Stephanie Schwab

Helping B2B executive and thought leader teams get active on LinkedIn, leveraging their personal brands to enhance corporate objectives. | American in Spain

We’ve all been talking about corporate social media for more than 25 years.

But now we’re in age of people. Human to human. People buy from people.

It’s time to combine your corporate social media and marketing with that of your individuals.

Yup, you heard me: It’s time for your executives to get active, particularly on LinkedIn.

So how do you do it?

Executives are: 
- Busy
- Doing their jobs
- Mentoring people
- Managing stakeholders
- Maybe not the greatest writers

If your executive needed a speech, you’d hire a ghostwriter, right?

That’s all well and good if it’s a one-off.

↳ Your corporate social media isn’t a one-off. 

It’s:

✓ Planned
✓ Integrated
✓ Part of your overall marketing and comms strategy

So your executive content needs to be part of that planning and strategy as well.

At Crackerjack Marketing, we’ve been doing corporate social media for 14 years, for clients like HP, Avalara, Medtronic, Pernod Ricard, and Citizen Watch.

And in the past few years, we’ve been trusted to be the social media arm of CEOs, Managing Directors, and VPs too.

We take a strategic approach to personal brands.
We work hard to align personal brand social with corporate social.
We create content that works for the executive as well as the brand.

Because your people are brands in their own right. 

So let's talk transformation. Your executives, and corporate brand, deserve the stage.

Get in touch to learn more, my booking link is at the top of my profile.

Founder/CEO

Crackerjack Marketing brings clients the best in social media and digital strategy, led by experts in the fields of social media, influence marketing/blogger relations and content marketing. Our business is people-driven: we provide exceptional levels of service to brands and build fruitful relationships with influencers. Our service offering is centered around developing marketing strategy, executing on marketing plans, and training clients to take on their own social media or digital marketing campaigns.

HiNOTE App

Spearheading the analytics landscape to drive growth for this super chic personal communication app.

Growth Analytics @HiNOTE

Collective

Content and Partnership Manager

Responsible for the webinar, affiliate and partnership domains from strategy to infrastructure, supporting the marketing team with all the content and community efforts.

Marketing 

Casa Loma Interiors

-Led the digital wing for Casa Loma Interiors, created their digital identity from scratch, conceptualized the corporate communications, developed the copy and creatives, managed their social media team, grew their online presence (Facebook 0- 299k/ Instagram 0-16k) and increased their showroom footfall. 
-Crafted and executed communication strategies that were customer centric and captivated the digital media.

Head Of Digital

Shaam ki Chai with Nitasha

-Worked on the digital branding and created the online identity of the show. 
-Managed the social media, PR, editing and post production of Season 1 and Season 2 of Shaam ki Chai.

Creative Consultant

Mashion

Written 20+ articles ranging covering various topics from careers, culture, tech to lifestyle. Conceptualized the popular WOW series. WOW is an acronym for Women Only Wednesdays where i interview famous and lesser known women belonging to a diverse variety of professional backgrounds. From fashion, marketing, blogging, and engineering, to designing, cooking, science, and photography. What binds them are their stories of struggle and success.

Writer

Information Technology University

-Managed, restructured and expanded MIT Enterprise forum's activities in Pakistan. Played a cross functional role across project management, business development, team development and external communications.
-Conducted hackathons, summer camps, and MBA style bootcamps for professionals.
-Nurtured engaging partnerships to promote the forum's knowledge and community efforts.

Director PlanX-MIT Enterprise Forum

Punjab Information Technology Board

Spearheaded the the accelerator for mid stage, scalable companies. 
35 start-ups, gross valued at $60 million were graduated. 500+ jobs created & investments worth $3.8 million raised with a success rate of 60%.
-Was responsible from executing high level strategy to running day to day operations.
-Introduced and developed internal systems and a rigorous mentor network, conducted successful investor conferences, hosted intense demo days, arranged numerous sessions on diverse subjects by roping in brilliant speakers to speak and coach on personal development skills and domain specific topics for startups.
-Established linkages with several organizations with the common goal of uplifting and adding value to the entrepreneurial ecosystem.
-Led many international delegations and was part of the policy level group between Turkey and Pakistan exploring entrepreneurial initiatives in both the countries.

Program Manager-PlanX

Founding member of Pakistan's first public sector backed incubator for idea stage startups.
-Was responsible for creating the brand identity, led the marketing strategies both online and offline, established a community of entrepreneurs, conducted nationwide awareness campaigns, organized induction launchpads, launched ambassadors and internship programs.
- Developed relations with enterprise level stakeholders from academia to businesses across Pakistan.
- Created and relentlessly grew Plan9 digital presence on Facebook, Twitter and Instagram.
- Built liaison with the media personnel for Plan9 Startups

Marketing and PR Manager, Plan9

British Council

Next Generation Report, Active Citizens Trainer, Connecting Classrooms Trainer

Glamstop PR and Client Management

Creative Director

Marketing and Product Consultant | Growth Analytics | Workflow Automations | Content development | Community Building

•Digital strategist with 7+ years of experience in content development, social media, communication, outreach, analytics, media and project management.

•Passionate about creating and delivering impactful and engaging content and partnerships that support and empower startups, small businesses, freelancers, and independent workers.

•Experienced in leading projects from strategy to implementation. 

•Driven to develop and execute content and community initiatives that drive growth, retention, and loyalty for various channels and platforms.

taplio

The Battle

Stephanie Schwab

Hafsa S.

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