Stephen Mayall

I create GTM strategies that build pipeline - by prioritising demand generation & content above everything else | Marketing Director @ Log my Care

I love marketing startups, I hate marketing myself. So here's six quick sound bites about me and my work, to date.

1) I went from award-winning designer for one of the worlds fastest-selling consumer products in history to director of content at an ASX-listed startup and running marketing at a global Edtech startup.

2) I developed a proprietary playbook and sales system directly responsible for exceeding monthly quotas for direct demo MQLs, and building over 60% of the sales pipeline and 70% of revenue.

3) I built BridgeUs highly popular blog and content engine from zero to 40K engaged email subscribers and over 500 inbound leads per month. 

4) I scaled Webcentrals website and blog from $5M - $20M ARR  

5) This is how I sum up my job. I help SaaS startups implement scalable GTM strategies to grow their audience, leads, pipeline & revenue.

6) 🔝 To connect with with me, ring the bell 🔔 on my profile, follow for daily content on marketing, content strategy and distribution.

Better yet, subscribe to my weekly newsletter the content playbook. 

Every Wednesday, you'll get one actionable, zero-fluff email to help you distribute your content to attract and convert your ideal customer. 3 min read.

Sign up 👉 https://www.stephenmayall.com/newsletter

Marketing Director

I help early-stage SaaS startups build scalable GTM strategies that strengthen their brand, generate sales leads and convert them into customers.

- Content strategy
- Content marketing
- GTM strategy
- Demand generation
- Book more demos

freelance

As an Associate Director in R&D Data Governance I have worked with extremely knowledgeable people to build Data Governance within the company.

Associate Director  in R&D Data Governance

Data Partner

👋 Hello! 
I'm Gabriel Rul-lan, a seasoned developer looking to become your Data Partner. With over 10 years of experience, my expertise combines data engineering, data analysis and business intelligence. That is why I specialize in delivering end-to-end innovative data solutions.

𝐁𝐲 𝐜𝐡𝐨𝐨𝐬𝐢𝐧𝐠 𝐦𝐞 𝐭𝐨 𝐛𝐞 𝐲𝐨𝐮𝐫 𝐜𝐨𝐦𝐩𝐚𝐧𝐲’𝐬 𝐃𝐚𝐭𝐚 𝐏𝐚𝐫𝐭𝐧𝐞𝐫 𝐲𝐨𝐮 𝐠𝐞𝐭
► Versatile Expertise and Proven Track Record: Given my experience in multiple fields I’m rarely surprised so I adapt to any situation in an effective and efficient way, which means less time, costs and risks.
You can see it in Boehringer where I helped the internal audit team, a team with completely different needs and data, and single-handed delivered a project that soon escalated to over 30 different dashboards.

► Independent Efficiency and Collaborative Synergy: One of my core strengths is the ability to deliver swift and effective solutions while working independently. Less meetings, no blocking your own data team. I’m here to work side by side, but not holding each other.
You could ask in Mapfre where I worked independently of the data team, but my developments were then added to their tools and helped them in the immediate term.

► Long-Term Partnership Focus: My approach is to understand your long-term vision and align my solutions accordingly, ensuring that they not only solve immediate problems but also pave the way for future success.

BNI Baleares

Miembro BNI Midday

Stealth Startup

Defining the data strategy, architecture and algorithms of a company that is creating a tool to bridge data and users with the use of AI.

Head of Data

Fragile Tech

As a Freelance I’m trying to help companies become data-driven so that they can use the data to make well informed decisions.

My strengths are:
𝗗𝗮𝘁𝗮 𝗘𝗻𝗴𝗶𝗻𝗲𝗲𝗿𝗶𝗻𝗴:
▪ Develop data set processes.
▪ Build and design data systems and data pipelines.
▪ Combine raw information from different sources.
▪ Data preparation for further analysis.
▪ Use data to discover tasks that can be automated.
▪ Evaluate the needs and objectives of the business.

𝗗𝗮𝘁𝗮 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀:
▪ Collection and interpretation of data.
▪ Create and maintain Business Intelligence dashboards
▪ Creation of KPIs and metrics to measure the business.
▪ Consultation of the database to obtain key information about the company.
▪ Work alongside teams within the company or the management team to establish business needs.
▪ Locate and define new opportunities for process improvement.

