Stephen Mayall

I create GTM strategies that build pipeline - by prioritising demand generation & content above everything else | Marketing Director @ Log my Care

I love marketing startups, I hate marketing myself. So here's six quick sound bites about me and my work, to date.

1) I went from award-winning designer for one of the worlds fastest-selling consumer products in history to director of content at an ASX-listed startup and running marketing at a global Edtech startup.

2) I developed a proprietary playbook and sales system directly responsible for exceeding monthly quotas for direct demo MQLs, and building over 60% of the sales pipeline and 70% of revenue.

3) I built BridgeUs highly popular blog and content engine from zero to 40K engaged email subscribers and over 500 inbound leads per month. 

4) I scaled Webcentrals website and blog from $5M - $20M ARR  

5) This is how I sum up my job. I help SaaS startups implement scalable GTM strategies to grow their audience, leads, pipeline & revenue.

6) 🔝 To connect with with me, ring the bell 🔔 on my profile, follow for daily content on marketing, content strategy and distribution.

Better yet, subscribe to my weekly newsletter the content playbook. 

Every Wednesday, you'll get one actionable, zero-fluff email to help you distribute your content to attract and convert your ideal customer. 3 min read.

Sign up 👉 https://www.stephenmayall.com/newsletter

Marketing Director

I help early-stage SaaS startups build scalable GTM strategies that strengthen their brand, generate sales leads and convert them into customers.

- Content strategy
- Content marketing
- GTM strategy
- Demand generation
- Book more demos

Quppy

•	Conceptualized, developed, and co-founded an innovative fintech company, growing it from zero to a ~€200 mln transaction volume.
•	Headed large-scale campaigns which led to the generation of several million euros in key investments.
•	Employ control over the development and implementation of the company’s short- and long-term strategy, vision, and mission.
•	Cultivate strong relationships with other businesses and customers for the purpose of increasing sales opportunities and contacts.
•	Administer all aspects of company P&L and as well as corporate fiscal matters. 
•	Devise and execute creative sales strategies founded on research into consumer buying trends and market conditions.
•	Create, establish, and ensure adherence to all internal compliance policies. 
•	Recruit, interview, and hire quality talent while continuously encouraging retention and maintaining employee satisfaction. 
•	Oversee all operations and business activities to ensure they produce the desired results and are consistent with company goals.
•	Act as the figurative head of the organization when communicating with stockholders, government entities, and the general public.
•	Negotiate and approve agreements and contracts for the organization, ensuring optimal terms are reached.
•	Guide the company’s organizational structure as well as identify, assess, and minimize risks to the company.

Managing Partner

Aurevia Consulting

Helping business owners and executives step out of daily operations, focus on strategy, and reclaim their lives.

What I Do:

 • Enable leaders to delegate 80% of their tasks, freeing up time to focus on strategy and growth.
 • Create personalized delegation plans that empower teams, allowing business owners to step out of operational control.
 • Improve work-life balance by reducing daily management time, giving leaders back 10+ hours per week.
 • Guide businesses in transitioning from owner-led operations to empowered, autonomous teams.
 • Help leaders maintain strategic oversight while their teams manage day-to-day operations seamlessly.

With my guidance, leaders regain control of their time, scale their business, and focus on the big picture—without getting lost in daily tasks.

Delegation and Strategic Coach

Startupbootcamp

Startup Mentor

Techstars

PAYVER LIMITED

International payments platform for freelancers, micro businesses, SMEs, and E-com merchants. Facilitating secure transactions worldwide, Simplifying cross-border online shopping.

Strategy Advisor

Electricity Greeds Company

Over 16000 employees. Revenue > € 1 Bln per year

•	Served on the Board of Directors for daughter companies while overseeing three separate departments, Tariffs, Treasury, and Financial.
•	Presided over cash flow management, the financing of internal investment programs, and raising funds for internal investment projects.
•	Conducted in-depth analysis of financial and economic activities and researched the financial condition of the group of companies.
•	Developed, executed, controlled, and continuously assessed business plans and made adjustments as necessary.
•	Established the company’s unified tariff policy, launched the insurance program, and created a group single treasury.
•	Managed all facets of SG&A control and reduction. 
•	Reviewed, analyzed, and consolidated financial statements of the group in accordance with IFRS standards.
•	Partnered with tax authorities during tax planning and assisted with external audits in cooperation with the Big 4.
•	Implemented measures which decreased administrative and management costs by 15% (~€12 mln per year) and secured key loans (€300 mln).

Chief Financial Officer

Global Travel Group

Revenue > €1 Bln per year

•	Achieved measurable success as the Chairman of Financial and Investment committee and BoD member of daughter companies.
•	Established KPIs, re-structured financial departments, and created and implemented a budget model in Holding.
•	Established and enforced the utilization and adherence to accounting policies and proven methodologies. 
•	Generated detailed auditing consolidated financial reports under US GAAP standards and prepared assets for preselling and audited new assets.
•	Directed the acquisition of new companies, restructured new and existing companies, and implemented controlling procedures for all companies.
•	Studied, evaluated, and automated the management of US GAAP reports, assessed and optimized taxing processes, and oversaw the financing and optimization of Holding, maximizing synergy. 
•	Closed an M&A deal with one of the biggest strategic partners ($90 mln), refinanced the Club-deal loan ($56 mln), and raised a club-deal loan ($67 mln)
•	Diminished SG&A expenses by 25% (Y to Y), raised financing for the acquisition and reconstruction of the hotel in Italy ($55 mln), and issued bonds (€70 mln, €35 mln).

