I help employers become the go-to choice for diverse talent.

After working in 4 different industries. 
I noticed employers faced these challenges:

1) Spending a lot of money on recruitment-related costs 
2) Unable to engage effectively with diverse candidates 
3) Limited awareness of their employer brand online  
4) Struggling to attract & retain quality candidates

So, I quit my job to solve these challenges. 
↳ Dramatic, I know!

Here’s the process I developed: 

- Understanding the Employee Value Proposition (EVP)
- Promoting the EVP via influencers/content creators 
- Hosting recruitment events at key hiring locations
- Capturing Employee Generated Content (EGC)
- Distributing the EGC on social media 

The results so far: 

- 104 candidates hired to date
- 95.6% staff retention rate on hires 
- 98.5% of candidates hired are diverse
- Over 16 million candidates reached online 
- £131,000 saved on recruitment related cost 

Trusted by LinkedIn, HSBC, Samsung, Octopus Energy, 10,000 Black Interns, St James Financial Adviser Academy, and other notable organisations, my agency works with employers across any industry. 

Here’s what one of my clients had to say: 

"The quality of candidates we received through Beyond Education was exceptional, outstripping what we'd previously been able to achieve with external providers. We are beyond impressed!" - (Rebecca A Brown, Head of Legal, IQ-EQ)

If you work in Talent Acquisition, Employer Branding, DEI, or Early Careers and want to build employer brand awareness to attract and hire diverse talent...

Drop me an email - sadeoye@beyondeducation.uk 📧

PS: Also available for brand partnerships and speaking opportunities. 

Stephen Adeoye

The Folio Society Ltd

Grew Instagram following from 208k to 221k followers in 8 months by launching a new social media marketing strategy

Social Media Executive

I created a TikTok food and travel account (@biteswithdeee) with over 480k video likes sharing travel, eating and leisure activities in the UK and around the world. 

Over 3 videos have reached over 1 million views each.

TikTok Content Creator

Here are some of my KEY achievements for my clients: 

Generated 1,771 website clicks and 400 email subscribers from TikTok for my client The FORTH Club over 7 days

Sold 80 tickets for my client The FORTH Club fitness class in just 12 minutes as a result of a single TikTok video that generated 68.7k views.

Collaborated with GMGN Labs marketing agency to lead a TikTok-centric influencer campaign promoting the relaunch of two VR games, resulting in the recruitment of over 230 TikTok creators

Created 8 short-form videos for State of Play, the owners of Hijingo and Bounce UK, to share on TikTok and Instagram. These videos promoted special offers like the August Bank Holiday bottomless brunch.

Social Media Manager & TikTok Specialist 

Aqua Restaurant Group

Grew Instagram following for all Aqua Restaurant Group London restaurants' accounts by 14k within 6 months.

Social Media Coordinator

Echelon Fitness Multimedia, LLC.

I managed an influencer campaign with 10 fitness influencers and content creators in the Echelon brand ambassador scheme, which increased brand awareness of the brand and Instagram followers.

Social Media & PR Executive

Simply Clinics

Marketing and Social Media Intern

Hola I'm Dayana! 👋🏼 I'm all about breaking down social media marketing, ONE post at a time! ⚡️

I've been in the social media world for over three years and I absolutely love what I do.

I've had the chance to work in some really fun industries, from fitness and beauty to hospitality and recruitment ☁️

Right now, I’m lucky to be surrounded by beautiful books as the Social Media Executive at The Folio Society 📚 Recently, I've grown our Instagram account from 208k to 250k followers in 8 months.

I’m also super passionate about social media marketing and love sharing tips on breaking into the industry, growing as a social media professional, navigating trends, and adapting to this ever-changing world 👀

For enquiries: collazosibarrad@gmail.com 💌 | To get to know me on a more personal level, follow me on TikTok and Instagram: @dayanacollazosi

Dayana Collazos Ibarra

Don’t wake me up as I partner with my dream brand!! 🥺🎤🙏🏻

Spending the afternoon with Sprout Social, Inc. at their London Vantage event to learn and talk all things innovation, social ROI and all things social in business. 

Can’t wait to show you what I get up to and learn!!!

Social Media Executive @ The Folio Society 📚 | Public Speaker, Panelist & Workshop Host 🎤

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Speaking at Sprout Social, Inc.Vantage event was INCREDIBLE! 🥺🎤

I’m so thankful for the opportunity and a big thank you to Autumn Benitez for giving me the chance to share my experiences and stories on stage.

One of my favourite parts was talking about how tough it can be for people in social to back ourselves and our expertise. When someone wants you to post a content idea but you know it won’t add value, it’s having the confidence to challenge that. 