🛠️ Tools (data): SQL,Postgresql, Big Query, SQL Server
🛠️ Tools (ETL): dbt, Talend, Stitch, Microsoft SSIS, Python
🛠️ Tools (Reporting): Qlikview, Data Studio, Excel, Google Sheets, Tableau, PowerBI

Senior Data Expert (Self-employed)

MAPFRE

In my role at Mapfre, I spearheaded a transformation in how the Contact Center team managed and interacted with data. My primary focus was on developing and implementing innovative tools that streamlined the data analysis and optimization processes for the Contact Center.

A key aspect of my approach was embracing autonomy and a hands-on mindset. This enabled me to deliver impactful results swiftly, significantly reducing project timelines and enhancing productivity.
Throughout this project, I utilized a comprehensive set of tools to achieve these goals:

🛠️ Data Analysis and Management: Proficient use of SQL, BigQuery, Terraform, and LookerML to handle complex data sets and create dynamic data models.
🛠️ Reporting and Visualization: Utilized Excel and Looker to develop clear, actionable reports.
This experience at Mapfre solidified my ability to deliver comprehensive data solutions independently, aligning perfectly with the goal of being a versatile and efficient Data Partner for any organization.

Call Center Data Partner and Solutions Expert 

Boehringer Ingelheim

In my role at Boehringer Ingelheim, I collaborated closely with the internal auditing team, innovating in data analysis and engineering. My primary focus was on designing tools to rapidly analyse large data sets, enhancing the auditing process's efficiency and effectiveness.
Key technical proficiencies utilized:

🛠️ Data Analysis: Proficient in SQL for complex data querying.
🛠️ ETL Processes: Employed dbt and Python (including Pandas and Numpy).
🛠️ Data Reporting: Created dynamic reports using Excel and Power BI.
This experience highlights my ability to deliver targeted data solutions, working collaboratively while driving innovation in data handling and analysis.

Dynamic Data Specialist: Internal Auditing

Movinga

In Movinga I was at times the solo developer and at times the team leader of the Business Intelligence department. I refactored the data platform of the company , refactoring over 1000 lines of code in ETLs and 2 dozen reports in Tableau. Meanwhile training up to 4 juniors to take the reins and keep the project going.
🛠️ Data Analysis and Management: SQL, PostgreSQL, SQL Server
🛠️ ETL Processes: dbt, Talend, Stitch, Microsoft SSIS, Python (pandas, numpy, APIs), AWS
🛠️ Data Reporting: Salesforce, Google Sheets, Tableau

Data Engineer/Analyst/Scientist (Freelance)

ADVANCED PROGRAMMING SOLUTIONS SL (APSL)

Key Accomplishments:

🔍 Data Analysis Expertise:

    Leveraged Python libraries (Numpy, Pandas, NLTK) for comprehensive data analysis, revealing crucial patterns and trends that drive business growth
    Enhanced data-driven decision-making capabilities across the organization

📊 Business Intelligence Mastery:

    Skillfully employed BI tools (Qlik, Data Studio, Tableau) to craft visually compelling dashboards and reports, offering actionable insights to key stakeholders
    Streamlined data communication and facilitated data-driven strategy development

🧠 Advanced Algorithm Development:

    Designed revenue management, cost analysis, and machine learning algorithms to optimize pricing strategies, increase operational efficiency, and bolster predictive capabilities
    Pioneered innovative solutions for long-term business success

🔄 ETL Process Implementation:

    Executed ETL processes using SQL, SSIS, Pentaho, BigQuery, and Google Cloud Platform, ensuring data consistency, accuracy, and prompt availability for analysis
    Enhanced data integrity and accessibility for insightful analytics and reporting

By blending my expertise in Data Engineering, Data Analytics, and a robust suite of tools (including SQL, PostgreSQL, Big Query, SQL Server, dbt, Talend, Stitch, Microsoft SSIS, Python, Qlikview, Data Studio, Excel, Google Sheets, Tableau, and PowerBI), I help organizations uncover new opportunities and drive process improvement through data-driven insights.

