Stephen Mayall

I create GTM strategies that build pipeline - by prioritising demand generation & content above everything else | Marketing Director @ Log my Care

I love marketing startups, I hate marketing myself. So here's six quick sound bites about me and my work, to date.

1) I went from award-winning designer for one of the worlds fastest-selling consumer products in history to director of content at an ASX-listed startup and running marketing at a global Edtech startup.

2) I developed a proprietary playbook and sales system directly responsible for exceeding monthly quotas for direct demo MQLs, and building over 60% of the sales pipeline and 70% of revenue.

3) I built BridgeUs highly popular blog and content engine from zero to 40K engaged email subscribers and over 500 inbound leads per month. 

4) I scaled Webcentrals website and blog from $5M - $20M ARR  

5) This is how I sum up my job. I help SaaS startups implement scalable GTM strategies to grow their audience, leads, pipeline & revenue.

6) 🔝 To connect with with me, ring the bell 🔔 on my profile, follow for daily content on marketing, content strategy and distribution.

Better yet, subscribe to my weekly newsletter the content playbook. 

Every Wednesday, you'll get one actionable, zero-fluff email to help you distribute your content to attract and convert your ideal customer. 3 min read.

Sign up 👉 https://www.stephenmayall.com/newsletter

Marketing Director

I help early-stage SaaS startups build scalable GTM strategies that strengthen their brand, generate sales leads and convert them into customers.

- Content strategy
- Content marketing
- GTM strategy
- Demand generation
- Book more demos

ServiceChannel

Content Marketing Manager

Jenniferverta.com

Optimize client website and content for greater search engine visibility by:

•	providing client recommendations to manage and execute SEO strategies for content development
•	editing and optimizing over 400 app-based articles for client consistent with brand guidelines and SEO best practices
•	ghost writing, guest posting, and editing internal and external web pages and blogs
•	evaluating and reporting on content gaps or existing pages that are not meeting clients’ SEO goals
•	developing internal SEO and formatting style guides for other writers on team based on industry trends
•	repurposing old or unused media for different channels like guest posts, whitepapers, or other gated content
•	researching potential partnerships and building relationships through email outreach to attain guest posting opportunities, product reviews, and backlinks

SEO Strategist | Writer | Editor

Juniper Networks

Streamlining editing and publication of product marketing content by:
•	creating and enforcing service-level agreements with process documentation and training for internal teams and stakeholders
•	navigating cross-functional collaboration with contractors, internal writers, editors, designers, brand team, product managers, engineers, and publishers
•	managing weekly writing, editing, publishing, and storing of product marketing collateral and all related source files for global product teams
•	holding weekly meetings and quarterly trainings with stakeholders to streamline workflow retention
•	tracking and reporting content production and customer engagement metrics to further optimize content
•	maintaining quarterly team budget
•	collaborating with engineering teams to write, edit, or publish technical documentation for 2-3 product launches each quarter
•	migrating ticketing and reporting workflow from Microsoft Outlook to Jira
•	migrating  ticketing and reporting workflow from Jira to Wrike

Marketing Content Manager (Products and Solutions)

Increased organic search to product, solution, and research landing pages through Envision Technology Marketing Group, Inc. (ETMG) by:

•	performing content audits to identify areas that need SEO
•	working with global SEO manager to execute on-page and technical optimization edits for product launch content
•	writing and editing research landing pages for global audiences about Juniper’s networking products and services
•	reporting data on content performance and customer engagement metrics with Adobe Analytics
•	demonstrating content performance by producing detailed PowerPoint presentations to stakeholders 
•	optimizing product launch-related blog posts, press releases, and product and solution landing pages for search engines

SEO Specialist | Technical Writer

Ramius Consulting

Developed content strategy to ensure team reaches monthly content development goals when: 

