B2B Revenue Attribution | Cofounder at Dreamdata.io

I believe great marketing happens where data, intuition, and teamwork meet. Data shows what’s working. Intuition helps you take bold steps. And teamwork keeps it all together. Without it, everything falls apart.

Over the years, I’ve helped scale businesses and build marketing teams at companies like Upwork and Airtame - and now Dreamdata. 

Along the way (I think) I've learned a thing or two: 

Growth isn’t just about numbers. It’s about making smart decisions and balancing data with creativity. And no team succeeds unless the people on it are thriving.

Today, as co-founder and Chief Marketing Officer at Dreamdata, I'm passionate about helping B2B companies figure out what’s working and do more of it.

Why?

Because B2B customer journeys are... Complicated. They’re long, complex, and practically impossible to track without the right tools. 

Luckily, Dreamdata fixes this. In fact, I can proudly say the Dreamdata has become the tool I always needed in past B2B marketing roles. But we're not done yet.

We give you a clear view of your go-to-market efforts. You can see every touchpoint, prove ROI, and know what drives revenue. 

However that's not all. We also help you act on it. Build audiences, automate campaigns, identify buying signals with AI and focus your efforts on what works.

Great decisions aren’t about guesswork. They’re about knowing what works and having the confidence to act. 

That’s what Dreamdata helps you do. 

And it’s what I’ve spent my career helping marketers figure out.

Steffen Hedebrandt

We're HIRING!

Post our Series B founding round every team at Dreamdata is hiring and ramping up for the next chapter in our adventure.

If you're an A-player feel free to reach out to me - whatever your skillset.

In my team we're currently looking to hire:

Product Marketer

Head of Paid Ads

Writer

AI-Driven Activation & Attribution for B2Bs | Cofounder at Dreamdata.io

You ask, we deliver.

Super excited to announce one of our most requested features: CRM Syncs for HubSpot and Salesforce! 🎉

Now Dreamdata’s engagement data, AI signals, and audiences sync automatically into the CRM so Marketing can activate insights directly in HubSpot/Salesforce, and Sales can see who’s actually ready to talk.

You choose what to sync (Engagement Score, signals, sessions, audiences, LinkedIn engagement, firmographics, journey links, etc.), and we map it to any standard or custom fields. Syncs run automatically after every data refresh, so the CRM is always up to date.

This makes it easy to:

Prioritize hot/warm accounts inside CRM

Trigger workflows and tasks based on real intent

Give Sales visibility without extra tools or dashboards

In short: 

Dreamdata isn't just reporting anymore we're powering action directly where Sales works. 🚀

Would you like to do marketing to B2B Marketers?

Now is your chance.

We're hiring a Performance Marketing Lead.

The role is based in Copenhagen.

More info below:

Open article: Performance Marketing Lead - Dreamdata by apply.workable.com

I'm incredible proud to officially be announcing our new product tier: 

Dreamdata Activation 🚀

At Dreamdata we started by solving one of the toughest B2B marketing problems: 

Measurement. 

But knowing what works is only half the battle. 

Now, it’s time to act.

Dreamdata Activation empowers B2B marketers to do and report on all their account-based marketing ideas.

Because you weren’t hired to be a spreadsheet admin --> Take a look below 📹

Nothing better than to see your customers reacting like this to a new feature!

Introducing Dreamdata Audience Reach Report 📊

The Audience Reach Report, is a new feature that finally shows exactly how many of your target accounts your B2B marketing is reaching. 

No more guessing. No more gut-feeling.

Select an audience and see how target accounts or contacts that your account-based marketing reached within this audience. ✅

Digital Boost

As a mentor with Digital Boost, I have helped over 20 UK-based SMEs and SMBs overcome growth barriers by applying go-to-market (GTM) strategies—optimizing their customer acquisition, automating outbound processes, and aligning product positioning to accelerate business potential.

Growth Mentor/ GTM Adviser

FCMB Group 

- Led the upgrade of the Core Banking Database from version 12c to 19c and the migration of Finacle Database components from the IBM Platform to the Dell Intel System Platform, resulting in enhanced system performance, improved reliability, and increased scalability, thereby reducing downtime and boosting operational efficiency.
- Spearheaded the implementation of a $1.34M Cyber Security Initiative, successfully enhancing the bank’s security posture amidst a rapidly evolving threat landscape. Managed complex challenges, including resistance to change and integration with legacy systems, by developing a comprehensive stakeholder engagement plan and leveraging agile methodologies to ensure seamless execution. Employed a proactive risk management approach and cross-functional collaboration, resulting in a 12% improvement in overall program performance, a 20% reduction in security incidents, and full alignment with global best practices.
- Managed the deployment of 15 security solutions within a tight 18-month timeline and limited budget, achieving a 30% reduction in security incidents and enhancing overall security posture. Managed both technical and non-technical initiatives, including security awareness training, incident response updates, and vendor management. Coordinated a multidisciplinary team across IT, compliance, and operations, ensuring project success despite

Senior Project Manager

UpSkill Digital

Training individuals and organizations on the optimal utilization of design and technology strategies to help grow, scale and thrive such that they deliver satisfying experiences to consumers.

