I help founders get ready and connect with investors • Seasoned entrepreneur • Building tech startups for 25yrs (zero→£mil ARR, twice)

With 30 years in startups, I now run the Gipity AI Dev Studio: Expert help to launch your MVP in 30 days. www.gipity.com

𝐌𝐲 𝐡𝐢𝐬𝐭𝐨𝐫𝐲... 👇

1968 BC (Before Computers): Born into analogue world

1982-86: Discovered computers! Vic 20, BBC micro, ICL 2900 mainframe & more

1986-89: Computation degree, UMIST (University of Manchester, Institute of Science & Technology)

1989-99: IT consultant/project manager: Logica, IBM, Reuters, Bankers Trust & Deutsche Bank

1994-97: first side hustle: scuba diving instructor & own London dive school

1996: published first website & first ever disk-mounted website on a UK magazine cover

1999: developer/project manager at 2 early London digital agencies

1999: vision/architect/investor. created first UK under-a-tenner domain name business, Easily

1999: built+launched early/successful dot-com: domain/email/web hosting ISP

1999-2001: ceo. managed growth from 0 to 2,000 daily domain sales & 30+ staff in under 2yrs

2000: invented the web-based DNS dashboard for domains

2000: created early no-code solution for one-page websites: £100k ARR

2000: highly commended "Entrepreneur of the Year": European E-commerce Association E-business 2000 awards

2001: 64th in Sunday Times "Top 100 pre-IPO e-businesses in Europe" E-League

2001: ran one of the first successful web affiliate schemes, generating 40% of rev

2004: hit 400,000+ domain registrations, 30,000+ websites & 40,000+ email accounts

2004: 3,500 commission earning affiliates & word of mouth to 100,000+ customers

2004: negotiated successful multi-million pound dot-com exit/sale of Easily

2002: vision/investor. launched one of the first ever B2B mobile text marketing services: SMS Expert

2007-11: early digital nomad: B2B Saas startup from beach/desert

2007-19: ceo. ran leading text marketing B2B Saas: zero to multi-million turnover

2007-19: cto/architect. developed 850k lines of code & supported 1mil daily transactions/API calls

2020... consultancy/advice/support for early-stage tech startup founders

2022... helping hand-picked founders find the right investors

• 2018: vision/architect/investor/cto...
Clickacall: instant video calls from anywhere with single click
Nearevo: proximity discovery for internet of things
Scan+Click: contactless business cards
Secly: personal online security

• 2021 l2o: supporting next generation of startups
• 2022 Venture Cards: all startups, in one place • connecting the right founders and investors

• 2024 The Gipity AI Dev Studio: Expert help to launch your MVP in 30 days

Steve Procter

After 30 years in startups, with the last 5 helping other founders, I've realised there are other more established businesses out there. Who knew! Apparently, some even have actual budgets to get stuff done 🤣

So, as much as I love founders, it's time to spread my wings and help build apps, tools, AI agents and lots more useful stuff for all these other exciting companies and business people. (founders still very welcome, obvs)

And of course, doing it all using my new found love of AI-assisted development for speed and power. Plus 44 years of coding and engineering experience to guide things along the way.

A year ago, tech cost the earth to create, and developers would take 3-6 months to give you something basic. But with AI, the world has moved on.

What kind of app, internal tool or AI agent could you use today to save a tonne of time and money in your business?

DM, or comment below. I'll provide a free evaluation to get things started.

I’ll build your AI agents & apps | 44yrs in tech | Exited founder (0→£mil * 2)

"Code" is sooooo old fashioned. I've got an old web app I built 10 years ago. just got 1 client who uses it these days. I only think about it for 10 mins every year when I send him an invoice.

A server update created a bug today. I had to go into the code and debug. It was really, really weird - not seen this code in over 5 years.

It felt like walking through a museum.

Did people really used to write this weird language called "code" to make their computers do things in the olden days.

Startup ideas that are too early are brutal. I've been there several times and got the t-shirt. Quite literally, as back in the noughties, printing t-shirts and business cards, and paying for fancy logo designs before you'd even launched was just what you did.

But I'd never put a founder off trying if you have a mad idea in your head.

Because very often, nobody really knows. After 30 years in startups, I've realised that timing is just plain weird.

Something can appear in the zeitgeist on a random Tuesday that wasn't there last week, and will be gone again if you don't launch for another 3 months.

The difference now is you don't need permission, investment, or 6-12 months to build and test it.

It has never been cheaper or faster to build a small, real app and put it in front of people.

Don't overthink it. Cut it down. Ship something real. Then let the market slap you (gently) across the face and tell you what it thinks.

Your gut matters. But the market is the only judge that counts.

If you're sitting on an idea right now, stop polishing it and let's get the first real version built and launched.

You never know.

I heard a very powerful line yesterday, by Olivia Moore at a16z:

"Humans Are for Ideas, AI Is for Execution"

As long as we, as individuals and societies, hold to this belief, then we will continue to have purpose.

The moment we start letting AI take control of the creative juices, it's game over.

