B2B Revenue Attribution | Cofounder at Dreamdata.io

I believe great marketing happens where data, intuition, and teamwork meet. Data shows what’s working. Intuition helps you take bold steps. And teamwork keeps it all together. Without it, everything falls apart.

Over the years, I’ve helped scale businesses and build marketing teams at companies like Upwork and Airtame - and now Dreamdata. 

Along the way (I think) I've learned a thing or two: 

Growth isn’t just about numbers. It’s about making smart decisions and balancing data with creativity. And no team succeeds unless the people on it are thriving.

Today, as co-founder and Chief Marketing Officer at Dreamdata, I'm passionate about helping B2B companies figure out what’s working and do more of it.

Why?

Because B2B customer journeys are... Complicated. They’re long, complex, and practically impossible to track without the right tools. 

Luckily, Dreamdata fixes this. In fact, I can proudly say the Dreamdata has become the tool I always needed in past B2B marketing roles. But we're not done yet.

We give you a clear view of your go-to-market efforts. You can see every touchpoint, prove ROI, and know what drives revenue. 

However that's not all. We also help you act on it. Build audiences, automate campaigns, identify buying signals with AI and focus your efforts on what works.

Great decisions aren’t about guesswork. They’re about knowing what works and having the confidence to act. 

That’s what Dreamdata helps you do. 

And it’s what I’ve spent my career helping marketers figure out.

Steffen Hedebrandt

We're HIRING!

Post our Series B founding round every team at Dreamdata is hiring and ramping up for the next chapter in our adventure.

If you're an A-player feel free to reach out to me - whatever your skillset.

In my team we're currently looking to hire:

Product Marketer

Head of Paid Ads

Writer

AI-Driven Activation & Attribution for B2Bs | Cofounder at Dreamdata.io

You ask, we deliver.

Super excited to announce one of our most requested features: CRM Syncs for HubSpot and Salesforce! 🎉

Now Dreamdata’s engagement data, AI signals, and audiences sync automatically into the CRM so Marketing can activate insights directly in HubSpot/Salesforce, and Sales can see who’s actually ready to talk.

You choose what to sync (Engagement Score, signals, sessions, audiences, LinkedIn engagement, firmographics, journey links, etc.), and we map it to any standard or custom fields. Syncs run automatically after every data refresh, so the CRM is always up to date.

This makes it easy to:

Prioritize hot/warm accounts inside CRM

Trigger workflows and tasks based on real intent

Give Sales visibility without extra tools or dashboards

In short: 

Dreamdata isn't just reporting anymore we're powering action directly where Sales works. 🚀

Would you like to do marketing to B2B Marketers?

Now is your chance.

We're hiring a Performance Marketing Lead.

The role is based in Copenhagen.

More info below:

Open article: Performance Marketing Lead - Dreamdata by apply.workable.com

I'm incredible proud to officially be announcing our new product tier: 

Dreamdata Activation 🚀

At Dreamdata we started by solving one of the toughest B2B marketing problems: 

Measurement. 

But knowing what works is only half the battle. 

Now, it’s time to act.

Dreamdata Activation empowers B2B marketers to do and report on all their account-based marketing ideas.

Because you weren’t hired to be a spreadsheet admin --> Take a look below 📹

Nothing better than to see your customers reacting like this to a new feature!

Introducing Dreamdata Audience Reach Report 📊

The Audience Reach Report, is a new feature that finally shows exactly how many of your target accounts your B2B marketing is reaching. 

No more guessing. No more gut-feeling.

Select an audience and see how target accounts or contacts that your account-based marketing reached within this audience. ✅

Dimmo

I will change the way people evaluate and buy software. www.dimmo.ai

Chief Executive Officer

Two Dads in Tech

Listen now on YouTube, Spotify, Apple, and everywhere you listen to podcasts.

Interested in sponsoring? Email daniel@twodadsintech.com

Host

Proofpoint

- Broke into 6/9 accounts at the C-Level from prospecting efforts in the first 5 months. These accounts have never been Proofpoint customers and 3 of them haven't chatted with us in over 3 years.
- Generated 2.3M in pipeline in 5 months. All new logos.
- 226% of quota

Sr. Named Account Executive (Large Enterprise)

Refurl

Founder (Acquired)

metadata.io

Q1 - 280%
Q2 - 172%
Q3 - 72% (completely my fault. had my first kid and let 2 momentum deals slip)
Q4 - 96%

- closed the largest net new logo deal
- set record for fastest rep to hit first two quarters
- trained 6 reps 
- most outbound deals closed

Enterprise Account Executive

Vocul

Founded a platform that created personal interactions between business influencers with their following. Brought on a base of influencers that had more than 12M followers.