Business Mentor & Coach - Google Hustle Academy

Hyperspace Nigeria

Growth | Projects | Outbound

SkilledUp Life

As the Country Head for Nigeria at SkilledUp Life, I lead the strategic development and structure of our Nigerian team to drive platform growth and achieve a monthly recurring revenue (MRR) target of £5,000. SkilledUp Life connects talented individuals with remote volunteering opportunities within tech startups, enabling them to gain hands-on experience while supporting startups’ growth. My responsibilities include attracting Nigerian startups, securing valuable subscriptions, and building partnerships with digital training hubs to offer graduates real-world project opportunities. I am dedicated to fostering connections that strengthen the Nigerian tech ecosystem and empowering individuals to develop practical skills through impactful volunteering experiences.

Country Head, Nigeria

Hydrogen 

- Boosted sprint velocity by 30% across four squads through targeted coaching and Agile process optimization, leading to faster and more predictable product deliveries.
- Spearheaded a cultural shift within the organization that led to a 15% improvement in overall team collaboration. This was measured through enhanced cross-functional cooperation and increased stakeholder satisfaction.
- Contributed to improved product delivery efficiency by driving Agile process adoption and fostering a collaborative team environment, ultimately resulting in higher-quality deliverables and improved stakeholder engagement.

Scrum Master/ Agile Coach

Helium Health

Directed project managers, project coordinators, and project analysts ensuring they operate in an orderly, effective, and efficient manner.
Made key contributions in collaboration with the integration management office in the successful acquisition of Meddy.
Directed the operations of the PMO department, developed a clear vision of the department's overall goals and objectives, and coordinated the activities of all
Provided mentorship to project coordinators within the PMO department to establish and maintain excellent communication culture.

Senior Project Manager/ PMO Manager

First City Monument Bank Limited

I was part of First City Monument Bank’s (FCMB) PMO. I managed the banks two-year $1.34M Cyber Security Initiative implementation. Successfully deployed 15 security solutions as well and 3 non-technical initiative

Cybersecurity Program Manager

As part of the bank’s digital transformation initiatives I managed the Robotics Process Automation of 3 high volume and customer impacting processes, namely ATM Reconciliation, Investment Booking & Credit Card Collections were automated using Blue Prism RPA solution. This helped in improved operational turnaround time by over 50%.

Product Manager, Robotics Process Automation

ntel

ntel is Nigeria’s most revolutionary telecommunications company which provides 4G LTE Advanced network that delivers superfast call-connect times, crystal clear Voice over LTE and extraordinarily high internet access speed.
I was responsible for managing and coordinating technology Projects and  Programs in the Information Services Division.
I worked closely with the PMO manager to monitor and track organization KPI’s, prepare bi-monthly documentation and reporting of Program/ Project progress to Senior and Executive Management

I constantly interfaced with PMO, IT Planning, and Infrastructure teams to design solution 
Analyzing and documenting enterprise-wide business processes 
Development of templates to be used by PMO

Project Manager

Digital Bananas Technology

- I was involved in delivering complex technical web / mobile build projects, working in a creative and fast-paced environment, consulted with Digital Marketing, Dev Ops, technical and Digital Centre of Excellence (DCoE) to ensure
- I lead the local team in performing product research and discovery, uncovering user specific to the Nigerian employee problems through design thinking
- I defined product visions and roadmaps that open new revenue streams for the company.
- Tracking requirements and managing their change throughout the product lifecycle
- I worked with offshore engineering teams to build and launch new product features by providing clear goals and driving the incremental value that can be delivered to our customers.
- Developed the product strategy, go-to-market plans, positioning, messaging, and all elements related to the business case of each product

Digital Project Manager

Dynamic Growth / GTM Engineer and Agile Project Manager with over 12 years of experience driving business growth and optimizing operational efficiency across multiple industries. Certified in growth marketing and project management, focused on leveraging a unique skill set to lead transformative growth initiatives, with a long-term goal of becoming a key player in scaling high-impact growth strategies within tech-driven organizations.

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Steffen Hedebrandt

Terhile Ikyo, PMP®

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The Battle

Steffen Hedebrandt

Terhile Ikyo, PMP®

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Steffen Hedebrandt's LinkedIn Performance

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