Head of financial and budgeting department

Financial Holding

Senior Specialist of planning and budgeting department

I am the 𝗖𝗼-𝗳𝗼𝘂𝗻𝗱𝗲𝗿 & 𝗠𝗮𝗻𝗮𝗴𝗶𝗻𝗴 𝗣𝗮𝗿𝘁𝗻𝗲𝗿 𝗮𝘁 𝗤𝘂𝗽𝗽𝘆—a fintech company I built from the ground up, securing investments and scaling it to a €𝟮𝟬𝟬𝗠 𝘁𝗿𝗮𝗻𝘀𝗮𝗰𝘁𝗶𝗼𝗻 𝘃𝗼𝗹𝘂𝗺𝗲. By focusing on delegation and operational efficiency, I transformed Quppy into a high-growth company while spending 𝗹𝗲𝘀𝘀 𝘁𝗵𝗮𝗻 𝟮 𝗵𝗼𝘂𝗿𝘀 𝗮 𝗱𝗮𝘆 𝗼𝗻 𝗱𝗮𝗶𝗹𝘆 𝗼𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀.

 𝗠𝘆 𝗘𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲

🚀 𝗦𝗰𝗮𝗹𝗶𝗻𝗴 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 – Helping companies grow efficiently, from startups to large enterprises.

💰 𝗙𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 – Former CFO managing €𝟭𝗕+ 𝗶𝗻 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 and improving efficiency by 25%.

🤝 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 & 𝗟𝗲𝗮𝗱𝗶𝗻𝗴 𝗧𝗲𝗮𝗺𝘀 – Led and optimized organizations of 𝟱𝟬𝟬+ 𝗽𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹𝘀.

🔗 𝗜𝗻𝘃𝗲𝘀𝘁𝗺𝗲𝗻𝘁𝘀 & 𝗠𝗮𝗿𝗸𝗲𝘁 𝗘𝘅𝗽𝗮𝗻𝘀𝗶𝗼𝗻 – Launched fintech solutions across 𝗘𝘂𝗿𝗼𝗽𝗲, 𝗖𝗮𝗻𝗮𝗱𝗮 & 𝗔𝗣𝗔𝗖.

🎯 𝗠𝗮𝘀𝘁𝗲𝗿𝗶𝗻𝗴 𝗗𝗲𝗹𝗲𝗴𝗮𝘁𝗶𝗼𝗻 – Creating systems that free up time and improve business performance.

Over the past 20+ years, I have worked across 𝗳𝗶𝗻𝘁𝗲𝗰𝗵, 𝗯𝗮𝗻𝗸𝗶𝗻𝗴, 𝘁𝗼𝘂𝗿𝗶𝘀𝗺, 𝗴𝗮𝗺𝗯𝗹𝗶𝗻𝗴, 𝗮𝗻𝗱 𝗲𝗹𝗲𝗰𝘁𝗿𝗶𝗰𝗶𝘁𝘆 𝗴𝗿𝗶𝗱𝘀, managing financial operations, scaling businesses, and optimizing performance. My experience spans 𝗿𝗲𝗴𝘂𝗹𝗮𝘁𝗲𝗱 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝗶𝗲𝘀, mergers & acquisitions, risk management, and international market expansion.

In addition to leading Quppy, I play an 𝗮𝗱𝘃𝗶𝘀𝗼𝗿𝘆 𝗿𝗼𝗹𝗲 𝗶𝗻 𝘀𝗲𝘃𝗲𝗿𝗮𝗹 𝗳𝗶𝗻𝘁𝗲𝗰𝗵 𝗰𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀, mentoring startups through incubator programs, and coaching business owners on 𝗲𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲 𝗱𝗲𝗹𝗲𝗴𝗮𝘁𝗶𝗼𝗻 through my own coaching company.

I have played a key role in business growth, investment strategy, and operational restructuring, ensuring long-term profitability and efficiency. With a strong focus on 𝗳𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹 𝘀𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗶𝗻𝗴, 𝗴𝗼𝘃𝗲𝗿𝗻𝗮𝗻𝗰𝗲, 𝗮𝗻𝗱 𝗹𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽, I have worked with companies of all sizes, from early-stage startups to multinational corporations.

By combining 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗽𝗹𝗮𝗻𝗻𝗶𝗻𝗴, 𝗳𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹 𝗲𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲, 𝗮𝗻𝗱 𝘁𝗲𝗮𝗺 𝗹𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽, I help businesses scale, adapt, and thrive in competitive markets.

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The Battle

Stephen Mayall

Dimitros Nikiforos

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