Dremio

Account Executive

MongoDB

Q1:
- 138% of quota
- Most professional services sold on the sales floor 
- Only in the seat for 2 months this quarter

Q2 -
- Responsible for training new hires how to ramp efficiently
- 184% of quarterly quota
- created “Table Talk” which was a weekly discussion of strategic thinkers moving deals through the pipe 

Q3
- 153% of quarterly quota 
- Exceeded annual quota 3 quarters in 

Q4
- 116% of Quota 
- focused on net new logos

Symantec

	Average 65 calls daily to grow the region by acquiring net new customers and providing them with a presentation of the company’s value
	Demonstrate leadership and initiative by sharing successful methods to the sales floor and educating teammates if needed
	Achieve quarterly quotas averaging 120% attainment and $160,000 of net new revenue per quarter
	Probe to clearly understand the pain points and leverage engineers to assist with creating technical security strategies
	Build rapport with existing customers and implement cross selling to expand their Symantec portfolio

Named Account Executive

	Generated over $1.2M in NACV and grew the new customer business by 22% year over year
	Received the Inside GHE MVP for the fiscal year by leading the team in net new business
	Accomplished creating 39 opportunities from 43 greenfield meetings in Q4 resulting in $1.2m of qualified pipeline
	Created a greenfield talk-track and objection list that the Vice President of Sales recognized and rolled out to the sales floor as a standard

Territory Account Executive (SLED)

Apple

	Generated $864,865 in the last fiscal year which resulted in me leading all part-time sales specialists
	Brought in over $50,000 of business revenue last fiscal year and exceeded the business introduction quota by 185%
	Work alongside business partners to fabricate technological solutions for their business and assist with account management

Sales Specialist

Troy Munson

This pisses me off. 

My friend signed an offer: $330K. 

OTE of course. 
 
It's one of those nightmare stories. 

My best friend accepted an enterprise sales role for $330k OTE. 

Several months in, he said “3 reps out of 50 hit quota they’re planning to hire 30 more reps in the next 12 months”

They closed 3 funding rounds in 12 months so they HAD to scale headcount. 

BUT THIS SHIT IS MIND BOGGLING?!?!?! 

How do you plan to make any seller happy with attainment like this?

It’s SO easy to get blinded by high OTEs. 

I fell into this trap before. Never again.

Here are all the companies that will trap you into stuff like this, and companies where you will actually hit quota: https://lnkd.in/de3-Q4FJ

7 days ago i made a tiktok account

today i have 478k views, 2,500+ followers, and 18.4k likes...

i imagine this will make $1-4k/mo in 3 months. 

so what's the tiktok about?

i review chicken wings

on a hunt to find THE BEST chicken wings in wisconsin

and documenting it all. 

here's my plan for it: 
- for lunch + on weekends go to tons of wing places
- make a video review 
- collect emails for people wanting wings recs 
- take the transcript, turn it into a detailed review for a newsletter
- get ad placements for restaurants + wing companies 
- make passive income all from eating food 

i'm building this all on beehiiv.. 

the site, the newsletter, the email strategy, the ad placements.. all with beehiiv.

this makes it to where i don't have to spend much time at all on email acquisition + monetization 

i've already had 4 wing restaurants offer free wings for a review. 

who doesn't like free food? 

it took me 1 minute to think of "i want to eat food for money" then about 2 minutes to create a new email, create the tiktok account, and start posting about it. 



remember, there's a shit ton of opportunity out there. 

you just gotta create it.

CEO @ Dimmo - The Trusted GTM Tech Partner. | Host of Two Dads in Tech on All Podcast Platforms

my bestfriend died on my lap when i was 17. 

i've never opened up about this publicly, until today's episode of Two Dads in Tech. 

i don't need sympathy. 

it's made me who i am today.

i also don't love sharing stuff like this publicly because i think many people overshare. 

but, 

it's extremely important to realize that everybody is going through things. 

every one is fighting their own battles.