Pure chat-based GPT usage in businesses will begin a steady drop. AI agents are where it's at - always on, always working for you, 24/7. Not just politely responding if you ask it stuff, otherwise sitting silently in the corner.

What are AI Agents and Automations? To answer, let me ask you a question:

If you are a business owner, consultant, operator or founder, what's one recurring job you'd like taken off your plate?

Something repetitive, annoying, time-consuming, easy to get wrong, or just plain old boring.

• Not "run my whole business".
• Not "take over my entire marketing outreach".
• Not "do everything".

One thing.

If you claim to love every single task you do (really?), ask a colleague or your assistant. I bet there is something.

That "something" is the best way to understand what an Automation is:

It's simply a workflow that you already have in your business, and currently driven by a human. You know the steps or can easily define them, and you have instructions, a system, and a set of tools that execute them.

And that's what we can automate using technology, removing or hugely reducing the need for that human involvement at every time-consuming step. By the way, these tech-driven automations often don't require AI.

An AI Agent on the other hand, takes your automation and does a lot more. It can execute your workflow with its own judgement. Driven by AI means you can give it an objective, let it figure out the steps (within constraints), use tools, and adapt when things change.

Neither are magic robots. They're just tools (AI-powered or not) that can sit in the cloud, connect to the right systems (docs, email, calendars, call transcripts, your CRM or other internal systems, or whatever), and take over the mundane in your business.

A few years ago, they were out of reach of many small businesses. But with AI-assisted development, experienced builders can now create these at a much lower cost and faster than ever before.

For now, it is likely they will still be overseen by a human supervisor. But think of the hours saved every single week, and imagine what you or your team could do with that time back.

Yes, you can make AI a grand vision. But in the real world you and your business occupy, it often starts with one annoying task that quietly drains your time and energy.

Tell me the task you want to get rid of, and I'll tell you if it's actually a good candidate for tech automations and AI agents.

Alex Feltwell

I’m Alex Feltwell, CEO and co-founder of Atomise, where we believe that transformative tech solutions shouldn’t come with hassle, heroics, or hefty price tags. At Atomise, we specialise in digital transformation, scalable software solutions, and DevOps, helping ambitious businesses overcome complexity and thrive in an ever-evolving digital world.

With years of experience in leading consulting and tech projects across multiple industries—including some of the UK’s largest fintechs—I’m passionate about simplifying the complex and empowering businesses to scale. My approach is built around clarity, collaboration, and innovation, ensuring that every solution we deliver is tailored, adaptable, and designed for long-term growth.

Here’s how I can help:

Transform your business with scalable tech solutions that align with your goals.
Drive innovation through custom-built systems that grow with you.
Streamline operations with our expertise in DevOps and cloud solutions.
Whether you're an established organisation or an ambitious startup, I'm always open to connecting and discussing how we can help your business achieve its full potential.

Let’s talk about innovation, transformation, and growth. 💡

Founder

Helping businesses be successful via our ethos of working together

Very jealous of Mike Blamires being out there to see this come together in person.

The reception sign going up makes it feel real. Seeing Atomise on the wall of our own space in India is a pretty special moment.

I wish I could have made the trip for this opening, but I am sure we will have another celebration when I get out there soon.

Huge credit to PRASHANT GUPTA and the team on the ground for making it happen. It is looking fantastic.

CEO & Co-Founder @ Atomise | Digital Transformation & Scalable Software | Ranked #1 UK & 19th Globally by Clutch 2025 | Helping Ambitious Businesses Build Better Tech

⏳ 5 days to go until our new Atomise office opens

It has been brilliant watching the space transform over the past few weeks. What started as cables, ladders, and construction dust is now really coming together.

Today felt like a #milestone moment. The Atomise reception sign went up, and suddenly it feels real. It feels like ours.

There is still plenty happening in the background. Final finishes, desks going in, and a lot of last-minute activity. But the space is starting to take on its personality.

Huge credit to the team on the ground making this happen. We cannot wait to open the doors.
16th March. Not long now.

#Atomise #NewOffice #5DaysToGo #TeamGrowth #India #TechConsulting

Love seeing the progress on our new Atomise office. Mike Blamires, PRASHANT GUPTA, Khushi Jain, The Office Pass (TOP) and our team in India has put so much energy into making this happen and it already feels like a big step forward for us.

Opening on 16th March(from the pics it looks like there are some long days ahead to get everything done) and genuinely excited for what this new space will unlock for the team and for our clients.  Definitely agree that it's great to see the space become ours!

Great things coming.

🌟 𝗕𝗶𝗴 𝗻𝗲𝘄𝘀. 𝗢𝘂𝗿 𝗻𝗲𝘄 𝗔𝘁𝗼𝗺𝗶𝘀𝗲 𝗼𝗳𝗳𝗶𝗰𝗲 𝗼𝗽𝗲𝗻𝘀 𝗼𝗻 𝟭𝟲𝘁𝗵 𝗠𝗮𝗿𝗰𝗵

We are in full build mode, wires on the floor, ladders everywhere, sunlight pouring in, and a team working flat out to bring the space to life. It already feels exciting especially with the first splash of Atomise Turquoise on the wall!

