Stephen Mayall

I create GTM strategies that build pipeline - by prioritising demand generation & content above everything else | Marketing Director @ Log my Care

I love marketing startups, I hate marketing myself. So here's six quick sound bites about me and my work, to date.

1) I went from award-winning designer for one of the worlds fastest-selling consumer products in history to director of content at an ASX-listed startup and running marketing at a global Edtech startup.

2) I developed a proprietary playbook and sales system directly responsible for exceeding monthly quotas for direct demo MQLs, and building over 60% of the sales pipeline and 70% of revenue.

3) I built BridgeUs highly popular blog and content engine from zero to 40K engaged email subscribers and over 500 inbound leads per month. 

4) I scaled Webcentrals website and blog from $5M - $20M ARR  

5) This is how I sum up my job. I help SaaS startups implement scalable GTM strategies to grow their audience, leads, pipeline & revenue.

6) 🔝 To connect with with me, ring the bell 🔔 on my profile, follow for daily content on marketing, content strategy and distribution.

Better yet, subscribe to my weekly newsletter the content playbook. 

Every Wednesday, you'll get one actionable, zero-fluff email to help you distribute your content to attract and convert your ideal customer. 3 min read.

Sign up 👉 https://www.stephenmayall.com/newsletter

Marketing Director

I help early-stage SaaS startups build scalable GTM strategies that strengthen their brand, generate sales leads and convert them into customers.

- Content strategy
- Content marketing
- GTM strategy
- Demand generation
- Book more demos

Lifted

Sales Lead

Log my Care

Log my Care is one of the fastest-growing Care Software start-ups in the UK 🚀 Our mission is to digitise the social care sector and help hundreds of thousands of carers to provide a better quality of care to the UK’s most vulnerable people 💚 Developed alongside support workers to improve experiences, reduce paperwork and make delivering person-centred care simple, efficient and effective 📊

Account Executive

Spill

Headed up the UK Sales team; managed 3 reports 
Reported into CEO and Head of Operations, distilling down the numbers on a fortnightly basis
Built the Sales playbook and introduced weekly pipeline reviews, ongoing coaching and performance reviews
Built processes and infrastructure for a new product; enabling our AEs to test, track, share, iterate and repeat the process
Lead on market analysis; identifying trends, deep-diving into the numbers, tracking against data and making appropriate changes to targets and expectations
Closely collaborated with other areas of the business, including Marketing, Product and Clinical to further upskill and facilitate AEs success

Sales Manager

Signed up 300 businesses (50% of Spill client base)
Responsible for ~£1.1m ARR in year 1 (avg deal size £550 MRR)
B2B SaaS Sales; responsible for pipeline generation, qualification, demo, negotiation & closing
SMB & mid-market (10-1000+ employees inc. Freetrade, SumUp, Acast)
Selling into C-Suite, People and HR teams
Working through infosecurity with Legal and Ops teams, collaborating with Product and Engineering to build solutions for clients
Scoped out US expansion; responsible for outreach, building GTM, building processes & CRM (Hubspot) infrastructure
Setting, monitoring and reporting on performance metrics

Senior Account Executive

Spill lets employees access video therapy through Slack, making emotional support open to everyone in just a few clicks. No hurdles, no waiting lists, no third-degree questioning.

Go to www.spill.chat to find out more or get in touch with me on ally@spill.chat

Pivotal London

We are recruitment Partners that help digital businesses who are serious about building kick-ass Marketing & Media teams.

We solve your biggest recruitment problems by creating partnerships that are flexible by design, not every client has the same needs and, plans can change over time.

The key is to deliver what you need at a price you value.

Hiring great talent doesn’t have to be a headache. Our team is ready to go with instant access to the best Digital Marketing and Media talent in London.

How we deliver it, is up to you.

Digital Marketing & Media
__________________________________

Digital Marketing
Performance Marketing 
Growth Marketing 
Acquisition Marketing
eCommerce
__________________________________

Programmatic Advertising
AppStore Optimisation (AS0)
Paid Search
Social
SEO & Content
CRM
Email 
Affiliate
__________________________________

Contact me on:
Email: alexw@pivotallondon.co.uk
Mobile: 07584 689959

Browse live jobs: https://www.pivotallondon.co.uk/browse-jobs.aspx

Recruitment Consultant

Talent Engagement Specialist 

Self-Employed

• Responsible for ideation, consultation and execution of video content for various TV, social and other digital platforms for clients including, Emeli Sande, Jaguar Land Rover, Heineken etc. 
• Personal videographer to Rita Ora, Ricky Wilson and Kaiser Chiefs, responsible for regular content creation, through filming and editing of weekly video diaries, capturing behind the scenes, covering appearances on TV, music events, video shoots and fashion shows.
• Understanding the tone, brand purpose and best means of communicating this whilst also ensuring greatest possible audience engagement.
• Adapting to and quickly understanding various production companies and in-house working practices for most effective production workflow.
• Researching and hiring of freelance filmmakers and crew whilst also providing expertise on digital trends and capabilities.
• Responsible for arranging crew schedules, production workflows and quality deliverables in a timely manner.
• Constantly building a roster of new clients and maintaining relations to seek new business.

Digital and Visual Consultant

Bayer

Responsible for managing all aspects of the delivery of an inspirational programme of visual communications, primarily across media such as film, digital, animation and apps. Consulting with brand manager's and marketing teams across Bayer's main business functions, in Pharmaceutical, Crop Science and Animal Health as well as collaborating with creative agencies to build briefs and execute the delivery of video, photo and design content. 

My remit spanned supporting on local town hall planning and execution, managing the delivery and maintenance of the digital signage, internet and intranet and other internal communication requirements.

During the short time I spent at the company, I transformed the digital and visual departments processes to increase productivity and drive a more efficient and effective set of practices. This enabled the team to focus its efforts on more external facing and business critical projects, which had significant cost saving implications for the company.  From an internal perspective, my work transforming the company's employee recognition system effectively doubled the interaction with its employees within the 12 months of my implementing it.

Digital and Visual Communications Executive

Various (Endemol, Freemantle, Wall to Wall etc.)

Freelance Entertainment Production and Talent runner for various TV productions, including BBC's Top of The Pops, Endemol's Big Brother and Wall to Wall's, The Voice.

Television Runner

Log my Care | Account Executive | Transforming care for society's most vulnerable people

Lifted Talent is a full-service talent partner built especially for care providers to identify, onboard and retain world class care staff wherever they are in the world. 🌏

We handle everything including housing, driving lessons, cars and compliance. We make it simple, affordable and fast to build your team with no up front fees. 💜

I've spent the last four years working at small, mission driven tech businesses, where care and tech innovation is at the core of all they do. 👩‍💻

I'm incredibly passionate about unlocking people's potential at work; hence my work in the social care and mental health industries. 🔓

www.lifted-talent.com

taplio

The Battle

Stephen Mayall

Ally W.

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