Daniel hit me up before this episode and said, "Ddo you want to get vulnerable?" 

i said, "let's do it." 

my childhood was pretty rough, and i talked about it all. 

if you want to learn more about me, this podcast is for you. 

if you're going through stuff, this podcast is for you. 

if you want to feel related to, this podcast is for you. 

if you want to know what really made me the way I am today, this podcast is for you. 

give it a listen: 
watch: https://lnkd.in/dm4cshFt
spotify: https://lnkd.in/dEMX87m9
apple: https://lnkd.in/dTGVJjAY

texted Travis (met him on LinkedIn) 

said let’s run, but I forgot my running shoes.. 

zero excuse there 

but you still gotta get it in so we did a lift instead 

he wasn’t as strong as I thought 

strong heart tho 

go meet good ppl

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i f-cked up when I started posting on LinkedIn.

i thought I was doing it right.. 

i wasn’t..

if you're familiar with LinkedIn creators, you know Justin Welsh.

a linkedin icon who makes it seem possible for anyone to make millions by posting.

back then, he made a post at 8:15am ET every morning.

at 8:14am I sat on his page and when the clock hit 8:15, i would refresh and immediately comment.

i got around 50 likes for every comment and started getting 10-20 followers a day.

OMG MOM im getting famous!!!!

nahhh, wrong.

almost every person that followed me didn't give a shit about me, what i was posting, or anything but a follow back

they didn't care about prospecting.
they didn't care about tech sales.

they cared about their follower count.

i was in a routine of gaining followers, not building a network.

once I realized how dumb I felt by having "inflated" numbers, i immediately stopped. (around 6k followers)

so how did I start gaining momentum?

1. i kept posting things about sales.
2. and posted more and more about sales .
3. tons of engagement. burnt out 4 times in 18 months.
4. i gave without expecting anything in return.
5. the more i wrote, the better my writing got. 
6. i changed how i created content. i stopped posting "how to" and started posting "how i" content. stuff chatgpt can't come up with

i posted 2x a day for almost 365 days straight.

3 years later, i still post almost 2x every day (except weekends). 

that's when things started clicking.

realized it came down to 3 things:
- consistency
- repeating the same message different ways
- quality content

my recommendation: 
- post a lot
- create a compelling hook
- truly believe in what you're posting
- only engage with people you'd want to sit down and have lunch with.
- or a beer with lol

everyone should read this

doesn’t matter your job title 





your time is limited. 

make the most.

cold calling is the best way to book meetings 

if you don't agree

you're prob not cold calling.

my team and myself personally will cold call for you. 

and prove it. 

dm me

i make it incredibly hard to talk to me

to talk to me you need to: 

- fill out a form thats not simple
- share your tech stack
- explain challenges 
- and be transparent about your pain

then from there, you need to dedicate an hour of calendar time after the form. 

its not simple. 

on purpose. 

i do one hour long conversations doing a deep walkthrough of a company's tech stack and challenges. 

and a handful of companies aren't a good fit. 

thats' why i make it hard.

to save you time, and myself. 

my recommendations (at no cost) can either save you 5-6 figures in tech spend or significantly increase revenue efficiency.

if it sounds helpful, book a tech stack audit: https://lnkd.in/d7fu4nSG

was on a call with 4 SaaS CEO's yesterday

here's what's working in outbound for us: 

cold calls (if you're doing it) 

and one off manual emails. 

we all have complex AI workflows set up 

we're all doing what linkedin shoves down your throat

but at the end of the day 

it's manually reaching out. 

one CEO said "my founding AE switched to manual emails this week and has booked double the meetings" 



counterintuitive with all the advice you see on here

food for thought.

Me: “This discount ends at the end of the quarter” 

Also me:

just signed up for a 401k. 

lil nervous, will be my longest run yet.

Sachee Katre 👾 is hands down the best prospector i know..

she's insanely creative, she does genuine research, and she makes it extremely easy to work with her. 

started working with her and LoopLabs Co  about a year ago to edit the entire two dads in tech podcast & create short form clips. 

they've been amazing to work with and very understanding (like when i send them a 1 hour podcast recording that needs to go live in 8 hours, they get it done)

but don't do that ^ 

horrible practice and that falls on daniel and i. 

anyways, will continue to use them for video editing + podcast editing for anything moving forward. 

