Stephen Mayall

I create GTM strategies that build pipeline - by prioritising demand generation & content above everything else | Marketing Director @ Log my Care

I love marketing startups, I hate marketing myself. So here's six quick sound bites about me and my work, to date.

1) I went from award-winning designer for one of the worlds fastest-selling consumer products in history to director of content at an ASX-listed startup and running marketing at a global Edtech startup.

2) I developed a proprietary playbook and sales system directly responsible for exceeding monthly quotas for direct demo MQLs, and building over 60% of the sales pipeline and 70% of revenue.

3) I built BridgeUs highly popular blog and content engine from zero to 40K engaged email subscribers and over 500 inbound leads per month. 

4) I scaled Webcentrals website and blog from $5M - $20M ARR  

5) This is how I sum up my job. I help SaaS startups implement scalable GTM strategies to grow their audience, leads, pipeline & revenue.

6) 🔝 To connect with with me, ring the bell 🔔 on my profile, follow for daily content on marketing, content strategy and distribution.

Better yet, subscribe to my weekly newsletter the content playbook. 

Every Wednesday, you'll get one actionable, zero-fluff email to help you distribute your content to attract and convert your ideal customer. 3 min read.

Sign up 👉 https://www.stephenmayall.com/newsletter

Marketing Director

I help early-stage SaaS startups build scalable GTM strategies that strengthen their brand, generate sales leads and convert them into customers.

- Content strategy
- Content marketing
- GTM strategy
- Demand generation
- Book more demos

Nemetschek Group

Account Based Marketing Manager 

LiveEO

Senior Demand Generation Manager

-Planned and executed multi-channel marketing campaigns on a global scale, managing a six-figure monthly budget and supervising a diverse team of freelancers and agencies.
-Developed and led an Account-Based Marketing (ABM) function, driving campaigns from ideation to reporting in partnership with Go-To-Market (GTM) and marketing operations teams. 
-Led the implementation and setup of Demandbase, including integration with existing CRMs and tools, as well as the onboarding of the Sales and BDR teams.
-Led weekly campaign alignment sessions with GTM stakeholders to synchronize marketing and sales objectives.
-Collaborated with Sales and Business Development leaders to craft content-driven lead nurturing strategies, leading to enhanced conversion rates and increased number of SQLs.
-Managed holistic content creation, including ebooks, case studies, landing pages, and key sales materials.
-Led web optimization efforts, resulting in a 20% growth in website conversions and a 60% boost in strategic content downloads.
-Designed a detailed marketing reporting dashboard for paid and organic channels, providing regular insights on campaign performance, adjustments, and ROI to stakeholders.
-Oversaw regional marketing budgets, ensuring effective allocation for best ROI, while maintaining brand visibility and profitability within set marketing costs.

Senior Performance Marketing Manager

Accelerance

-Developed and executed multi-channel paid media strategies that drove brand awareness and resulted in increased revenue. Boosted lead generation and ensured sustained audience engagement for consistent demand.
-Led the creation and tuning of Google Search and LinkedIn campaigns, leading to an increased number of leads and MQLs.
-Led the implementation and set up of Rollworks, including campaign setup, optimization, and reporting.
-Designed, launched, and optimized ABM campaigns, resulting in higher engagement, an increased number of SQLs, and shorter deal velocity.
-Streamlined the PPC campaign process by implementing a unified reporting dashboard, leading to a 35% increase in campaign efficiency.
-Developed a content strategy for the personal LinkedIn pages of the Sales and GTM team to support ABM campaigns, which resulted in higher ICP engagement rates.
-Provided weekly reports on all metrics related to paid and organic social media campaigns, including impressions, engagement, click-through rates, and conversion rates, to enable data-driven decision-making and continuous optimization.

Marketing Campaign Manager | Paid Media

Social Media Marketing Manager-Paid Media

Bluee

As a digital marketing manager in Bluee I was responsible for developing, implementing and executing strategic marketing plans in an effort to increase the user base. I was able to increase sales by 500% and create a social community with more than 30,000 followers on Facebook.
-Planned and coordinated marketing campaigns and events 
-Created and managed social media content
-Managed email marketing campaigns
-Managed mobile app  rebranding and redesign
-Managed website redesign
-Monitored customer service inquiries and prepared weekly reports on main issues
-Worked with designers and developers to implement the redesign of the applications
-Conducted  customer satisfaction surveys

Digital Marketing Manager

Coca-Cola Hellenic Bottling Company

Marketing Specialist

Revenue-Centric Growth Marketer | ABM Strategist | Marketing Automation Expert
With over 10 years of hands-on experience in the US and EMEA markets, I specialize in driving business expansion and growth for technology companies. My passion lies in designing and executing strategic multi-channel marketing campaigns that deliver measurable results and align with overarching business objectives.

taplio

The Battle

Stephen Mayall

Arpiné Papyan

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