Stephen Mayall

I create GTM strategies that build pipeline - by prioritising demand generation & content above everything else | Marketing Director @ Log my Care

I love marketing startups, I hate marketing myself. So here's six quick sound bites about me and my work, to date.

1) I went from award-winning designer for one of the worlds fastest-selling consumer products in history to director of content at an ASX-listed startup and running marketing at a global Edtech startup.

2) I developed a proprietary playbook and sales system directly responsible for exceeding monthly quotas for direct demo MQLs, and building over 60% of the sales pipeline and 70% of revenue.

3) I built BridgeUs highly popular blog and content engine from zero to 40K engaged email subscribers and over 500 inbound leads per month. 

4) I scaled Webcentrals website and blog from $5M - $20M ARR  

5) This is how I sum up my job. I help SaaS startups implement scalable GTM strategies to grow their audience, leads, pipeline & revenue.

6) 🔝 To connect with with me, ring the bell 🔔 on my profile, follow for daily content on marketing, content strategy and distribution.

Better yet, subscribe to my weekly newsletter the content playbook. 

Every Wednesday, you'll get one actionable, zero-fluff email to help you distribute your content to attract and convert your ideal customer. 3 min read.

Sign up 👉 https://www.stephenmayall.com/newsletter

Marketing Director

I help early-stage SaaS startups build scalable GTM strategies that strengthen their brand, generate sales leads and convert them into customers.

- Content strategy
- Content marketing
- GTM strategy
- Demand generation
- Book more demos

Log my Care

In my current role, I am focused on improving the core application and have made critical contributions towards ensuring compliance with NHS regulations, implementing system-wide audit logging, and significantly boosting system performance by 40%. Additionally, I achieved a 70% reduction in data transfer, optimising overall efficiency. As the leader of a team of five, I oversee the development of new features, resolve bugs, and drive substantial system performance improvements to ensure a robust, reliable, and efficient service.

Technical Lead (Fullstack)

YuLife

As a member of the ISA squad (Integrations, Services, and Architecture), working closely with the Chief Technical Architect and Head of Engineering I was actively involved in the strategic planning, design, and implementation of various integrations and services at YuLife. My achievements include successful integrations with Strava, Withings, BlueLabel in South Africa, Smart Pensions and Xoxoday payments, enhancing our product's capabilities and reach. In addition, I was involved in refactoring the existing code base and re-architecting collections and tables to support the increasing scale of the business. One of my first achievements was to enhance the developer experience by reducing the local app startup time from 2 mintues 30 seconds to 20 seconds.

My journey at YuLife was both exciting and fulfilling. I was proud to be part of an innovative company that values the well-being of its customers. Working alongside a talented team of 3, who were all committed to taking this inspiring product to new heights and ensuring its continuing positive impact on users' lives.

Senior Engineer

Neural Alpha 

In my role as CTO at Neural Alpha, I was deeply engaged in the hands-on technical strategy and execution of several high-profile projects, dedicating approximately 80% of my time to coding. This included leading the development of the Trase finance platform and collaborating closely with two other developers on a critical project for the Baltic Exchange. My technical leadership was instrumental in the design and implementation of a comprehensive index calculation engine, utilizing a sophisticated stack with Typescript, AWS, MongoDB, and more than 20 Python microservices. Additionally, I guided the development of two React applications, each specifically designed for Freight Assessors and Baltic panel members.

Leading a team of four direct reports, I championed a culture of excellence that was evident in our ability to maintain zero downtime and consistently meet 5-minute SLAs within the demanding operational window of 6am to 6pm.

Throughout my tenure, my dual focus was on strategic oversight and active code contribution, ensuring our technology solutions were not only innovative but also in complete alignment with our mission of responsible capital management. My hands-on approach and leadership were pivotal in cementing Neural Alpha's status as a pioneering force in the finance technology sector.

Chief Technology Officer

As a Senior Software Engineer, I worked extensively with a diverse technology stack that includes JavaScript/Typescript (mainly React), Python, multiple databases (SQL, NoSQL, Graph databases and Triple Stores), and a range of AWS services (such as Lambda, SQS, SNS, API Gateway). I also worked with pub/sub messaging APIs, contributing to various facets of our technical infrastructure.

During this period, I was able to deepen my expertise in these technologies, building scalable solutions and enhancing the robustness of our applications. My efforts greatly contributed to the stability and performance of our products, setting the stage for further growth and innovation.

Senior Software Engineer

myda

During my tenure as CTO at MYDA, I spearheaded the development of an ecosystem that aimed to revolutionize retail shopping, providing smaller merchants with state-of-the-art tools to compete against larger online competitors.