Data Scientist

As an accomplished Team Lead with a proven track record in the dynamic Tourism sector, I adeptly drive project success through my versatile and impactful contributions:

1️⃣ Team Leadership & Synergy:

    Cultivating a positive and productive work environment by expertly coordinating developer efforts, delegating tasks, and managing personnel to deliver top-quality code and optimal performance
    Inspiring collaboration and innovation among team members

2️⃣ Astute Business Analysis:

    Surpassing mere client requests, I meticulously evaluate their needs, devise practical solutions, and transform requirements into actionable technical objectives
    Bridging the gap between business goals and technology-driven strategies

3️⃣ Strategic Account/Portfolio Management:

    Skillfully navigating the complexities of managing multiple clients, I craft bespoke communication strategies, deals, and services tailored to each client's unique needs and preferences
    Building long-lasting relationships and ensuring client satisfaction by consistently exceeding expectations

By blending my expertise in team management, business analysis, and account/portfolio management, I deliver exceptional results and foster strong client relationships in the fast-paced Tourism industry.

Project Manager, Analytics Specialist

Mind Analytics

As a 🚀 Business Intelligence Analyst, I have extensive experience in bridging knowledge and information gaps between 🧑‍💼 Project Managers and 🧑‍💻 technicians to deliver successful Business Intelligence projects. My focus has been on analyzing and advancing the integral solution from data origin to report (Data Engineering).

In my previous project, I worked closely with the Project Managers and technicians to ensure that the project was executed according to the PMP documentation, which included Team Management and Project Management.

My expertise includes:

📊 Relational (SQL) and non-relational databases (MongoDB, S3, GraphQL)
🚀 AWS ETL tools
🌐 BigQuery and Google Cloud Platform
🤖 Machine Learning models
📈 Business Intelligence and Data Analysis tools such as Qlik and Tableau

I have streamlined the data pipeline and created a comprehensive view of the data using the above tools. I have also implemented Machine Learning models to extract valuable insights from large datasets. Furthermore, I have used Business Intelligence and Data Analysis tools such as Qlik and Tableau to create interactive reports and dashboards that provide actionable insights to stakeholders.

Overall, my experience in Project Management, Data Engineering, and Business Intelligence has enabled me to successfully deliver complex projects 🎯, ensuring that they are completed on time ⏰, within budget 💰, and to the satisfaction of stakeholders 🤝.

Business Analyst 

👋 Hello! 
I'm Gabriel Rul-lan, a seasoned developer looking to become your Data Partner. With over 10 years of experience, my expertise combines data engineering, data analysis and business intelligence. That is why I specialize in delivering end-to-end innovative data solutions.

𝐁𝐲 𝐜𝐡𝐨𝐨𝐬𝐢𝐧𝐠 𝐦𝐞 𝐭𝐨 𝐛𝐞 𝐲𝐨𝐮𝐫 𝐜𝐨𝐦𝐩𝐚𝐧𝐲’𝐬 𝐃𝐚𝐭𝐚 𝐏𝐚𝐫𝐭𝐧𝐞𝐫 𝐲𝐨𝐮 𝐠𝐞𝐭
► Versatile Expertise and Proven Track Record: Given my experience in multiple fields I’m rarely surprised so I adapt to any situation in an effective and efficient way, which means less time, costs and risks.
You can see it in Boehringer where I helped the internal audit team, a team with completely different needs and data, and single-handed delivered a project that soon escalated to over 30 different dashboards.

► Independent Efficiency and Collaborative Synergy: One of my core strengths is the ability to deliver swift and effective solutions while working independently.  Less meetings, no blocking your own data team. I’m here to work side by side, but not holding each other.
You could ask in Mapfre where I worked independently of the data team, but my developments were then added to their tools and helped them in the immediate term.

► Long-Term Partnership Focus: My approach is to understand your long-term vision and align my solutions accordingly, ensuring that they not only solve immediate problems but also pave the way for future success.

taplio

The Battle

Stephen Mayall

Gabriel Rul-lan

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?