Write a Resume that Opens Doors | Resume Coach | Career Consultant

Hi, I'm Stephanie! I help everyday people write powerful resumes and take the next big step in their careers. 

My Comprehensive Resume Coaching Package includes

✅ A full Resume & Cover Letter review
✅ 1 hour Initial Strategy Session
✅ Written recommendations
✅ Ongoing support for revisions

When you have a resume that you feel confident using for applications and interviews, our work together is finished. I offer this service for $497. To learn more or to get started, send me an email at stephanie@refinedandreadycareers.com.

Stephanie Smith

The Orange Notebook

I lead the strategy and advisory side of The Orange Notebook, working directly with founders and CEOs inside our flagship offer, The Growth Engine. This is an engagement that combines tailored business strategy with deep coaching, behavioural insight, and identity work.

I guide experienced founders through their next chapter, helping them clarify their business model, reposition their offers, and overcome internal bottlenecks such as burnout patterns, decision fatigue, or outdated leadership behaviours.

We use frameworks like the 4P Model (Purpose, Plan, Performance, Psychology) and the Strategic Consultancy Pathway (Vision, Identity, Offer, Marketing) to align business outcomes with founder identity. The result is growth that feels scalable, focused, and more emotionally sustainable.

I also co-develop the company’s frameworks and thought leadership assets, lead positioning and brand direction across our offers, and support internal team development as we evolve as a boutique consultancy.

Outcomes include:

Clients confidently repositioning and pricing their offers at £5k per month and beyond
Five-figure contracts closed with ease and clarity
Founder leadership rebuilt with less stress and more spaciousness
Messaging and content strategy realigned to match the next stage of growth

Co-Founder & Strategic Growth Advisor

learndirect Limited

Social Media Manager

• Established a conversion-focused social media strategy which resulted in a consistent increase in conversions month by month. 
•Increased awareness, website traffic and conversions month by month through carefully designed and delivered digital campaigns – from concept to implementation and optimization.  
•Increased the online audience by creating a vibrant social media presence across platforms and building meaningful relationships. 
•Improved social media performance by monitoring and reporting on analytics and ROI using dashboards like Google Analytics, Hootsuite Analytics and platform based insights, setting targets for growth, implementing changes. 
•Ensured a continual flow of content by creating an annual content calendar with both soft and promotion-focused posts and using social management and design tools - CANVA, Spark Post, and Hootsuite to create and automate the daily posting without compromising on quality. 
•Improved brand reputation through prompt and problem-solving oriented customer service via social media as well as by reacting promptly to feedback on forums.

University of Worcester

•	Established the social media strategy from SMART objectives to tactics implementation and introduced a successful audience profiling model to improve content strategy. 

•	Increased the online audience from 2k to 40k followers by creating a vibrant social media presence (Facebook, Twitter, Instagram, and WordPress), building meaningful relationships and addressing enquiries promptly.

•	Created a successful student life blog, building a team of bloggers and managing them effectively. This resulted in 700 published articles, over 300,000 views and over 145,000 visitors to the website.

•	Improved social media performance by monitoring and reporting on analytics and ROI, identifying weaknesses and strengths, setting targets for growth, implementing changes, creating content schedules and using social management dashboards effectively.

•	Developed the use of social media across the university by training other members of staff ( one-to-one and group) and coaching new users to achieve successful results, providing expert opinions, guidance.

•	Introduced a social media starter toolkit for new users and a social media model for crisis management including how to handle reputational risk on social media.

•	Improved the website traffic through carefully designed and delivered digital campaigns (social media, PPC) to boost student recruitment campaigns.

•	Contributed to digital projects – Rebuilding the website IA, SEO auditing, etc. to improve the website effectiveness through  enhanced user experience.

•	Covered important conferences and high-stake sport events live on social media – 2 basketball finals in the British Basketball League, and international games for the GB Basketball team.

