Stephanie Schwab

Helping B2B executive and thought leader teams get active on LinkedIn, leveraging their personal brands to enhance corporate objectives. | American in Spain

We’ve all been talking about corporate social media for more than 25 years.

But now we’re in age of people. Human to human. People buy from people.

It’s time to combine your corporate social media and marketing with that of your individuals.

Yup, you heard me: It’s time for your executives to get active, particularly on LinkedIn.

So how do you do it?

Executives are: 
- Busy
- Doing their jobs
- Mentoring people
- Managing stakeholders
- Maybe not the greatest writers

If your executive needed a speech, you’d hire a ghostwriter, right?

That’s all well and good if it’s a one-off.

↳ Your corporate social media isn’t a one-off. 

It’s:

✓ Planned
✓ Integrated
✓ Part of your overall marketing and comms strategy

So your executive content needs to be part of that planning and strategy as well.

At Crackerjack Marketing, we’ve been doing corporate social media for 14 years, for clients like HP, Avalara, Medtronic, Pernod Ricard, and Citizen Watch.

And in the past few years, we’ve been trusted to be the social media arm of CEOs, Managing Directors, and VPs too.

We take a strategic approach to personal brands.
We work hard to align personal brand social with corporate social.
We create content that works for the executive as well as the brand.

Because your people are brands in their own right. 

So let's talk transformation. Your executives, and corporate brand, deserve the stage.

Get in touch to learn more, my booking link is at the top of my profile.

Founder/CEO

Crackerjack Marketing brings clients the best in social media and digital strategy, led by experts in the fields of social media, influence marketing/blogger relations and content marketing. Our business is people-driven: we provide exceptional levels of service to brands and build fruitful relationships with influencers. Our service offering is centered around developing marketing strategy, executing on marketing plans, and training clients to take on their own social media or digital marketing campaigns.

Digital Bricks Marketing

Pioneered the launch and management of a marketing consultancy agency. Orchestrated high-impact digital marketing campaigns driving an average of 20% YOY growth for each client.

Developed and executed data-driven marketing strategies for multiple companies, achieving an average ROI of 35%.

Successfully implemented various integrated marketing campaigns (organic and paid) resulting in millions of content views, channel growth, brand recognition, above-average conversion rates, high click-through rates, and low costs per action.

Implemented innovative analytics tools to monitor campaign performance and adjust strategies in real time, ensuring optimal engagement and ROI for clients.

Led GTM strategies that increased brand awareness, foot traffic, and revenue for clients.

Enhanced social media engagement through strategic influencer partnerships and content creation.

Developed and implemented engaging content strategies tailored to each client, resulting in a significant boost in online presence and customer engagement.

Collaborated with product and engineering teams to align marketing initiatives with product development.

Partnered with sales and sales enablement teams to drive demand generation and account-based marketing (ABM) strategies.

Managed the handoff process from marketing to sales, ensuring smooth transitions of MQLs (Marketing Qualified Leads) and improving conversion rates.

Monitored analytics and established and tracked key performance metrics to optimize marketing campaigns.

Head of Marketing

Nationwide Insurance

Provided strategic consulting services, focusing on improving business processes and implementing innovative solutions.

Collaborated with senior leaders to identify opportunities for efficiency and growth, resulting in a 15% increase in operational efficiency.

Led cross-functional teams to deliver on key projects, enhancing overall business performance.

Business Process Consultant

Directed marketing and sales operations, overseeing a team of 10+ professionals to achieve corporate goals.

Developed and executed marketing strategies that increased customer acquisition and retention.

Spearheaded the integration of new technologies to optimize sales processes, leading to an increase in sales efficiency.

*Started as a contractor and quickly hired full-time, then promoted through the ranks to team lead, supervisor, and ultimately manager.

Marketing Support Manager

CMO | GTM Expert & Startup Accelerator: 0 to 1 | Marketing to Drive Demand | AI & Blockchain Enthusiast | Community-led Growth that Turns Customers into Champions | Servant Leader & Mentor

Marketing executive with over 15 years of experience defining and communicating compelling brand stories to connect closely with customers. Proven track record in developing and executing comprehensive marketing strategies that drive growth and enhance brand awareness. Expertise in enhancing social media engagement and strengthening influencer partnerships. Adept at collaborating with cross-functional teams and staying abreast of industry trends to build brand engagement. Skilled in developing innovative brand strategies that resonate with target audiences, guiding the development of compelling campaigns, product launches, and experiential initiatives. 

I founded Digital Bricks Marketing after nearly a decade in corporate America at a Fortune 100 company and completing my MBA. Venturing into entrepreneurship, I've served dozens of clients in multi-year engagements and built entire marketing departments from the ground up. My journey spans diverse industries, showcasing my versatility and leadership.

From driving substantial growth in high-stakes environments to leading comprehensive branding initiatives, my career is a testament to adaptability and relentless curiosity. I thrive on challenging the status quo, believing in the power of creative storytelling and data-driven strategies. Passionate about digital innovation and upskilling, I am creating AI courses for marketers.

𝐖𝐡𝐚𝐭 𝐈'𝐦 𝐋𝐨𝐨𝐤𝐢𝐧𝐠 𝐅𝐨𝐫:
After ten years of running my agency, I'm ready to move in-house with a larger team. I miss the camaraderie, the collaborative environment, and the opportunity to focus solely on marketing without the distractions of running a business.

I seek a mission-driven company that values innovation and inclusivity. A place where I can leverage my skills to drive growth, empower teams, and create meaningful impact. Whether it’s a startup ready to scale or an established company looking to innovate, I’m excited to bring my expertise and passion to the table.

𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥 𝐍𝐨𝐭𝐞𝐬:
I graduated from high school and started college at 16, fully self-financing my education while holding multiple jobs. I worked full-time while earning my MBA and have lived and worked abroad, gaining invaluable global experience. Bilingual in English and Arabic, I am a proud mother and a lifelong learner. I am deeply passionate about female empowerment and diversity in leadership, reflecting my commitment to driving positive change.

Let's connect and explore how we can create something remarkable together.

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The Battle

Stephanie Schwab

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