted to website to allow for enhanced behavior tracking.

Lead development and implementation of LinkedIn Group strategy growing the group membership by more than 20% in just 5 months. This also lead to an increase of discussion comments and posts. Also acted as day-to-day community manager for the LinkedIn Group with moderation and direct response responsibilities.

Sr. Manager, Alumni Relations

Project management, design, copy editing and editorial assistance for three print and digital publications. I also lead all online analytics efforts to assist in strategic business decisions.

Created new online analytics strategy with Google Analytics allowing for campaign and traffic source level tracking and analysis along with long-form analytics dashboard allowing for year-over-year, quarterly and monthly traffic analysis.

Sr. Manager, Constituency Relations

Strategic direction and execution of B2B marketing programs to drive corporate partnerships. Brand ownership of multiple lines of business within B2B space.

Developed interactive conversation map to help with client conversations. Lead rebranding efforts and strategy for one line of business, driving a new vision, mission and go-to-market strategy for that line.

Sr. Marketing Manager

Strategic direction and execution of B2B marketing programs to drive corporate partnerships. Promoted to Sr. Marketing Manager after three months in this position.

Marketing Manager

Bob Bondurant School of High  Performance Driving

Responsible for sales of high-performance driving classes on an inbound and outbound basis. Assisted as on-site staff for corporate partnerships and events as needed. Contributed to marketing programs through idea generation and editing of assets.

Grew sales year-over-year and over predecessor.

Inside Sales Associate

Insight Enterprises

Planned and executed roadshows, rallies and seminars in support of B2B sales efforts. Responsible for campus-based internal marketing and communications efforts. Created and executed marketing strategy for Insight Bowl partnership.

Marketing Events Coordinator

Created and executed marketing strategy for multiple partnerships with sports teams/properties across geographies. Acquired new sports partnership adding more than $1 million in sales revenue over 3 year term of the partnership.

Corporate Partnerships Coordinator

Planned and executed roadshows, rallies and seminars in support of B2B sales efforts. Created and executed marketing strategy for multiple partnerships with sports teams/properties. Day-to-day supervisor for 5 event coordinators split between Tempe and Chicago offices.

Promoted after two years in this role to Corporate Partnerships Coordinator.

Team Lead, Corporate Events

Planned an executed more than 100 tradeshows annually in support of Public Sector sales. Created and executed marketing strategy around Insight Bowl sponsorship. Managed budget and accounting for the larger Events team.

Promoted after two and a half years in this role to Team Lead.

Events Coordinator

Responsible for driving new sales of hardware, software and services to B2B clients through a relationship-based sales approach.

Grew sales year-over-year and achieved top 25% in both revenue and gross profit.

Account Executive

CEO Attributa | Helping organizations prove the value of marketing through attribution

Modern marketing measurement methodologies do a great job of understanding how/where people buy and how/where they engage with brands. But, they have a blind spot.

That blind spot, is that they do not capture *why* people buy.

That's why we're launching our newest service offering. Our new service offering will help uncover those hidden whys and help unlock new data to help your organization optimize your marketing strategy.

To be clear, this service offering doesn't replace methodologies like attribution, incrementality testing, or media mix modeling. Those methodologies are all good at what they do... you still need/want those. This service offering is designed to supplement those things and add even more context.

For more information, shoot me a DM and I'm happy to discuss. Also, there's a link in the comments that you can use to check out the webpage that has a lot more info.

CEO Attributa | Helping organizations optimize marketing performance through measurement and operations

taplio

The Battle

Steffen Hedebrandt

Andrew (Drew) Smith

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taplio

The Battle

Steffen Hedebrandt

Andrew (Drew) Smith

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Steffen Hedebrandt's LinkedIn Performance

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Ready to grow your LinkedIn presence?

Performance ScoreSteffen Hedebrandt's LinkedIn Performance