This move means a lot for us. Atomise has grown faster than we ever expected and we wanted a home in India that truly reflects the energy of the team and the work we are doing with clients around the world.

The new space will give us:
 ✨ More room for our growing engineering and product teams
 ✨ A proper collaboration zone
 ✨ A bright, open environment with amazing views
 ✨ A place we are genuinely proud to invite clients and partners into

We will share more photos as the final touches go in. For now, here is a look at the “beautiful chaos” stage.

👉 Opening day : 16th March

If you are nearby after we open, come say hello.  We would love to show you around.
#Atomise #NewOffice #GrowingTeam #India #TechConsulting #GoodThingsAhead

When we became an Associate Partner with intelliflo, one thing quickly became clear.

Most firms don’t need new tech.

They need to 𝘂𝗻𝗹𝗼𝗰𝗸 𝗺𝗼𝗿𝗲 𝘃𝗮𝗹𝘂𝗲 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝘁𝗲𝗰𝗵 𝘁𝗵𝗲𝘆 𝗮𝗹𝗿𝗲𝗮𝗱𝘆 𝗵𝗮𝘃𝗲.

Small workflow frictions.
Manual steps that crept in over time.
Integrations that never quite got finished.

Individually small.

Collectively expensive.

So we’ve launched 𝗖𝗮𝗹𝗶𝗯𝗿𝗮𝘁𝗲.
A 𝗙𝗥𝗘𝗘 diagnostic for intelliflo firms that helps uncover where adviser capacity, operational visibility and margin might be getting lost inside the current tech setup.

We’re opening 𝗮 𝘀𝗺𝗮𝗹𝗹 𝗻𝘂𝗺𝗯𝗲𝗿 𝗼𝗳 𝘀𝗲𝘀𝘀𝗶𝗼𝗻𝘀 𝗲𝗮𝗰𝗵 𝗺𝗼𝗻𝘁𝗵, so if you run an Intelliflo firm and would like to secure a slot:

💬 Comment 𝗖𝗔𝗟𝗜𝗕𝗥𝗔𝗧𝗘
 or
 📩 Send me a message and I’ll share the booking details.

Would also love to hear what others are seeing inside their platforms.

#intelliflo #IFA #FinancialAdvisers #WealthManagement #FinancialPlanning #WealthTech #FintechUK #AdviserTech #OperationalEfficiency #DigitalTransformation

Since becoming an Associate Partner with intelliflo, we’ve started spending more time with firms to understand how their overall tech setup actually works in practice.

Not the documented process.

The real one.

• How onboarding actually happens
• How reviews are carried out
• Where information gets re-keyed
• Where reporting takes longer than it should

Even in well run firms, small pockets of friction appear over time.

Manual steps creep in.
Processes duplicate across systems.
Integrations never quite get finished.

Individually small.

Collectively expensive.

So we created something simple to help firms surface those opportunities.
𝗖𝗮𝗹𝗶𝗯𝗿𝗮𝘁𝗲.

A 𝗙𝗥𝗘𝗘 diagnostic for intelliflo firms that shows where time, capacity and margin may be leaking inside the current tech setup. 

The structure is deliberately lightweight:
▸ 15-minute baseline survey
▸ 3-hour diagnostic session understanding how your business operates
▸ Action pack highlighting quick wins and structural improvements

The goal is clarity.

Helping firms:
✔ Increase adviser capacity without increasing headcount
✔ Improve operational visibility and MI
✔ Reduce admin drag across the servicing journey
✔ Identify where automation or AI could genuinely help

Because this is a hands-on session, we are opening only a small number of Calibrate slots each month.

If you run an intelliflo firm and would like to secure one of the upcoming sessions:

💬 Comment 𝗖𝗔𝗟𝗜𝗕𝗥𝗔𝗧𝗘 below
or
📩 Message this page and we’ll send the booking details.


#intelliflo #IFA #FinancialAdvisers #WealthManagement #FinancialPlanning #WealthTech #FintechUK #AdviserTech #OperationalEfficiency #DigitalTransformation

Huge thanks to the people making sure all the moving parts come together.

Mike Blamires and PRASHANT GUPTA have been quietly (hmm not sure that is the right word) keeping everything on track behind the scenes, working with the fit-out team and making sure Monday’s opening goes exactly to plan.

Office launches always look smooth from the outside. In reality they only work because people take ownership and sweat the details.

Really grateful for the effort that’s gone in to get us here. Looking forward to opening the doors on Monday.

#TeamAtomise #Leadership #OfficeOpening

Some people work late to finish a task.

Some people work late to make something special happen.

Tonight the fit-out team were still hard at work preparing our new Atomise office for Monday’s opening. Long after most people had finished their day, they were still there making sure everything was just right.

Signage going up.
Final details being finished.
The space really coming to life.

Office projects like this don’t happen without an incredible amount of effort behind the scenes, and we’re hugely grateful for the team who have been putting in the hours to get everything ready.

It’s starting to feel very real now.
Looking forward to opening the doors on Monday.
#Atomise
#OfficeOpening
#BehindTheScenes
#Grateful

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