And trust me… I’m still working on this because it’s scary!!!

Autumn also made sure everyone knew I was a LinkedIn creator (appreciate you for that 🥺), so I talked about how I’ve positioned myself on the platform, how it led to speaking opportunities and how I’ve found the courage to get on stage even with butterflies and the urge to cry. 

It’s all part of the process.

I can’t wait to share more!!! Don’t worry, the vlog is on its way. Stay tuned 🩷

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Helping others will always be one of the most rewarding parts of what I do!!

The reason I share content on here and have stepped on stages and hosted webinars this year is to pass on everything I’ve learnt and experienced.

There’s something so magical about sharing your knowledge or experiences in a way that can help others too.

When I first started in the industry, I was so lost and overwhelmed with all the information online, especially on TikTok, about how to do things.

I struggled so much because there was so much advice out there and I didn’t know which of it was actually relevant to me.

Some people helped me along the way and I’ll forever be grateful for that.

Now, I want to do the same. 

Whenever I get a DM or message with questions, I try my hardest to reply with as much information and insight as possible because I’ve been there before.

Before stepping on stage for a panel or joining a Zoom call for a webinar, I always make sure I’m prepared to share my knowledge in a way that’s clear and easy to digest, so others can take away valuable insights and actions.

I’m a firm believer that there’s no need to gatekeep. We can all share and support each other. 🫶🏼

I guess I’m adding guest lecturer to my CV now!!🤭

I got invited back to ICMP - The Institute of Contemporary Music Performance to host two marketing sessions to give students a better insight of what it means to build a career in marketing and how to get a head start before entering the working world. 

Thank you so so much Laura for trusting in me and giving me the opportunity! ✨🙌

another day another dollar working as a social media manager 💻✨🧠📱 Sprout Social, Inc. CapCut

In the last few months, I’ve lost my creativity.

This is something I’ve been struggling with recently, finding it hard to come up with new ideas, concepts and campaigns for social.

It has led me into this sort of brain rot, doing the same things over and over because they’re easy and just feeling uninspired in my work.

So honestly, this was bound to happen at some point, especially because I’ve always felt like I’m constantly working on Folio’s social accounts or my own. There was never really a switch off button.

I know many of us have been here or might be going through the same thing. And everyone says we need to step away from being online and find creativity outside our phones because scrolling is not going to spark anything, it is just filling our brains with more noise.

And the truth is that, they are right.

So now, I’m trying to navigate how to find my creativity again and more importantly, how to maintain it in a way that feels sustainable.

I wanted to share this because losing creativity is normal and it is something we will experience multiple times when working in marketing.

It is not about figuring out how to never lose it, but about keeping your creativity sacred so you are less likely to fall into those moments where ideas stop flowing and motivation goes out the window.

Recently, I’ve been trying to be more present in what I do, both personally and professionally. Less time on my phone and more time exploring the parts of life that spark something new.

At the end of the day, losing creativity happens and it’s okay.

I just LOVE social media marketing because: 

⚡️You gain feedback from your customers in 2.5 seconds

Honestly, need to get some product feedback, customer thoughts, or opinions on anything? Or want to know your customers’ response to a product launch?

Post an Instagram story with a question box or share a post on your social channels and ask for feedback in the comments, you’ll get it.

It amazes me how quickly you can access your customers through social media.

⚡️Want new people to discover you? Social media can do that quickly

I know going viral isn’t it anymore but the power that social media has to help you be discovered by new audiences so easily, so fast, and just by pressing post is insane! One post can truly put you in front of new potential customers and brand fans in no time (if done strategically, of course).

⚡️Want to build that 1:1 relationship with your customers? Social has a way.

With the rise of private interactions this year and brands moving into private and IRL spaces to build those relationships with customers, social platforms are making that easier than ever. We now have Instagram broadcast channels, Telegram chats, Discord channels, you name it.

⚡️Social contributes to every part of the marketing funnel

Now that I’ve been in my career for a while, I’ve learnt that social contributes to every part of the funnel.

Awareness? You got it.

Consideration? Sorted through UGC and social proof seen online.

Conversion? All the links in bios and links in Instagram stories work.

Loyalty? The Instagram broadcast channel with exclusive content helps.

Social Media Marketing in my opinion, is one of the best channels ever!!

taplio

The Battle

Stephen Adeoye

Dayana Collazos Ibarra

Followers

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taplio

The Battle

Stephen Adeoye

Dayana Collazos Ibarra

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Dayana Collazos Ibarra's LinkedIn Performance

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Performance ScoreDayana Collazos Ibarra's LinkedIn Performance