I went to work for my dad when he was diagnosed with a malignant brain tumor and needed the help getting a startup company off the ground. 

"If there was ever a time to come work for me, it would be now," I remember him saying. And I jumped at the opportunity to be closer to him, and to immerse myself in the world of sales.  

I was a young sales rep with zero training and little idea what I was doing, selling an engineered product to landscape architects and parks & rec agencies across Florida. 

I grinded through cold calls, trade shows, literally walking in on people in their office just to try to get 5 min of their time to share my product. 

Then I discovered inbound marketing. There was a small SaaS company called HubSpot that had coined the term and was teaching everyone about it via live webinar sessions. I soaked it in and taught myself how to generate my own leads = less dependent on trade shows and no need for cold calls. I was busy fielding the inbound inquiries. 

I then paired up with my wife who earned her Master's in Journalism from Medill, and had also launched a freelance career in communications. We co-founded of Craft Impact in 2014. 

For a while we had wild client mix, working on everything from e-commerce yoga products to Fortune 500 clients. But since 2020 we've been solely focused on applying our expertise to independent financial advisors. 

We now have 15 clients who partner with us as their outsourced CMO and digital marketing team, supporting big changes in their practice and helping fuel their organic net new AUM growth. We execute most of the work in house, and oversee the rest. 

Content Marketing Strategy - Messaging - Branding - Web Design & Web Development - Social Media - Collateral - SEO - Webinars - Reporting & Analytics 

My family and I run an annual "Hope..It's a Beach Thing 5K Walk/Run" to raise money for brain tumor research at Dana-Farber Cancer Institute. After an inspiring and courageous battle with a GBM brain tumor, my father passed away from a brain tumor in 2012. He had just turned 53 a few days earlier. He was my mentor, my hero and my best friend. We run the fundraiser in honor of him, and to support the families and patients who are currently fighting their own brain tumors. We've raised $544,000 raised over 10 years, and I'm really proud to say 100% of the proceeds go to brain tumor research at Dana-Farber Cancer Institute. 

My wife and I love traveling both in the US and internationally, and we've got some really fun kids ages 7, 5, and 3. Not a lot of dull moments around our house!

Stephen Beach

Behind-the-scenes growth driver for several companies | Copywriter and Marketing Strategist

At the end of 2004, I escaped my job as a newsroom editor with a simple goal:

Change how companies communicate. 

Since then, I’ve…

✅  Written thousands of pieces of direct-response marketing copy for growth-oriented companies.
✅  Authored 3 books on marketing for entrepreneurs and executives.
✅  Consulted for several of the nation’s fastest-growing businesses.
✅  Generated millions in revenue for leaders in 40+ industries. 

If you’re here, you likely have at least 1 of 3 challenges:

1. Your marketing doesn’t work the way you want.
2. You struggle to differentiate what you offer from competitors.
3. You don’t have strategies you can depend on to convert prospects into clients.

The good news is, these are all fixable issues when you have the right copy and marketing methods.

You benefit from these advantages when you work with me. (See what my clients say at www.tomtrush.com.)

I craft copy that positions you as an industry authority, so you reach larger audiences with less effort. 

By doing so, you also see higher returns on your marketing investments.

At the same time, I apply lessons learned from successful campaigns to uncover new opportunities for growth in your company. 

This can be in the form of greater engagement, market share or revenue.

Here are my books:

➡️  Escape the Expected: The Secret Psychology of Selling to Today’s Skeptical Consumers
➡️  The “You” Effect: How to Transform Ego-Based Marketing Into Captivating Messages That 
      Create Customers
➡️  The Reluctant Writer’s Guide to Creating Powerful Marketing Materials: 61 Easy Ideas to Attract 
      Prospects and Get More Customers

Outside of work, you can usually find me running trails somewhere in the Phoenix area. 

Want to discuss driving new growth in your company? 

Send me a message here on LinkedIn.

💻  www.tomtrush.com
💻  www.predictableprofits.com

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Stephen Beach

Tom Trush

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