•	drafting monthly content calendar for key leaders and team member collaboration
•	using ticketing system to assign work to other teams while managing long-term projects and deadlines
•	translating technical topics into 3 - 5 SEO pages weekly on heavily researched medical and legal subjects consisting of 800-1500 words
•	assigning, editing, and implementing 5+ pages each week for other writers on team
•	uploading and publishing work to CMS weekly
•	weekly progress reporting on SEO and content strategy key performance indicators (KPIs) to stakeholders
•	evaluating existing website content on robust 200+ page websites through quarterly audits, monitoring, and data analysis of customer activity on webpage, blog, and social media channels
•	proofreading for grammar and spelling, inconsistent branding and formatting, incomplete content, and SEO mistakes
•	creating internal content outlines, templates, and SOPs for other writers on team to avoid future issues
•	holding weekly cross-functional meetings to gain further insight and collaborate on content needs, digital assets, goals, and requests

SEO Content Manager | Writer

Streamlined brand trust, visibility, and conversions by: 

•	performing research on clients, competitors, target audiences, and keywords to strategically develop email templates for marketing campaigns
•	searching thousands of websites and finding ~400 related industry prospects each week for outreach 
•	sending over 350 personalized emails each week to build backlinks
•	building on average, 5-10 backlinks each month from reputable websites
•	creating a detailed spreadsheet with formulas for reporting and maintaining daily records of outreach results
•	collaborating with key leaders on future outreach strategies and ideas to improve campaigns

Search Engine Marketing Specialist

Survival Frog LLC

Grew affiliate revenue in Q1 2018 from Q1 2017 by 75% when: 

•	recruiting over 100 new affiliates and building relationships by executing phone calls, personalized emails, product newsletters, business press releases, incentivizing sales contests, attending trade shows, and hosting networking events
•	writing, editing, or approving product descriptions, affiliate proposed sales funnels, landing pages, and webpage content for brand consistency, style, tone, grammar, truthfulness, and applicability

Affiliate Manager | Copywriter | Editor

Project C.U.R.E.

Raised awareness about volunteer clinics when: 

•	developing social media toolkit and infographics with Project C.U.R.E. clinic information that was easy to share on all platforms (LinkedIn, Facebook, Twitter)
•	gathering testimonials from past clinic volunteers and using to draft marketing collateral for future events

Social Media Marketing Assistant

University of Colorado Denver

Boosted blog subscribers from 0-133 and average viewers from 20-735 when:
 
•	researching, writing, and optimizing 4 marketing blog posts a month on CMS system
•	promoting content through email marketing campaigns to build backlinks
•	strengthening relationships with industry stakeholders by writing guest posts for Pearson Higher Education, Project C.U.R.E., and College Living Experience non-profit academic and medical websites

Marketing Blogger

Dateafied

Helped grow YoY users by 17.94% and YoY organic page views by 60.61% when:

•	utilizing Squarespace platform to produce 5 blog posts a month on various relationship topics
•	designing and creating a 70-page E-book for gated content to generate leads
•	working with Google Analytics to track customer engagement 
•	building backlinks by pitching editors of partner dating websites to share our content

Marketing and Communications Assistant

Gavia Strategies

Expedited brand awareness by:

•	creating a “one-pager” on trends of potential breakout verticals
•	producing media outreach lists for tech non-profit organization C3 to find potential technology donors
•	conducting extensive research on potential clients for the non-profit, Book Trust by analyzing industry issues, highlights, and trends
•	developing and executing 1 public outreach campaign via survey at the University of Colorado Boulder

Content Strategist

As a Marketing Content Manager and Writer with 10+ years experience, I've strategized, created, and optimized digital content for a variety of go-to-market (GTM)  campaigns. Including product launches, announcements, and lead development. 

Types of content are datasheets, use-cases, e-books, solution briefs, white papers, infographics, case studies, long form blogs, newsletters, press releases, and landing page copy. 

I hold a BA in Communications and a minor in English Writing from the University of Colorado Denver, as well as a certification in SEO and strategic communication.

I am passionate about storytelling and applying fresh perspective and analytical thought to every content project. I enjoy collaborating with others and contributing to the success of an organization. I am always eager to learn new skills and techniques to improve my content quality and effectiveness.

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