Social Media Coordinator

•    Increased the number of Twitter followers by 45% through constant communication, delivery of relevant and engaging content and successful social media campaigns.

•   Supported and developed the University of Worcester's internally and externally-focused Social Media Strategy.

•	Engaged in two way conversations with key audiences through the use of Social Media technologies and other suitable platforms.

•	Communicated the University’s shared value through producing meaningful and SEO optimised content and updating the website effectively in CMS.

•	Informed marketing decisions by conducting relevant market research, competitor analysis, audience reviews. 

•	Identified opportunities for promotional activities by networking with internal and external stakeholders.

Online Communications Intern

•	Promoted the University’s USPs to prospective students and implemented induction activities for international students

•	Mentored a group of 6 year 11 pupils to prepare for applying to university.

•	Organizing and facilitating cultural trips with foreign students coming at University of Worcester.

Student Ambassador

•	Raised the university profile by writing press releases about students and distributing them to local media and stakeholders.

•	Informed the PR strategy by conducting media research at local and national level.

Media Relations Intern

Resource Group

• 	Informed marketing decisions through relevant market research (audience, competitors, events, trends) and website evaluation through Google Analytics.	

• 	Generated leads by publishing job adverts on specialised industry job boards. 

•	Designed and implemented email marketing campaigns.

•	Created brochures/leaflets and updated the website in CMS ensuring the content was SEO optimised.
 
•	Liaised with suppliers for marketing literature, fares and exhibitions.

•	Administration of purchase orders.

Marketing Intern

Anglian Home Improvements

•	Contacting prospective customers using the company issued data and scripts.

•	Achieving target and following up leads

Telemarketer

Most founders think scaling is about doing more.
But real scale happens when your strategy, identity, and energy align.

You’ve built something real, but it’s costing too much.
Your team leans on you for every decision.
Revenue still depends on your energy.
And grit alone won’t carry you into the next chapter.

That’s where I come in.

👋 WHO I WORK WITH
I’m a Strategic Growth Advisor and Executive Coach for experienced founders and CEOs navigating their next big leap.
This might look like:

Breaking through a growth ceiling
Repositioning around a bigger vision
Building a company that no longer burns them out

🚀 WHAT WE DO TOGETHER
Inside The Growth Engine, we combine:

Tailored business strategy
Executive coaching and behavioural insight
A Growth Roadmap built around your business model, goals, and client profile
Deep mindset and identity work to clear internal bottlenecks like:

Self-sabotage
Burnout patterns
Overfunctioning
Outdated leadership identity

💡 WHY THIS IS DIFFERENT
I don’t just help you build a strategy.
I help you become the version of yourself who can lead it.

🧠 COMMON CLIENT PATTERNS
Many of my clients are seasoned founders who feel stuck in one or more of these patterns:

Growth that feels fragile or overly dependent on them
Constant decision fatigue as their team scales
Messaging that doesn’t reflect the maturity of the business
A leadership identity that no longer fits who they’re becoming
We address the full system, both strategic and psychological.

I use two core frameworks:

The 4P Framework (Purpose, Plan, Performance, Psychology)
The Strategic Consultancy Pathway, which focuses on Vision, Identity, Offer, and Marketing

📈 RESULTS
Clients I work with have:

Repositioned their premium offers and confidently charged higher prices
Closed five-figure contracts without emotional burnout
Rebuilt their leadership energy and clarified their visibility strategy

👣 MY BACKGROUND
I bring 12+ years of experience across strategy consulting, branding, executive coaching, and behavioural science.
I’m the founder of The Orange Notebook and yes, a lifelong Latin dancer. Because founders need rhythm too.

✅ NEXT STEP
If you’re done scaling on stress and ready to lead with clarity and capacity,
📩 Message me with "next chapter" and let’s talk.
Or check out my recent posts on identity shifts, bottleneck thinking, and founder-scale strategy.

taplio

The Battle

Stephanie Smith

Corina-Cristina Calugaru MBA

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