<3

use linkedin, meet good people, become friends. see you monday Travis

graphical user interface, text, application, chat or text message

ANNOUNCEMENT: after 30+ tech stack audits with companies that are spending a shit ton on tech and not seeing ROI, one thing became obvious: 

they need less tech, and more automation. 

most companies have a point solution for every single process even if it it means overlapping features with a ton of tools. 

its absolutely wild

"this tool gives me data"
"this tool does data and sequencing"
"this tool has better data in EMEA"
"this tool.. idk what we use it for"

blows my mind. 

im talking an easily 6 figures of waste in companies with 1,000+ employees and an easy 5 figures for startups. 

so today, I'm announcing Dimmo's AI agents. 

we're starting with 4 primary agents that have worked really well:
- meeting prep 
- weekly lead lists of high priority leads
- deal health/pipeline health 
- CRM clean up

check them out: https://lnkd.in/db7j8shd

DM me if you have questions.

I built 4 side hustles. 2 were acquired & 1 got funding which I now run full time. Here's my honest thought about building a side hustle:

They will more than likely hurt your performance at work.

And depending on how successful the side gig is, it will definitely hurt your performance. 

Now, some of this depends on what it is. 

I think side gigs can be really fruitful and "easy" if it's a course or anything that you stand up once and don't really have to touch.

But most things outside of that..

Massive chance it'll screw up your W2 performance. 

Especially if your passion is in the side gig, which for most aspiring entrepreneurs, it is..

For me I built: 
→ Softleap: prospecting training for startups (this was really time consuming) 
→ Vocul: business professional only fans (acquired & required lots of attention) 
→ Refurl: B2B SaaS (was doing well but it was a full SaaS platform so you needed to do onboarding, selling, fix bugs, etc..)
→ Dimmo: Software marketplace which I'm running now full time (because i was focusing so much time on it) 


Every. 
Single. 
Time. 

that I started to get traction/customers for the side gigs, much of my focus would immediately go there and be taken away from my W2.

I know its not only me.

I've talked to many side-gig founders and they're in the same boat. 

They're hoping the side gig gets big enough to where they can leave and go full-time. 

It's just the truth that most aspiring entrepreneurs don't want to admit. 

Agree? 

Disagree? 

Let's hear it.

my biggest red flag is that cash feels like free money.. does that make sense?

Cold emails. 
Cold calling. 
Video prospecting. 
Social selling. 
GTM Workflows. 
Go-to-network.
Gifting. 

Every single one of these methods will help you generate pipeline if you do it right. 

The problem is, finding which tool is best for your business.

Here is software for each of those that can hellp:

Cold emails: https://lnkd.in/d3ExMcQY
Cold calling: https://lnkd.in/dGiYRjCk
Video prospecting: https://lnkd.in/dNyj3r-B
Social selling: https://lnkd.in/dtJ8p6ZC
GTM Workflows: https://lnkd.in/d6yJtY3W
Go-to-network: https://lnkd.in/d62x57dw
Gifting: https://lnkd.in/dRw6_ZJy

Now, comes the next issue: 

You have too many tools. 
Your focus is in too many places. 

I use 3 channels to book 5-7 net new meetings a week:
- LinkedIn
- Cold calling
- Cold email

With most of my focus in cold call and linkedin. 

Also, the links above push you to software, which you probably have too many tools already. 

In one call, I can tell you where your stack is falling short. 

I can tell you where you can increase efficiency. 

And I can tell you what you're overspending one. 

If you want, click this (https://lnkd.in/d7fu4nSG) you can do a lightweight tech stack assessment where I send you recommendations via email. 

Or a full tech stack audit where we do a deep dive for an hour.

sales leaders

hell, even revops leaders

don't know what they don't know

they go through sales cycles

believe they're getting tools that work best for their biz

they spend months implementing it

then dont hear from CS until renewal time

and they're scratching their heads trying to find out the ROI

that's literally why I'm doing what I'm doing at Dimmo

a 3rd party

that knows more about GTM tech than most (built a marketplace of over 300+ GTM tools) 

to tell you what to look out for and what actually works for your business

want advice on your stack?

let me know

YO CHICAGO... anyone want to run a half marathon before the year end just because? end on a strong note? im thinking any time from Dec 17-19.  then maybe grab a nice dinner afterwards?

taplio

The Battle

Steffen Hedebrandt

Troy Munson

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taplio

The Battle

Steffen Hedebrandt

Troy Munson

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Steffen Hedebrandt's LinkedIn Performance

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