At the height of our innovation, we embedded AI and deep learning at the core of our operations, exploring the outer limits of technology in the retail space. Our team leveraged cloud technologies to construct a scalable platform that supported merchants in navigating the highly competitive market.

Leading a team that varied in size over the years, with up to 6 direct reports at its peak, I was committed to fostering a culture of innovation and risk-taking. Although MYDA did not achieve the success we had hoped for, the journey was invaluable. It not only reinforced my dedication to applying cutting-edge technology to solve intricate challenges but also honed my ability to nurture a team's creativity and resilience in the face of adversity.

My role was to ensure that my team had access to the necessary resources and a supportive environment that encouraged our collective drive, ultimately cultivating a setting ripe for breakthroughs and tenacity.

Blue Chip

As the Lead Full Stack Developer, I was responsible for overseeing an agile team of 4 that worked on the iterative development of a server monitoring product for the core data centre business. Recognising the need for a revamped approach, I spearheaded the architecture of a new high-availability, centralised monitoring solution leveraging Node.js and microservices. Designed to be fully independent and horizontally scalable. I implemented release strategies using Sinopia (NPM), Git, Jenkins, and GitLab CI for automated build and syntax checking.

Lead Full Stack Developer

In response to changes in BlueChip's management structure, I took the opportunity to manage the Sri Lanka development team onsite, a role that I had been performing remotely since 2009. Being onsite addressed challenges related to time-zones and ensured more efficient communication and instruction understanding. Managing 15 employees, I was responsible for devising the company's development strategy for 2013 and 2014.

Development Manager

As a Senior LAMP Developer, I was tasked with the redesign and overhaul of the frontend for "Itheon", a cross-platform monitoring tool for servers and SNMP-based devices. My duties ranged from User Interface Design and rapid prototyping to bug fixing and enhancements. A significant part of the new frontend development was outsourced to Sri Lanka, where I led a seven-member team, provided training, and took part in the hiring process. I designed a user-friendly xHTML / JavaScript prototype for the new frontend that was well received by customers and top management.

Lead LAMP Developer

SecureHosting LTD

My seven-year tenure at SecureHosting was marked by a steadfast climb from Customer Support to the pivotal position of Head of Development, a role I assumed in my fourth year. This progression underscores my zeal for learning and growth. As a leader and key contributor to the platform's development, I was instrumental in introducing a host of enhancements, troubleshooting critical issues, and overseeing routine maintenance to ensure peak performance.

In the years leading the development team, I managed a tight-knit group of three professionals, guiding them through the successful completion of several integral projects within a single year. Our collective achievements included the development of the SecureHosting Intranet, the adoption of 3DSecure protocols, the establishment of a reseller credit system, the seamless integration of multi-currency functionalities for customer accounts, and the crafting of an advanced repeat billing system akin to PayPal's.

Throughout my leadership, I maintained a hands-on approach, diligently overseeing the design, implementation, testing, and support phases of our projects. I championed the adherence to PCI standards and the OWASP Top 10, ensuring that our platform not only met but exceeded the requisite parameters for security and dependability.

Lead Developer

Tech Lead @ Log My Care

An accomplished Product Designer, Full-Stack Web Developer, and Team Leader, with a proven track record in creating innovative solutions and leading high-performing teams.

In my current role at YuLife, I'm a key member of the ISA squad (Integrations, Services, and Architecture). My contributions have led to successful integrations with platforms such as Strava, Withings, BlueLabel in South Africa, and Xoxoday payments. In the realm of services and architecture, I've been integral to strategic planning and implementation, ensuring that our initiatives align with our mission and values.

Before joining YuLife, I served as the CTO at Neural Alpha, where I worked on the award-winning Trase finance platform, collaborated with the Baltic Exchange on their index calculation engine, and led the development of responsible capital data and API services.

As the CTO of MYDA, I was instrumental in creating an ecosystem set to revolutionize the retail sector by equipping smaller merchants with the tools to compete against the e-commerce giants.

Earlier in my career, I headed an offshore team in a variety of projects. My role was predominantly based around an in-house server monitoring tool, used to monitor customer machines in a tier-4 datacenter and on-premises. Our client list included major corporations such as Virgin Media, BBC, and HP.

As a professional, I am self-confident, creative, humorous, and naturally passionate. My forward-thinking approach inspires my team and drives innovation in our work.

Specialties: Leadership, UI/UX, Product Design, Product Management, Web Development, Software Engineering, Node.js, Typescript, OO/Functional Programming, MongoDB, SQL, Redis, AWS Lambda, RabbitMQ, PHP, Micro-services.

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Stephen Mayall

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