I help employers become the go-to choice for diverse talent.

After working in 4 different industries. 
I noticed employers faced these challenges:

1) Spending a lot of money on recruitment-related costs 
2) Unable to engage effectively with diverse candidates 
3) Limited awareness of their employer brand online  
4) Struggling to attract & retain quality candidates

So, I quit my job to solve these challenges. 
↳ Dramatic, I know!

Here’s the process I developed: 

- Understanding the Employee Value Proposition (EVP)
- Promoting the EVP via influencers/content creators 
- Hosting recruitment events at key hiring locations
- Capturing Employee Generated Content (EGC)
- Distributing the EGC on social media 

The results so far: 

- 104 candidates hired to date
- 95.6% staff retention rate on hires 
- 98.5% of candidates hired are diverse
- Over 16 million candidates reached online 
- £131,000 saved on recruitment related cost 

Trusted by LinkedIn, HSBC, Samsung, Octopus Energy, 10,000 Black Interns, St James Financial Adviser Academy, and other notable organisations, my agency works with employers across any industry. 

Here’s what one of my clients had to say: 

"The quality of candidates we received through Beyond Education was exceptional, outstripping what we'd previously been able to achieve with external providers. We are beyond impressed!" - (Rebecca A Brown, Head of Legal, IQ-EQ)

If you work in Talent Acquisition, Employer Branding, DEI, or Early Careers and want to build employer brand awareness to attract and hire diverse talent...

Drop me an email - sadeoye@beyondeducation.uk 📧

PS: Also available for brand partnerships and speaking opportunities. 

Stephen Adeoye


I’m Xandrina Allday, Founder of Allday Marketing, a social first consultancy that blends data and creativity to make brands impossible to ignore. 

Based near Suffolk and Essex, often in London, I partner with teams across the UK and beyond to build Social Media strategy, content and capability that actually moves the needle.

After more than ten years in Social Media across strategy, science communication, leadership and hands on creation, I launched Allday Marketing to help organisations plan smarter, create with confidence and connect with the audiences that matter. We focus on clear goals, imaginative ideas and measurable results.

How I can help:

• Social Media strategy and audits
• Full or collaborative Social Media management that fits your team
• Social Media Training and workshops for marketers and in house teams
• Social Media Content and campaigns that turn attention into action
• Select UGC Content Creation and Social Media/TikTok Live presenting for the right briefs

If you are a start up ready to grow, an established brand that wants fresh energy or a team that needs practical upskilling, I would love to talk. 

Social media is Allday Marketing.

📩 Email: alldaymarketing@outlook.com


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